Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses.
Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries.
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Topics you care about:
How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout.
How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements.
What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW!
How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values.
The show’s format respects your time and attention with concise episodes!
Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity.
Hosted by: Samantha Hartley
Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits!
Learn more here: https://samanthahartley.com/
If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here.
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How to Expand Your Business and Build an Extraordinary Team
One of the fastest ways to get to a million and beyond is by expanding your team.
Does the idea of adding team members stress you out? Do you immediately imagine managing difficult personalities or chasing down late deadlines? Fear not.
In this episode of Profitable Joyful Consulting, I’m sharing why expanding your team is one of the fastest ways to expand your business, and it’s more manageable than you might think. If the very idea is triggering your control freak ways, you’re in luck! Press play and let’s grow your business through talented, passionate, and reliable team members.
00:00 Introduction / Episode Tease
02:18 Helpful Beliefs
06:43 Roles and Responsibilities
14:30 When to Hire
16:03 Top Three Tips
Building or growing your team is absolutely available to you. Take a listen on YouTube or wherever you get podcasts samanthaspodcast.com and let me know if you’re ready to take the leap.
You will not be able to expand your business the way you need to if you don't release responsibility to others.
Leadership is not something you need to outsource. Leadership is letting people know what the vision for the business is, the culture you want to have, what kind of company you want to have.
Focus on what you can be earning with your team and not just what you're paying.
If you create a culture and a place people want to work, they'll stay with you.
The Power of Strategic Business Partnerships
You want to know what your potential partner is going to be like when they're at their worst. – Samantha Hartley
Last week, you heard all of the reasons you should not consider forming a partnership in your consulting business. I shared some of the dreadful reasons women seek partners and what causes those relationships to crash and burn. Listen here
If you heard those real-life cautionary tales from my personal client files and you’re still considering a partnership, you’ve come to the right place.
In this episode of Profitable Joyful Consulting, I talk with Marnely Murray and Angela Prout of Shored Up Digital, two dynamic, successful women who decided to take the partnership leap together almost six years ago. Hear how they got started, how the partnership has changed over the years, and their strategy for expanding their business, even when they don’t agree.
Marnely Murray and Angela Prout teamed up to create Shored Up Digital after meeting many local business owners who were overwhelmed with their digital marketing initiatives. Marnely and Angela realized that they could leverage their skills and experience to provide businesses and organizations with the tools and resources necessary to bring their online presence to the next level.
Many business owners recognize that they can increase sales and improve their customer relationships by being more active online, but they don't know where to start, or where exactly to focus their attention. That's where Shored Up Digital comes in.
Both washashores, Marnely and Angela have collectively called Martha's Vineyard and Cape Cod home for over twenty years. They bring a wide range of marketing experience and the ability to understand the needs of small business owners and seasonal destinations, as well as the wants of their diverse customers and discerning visitors. With an exceptional level of enthusiasm, dedication, and a collaborative approach, Shored Up Digital is the effective solution for clients that want to better connect with their audience online.
Follow ShoredUpDigital on Instagram and Facebook.
02:05 Origin Story
03:59 Complementary Skills & Dating First
08:43 Role Sorting
11:50 Addressing Conflict
16:52 Expressing the Brand Voice
22:59 Power Struggles
25:09 Who is the Rainmaker?
27:53 Uncomfortable Conversations
30:27 Tips for Starting a Partnership
Partnerships are serious business, so do not wing it. This is what you need to know. Press play on YouTube: https://youtu.be/XDNzCfeQ2JY or wherever you get podcasts:
We've been able to benefit professionally and personally having this relationship because we can rely on one another. – Angela Prout
We're juggling like 27 balls, but not all 27 are glass balls. Some are rubber that we can let fall and they can bounce for a little while. - Marnely Murray
Make sure that there's a unified brand and a unified front when you and your partner are expressing your values through the business. – Samantha Hartley
Be sure when you're partnering that you're clear how soon you need the business to be returning on your investment. - Samantha Hartley
Learn more in this episode on YouTube: https://youtu.be/XDNzCfeQ2JY or your favorite podcast app: www.samanthapodcast.com
The Pitfalls of Forming Business Partnerships
Partnership can be a really difficult and risky route to take if you are a woman consultant.
Have you been considering forming a business partnership in your consultancy? Sure, that’s one way to expand your business, but is it the right way? I feel so strongly about this topic that I’ve created a two-part series to provide you with all the information, so you can move forward with your eyes wide open. In this episode, I am sharing the top reasons why not to seek a partner in your business. You'll hear some of the dreadful reasons why women seek partners and what causes those relationships to crash and burn. Plus, you'll hear real-life cautionary tales from my personal client files.
