
100 episodes

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing
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4.4 • 12 Ratings
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This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.
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Episode 201: How many users till your next technician hire?
Episode 201
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 How do you balance users with tech recruitment?
06:12 Save time and improve consistency with shortcut apps
13:00 Help your clients get ahead by taking advantage of AI
Featured guest:
Thank you to Manuj Aggarwal, Founder and Chief Innovation Officer of TetraNoodle Technologies, for joining me to talk about the future of AI, and how MSPs can help their clients understand and utilise AI in their own businesses.
Manuj Aggarwal is the founder and Chief Innovation Officer of TetraNoodle Technologies, an elite AI consulting company. With a remarkable track record of driving transformative change, Manuj, through TetraNoodle, has touched at least 10 million lives and generated over $500M in value through his expertise in technology and AI. He has shared his insights at the United Nations alongside distinguished figures like the Secretary-General and Nobel Peace Prize winners, while President Obama and Bill Gates have recognized his work. With four AI patents to his name, Manuj is the perfect mentor to guide you through the transformative potential of AI and its benefits for businesses. Join us and discover the limitless possibilities of AI under the guidance of this visionary industry influencer.
Connect with Manuj on LinkedIn:
https://www.linkedin.com/in/manujaggarwal
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
https://www.paulgreensmspmarketing.com/about/
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Subscribe to the MSP Marketing Action Monthly magazine:
https://www.paulgreensmspmarketing.com/action/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast -
Episode 200 SPECIAL: 5 times this podcast has changed MSP's lives
Episode 200
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
One of the things I get asked most often is what other successful MSPs are doing, so in this episode I'll be sharing the stories of some of the MSPs I've worked with over the years, and I've raided the vaults for the guests that truly inspired them or helped them think about things in a new way, and finding out what a difference it's made to their businesses, and to their lives.
This week's show includes:
00:00 The MSP who grew revenue with stories
07:21 The MSP who won a client from cold calling
12:08 The MSP who quit a habit and never looked back
17:28 The MSP who makes money by sending emails
25:41 The MSP who created the best website
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
https://www.paulgreensmspmarketing.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast
https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7
https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/
https://blubrry.com/paulgreenmspmarketing/ -
Episode 199: MSPs: Uncover prospects' pain points to sell more
Episode 199
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Improve your productivity by eliminating 'noise'
07:00 Sell more by uncovering prospects' pain points
13:40 Communicate effectively with your non-technical prospects
Featured guest:
Thank you to professional speaker and communications expert Don Colliver, for joining me to talk about how MSPs can sell more by communicating their knowledge and expertise more effectively with non-technical people.
Don Colliver writes and delivers technical presentations at technology conferences including CES, RSA, Black Hat, and Dreamforce for companies including Adobe, Cisco, DisplayLink, and Varonis. He teaches technical public speaking internally at Google and around the world. He will be speaking at the 2023 Toastmasters International Convention in the Bahamas.
Don toured internationally as a theatrical Clown for contemporary circus company Spiegelworld (producer of Absinthe) and performed with the Blue Man Group. Don won the 2017 Toastmasters International District One Tall Tales Speech Championship and he recently released the #1 bestselling book Wink: Transforming Public Speaking with Clown Presence.
Don graduated from Boston University and holds certificates in Cybersecurity, Design Thinking, and Instructional Design.
Connect with Don on LinkedIn:
https://www.linkedin.com/in/doncolliver/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
https://www.paulgreensmspmarketing.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to the MSP Marketing Action Monthly magazine:
https://www.paulgreensmspmarketing.com/action/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast -
Episode 198: This simple idea will have HUGE impact
Episode 198
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Keep your foot on the marketing gas pedal
07:19 The huge impact of using personalised video in your prospect and client communications
15:35 Protect your clients from their staff and themselves
Featured guest:
Thank you to Jacob Prime, CEO & Co-founder of Ploy, for joining me to talk about how his new business is already helping MSPs and other businesses protect themselves and save money by enabling them to better understand the apps they are using and the licenses they're paying for.
