Professional Builders Secrets

Association of Professional Builders
Professional Builders Secrets

Brought to you by the Association of Professional Builders (APB), the Professional Builders Secrets podcast is the #1 resource for builders operating a professional building company. Discover how you can generate more leads, sign more contracts and increase your margins while delivering a better experience for your clients. We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders. Enjoy new episodes every week.

  1. 174. Marketing Homes That Don't Exist With Alannah Silva

    1 DAY AGO

    174. Marketing Homes That Don't Exist With Alannah Silva

    Professional Builders Secrets brings you an exclusive episode with Alannah Silva, from BoxBrownie.com. Throughout this episode, Alannah delves into the world of 3D virtual renders and explains how they can revolutionize the way builders market and sell their projects. She highlights the key benefits of using renders to overcome visualization challenges, create emotional buy-in, and streamline the sales process. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 174 YOU WILL DISCOVER How 3D renders help builders and clients visualize projects before construction How renders can assist in marketing homes before they are even built The cost-effectiveness of rendering technology and how it has become more accessible Best practices for ensuring high-quality, realistic renders The impact of AI advancements on rendering in the future And much, much more. ABOUT ALANNAH SILVA As a Business Development Manager at Boxbrownie.com, Alannah’s role is to nurture new business, lead their dynamic events team and contribute to the growth of BoxBrownie.com’s exceptional Render Sales Team. She is all about fostering meaningful connections and demonstrating how Boxbrownie.com helps real estate agents worldwide. Connect with Alannah: linkedin.com/in/alannahsilva/ TIMELINE 04:23 The biggest visualization challenges builders face 08:15 How 3D renders can enhance your sales and marketing strategy 11:29 The emotional power of renders in closing deals 14:55 How renders can help clients make cost-saving decisions 22:22 The future of AI in 3D rendering 25:07 How much a 3D render costs and the process behind it LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

    30 min
  2. 173. SORCI Report 2025 Insights With Russ Stephens and Sky Kolade

    FEB 13

    173. SORCI Report 2025 Insights With Russ Stephens and Sky Kolade

    Professional Builders Secrets brings you an exclusive episode featuring Sky Kolade and Russ Stephens, Co-founders of APB. In this episode, Sky and Russ break down the key insights from the latest State of Residential Construction Industry (SORCI) Report, revealing the trends, challenges, and opportunities shaping the future of residential building. This episode is proudly sponsored by Builder Content Marketing, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report INSIDE EPISODE 173 YOU WILL DISCOVER The biggest trends in residential construction for 2025How systems and processes directly impact profitabilityWhy builders who document their sales process earn moreThe surprising role of AI and technology adoption in the industryThe financial habits of high-performing building companiesAnd much, much more. ABOUT RUSS STEPHENS Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council. Connect with Russ:linkedin.com/in/russstephens ABOUT SKY KOLADE Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of the Top 100 Women in Construction. Connect with Sky:linkedin.com/in/skycheristephens/ TIMELINE 03:53 The impact of structured systems on profitability18:12 Why relying only on referrals is risky for builders25:57 How many leads it really takes to sign a contract39:35 AI in construction—who’s using it and how it’s changing the game44:07 The financial reality: Why most builders miss their profit targets51:41 How coaching & mentorship lead to higher profits LINKS, RESOURCES & MORE APB Website:associationofprofessionalbuilders.com APB Rewards:associationofprofessionalbuilders.com/rewards/ APB on Instagram:instagram.com/apbbuilders/ APB on Facebook:facebook.com/associationofprofessionalbuilders APB on YouTube:youtube.com/c/associationofprofessionalbuilders

    56 min
  3. 172. Elite Mentoring Results in 2024 With Andy Skarda

    FEB 6

    172. Elite Mentoring Results in 2024 With Andy Skarda

    Professional Builders Secrets brings you an exclusive episode with Andy Skarda, head coach at APB. In this episode, Andy shares powerful insights into Elite Mentoring and the remarkable results experienced by builders in 2024. Andy reveals the key strategies elite builders used to increase revenue, improve profitability, and create more time for personal fulfilment. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 172 YOU WILL DISCOVER How Elite Mentoring helps builders transition to true business owners How Elite clients grew their revenue by ~70%, with some achieving over 120% growth Why marketing and systemization were the biggest drivers of success The impact of elite coaching on builders’ personal lives The biggest challenges faced by builders in 2024 and how they navigated them And much, much more. ABOUT ANDY SKARDA Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust. Connect with Andy: linkedin.com/in/andy-skarda-92a6875/ TIMELINE 02:12 What is Elite Mentoring and who is it for? 14:38 How Elite clients achieved an average 69.3% revenue growth 24:24 The marketing and systemization strategies that made the biggest impact 28:34 The biggest challenges elite builders faced in 2024—and how they overcame them 33:39 How builders used their success to improve their health, family life, and work-life balance 39:26 What’s next for Elite clients in 2025 LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