01:13 Cautionary Tale: Michelle
02:42 Cautionary Tale: Beth
05:20 Why Women Consultants Seek Partnerships
09:09 Alternatives to Forming a Partnership
12:23 Positives to Forming a Partnership
13:50 Reasons Why a Partnership Breaks Down
19:28 Samantha's Story
Don’t pretend you didn’t hear what I’m about to tell you. If you’re ready to be honest with yourself and expand your business joyfully and without exhaustion, dive in to this episode on YouTube or wherever you get podcasts: www.samanthaspodcast.com
How You Can Work with Perfect Fit Clients at the Right Level
Perfect clients’ is not about value judgements about anybody here. It's really about who is best suited to receive from you.
What if you could expand your services without requiring any more of your precious time or energy? Oh you can. When you focus on perfect clients - perfect in size and needs - and provide just the right value, business expansion is almost inevitable.
In this episode, we’ll assess clients' needs and how to align with the level that suits your expertise. You’ll learn how to find opportunities to sell your services to organizations, instead of individuals. I share how to transition from B2C executive coaching to B2B consulting engagements, and how this unlocks massive growth. Plus, we’ll discover the magic of next-level clients who can elevate your expertise like no others.
02:31 Expanding through working with perfect clients at the right level
04:14 Expanding through Selling to Organizations
06:08 Taking B2C Services to B2B Clients
09:57 The Value of Mid-Sized Companies
16:00 Recognizing Next-Level Clients
21:45 Expanding with Perfect Fit Clients
If you’re ready to maximize your growth while working with perfect clients at the right level, press play.
What are those gifts you're bringing through at this new and next level of your business?
The more value you give to clients, the more you can charge them for that.
Next-Level Clients help pull through your next evolution of your business.
Proven Techniques to Expand Your Business with Existing Clients
“Scope creep isn't always a bad thing; it sometimes can be scope expansion.”
Did you know that acquiring a new client can cost five times more than retaining an existing one? It’s true! What if you could learn how to make way more without adding a single new client? It’s time to end the chase and relax with better relationships and more profits.
In this episode, you’ll learn the secrets of strategic client growth. In a world obsessed with acquiring new clients, I urge you to challenge the status quo; the real goldmine lies within your existing client base. From transforming short-term projects into year-long engagements to skillfully navigating scope creep, this episode provides a roadmap to fortify client relationships and ensure sustained success.
00:00 Introduction + Theme
02:23 How to get longer-term engagement from clients
04:49 When to have the renewal conversation
07:52 How to turn scope creep into scope expansion
11:53 How to reactivate past clients
13:15 The #1 hack to get clients (that you might already be doing)
If you’re ready to increase profits and joy without exhaustion and the revenue rollercoaster, dive in to this episode now on YouTube or listen wherever you get podcasts.
Email newsletters are one of the easiest, most efficient, high-value, high-ROI activities that you can do.
Moving from a project basis into a longer-term horizon does many things: It allows you to get better results for your clients, and it helps you to not have to constantly be hunting for new ones.
When a client is asking for more and more and more, they bought a package that was too small.
Mentioned in this episode: Results that Get More Clients
Unleashing Success: The Crucial Role of Personal Expansion in Business Growth
“As consultants, we can't even grow the business unless we expand as people.”
It’s impossible to dive into the topic of business expansion without understanding the importance of growing personally. And no one knows that more than my first guest of 2024.
In this insightful episode of Profitable Joyful Consulting, we delve into the fundamental truth that as consultants, our business growth is intricately tied to our personal expansion.
You’ll hear directly from my client, Leslie, who has doubled her business in the year we’ve been working together. You’ll discover the transformative power of self-development and how it serves as the cornerstone for unlocking new levels of success in a consultancy.
00:00 Introduction + Theme3:18 First year as a consultant: expectations vs reality5:50 Client case study: building trust and surprising yourself 10:45 Why she sought help 16:00 Understanding the fundamentals18:37 Showing up in her power (even when it was scary!)23:15 Reframing, rethinking and resetting limiting beliefs 25:02 The value of a thought partner and accountability 29:07 Biggest results35:35 Key takeaways
Embrace the journey of self-expansion and watch your business as a consultant thrive like never before! Press play on YouTube or listen wherever you get podcasts.
“It’s kind of like a therapist for your business.” – Leslie
“There are people that can really be a huge, huge resource and take things to the other level.” – Leslie
“That's what a transformational engagement does, it creates this sense of safety in this relationship.” – Samantha Hartley
So much value
I’ve learned so much in just a few episodes. Samantha is knowledgeable, supportive and funny!
High Impact lessons for top consultants
Samantha shares concepts to help you take your consulting practice to the “big leagues” where you are making the impact that clients need and are unable to achieve on their own.
If you are seeking a guide who is smart and strategic, tune in. But be prepared to have your limiting beliefs shattered and left behind.
Loved listening to her show!