32 episodes

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

The New CCO Page Society

    • Management

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

    Honoring Harold Burson, 1921-2020

    Honoring Harold Burson, 1921-2020

    Last week, Harold Burson passed away at age 98. Harold was a larger-than-life icon of public relations. To commemorate him, we are republishing a past podcast featuring Harold’s conversation with Becky Edwards, now CCO of Schneider Electric, at the 2018 Page Spring Seminar. Harold explains why he was bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it. 

    • 30 min
    A Conversation with Mike Wing, Page's Author

    A Conversation with Mike Wing, Page's Author

    As The New CCO wraps up 2019, we sit down with Mike Wing, the lead writer of Page’s most seminal research reports.

    Mike’s been helping define Page’s perspective on the transformation of the CCO for over a decade. Having surveyed a broad swath of Page membership and their teams, along with his years working alongside Jon Iwata at the head of IBM’s communications organization, Mike has a distinct perspective on the state of the function and how it must evolve.

    • 23 min
    Dealing with Deepfakes - Danielle Citron, Boston University

    Dealing with Deepfakes - Danielle Citron, Boston University

    Deepfakes are media that take a person in an existing image, video or audio and replace them with someone else's likeness using artificial neural networks. More than ever, we must equip our enterprises with safeguards against deepfakes created by bad actors.

    That’s why we welcomed Professor Danielle Citron from the Boston University School of Law onto The New CCO to educate us about deepfakes. Professor Citron is the vice president of the Cyber Civil Rights initiative, and an expert in online privacy.

    • 15 min
    The Payment Platform with a Purpose - Franz Paasche, PayPal

    The Payment Platform with a Purpose - Franz Paasche, PayPal

    Mission, purpose & values are often derided as corporate buzzwords. But for Franz Paasche, SVP of Corporate Affairs at PayPal, these foundational elements of corporate character are the lifeblood of the enterprise.

    On this episode, Paasche discusses PayPal's purpose journey. From remittances for small businesses to cash advances for furloughed government workers during the shutdown earlier this year, PayPal lives by its purpose and makes it real through action.

    • 27 min
    Using CommTech to Drive Revenue & Reputation - Dan Lochmann, Mitsubishi Heavy Industries

    Using CommTech to Drive Revenue & Reputation - Dan Lochmann, Mitsubishi Heavy Industries

    In order to identify global and target them as core brand stakeholders, Dan Lochmann and his team at MHI use CommTech, the emerging field within communications that takes inspiration from MarTech. Leveraging an array of paid social, targeted placements, earned media, and thought leadership, all unified via data dashboards, Lochmann’s team opened the doors for MHI to build a global brand, generate leads and earn its longstanding domestic reputation as an engineering innovator abroad.

    • 16 min
    KPN’s Evolution and Mobile’s Next Frontier of 'Immersive Connectivity' - Maximo Ibarra

    KPN’s Evolution and Mobile’s Next Frontier of 'Immersive Connectivity' - Maximo Ibarra

    KPN is looking to the future of mobile networks and the digital infrastructure on which they will run. Recent CEO Maximo Ibarra discusses how the company is preparing for what he calls a new world of “immersive connectivity.” 

    This podcast is adapted from a session led by Becky Edwards, CCO at Schneider Electric, at the Page International Exchange held this summer. 

    • 24 min

Customer Reviews

Jason Shaeffer ,

Business leaders must listen to The New CCO

The New CCO is a podcast for business leaders, created by the top communications professionals across the globe. It offers useful insights and best practices that will transform the way you perceive your comms function. Guests include top personnel from Starbucks, General Electric, IBM, and more. This is unprecedented access into the minds of some of the business leaders changing the way enterprises adapt to the new global economy.

P.Mayer ,

A Fresh Take on a Proven Approach: S

Stacey and her guests do a phenomenal job showcasing how modern-day communicators leverage the power of story telling to advance the messages of their respective companies. A must listen for all communication professionals and those looking to refresh their approach to engaging with their audiences.

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