Mastering Social Media for Schools

Andrea Gribble
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  • UPDATED WEEKLY

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

  1. 4D AGO

    Social Media Tips (Not Tricks) to Build Lasting Engagement in School PR with Chanda Gilmore, M.S.

    What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy.Think there’s a magic formula for engagement? Think again. Chanda breaks down why what works in one district might totally flop in another—and how to figure out what fits your community.From showcasing custodians to tapping into short-form video, you’ll hear creative ways to move beyond “just posting” and start building a true connection with your audience. SPECIAL GUEST Chanda Gilmore, M.S. Instructor, Strategic Communication and Public Relations University of Delaware, Delaware Email: cgilmore@udel.edu  LinkedIn: https://linkedin.com/in/chanda-gilmore  Website: https://www.udel.edu/academics/colleges/cas/units/departments/communication/  Instagram: https://www.instagram.com/udcommdept/  USEFUL INFORMATION Video tip on Facebook’s new metric called “Viewers” - Click here to watch!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    41 min

  2. NOV 3

    Shifting Public Perception Through Stories: KCPS’s Turnaround with Shain Bergan

    Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything. SPECIAL GUEST Shain Bergan Public Relations Coordinator Kansas City Public Schools, Missouri Email: sbergan@kcpublicschools.org  X: @KCPSShain Website: https://www.kcpublicschools.org  Facebook: https://www.facebook.com/kcpublicschools/  Instagram: https://www.instagram.com/kcpublicschools/  X: https://x.com/kcpublicschools  USEFUL INFORMATION Register now for the Social Media for Schools Retreat happening June 23-25, 2026. Grab more information on the bond campaign at this website: https://www.kcpsbond.org/Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    52 min

  3. OCT 27

    Avoiding Facebook Suspensions: Words to Watch Out For with Andrea Gribble

    Andrea shares her firsthand experience navigating Facebook page suspensions and restrictions for schools - and why this issue is hitting closer to home than ever before. Find out which seemingly harmless words (like “raffle” or “donation”) may now trigger Facebook’s AI to flag or shut down your page. Learn how Andrea and her team have responded - from creating support tickets to starting temporary Facebook groups - and what actually worked. Get Andrea’s practical tips, including green/yellow/red flag language guidelines and how to safely share fundraiser info without risking your page.Email: andrea@socialschool4edu.com  Follow Andrea on X: @andreagribble  Website: www.socialschool4edu.com  Facebook: https://www.facebook.com/socialschool4edu   USEFUL INFORMATION Facebook Help - https://business.facebook.com/business/help/ Quick Guide - Facebook Fundraising & Raffle PostsFacebook Fundraiser Language Cheat SheetOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    37 min

  4. OCT 20

    Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA

    Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district. Learn how improvements were made with both internal and external communication and how they tracked their progress. Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement. Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success. SPECIAL GUEST Michelle Karpinski, MPA Community Relations Manager Portage Public Schools, Michigan Email: mkarpinski@portageps.org  Website: https://www.portageps.org  Facebook: https://www.facebook.com/portagepublicschools  Instagram: https://www.instagram.com/portageschoolsmi  USEFUL INFORMATION Check out the full Communications Audit from their website - click here for the report.You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    41 min

