138 episodes

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

Real Estate Marketing Dude Mike Cuevas

    • Business
    • 4.8 • 78 Ratings

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

    • video
    How This Investor Finds 15-20 Motivated Sellers A Month

    How This Investor Finds 15-20 Motivated Sellers A Month

    If you've been following our episodes we've focused very heavily on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there's a lot of interruption, people are trying to take your commission's out, they're trying to cut lenders out of the deal. There's a lot of big tech money that is pouring billions of dollars into seller lead generation right now. So what I want to talk today about sort of how do we compete back? How do we fight back against that?What we're going to focus on today is how this dude is doing just that as a real estate investor. His expertise is in seller lead generation and motivated seller lead generation in certain different markets. He's going to share with us today exactly what he's doing and how he's doing it. So what I want you guys to get out of today is very simple. Start thinking outside the box. Everyone wants to generate more sellers or more seller leads. We don't do them by farming a bunch of strangers, you do it by putting your offer in front of the right person that needs that solution right now.Three Things You’ll Learn in This Episode* How investors grow their portfolio without having to look at the MLS and scour through a bunch of listings to find the right deal.* Where to get a transparent view of what the property looks like* A done for you real estate investing company for people that have money that don't have the time capacity or wherewithal to actually get in the ground and get dirtyResourcesThe Rocket Offer (https://www.rocketoffr.com/invest)Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What we're going to be chatting about today, folks, if you've been following the show, in the last few months, we've been very, very heavy on seller lead generation working with ibuyers not against working with real invest real estate investors, embracing them, not necessarily trying to fight them as the real estate industry has done in the past. Because there's a lot of interruption. People are trying to take your take your Commission's out, they're trying to cut lenders out of the deal. And there's a lot of big tech money that is pouring billions of dollars into seller lead generation right now. So what I want to talk today about sort of how do we compete back? How do we fight back against that? People always come to me and they say, Hey, Mike, well, there's a lot of these alternatives to real estate agents today. And they all went out in the last crash, right? They went out in 2017, or 2002 1009. Well, real estate wasn't an asset class back in 2000 789. Real Estate also didn't have big tech, big capital involved in the industry, and with unlimited pockets.

    • 29 min
    2 Ways To Attract Clients Through Brand

    2 Ways To Attract Clients Through Brand

    Standing out in the market is the most important thing facing the real estate industry. What's the easiest way to go about doing that? The answer is simple: Your brand. A lot of people think it's your license, or your broker, or your lender, but it all comes down to your brand. Your brand is your persona and it defines what your presence is whether that be online or in person. If people resonate with your brand then they are more likely to converse with you and ultimately hire you and use you for their transaction.In this episode of the podcast we are going to go through the two main reasons why the significance of your brand matters and how to use it to your advantage when it comes to attracting clients. What I want to do is break down this idea in several different ways to give you strategies to start attracting. Let's be honest, what is the difference between you and every other real estate agent or lender in your market? The truth is, you all have access to the same loan programs or interest rates depending on what side of the business you're in, meaning it all comes down to you and your brand.Three Things You’ll Learn in This Episode* How to stand out in the market in today's real estate industry* The importance of your brand, how to find it, and then use it to your advantage* The idea of programs and how they can help your businessResourcesReal Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)

    Marketing Motivated Sellers On Facebook And Google

    Marketing Motivated Sellers On Facebook And Google

    The old ways of real estate are just not working anymore. For sale by owners, expireds, and knocking on doors are all valid ways to gain client's, but it isn't the most efficient way. Online marketing and marketing motivated seller leads specifically for Facebook and Google are, and that's what we'll be talking about on today's episode. We're diving into the seller lead generation process, but this time, through the mindset of an investor. Real estate agents should be doing the same thing investors are doing, which is, putting their offer or their solution in front of the right people.
    For 12+ years now Chad Keller and his business Motivated Leads has done Facebook marketing and Search Engine Optimization for local businesses, startups, and fortune 500 companies. With the experience of spending millions in advertising dollars to learn the game from the inside out they have perfected digital advertising. Now for the 5 years they have reinvested their profits back into rental properties and started a real estate empire.
    Listen to this week’s episode to gain insight from the strategies that top digital advertisers use to market to motivated sellers on Facebook and Google, optimize your ad spending, and ultimately perform more money making activities. It’s no secret that with rising competition agents are having a harder time closing deals. However, if you implement these strategies in your business you can respond to these changes and win in areas your competition isn’t even touching.
    Three Things You’ll Learn in This Episode


    How Chad created  a lead online lead generation system for investors.


    Getting your leads to come to you through investing digitally.


    The importance and results of targeting the right people.


