84 episodes

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

    • Technology
    • 5.0 • 6 Ratings

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

    Episode 83: Get other businesses to refer clients to your MSP

    Episode 83: Get other businesses to refer clients to your MSP

    In this week’s episode

    One of the easiest ways to get new clients is to find other businesses that have the same clients as you, but aren’t in competition with you, and form a strategic partnership. Paul tells you how to do that in today’s podcast
    Also on the show this week, we all know web traffic can be increased with better Search Engine Optimisation, but is it really something you can do yourself?
    Plus listen for a special interview with an MSP who increased the scale of his business by acquiring 10 other MSPs within the last 5 years. It’s a fascinating conversation and there could be elements that you could copy within your business

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Here’s the blog post Paul mentioned on the subject of ‘Can I DIY my own SEO?’
    Try a Udemy course if you’d like to try to learn more about SEO
    Find out more about Paul Green’s MSP Marketing Edge content service, that includes a book that you can call your own
    Paul’s special guest was Ian Maclellan from Cloudstream Technology talking about how he bought 10 MSPs in 5 years, plus the revolutionary connectivity solution Neutrino8
    Many thanks to Andrew Eardsley from MSP Easy Tools for recommending the book Eat That Frog! by Brian Tracy
    On June 22nd Paul will be joined by Nate Freedman from Tech Pro Marketing talking about the new restrictions applied by LinkedIn
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is ‎Paul Green’s MSP Marketing Podcast.
    ‎Paul Green:
    Hi there. Hello. Welcome to episode 83. Here’s what we’ve got coming up for you this week.
    Ian Maclellan:
    Over the last five years, I’ve bought 10 MSPs, I’m very happy to give guidance if anyone wants to try this.
    ‎Paul Green:
    That’s Ian Maclellan. An MSP owner, who’s going to be on the show later on today. We’ve also got Andrew Eardley another MSP. He’s going to be back later on towards the end of the podcast to suggest a great book suggestion for you. We’ll also be talking about how you can set up joint ventures with other companies that have exactly the same clients as you, that aren’t in com

    • 32 min
    Episode 82: Should you do a QBR with unhappy clients?

    Episode 82: Should you do a QBR with unhappy clients?

    In this week’s episode

    There are good times and bad times to talk strategically with clients. In this week’s show, Paul wants to make sure you don’t find out it’s a bad time the hard way. You’ll discover the best times to do strategic review meetings
    Also on the show this week, a great piece on offline marketing. Sure, online tools are easy (Facebook, Google, email etc), but there are a load of other offline tools that are just as powerful
    Plus listen out for a fantastic interview with an MSP with a pretty unique pricing model and a book suggestion that could transform your MSP

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about strategic reviews, Paul mentioned vCIO Toolbox and Managed Services Platform as example tools
    Listen back to Episode 12, all about the concept of the ‘impact box’
    Find out more about Paul Green’s MSP Marketing Edge
    Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send in your impact box
    Register for a free copy of Paul’s book
    Paul’s special guest was Ernest Murray from Genuine Technology Group talking about his unique pricing and bundling model
    Many thanks to Luis Giraldo from N-able for recommending the book Value-Based Fees by Alan Weiss
    On June 15th Paul will be joined by Ian Maclellan from Cloudstream Technology talking about how he bought 10 MSPs in 5 years
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.
    Paul Green:
    Well, hi there. It’s great to be back with you. Here’s what we got coming up on the show this week.
    Ernest Murray:
    We do not have a per user price and we do not have a per workstation price.
    Paul Green:
    We’ll be talking about the offline marketing tools that you should be using. Almost everyone talks about online marketing tools these days, I find that the offline ones can be more ef

    • 36 min
    Episode 81: Is this a safe time to put up prices?

    Episode 81: Is this a safe time to put up prices?

    In this week’s episode

    You know you’ve got to do it at some point, but are you nervous about putting up your prices? Especially during these challenging times? This week Paul explains how and when you should make an increase
    Also on the show this week – you could win an incredible prize. Listen to find out how to win a brand new smart watch
    Plus listen for a list of the best qualifying questions to ask prospects. And Paul’s special guest talks about how they closed their break/fix business to start an MSP

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Producer James told you about the chance to win a Ticwatch Pro 3 GPS – enter HERE (closes midnight Sunday 6th June 2021 UK time)
    Paul’s special guest, who he met through the Tech Tribe, was Nancy Sabino from Sabino Comp Tech talking about why and how she closed her IT business in favour of starting an MSP
    You can enjoy an awesome discount from the Tech Tribe membership because you’re a listener to Paul’s podcast
    Justin Esgar from Virtua Consulting Group recommended his own book Appitalize on Your Idea
    On June 8th Paul will be joined by Ernest Murray from Genuine Technology Group talking about his unique pricing and bundling model
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.
    Paul Green:
    Hello, and welcome back to the podcast. Here’s what we’ve got coming up for you this week.
    Nancy Sabino:
    Oh, my God. That was hard. We went from a list of 300 businesses that we worked with on a break/fix basis. We got it down to 10.
    Paul Green:
    Plus, we’re going to be talking about the best qualification questions that you can ask your prospects. You’ve only got a finite amount of time on this world, you might as well invest it into talking to the people most likely to go on to become clients of yours. Plus, we’re going to start a brand new thing in the show where we give things away. Every couple of weeks or so, we’ll have a competition with some cool stuff for you to win. Today, we’re giving away a brand new GPS smartwatch. I’ll tell you how you can w

