Mastering Social Media for Schools

Andrea Gribble
  • 4.9 (50)
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  • UPDATED WEEKLY

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

  1. 2D AGO

    How to Toot Your Own Horn at Work with Rebecca Malotke-Meslin

    Today’s guest brings such a practical perspective for women in school leadership, especially when it comes to speaking up about your strengths, advocating for your work, and building confidence in a way that feels authentic.If burnout has been creeping in, this episode will really hit home. Rebecca unpacks how unclear roles, weak boundaries, and always saying yes can quietly push high-achievers past their limit.One of the most powerful ideas in this conversation is to treat self-advocacy as a strategic communications plan. You’ll hear how to track your accomplishments, connect them to goals, and share them at the right time.This episode is a great reminder that leadership is not about doing everything yourself. Rebecca shares how setting boundaries, saying no more intentionally, and focusing on what actually moves the work forward can change everything. SPECIAL GUEST Rebecca Malotke-Meslin Leadership Coach & Speaker Pleasantly Aggressive, Illinois Email: pleasantlyaggressive@gmail.com  LinkedIn: https://www.linkedin.com/in/malotke-meslin/   Website: https://www.pleasantlyaggressive.com/  Facebook: https://facebook.com/pleasantlyaggressive  Instagram: https://instagram.com/pleasantlyaggressive  TikTok: https://www.tiktok.com/@pleasantlyaggressive  USEFUL INFORMATION Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    45 min

  2. APR 13

    Reels, Relationships, and School PR Growth with Elissa Dickey

    Elissa Dickey shares how she grew Aberdeen Public Schools’ presence from just 36 followers to nearly 2,000 by telling positive stories, building trust across the district, and staying consistent. Her journey is such a good reminder that growth does not happen overnight, but it does happen when you keep showing up.This episode will encourage any one-person school comms shop that feels stretched thin. Elissa talks through how she gathers content from staff, uses simple systems for submissions, and turns everyday school moments into posts families actually care about.Her growth with short-form video is especially worth hearing. Elissa opens up about trying new things, learning what works on Instagram, and seeing stronger results with shorter Reels, trending audio, and branded cover images.You’ll also hear how bringing in a student intern helped expand storytelling in a fresh way. It’s a practical example of how schools can grow their content capacity, empower students, and create more authentic coverage without needing a huge team. SPECIAL GUEST Elissa Dickey Communications and Marketing Director Aberdeen Public School District, South Dakota Email: elissa.dickey@k12.sd.us  Website: https://www.aberdeen.k12.sd.us  Facebook: https://www.facebook.com/AberdeenPublicSchools  Instagram: https://www.instagram.com/aberdeenpublicschools/  USEFUL INFORMATION Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    42 min

  3. APR 6

    When Flyers Fail: A Fresh Social Strategy for 4K/K Enrollment with Kari Klebba

    Kari Klebba reveals the moment Milton realized their usual enrollment reminders weren’t landing - and the unexpected shift that changed their results. You’ll hear the simple “event-style” concept they used to make 4K/kindergarten enrollment feel exciting and why it sparked attention well beyond the classroom. Kari breaks down what her community consistently responds to (and what they scroll past), including a few small creative choices that made a big difference. She also shares the tools she uses! Wondering how to pull off kid-focused content without chaos (or complaints)? Kari shares the behind-the-scenes approach that keeps it smooth, repeatable, and parent-friendly. SPECIAL GUEST Kari Klebba Communications, Community Outreach, and Safety Coordinator School District of Milton, Wisconsin Email: klebbak@milton.k12.wi.us  Website: https://www.milton.k12.wi.us  Facebook: https://www.facebook.com/SchDistofMilton  Instagram: https://www.instagram.com/milton_school_district  USEFUL INFORMATION Original 4K Signing Day PostSigning Day Reel from Last Year (most viewed Reel)Cha Cha Slide Reel4K FlyerVanHalen Jump into 4K ReelSaved a Seat Reel4K Orientation Event CoverStatic 4K Orientation Post on FacebookOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    34 min

  4. MAR 30

    New Accessibility Rules for School Social Media (WCAG 2.1 AA) with Andrea Gribble

    Andrea breaks down what’s changing (without panic) - why WCAG 2.1 AA is becoming the standard for all school digital content (including social media), plus the key compliance timelines (April 2026/April 2027).Alt text becomes a daily habit, not an optional extra. You’ll learn what “good” alt text sounds like, what to avoid when describing students, and how to edit alt text on Facebook/Instagram (even after posting).Video accessibility is more than auto-captions. The episode explains when captions matter most, how to handle “vibes-only” videos, and why accurate captions can help both accessibility and discoverability. Email: andrea@socialschool4edu.com  Follow Andrea on X: @andreagribble  Website: https://socialschool4edu.com   Facebook: https://www.facebook.com/socialschool4edu   USEFUL INFORMATION Video Tip - How to add alternative text to Facebook imagesVideo Tip - How to auto caption your videos in Instagram ReelsSocial Media for Schools Retreat - Register here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    36 min

