Pipeline Visionaries

Caspian Studios
  • 4.8 (34)
  • MARKETING
  • UPDATED WEEKLY
Pipeline Visionaries

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

  1. 10 HR. AGO

    Experiments as Investments in Future-Proofing

    Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.

    42 min

  2. NOV 12

    Marketing is Chess, Not Checkers

    Learn from John Schneider, CMO at Betterworks about strategic experimentation and understanding different marketing levers.

    43 min

  3. NOV 5

    The Data Can’t Tell You Everything

    Learn from Shannon Duffy, CMO at Asana about evolving from PLG to targeting enterprise clients.

    48 min

  4. OCT 29

    Fewer, Bigger, Better

    Learn from Mary Wells, CMO at Cloudera, about how operational efficiency allows for experiments and risk-taking.

    46 min

  5. OCT 22

    Customer Focused Over Functionally Focused

    Learn from Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, about blending the physical and digital world to create impactful campaigns.

    47 min

  6. OCT 15

    Pilot, Prove, Scale

    Learn from Niki Hall, CMO at Five9, about bringing customer insights into the overall business strategy.

    42 min

  7. OCT 8

    Create Content People Will Love or Hate

    Learn from Karl Van den Bergh, CMO at Gigamon, about the impact of investing in brand when budgets are tight.

    43 min

  8. OCT 1

    Pushing the Envelope in Marketing

    Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.

    40 min
See All (212)

Trailers

4.8
out of 5
34 Ratings

About

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

Information

  • Creator
    Caspian Studios
  • Years Active
    2020 - 2024
  • Episodes
    212
  • Rating
    Clean
  • Copyright
    © Caspian Studios
  • Show Website
    Pipeline Visionaries

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