Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

Episode 235
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of practical ways that MSPs can level up and get the most bang for their buck and secure the most valuable leads and data from these events.
Featured guest:

Lyle was always involved in the technology arena as he began his career in digital print production. He found his interests lay more in the hardware side of technology though and quickly turned his sights in that direction. Originally, Lyle focused on whole home theatre systems but again saw his interests lay elsewhere. It was for this reason, that in 2001, Lyle became what is commonly known as a trunk slammer; helping and supporting clients as he traveled from site to site. Over the years, Lyle developed, fostered, and maintained these initial connections and grew Wired for the Future to the success it is today. Lyle is no longer found traveling from site to site in his car but can be found behind his desk ensuring that the same support with the same personal connection he always prided himself on remains intact. No matter how large Wired for the Future becomes it is Lyle’s dream this level of service remains. He devotes his days to just that.
Connect with Lyle on LinkedIn:
https://www.linkedin.com/in/wired-lylekirshenbaum/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 234
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 How to market your MSP to a vertical


10:14 This productivity hack will help you Get Things Done


18:56 Engender happier, more productive staff


Featured guest:

Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff happy, make them feel valued, and increase their productivity – without spending a penny.
Dr. Kevin Gazzara is the Senior Partner of Magna Leadership Solutions established in 2007, and the coauthor of the acclaimed books “The Leader of OZ” and “Ready, Set, Get Hired”. He is an ICF certified coach, and a certified Positive Intelligence (PQ) Mental Fitness coach and founder of CoachSultants.com. Kevin has taught and developed Management and Leadership career-changing programs in the corporate world during his 18 years at Intel Corporation and as a University professor at 6 Universities over the last 28 years. Dr. Gazzara’s work has been recognized for his international leadership development programs by Workforce Magazine, https://magnaleader.co/LTP. Kevin’s passion is in helping individuals find the leader within themselves.
Connect with Kevin on LinkedIn:
https://www.linkedin.com/in/kevingazzara/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 233
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 Why you need Big Mo in your business


08:01 Systemize your ability to under-promise and over-deliver


15:41 This expert can help you grow your MSP business


Featured guest:

Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience of scaling MSP businesses, and how he uses that experience to coach other MSPs in how to scale their own businesses.
Brian has been part of the Managed Services industry since the early 2000s. He earned both his Bachelor’s and MBA from Baylor University. For over 20 years, Brian has worked in multiple MSPs and has bought and sold multiple MSPs. He’s been everything from a technician to Ops Manager to CFO to CEO. He has grown multiple MSPs to over $5 million in revenue and managed MSPs in excess of $15 million in revenue. Brian has a thorough understanding of all the ins and outs of running a highly successful MSP. But more importantly, he understands how to help MSP leaders get the most from their business. His expertise in leadership and coaching can help any MSP owner or CEO achieve the results they want in both business and life. He is passionate about finding the right clients for his coaching practice to help take their business and leadership to the next level.
Connect with Brian on LinkedIn:
https://www.linkedin.com/in/brianhoppe/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Episode 232
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 Build trust by doing a small thing well


08:04 Have you heard of Feedback Donuts?


10:51 Harnessing Intent Data to convert leads into prospects


Featured guest:

Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the point that they’re already interested in your services.
Paul Franklin is founder of Koala B2B, an intent data lead gen company. Paul has overseen millions of pounds worth of lead generation campaigns across the Tech B2B division he ran as Publisher for Dennis Publishing. The division included IT end user, cloud , and MSP/CSP/Reseller audiences specifically. He also ran the UK Cloud Awards for 6 years, a recognition and celebration of all cloud innovation in the country.
Connect with Paul on LinkedIn:
https://www.linkedin.com/in/paul-franklin-8922236/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast


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Episode 231
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 Don’t sell the FEATURES, sell the BENEFITS


03:20 3 KILLER offers to stand out from the MSP crowd


11:17 How to hire and integrate the best remote employees into your MSP


Featured guest:

Thank you to Michael Nelson, Co-founder of Scaled, for joining me to talk about why MSP owners should embrace remote working, how he was able to successfully integrate remote staff into his team within his own MSP business, and how he found himself perfectly positioned to help other MSPs do the same.
Michael Nelson is a founder of Scaled, a staff-augmentation firm that deploys L2 & L3 Technical Talent for MSPs from South Africa and the owner of a successful & growth-oriented MSP in California
He started TLC Tech, a Sacramento based MSP in 2004 serving all types of clients. In 2008 the company made the transition to fully managed services. Averaging 20-30% year over year growth, the company consistently maintains best in class EBITDA. Currently with a staff of 28, the company has transitioned to being a fully remote MSP, with 30% of the staff working remotely from South Africa.
After recognizing the benefits and the market need, Michael started Scaled with Jason Knight (also a former MSP owner) to place L2 & L3 techs with MSPs
Connect with Michael on LinkedIn:
https://www.linkedin.com/in/michaelnelsonca/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG

Episode 230
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:


00:00 How to attach Monthly Recurring Revenue to hardware & project sales


07:33 5 quick wins to improve your net profit margin


11:45 Attract your ideal clients with strategic content marketing


Featured guest:

Thank you to Kristi Mitchell, Founder of Marketing Uncomplicated, for joining me to talk about how MSPs can use content marketing to target and attract, nurture and convert their ideal clients.
Kristi Mitchell is a Marketing Strategist specializing in helping service-based small business owners who have relied on referrals and word-of-mouth to build their businesses. They know in order to reach more clients with their services, they need to finally think more strategically about their marketing.
Kristi brings an MBA, over ten years of corporate marketing experience, and a drive for continual learning to the work she does with her clients. Kristi offers 1:1 strategic consulting, fractional CMO services, workshops, and group implementation support.
Connect with Kristi on LinkedIn:
https://www.linkedin.com/in/kristimitchell/
Extra show notes:

Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:

https://www.linkedin.com/in/paul-green-msp-marketing/
http://mspmarketingedge.com/about/


You can join me in the MSP Marketing group on Facebook:

https://www.facebook.com/groups/mspmarketing/


Find out about my MSP Marketing Edge service:

https://www.mspmarketingedge.com


Subscribe to my YouTube channel:

https://www.youtube.com/mspmarketing


Connect with me on LinkedIn:

https://www.linkedin.com/in/paul-green-msp-marketing/


Subscribe to this podcast using your favourite podcast provider:


https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V


https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351


https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast


https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa


https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-M