    38 min
  4. 171. No-Time Video Marketing With Corné and JP

    JAN 30

    171. No-Time Video Marketing With Corné and JP

    Professional Builders Secrets brings you an exclusive episode featuring Corné Lategan and Jean-Pierre Pienaar from Bizvideo. Throughout this episode, Corné and JP dive into the world of video content marketing for builders. They discuss the power of storytelling in helping builders differentiate themselves, build trust, and create lasting connections with their ideal clients. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 171 YOU WILL DISCOVER Why marketing is a critical, yet often neglected, component of a building company How to build trust and emotional connections through authentic storytelling The importance of consistency in marketing across all platforms Strategies for leveraging video content to nurture ideal clients over time And much, much more. ABOUT CORNÉ LATEGAN Corné Lategan is a video marketing expert helping builders in Australia and New Zealand overcome obscurity through authentic storytelling. Since 2011, he has helped builders stand out, build trust, and attract ideal clients with strategic video content. Passionate about leveraging automation and consistency, Corné simplifies marketing so builders can focus on delivering quality projects. Connect with Corné: linkedin.com/in/corne-lategan/ ABOUT JP PIENAAR JP Pienaar is a storytelling and branding expert, specializing in helping builders communicate their unique value through video. He works closely with clients to create business overview stories and case studies that build trust and differentiate them from competitors. As co-host of the Inspired Builders Podcast, JP shares insights to educate and inspire builders across Australia and New Zealand. Connect with JP: linkedin.com/in/jean-pierre-pienaar-2aba5973/ TIMELINE 2:05 Why most builders struggle with marketing 3:28 The challenge of standing out in a competitive market 10:52 The importance of consistent marketing 19:58 How video storytelling builds trust and emotional connections 32:49 Why authenticity is key in marketing 37:11 Reverse engineering the ideal client journey 31:07 How to maintain your humanity and purpose with AI LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

    45 min
  5. 170. AI & Humanity With Jeff Bullas

    JAN 23

    170. AI & Humanity With Jeff Bullas

    Professional Builders Secrets brings you an exclusive episode with Jeff Bullas, digital marketing expert and host of The Jeff Bullas Show. In this episode, Jeff shares his insights on the impact of AI on humanity, creativity, and the future of work. Discover how builders and entrepreneurs can leverage AI for better decision-making, enhanced productivity, and maintaining a sense of purpose. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 170 YOU WILL DISCOVER The rapid evolution of AI and its parallels with past technological revolutions How AI can be used as a creative co-pilot to enhance human ingenuity Strategies for effectively problem-solving and communicating with AI tools The ethical considerations of AI and the need for societal guardrails How to maintain purpose and humanity in an increasingly efficient world And much, much more. ABOUT JEFF BULLAS Jeff Bullas is a digital entrepreneur, AI thought leader, marketing blogger, keynote speaker, digital strategist, and bestselling author with over 29 years of experience in the online world. His mission is to inspire and educate entrepreneurs to grow their businesses in a digital world. He has a BA in Economics and Commerce and has written "Blogging the Smart Way", a book that shows how to create, build, and market a blog that stands out in the crowded web. He has been featured in Forbes, New York Times, Huffington Post, and other prestigious publications as one of the top influencers and experts in digital marketing, content marketing, and social media marketing. Connect with Jeff: linkedin.com/in/jeffbullas/ TIMELINE 3:22 Jeff’s “aha” moment with AI at Lake Como 5:01 The rapid adoption of ChatGPT and its implications 9:46 How AI can unlock and amplify human creativity 19:25 The future of AI in work and daily life 22:36 Ethical considerations and the need for AI guardrails 31:07 How to maintain your humanity and purpose with AI LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