Jacob Prime is the CEO & Co-founder of Ploy, a brand new and exciting SaaS security startup that is helping MSPs generate a new revenue stream through SaaS security.
Jacob has worked in the security world for over 5 years, spanning hardware, email and data security. In 2021 he built the commercial function over two and a half years at a London based security startup taking the business from $0 in revenue to their Series A investment round.
Connect with Jacob on LinkedIn:
https://www.linkedin.com/in/jacob-prime/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
https://www.paulgreensmspmarketing.com/about/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Subscribe to the MSP Marketing Action Monthly magazine:
https://www.paulgreensmspmarketing.com/action/
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
https://music. -
Episode 197: Help techs triage tickets properly
Episode 197
Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
00:00 Protect yourself from LinkedIn prospect poachers
05:42 Help techs triage tickets properly
13:00 How consultative selling can improve your MSP income
Featured guest:
Thank you to Merit Kahn, CEO of SELLect Sales Development, for joining me to talk about how MSPs can improve sales without using pushy sales tactics, by changing approach from selling TO a prospect to being selected BY a prospect because of your expert knowledge, experience and expertise.
Merit Kahn is a professional keynote speaker, CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host of The Smarter Sales Show podcast, a Certified Emotional Intelligence Coach, a Certified Speaking Professional, a mom and she wrote, produced and performs a one woman comedy show in the comedy club she built in her basement.
Connect with Merit on LinkedIn:
https://www.linkedin.com/in/meritkahn/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
https://www.paulgreensmspmarketing.com/about/
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Subscribe to the MSP Marketing Action Monthly magazine:
https://www.paulgreensmspmarketing.com/action/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491 -
Episode 196 SPECIAL: Inspirational: How this MSP built his business
Episode 196
Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In the third and final 2023 Summer Special podcast, I'm joined by MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be truly client-first, and what happened after he burned through $50,000 of marketing budget and ended up with nothing to show for it.
Featured guest:
Scott Riley is a tech strategy professional who has worked in the technology industry for over 20 years. In leadership roles at some of the UK’s largest IT service providers, Scott has helped hundreds of clients on a digital journey away from rubbish IT solutions.
In his last position, Scott ran the Cloud Services division of a major UK provider, where he started from zero. Over the course of the next few years, cloud services would become a £34M annual revenue stream.
Following a successful exit to PE, Scott started up a Microsoft 365 and Azure consultancy firm in Leeds. Quickly growing to become a Microsoft Gold Partner, the firm has gone through huge growth during the pandemic as they helped businesses rapidly adapt to remote and hybrid working.
Scott now partners with clients and IT organisations around the world. Providing advice, guidance, and strategic input on areas from business, technology, people management and service profitability.
Connect with Scott on LinkedIn:
https://www.linkedin.com/in/scottriley76/
Extra show notes:
Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
https://www.linkedin.com/in/paul-green-msp-marketing/
https://www.paulgreensmspmarketing.com/about/
You can join me in the MSP Marketing group on Facebook:
https://www.facebook.com/groups/mspmarketing/
Find out about my MSP Marketing Edge service:
https://www.mspmarketingedge.com
Subscribe to my YouTube channel:
https://www.youtube.com/mspmarketing
Subscribe to this podcast using your favourite podcast provider:
https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
Customer Reviews
Helping MSP’s in many ways!
If you are in the MSP space, this podcast is for you. Paul is knowledgeable, helpful and a great podcast host. He brings in guests from different places and spaces, but with valuable insights for MSP’s. Learn from each episode!!
POV from a marketer
Fantastic stuff here!
As a marketer, I can tell you that Paul’s podcast is an amazing resource for MSPs. Many service-based businesses struggle to market effectively and Paul’s messages are acutely tuned to the specific needs of the MSP.
Fun and Important podcast
I was honored to be a guest on Paul’s podcast. He is an insightful host with fun attitude that really allowed us to shares some great peak performance skills.