    • 33 min
    Episode 80: The easy way for MSPs to get more reviews

    Episode 80: The easy way for MSPs to get more reviews

    In this week’s episode

    What’s the best way to build trust with prospects quickly? Lots of genuine reviews from your clients. Getting them can be a challenge, so this week Paul explains how to do it
    Also on the show this week, in-depth guidance on starting your own podcast – whether it’s worth the hassle and how to get started. You’ll get a peek behind the scenes of our podcast
    Or if a podcast isn’t right, could you do more with video instead of audio? There’s a special guest who has really embraced video marketing for his MSP and he reveals how it could work for you too

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Find out more about Paul Green’s MSP Marketing Edge content service
    Paul uses a Samson USB microphone, the Castos podcast host and his producer is James Lett
    Paul mentioned Influence by Dr Robert Cialdini in regards to ‘social proof’
    Paul’s special guest was Christian Fleming from Northstar IT talking about how to grow with great video marketing – please give his Facebook page a like
    Thank you to John Davis ‘the Corporate Action Hero’ for recommending the book Off Balance On Purpose by Dan Thurmon
    On June 1st Paul will be joined by Nancy Sabino from Sabino Comp Tech talking about why and how she closed her IT business in favour of starting an MSP
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP marketing podcast.
    Paul Green:
    Welcome to episode 80 of the show. Here’s what we’ve got coming up for you this week.
    Christian Fleming:
    Never record it if you’re not in the mood because it’s bloody obvious on camera.
    Paul Green:
    We’re also going to look at an easy way for you to get more positive reviews from your delighted clients. And we’ve got a book suggestion about making yourself uncomfortable in order to achieve your big goals.
    Voiceover:
    Paul Green’s MSP marketing podcast.
    Paul Green:
    I feel like this week’s show is

    • 39 min
    Episode 79: How often MSPs should post on LinkedIn

    Episode 79: How often MSPs should post on LinkedIn

    In this week’s episode

    Whatever you think of LinkedIn, one thing’s clear – you need to build an audience there… and then grow your relationship with your contacts by giving them valuable content. This week Paul talks about how frequently you should be posting content on LinkedIn
    Also on the show this week, a cyber security expert joins Paul to discuss how you can best demonstrate value to your clients around your security offerings
    Plus ever read a great book, but then forgotten the ‘take-away’ points? Paul has a fantastic solution to keep your knowledge alive

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about how often to post on LinkedIn, Paul mentioned the content about maximising LinkedIn from Episode 63
    To buy or create a visual representation of your favourite book, you could try platforms like visualsynopsis.com, readingraphics.com, Pinterest, fiverr.com or upwork.com
    Find out more about Paul Green’s MSP Marketing Edge
    Paul’s special guest was Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection
    Thank you to Jake Gardner from Gunners Office Equipment for recommending the book Question-Based Selling by Tom Freese
    On May 25th Paul will be joined by Christian Fleming from Northstar IT talking about how to grow with great video marketing
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast.
    Paul Green:
    Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week.
    Rebecca Finken:
    A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture.
    Paul Green:
    We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get a free copy of my book on MSP marketing. If you don’t already have a copy, I’m going to be talk

    • 21 min
    Episode 78: The easy way to create content for your MSP’s website

    Episode 78: The easy way to create content for your MSP’s website

    In this week’s episode

    If you find content writing for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step process for easily creating original content
    Also on the show this week, should you use LinkedIn’s InMail or Messages to contact prospects?
    Plus there’s a great book suggestion all about how your people can drive your profits and a special guest explains why you need an ‘Entrepreneurial Operating System’

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about what kind of content to write, Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan
    Register for a free copy of Paul’s book
    Paul’s special guest was Rebecca Finken from Traction 4 Success talking about Gino Wickman‘s ‘entrepreneurial operating system’ and why you need one (also check out his book Traction)
    Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber
    Thank you to Stephen King from GrowthForce for recommending the book Take Care of Your People by Paul Sarvadi
    On May 18th Paul will be joined by Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast.
    Paul Green:
    Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week.
    Rebecca Finken:
    A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture.
    Paul Green:
    We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get a free copy o

    • 22 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

The Corporate Action Hero ,

Fun and Important podcast

I was honored to be a guest on Paul’s podcast. He is an insightful host with fun attitude that really allowed us to shares some great peak performance skills.

jimjawn ,

Paul Gets It!!!

I can’t believe that there aren’t more reviews and that I’m the first. Paul’s content and suggestions are spot on.

I appreciate his philosophical outlook on running a tech business, his tongue-in-cheek yet super practical self-promotion segments and his varied and industry specific guests. Content is relevant, pithy and useful. Great post-pandemic commute listening.

Top Podcasts In Technology

Listeners Also Subscribed To