    31 min
  6. 169. Cashflow & Wealth With Jaya Lesley

    JAN 16

    169. Cashflow & Wealth With Jaya Lesley

    Professional Builders Secrets brings you an exclusive episode with Jaya Lesley, founder of JL Society. Throughout this episode, Jaya delves into the financial challenges builders face in today's evolving economic landscape. She shares her insights on cash flow management, personal wealth strategies, and aligning business goals with long-term financial aspirations. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 169 YOU WILL DISCOVER The critical cash flow challenges builders face today. How to set up contracts to avoid financial pitfalls. The importance of progress claims and accurate quoting. Strategies for builders to manage personal wealth alongside business growth. How builders can create multiple streams of income and much, much more. ABOUT JAYA LESLEY An undeniable pattern that Jaya observed over her years of experience is that the business ecosystem thrives with networking and financial gains, to the point in which the lack of either would be a hindrance. This inspired Jaya to create JL Society; An opportunity for anyone to earn and receive. And in turn, create the life that they have always wanted for themselves. Connect with Jaya: linkedin.com/in/jaya-lesley-066327161/ TIMELINE 3:12 How the pandemic impacted builders’ financial health 7:18 Common cash flow challenges builders face today 10:22 Why marketing is essential during economic downturns 16:07 How to align personal wealth goals with business success 20:26 Ways to create additional streams of income 27:13 Practical steps to improve financial stability and profitability LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

    30 min
  7. 168. Company Culture With Eve Purdy

    JAN 9

    168. Company Culture With Eve Purdy

    Professional Builders Secrets brings you an exclusive episode with Eve Purdy, an emergency physician and team science expert. In this episode, Eve dives into the similarities between emergency medicine and residential construction, explaining how building strong team dynamics can improve outcomes, even in high-pressure environments. She shares insights on leadership, team communication, and fostering trust among transient teams to create efficient and cohesive work environments. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 168 YOU WILL DISCOVER The science of effective teamwork and how it applies to construction Why huddles and after-action reviews can transform team performance How to create "just-in-time" trust with new team members The power of shared mental models to align teams under pressure and much, much more. ABOUT EVE PURDY Eve is an Emergency Medicine Consultant at Gold Coast Hospital and Health Service with a special interest and skills in high-performance teamwork. She leverages skills acquired through a Master of Science in Applied Anthropology and a fellowship in Translational Simulation to help teams improve. I have worked with teams in critical care, trauma, maternity, cardiology, and executive teams to optimize their performance. Connect with Eve: linkedin.com/in/eve-purdy-2300ab299/ TIMELINE 3:08 The surprising similarities between emergency medicine and construction 4:51 What “team science” is and why it matters 14:36 How huddles can build trust quickly and improve team performance 17:38 Why after-action reviews are essential for continuous improvement 35:37 How leaders can manage stress and uncertainty to keep teams on track 40:36 The power of shared mental models to align your team LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

    44 min
  8. 167. Succession Planning With Russ Stephens and Sky Kolade

    JAN 2

    167. Succession Planning With Russ Stephens and Sky Kolade

    Professional Builders Secrets brings you an exclusive episode featuring Sky Kolade and Russ Stephens, Co-founders of APB. In this episode, the two delve into the critical topic of succession planning for building companies. They explore why succession planning is vital, how to start preparing, and actionable steps to ensure a seamless transition for your business. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 167 YOU WILL DISCOVER The importance of succession planning for long-term success How to create a succession plan tailored to your business needs Key strategies for preparing successors, whether internal or external Common mistakes to avoid during the succession process And much, much more. ABOUT RUSS STEPHENS Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council. Connect with Russ: linkedin.com/in/russstephens ABOUT SKY KOLADE Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of the Top 100 Women in Construction. Connect with Sky: linkedin.com/in/skycheristephens/ TIMELINE 1:30 Why builders need a succession plan 5:20 The role of company culture in succession planning 6:26 Shocking stats about builders without succession plans 14:19 Key factors that make a building company ready for succession 27:38 How to prepare a successor and ensure a smooth transition 40:49 Common mistakes builders make with succession planning LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

    41 min
4.6
out of 5
10 Ratings

About

Brought to you by the Association of Professional Builders (APB), the Professional Builders Secrets podcast is the #1 resource for builders operating a professional building company. Discover how you can generate more leads, sign more contracts and increase your margins while delivering a better experience for your clients. We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders. Enjoy new episodes every week.

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