114 episodes

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Marketing #Unfiltered Sophia

    • Business
    • 5.0 • 54 Ratings

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

    Ep 114 | Quick Announcement

    Ep 114 | Quick Announcement

    • 4 min
    Ep 113 | Highly productive 5 hour work weeks with Lindsay Maloney

    Ep 113 | Highly productive 5 hour work weeks with Lindsay Maloney

    Today we have Lindsay Maloney on the show! 
     
     We’re talking about how to build a 6 figure business in 5 hours a week. 
     
     Now, as a total over-worker … I have absolutely been a skeptic of this concept. 
     
     But I love how Lindsay breaks it down. 
     
     We’ll talk about: 
    How to come up with your daily tasks Any “prerequisites” you need to make this happen Why so many coaches assume this impossible How long does it take to get to this point How do you know what your top priorities are And more!  
    Plus we get clear on Lindsay’s business and what she has set up behind the scenes to make this happen.

    My favorite part is every assumption I made about what you need and don’t need to make this happen is essentially false!

    I just can’t get my own stories out of my head about how much you can get done in a day 😆

    So I freaking love Lindsay’s approach and how SIMPLE she has made things.

    Resources from Lindsay: 
    Follow Lindsay here: https://www.instagram.com/lindsay_maloney/ Listen to Lindsay here: https://lindsaymaloney.com/podcastCheck out her $5 a month membership: https://lindsaymaloney.com/the-confident-coach-club5 things you can do today to get a brand new client: https://view.flodesk.com/pages/64cbf5bc4a24fdb5e9df4564  
    Resources from Sophia:
    And don’t forget! The 38 Minute Content Solution is happening the week of August 28th. Join us here: gotocoach.club/38minutes 

    • 58 min
    Ep 112 | The business growth advice that works for *everyone*

    Ep 112 | The business growth advice that works for *everyone*

    The business growth advice that works for *everyone*

    And  I mean that, I don’t know one person that this hasn’t been true for.

    Today I’m sharing some behind the scenes on what the first few years of business looked like for me.

    And while the way my business looked / looks doesn’t have to be anything like how your business looks, one thing is true for all of us: SIMPLIFICATION SETS YOU UP FOR SUCCESS.

    So today is really about learning how to zero in on the thing that is going to make the biggest difference, so we can stop getting distracted by the shiny objects that keep us spinning our wheels and not going anywhere.  

    I’ll walk you through: 


    A behind the scenes of what I focused on The biggest takeaways which I think EVERYONE must fully embrace And a simple lesson that I’ve never known not to help someone go to the next level 
    Resources:

    Seats to the FREE 38 Minute Content Solution are available!
    Snag yours here: https://www.gotocoach.club/38minutes 

    • 28 min
    Ep 111 | How to make your first million with Celia Arias

    Ep 111 | How to make your first million with Celia Arias

    Today's guest is Celia.
    You should hear her story… 
    She started her first business when she was 10 years old in order to pay for ballet classes.
    She worked her booty off and later became a professional dancer; a tango dancer in Argentina.
    She then moved back to Argentina in her 20s to get a second degree in fashion design and started a clothing label at 25 which grew to have global distribution.
    Somewhere in there she also became homeless!

    Since then, she’s got a masters in business and global marketing. She's also helped tech startups raise and create content partnerships that were valued at $1.5 million in yearly recurring revenue.
    And today — she's a business coach who creates millionaires!
    In this chat we covered things like:
    What are the biggest things that hold people back from becoming the type of business that can bring in $1,000,000? Why is mindset so important to building a strong and successful business? We also broke the stages of becoming a millionaire into 3 stages so you could see the journey needed — to not just make a million — but just create a highly profitable businessWe also talked about creating a business vision and what that looks likeAnd I really loved when we got clear on what knowing your numbers actually meansResources:

     ➡️Follow Celia here: https://www.instagram.com/iamdoncelia/ 
    ➡️Take the 7 figure quiz here. This quiz will show you exactly what's getting in between you and your 7-figure business: https://quiz.celiarias.com/ 
    ➡️Plus, a quick heads-up: Doors to the Go-To Coach Club are opening soon! 

    Sign up for the waitlist here: https://www.gotocoach.club/G2CC 

    • 1 hr 8 min
    Ep 110 | Don’t build another lead magnet until you do this

    Ep 110 | Don’t build another lead magnet until you do this

    If you’re growing your email list like this: 


    Spend a million years in CANVA building a lead magnet Then share lead magnet Doesn’t perform the way you want it to So spend a million more years in CANVA on another lead magnet Performs pretty well! But now you feel like a broken record promoting the same thing again and again It stops performing Spend a million years on a another lead magnet (and repeat) 

    Then you need this. 


    We are totally missing the mark on the EASIEST way to grow your list. 

    Now – while you build that lead magnet – you can do this.

     Or if a lead magnet is making you sound like a broken record – you can do this.

     Or if you just want a fresh way to grow your list – you can do this. 
    _____



    Heads-up: Doors to the Go-To Coach Club are opening soon! 
    Sign up for the waitlist here: https://www.gotocoach.club/G2CC



    Plus, you’ll be able to sign up for the 38 Minute Content Solution soon! 

    You’ll be able to sign up here: https://www.gotocoach.club/38minutes 

    • 16 min
    Ep 109 | Is your online presence a match for the opportunities you want? (With Monique Bryan)

    Ep 109 | Is your online presence a match for the opportunities you want? (With Monique Bryan)

    Get ready for some ENERGY! 


    This woman is like lightening. 


    She’s the mother to a child under the age of one, a cancer THRIVER and someone who has navigated business “failure” twice before the successful business she has today. 


    And despite the lows and the energy zapping circumstances, she shows up with so much power and passion that it is impossible not to stop the scroll and fall in love with her. 


    The best part? She helps others do the same. 


    So if you feel like you just don’t exude that X-Factor energy and have no idea what to do about it, you need to know Monique. 


    In this episode we answer questions like: 


    ➡️What are some key mistakes you see people make with their online brand?


    ➡️Of all the content you create and experimented with, what type of content has been the most impactful for your business? 


    ➡️How important are VISUALS?


    ➡️How important is ENERGY — and how do you cultivate that? Especially for someone who identifies as introverts… 


    ➡️When it comes to building a juicy brand, what are our priorities? 


    RESOURCES MENTIONED IN THIS INTERVIEW: 


    ➡️Take her Juicy Brand Roadmap Quiz here: 


    https://www.juicybrandondemand.com/quiz 


    ➡️Plus, a quick heads-up: Doors to the Go-To Coach Club are opening soon! 


    Sign up for the waitlist here: https://www.gotocoach.club/G2CC 

    • 1 hr 4 min

Customer Reviews

5.0 out of 5
54 Ratings

54 Ratings

Shine-Wellness ,

Such great information

I LOVE this podcast. Sophia is the real deal when it comes to marketing and she is so generous with her tips and information. I walk away from every episode with something useful that helps me in my business. Thanks Sophia for all your practical ways to build an online presence in a way that feels doable and fun. And I LOVE your humor.

Rachelherrera11 ,

I love this podcast

I just listened to the episode with Jessica Buchanan who was kidnapped and rescuers by Seal team6. I found it so interesting and so inspiring. Thank you for bringing these stories to us listeners. The Bradley Rose episode was also fantastic. My friend’s husband had a stroke at 37 and it was so interesting hearing the struggles and impact the stroke had on his personality. It was very helpful.

GeorgiaRunnerBelle ,

Keeping it real !

Real advise and chats in a way that is relatable, uplifting and enjoyable.

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