  5. OCT 13

    Inside Walled Lake’s Award-Winning Social Strategy with Jason Lewis

    Jason Lewis shares how a parent’s social media praise turned into a powerful story of school choice—and proof that our storytelling work truly makes a difference. Learn how Jason’s student-led Instagram takeovers not only boost engagement but also help build leadership skills and résumé-worthy experiences for students. Discover how Jason’s summer scavenger hunt turned quiet months into a community-building social media win. Feeling stuck? Jason’s journey from TV to school PR shows the value of starting small, gaining trust, and being bold with creative ideas. SPECIAL GUEST Jason Lewis Communications Specialist Walled Lake Consolidated Schools, Michigan Email: jasonlewis@wlcsd.org  X: @JasonLewis_tv Website: https://www.wlcsd.org  Facebook: https://www.facebook.com/wlcsd  Instagram: https://www.instagram.com/walledlkschools/  X: https://x.com/WalledLkSchools  LinkedIn: https://www.linkedin.com/company/walled-lake-consolidated-schools  YouTube: https://www.youtube.com/channel/UCHZPd3JtrmoakLAHVUbeiMA  USEFUL INFORMATION Social Media Hub for Walled Lake Consolidated Schools2025 Golden Gribble - Best Contest Award 2024 Golden Gribble - Best Student Takeover - Direct link to Bella’s takeoverOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    40 min

  6. OCT 6

    Everyday AI in Schools: Tools, Tips & Mindset Shifts with Tyler Moberg

    Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact.Still think AI is here to take your job? Hear the powerful mindset shift that could change everything.Spot the “AI giveaway” in emails and posts, and learn how to polish AI content into your own authentic voice.What if just 10 minutes a day with AI could totally elevate your school comms game? It’s possible, and Tyler explains how. SPECIAL GUEST Tyler Moberg AI Learning Specialist Amplified Impact LLC, Minnesota Email: mobergtyler@gmail.com  LinkedIn: https://www.linkedin.com/in/tyler-moberg-249570215/  Website: https://www.amplifiedimpact.solutions  USEFUL INFORMATION You’re invited to our Social Media for Schools Retreat - June 23-25, 2026. This year’s focus includes AI and students as storytellers!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    52 min

  7. SEP 29

    Authenticity Meets Strategy: School Social Video Tips with Sara Schneider

    Sara Schneider from CSCOE spills the secrets behind her "Marketing Minute" video series—and how it’s inspiring 151 Catholic schools to show up online with confidence. You’ll love the exact tools Sara uses to make school videos pop—think mic, light, and magic for under $100! Worried about being on camera? Sara shares real-talk advice on ditching perfection and just showing up. Get ready to steal some seriously smart ideas for launching your own series—even if you’ve never hit ‘record’ before. SPECIAL GUEST Sara Schneider Associate Director of Enrollment Catholic Schools Center of Excellence (CSCOE), Minnesota Email: saraschneider@cscoe-mn.org  Website: https://cscoe-mn.org/  Facebook: https://www.facebook.com/CSCOE  Instagram: https://www.instagram.com/cscoe_mn  X: https://x.com/CSCOE_MN  LinkedIn: https://www.linkedin.com/company/catholic-schools-center-of-excellence/  USEFUL INFORMATION Links to Mic and Light for videosSara’s personal favorite mic 😁 (a little more pricey)Marketing Minute examplesPost recorded live  Showcased a principal: had a lot of traction and shares!One talking about websitesJoin us for the Social Media Retreat for Schools in June 2026! Learn more here.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    40 min

  8. SEP 22

    Learning as She Goes: How to Grow into a Confident Storyteller with Tricia Johnson

    Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go. No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky notes. If you’ve ever felt unqualified, her journey will remind you that curiosity and commitment go a long way. From overwhelm to confidence, Tricia shares how trial and error, along with a few Canva hacks, changed everything. She’s honest about the struggles and the small wins that built her into the communicator she is today. You’ll love her real talk on feedback, slowing down, and why it’s OK not to have all the answers (yet). Tricia reminds us that giving ourselves grace is just as important as giving it to everyone else. SPECIAL GUEST Tricia Johnson Social Media Content Creator Blaine School District, Washington Email: tjohnson@blainesd.org  Website: https://www.blainesd.org  Facebook: https://www.facebook.com/borderitepride  Instagram: https://www.instagram.com/blainesd503/  USEFUL INFORMATION Tricia’s examples:Impact video post from mock car crashAlert post to community about distracted & impaired driving eventWant to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1 Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    44 min
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4.9
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Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

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