  5. MAR 23

    Recruit More Teachers Using Testimonials, Toolkits & Ads with Sara Meredith, APR

    Sara Meredith shares how Peoria Unified rebuilt teacher recruitment around research - not guesses - so messaging matched what educators actually value.You’ll hear why “pay” wasn’t the main reason staff were leaving and how that insight reshaped their campaign to spotlight coaching, benefits, and growth.Get practical ideas you can steal: staff testimonials (“Why Peoria?”), shareable mini-toolkits for employees, and recognition that fuels word-of-mouth.Learn what made their paid strategy work (Meta, LinkedIn, Google search + retargeting), how they targeted out-of-state talent, and what success looked like - like 96% teacher retention. SPECIAL GUEST Sara Meredith, APR Public Relations Manager Peoria Unified School District, Arizona Email: smeredith@pusd11.net  LinkedIn: https://www.linkedin.com/in/sarajmeredith/  Website: https://peoriaunified.org  Facebook: https://www.facebook.com/peoriaunified  Instagram: https://www.instagram.com/peoriaunified11/  USEFUL INFORMATION Check out the entire project on the NSPRA website - Why Peoria Unified? Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    35 min

  6. MAR 16

    Lead From Who You Are: How to Build Your Leadership Rhythms with Dr. Joe Sanfelippo

    Author, speaker, and retired school leader Dr. Joe Sanfelippo joins the podcast to dive into his newest book, Lead from Who You Are. It all starts with values - because who you are drives how you lead.You’ll learn Joe’s three leadership rhythms (personal, people, process) and how they help you stay steady - even when school life isn’t.Presence isn’t a personality trait; it’s a habit. Hear how small hallway moments and micro-interactions build trust for the big decisions.For school communicators, Joe offers a simple reset: start with purpose before the day hijacks you, and use “see something, say something” to build momentum through storytelling. SPECIAL GUEST Dr. Joe Sanfelippo Author, Motivational Speaker, Leadership Coach, & Retired Superintendent Email: jmsanfelippo@gmail.com  Website: https://www.jsanfelippo.com  Connect with Joe: X: @joe_sanfelippo LinkedIn: https://www.linkedin.com/in/joesanfelippo/  USEFUL INFORMATION Order Joe’s book, Lead from Who You Are, here:  https://www.jsanfelippo.com/bookstore/lead-from-who-you-are Self-nominations are now open for our 2026 Best of Social Media Awards! Submit up to 2 categories for free at this link.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    34 min

  7. MAR 9

    Crisis Comms as a One-Person Shop: Real-World Lessons with Adelle Wellens

    Adelle Wellens walks us through how she survived 13 crises in just 9 days - and she handled them all as a solo communications department! You’ll learn some of the tools she had in place to help.You’ll hear how strong community relationships made all the difference during high-stress situations.Adelle shares simple social media settings and templates that helped her stay sane and stay ahead. She is part of the #SocialSchool4EDU Membership Program, and the support she received was really helpful to her in recent situations.She’s not backing down from tough topics - and shares how you can post boldly while keeping things kind. SPECIAL GUEST Adelle Wellens Communications Officer Duluth Public Schools, Minnesota Email: adelle.wellens@isd709.org  Website: https://www.isd709.org/  Facebook: https://www.facebook.com/duluthpublicschools/  Instagram: https://www.instagram.com/duluthpublicschools/  LinkedIn: https://www.linkedin.com/company/duluth-public-schools  USEFUL INFORMATION See the news coverage of the car crashing into the schoolOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    36 min

  8. MAR 2

    2026 Survey: Top Platforms, Biggest Challenges & What Schools Want Next with Andrea Gribble

    It’s here - the 2026 Social Media Survey results! Listen in as Andrea breaks down what 497 respondents revealed about who’s running school social media, what platforms they’re managing, and what’s shifting year-over-year.Facebook still dominates, Instagram remains strong, and X/Twitter continues to slide - learn the biggest changes since 2022.Are you ready for the new accessibility standards that will impact the social media content you share? This new question will provide insight into how others are feeling.Social media has challenges, and we know you have some goals moving forward. Learn the top 10 list of each and grab some great resources to take action to help you succeed. Email: andrea@socialschool4edu.com   Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/   Website: www.socialschool4edu.com    Facebook: https://www.facebook.com/socialschool4edu    Instagram: https://www.instagram.com/socialschool4edu/  YouTube: https://www.youtube.com/@SocialSchool4EDU  USEFUL INFORMATION Link to 2026 Social Media Survey blogYou’re invited to our Social Media for Schools Retreat - Learn more here.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

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4.9
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Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

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