    Connect with Chad
    Learn more about Chad and Motivated Leads at Motivated-Leads.com or call him at 412.254.9225 to get connected.
    Resources
    Learn more about Motivated Leads (https://motivated-leads.com/)
    Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)
    The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)
    REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)
    REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)

    • 26 min
    Finding Motivated Sellers on PPC & Facebook

    Finding Motivated Sellers on PPC & Facebook

    With a saturated social media market it can be difficult to reach your target market, let alone convert that audience into motivated sellers. The solution? There is no one size fits all answer whether you're layering that with cold calling, or the door knocking. Although, running Google ads, either PPC, Facebook and IG to target motivated sellers is a great skill to have under your belt.
    Luckily, Esteban Andrade made it simple with his business Hesel Media. As founder and CEO of Hesel Media he strives to help Real Estate Investors and agents/brokers grow their business by finding motivated sellers, getting them under contract and adding minimum 2-5 contracts per month, all while streamlining their processes and systems. This lead generation agency is committed to providing more leads and closings to Real Estate businesses.
    On this episode of the podcast, Esteban joins me to discuss how to target and convert motivated sellers online. We will also touch on how Hesel Media is helping real estate investors and hybrid agents be able to monetize inbound leads. Listen to this podcast to learn more about the data that is captured by these giants like Google and Facebook and how to utilize this information for your business.
    Three Things You’ll Learn in This Episode


    Options to give your sellers to attract more business.


    Where the future of business is heading and how to capitalize on it.


    How to hyper target and only get sellers.


     
    Connect with Esteban
    Learn more about Esteban and his company at HeselMedia.com or head directly to his calendar to book a free consultation and continue the conversation here (HeselMedia.com/schedule-a-call).
    Resources
    Jam pack your schedule with motivated sellers (https://www.heselmedia.com/schedule-a-call)
    HeselMedia.com (Heselmedia.com)
    Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)
    The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)
    REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)
    REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)
    TRANSCRIPT:
    So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we're going to be chatting about today, folks, is how do you target and motivate? Or how do you target market and convert motivated sellers but doing an online? If you're chasing this audience, you're chasing this market, you realize that it's usually a multi pronged approach isn't a single one size fits answer for all whether you're layering that with cold calling, or the door knocking. But what we're going to talk about today is really just a digital side of it specifically on how we run Google ads, either PPC, and Facebook I G to target motivated sellers. So we're here with an agency today,

    • 52 min
    How To Socially Farm For Referrals ON and Offline

    How To Socially Farm For Referrals ON and Offline

    If you are constantly selling your business then your friends are going to stop asking you out to dinner or to hang out on weekends. So, how then do you stay top of mind and build your b...

    • 38 min
    Optimize Your Time, Improve Your Bottom Line with Cory Rosier

    Optimize Your Time, Improve Your Bottom Line with Cory Rosier

    Time management is one of the largest setbacks when it comes to growing your real estate business. Knowing your limits and how to structure your days can make or break your success in both the short and long-term. Further, managing your time will begin to become a strength once you’ve honed in on your schedule and start to optimize your days. So, what have you done to protect yourself from falling victim to your schedule? What are some ways you can begin to take full advantage of your time?
    Cory Rosier is the CEO of Sweet Assist, an all-in-one solution for brokerages to manage their agents better and grow their business. Cory is also the Vice President of Big Block Realty. Big Block Realty is California’s fastest growing brokerage with 1,100+ agents and has been recognized as one of fastest growing companies by the Inc. 500 for the past 4 years, most notably earning the #26 spot in 2016. Big Block is a 100% commission brokerage and focuses on creating an outstanding agent experience, which has led to their massive growth and success.
    Listen to this week’s episode to gain insight from the strategies that top producers use to manage their time well, optimize their schedules, and ultimately perform more money making activities. It’s no secret that with rising competition and a scarce 2021 market, agents are experiencing commission compression and having a harder time closing deals. However, if you implement these strategies in your business you can respond to these changes and win in areas your competition isn’t even touching.
    Three Things You’ll Learn in This Episode


    Why time management is so important for agents


    Managing your time can make or break your business, and is probably the most frustrating aspect to deal with. We’ll give you strategies that top agents use to close more deals and optimize their schedule.




    How you can use ancillary services as another income


    Commision compression is a real thing and agents are starting to look for other ways to supplement their home sale income. We’ll give you the best strategies for using ancillary services to improve your bottom line.




    Importance of joining an agent focused brokerage


    Your brand is by no means affiliated with your brokerages, and the reality is that your clients don’t care who deals with the compliance of your transactions. However, brokerages hold a fiduciary duty to make their agents successful, but many think it’s the other way around. Learn more about the importance of joining a brokerage that puts agents first.




    Connect with Cory
    Learn more about Cory and Sweet Assist at SweetAssist.com or connect with him on LinkedIn to continue the conversation.
    Resources
    Learn more about Sweet Assist
    Schedule a Sweet Assist demo
    Join Big Block Realty

    • 36 min

Customer Reviews

4.8 out of 5
78 Ratings

78 Ratings

Loooooozer ,

Great podcast

Mike is so full of knowledge and keeps my attention the whole way through.

Nikolas Pei ,

Great personality and content

Love Mike’s personality and quality of information

gospelmusicismylife ,

Love how raw and real Mike is

Great info and entertaining

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