178 episodes

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

Real Estate Marketing Dude Mike Cuevas

    • Business
    • 4.8 • 82 Ratings

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

    Back to the Basics with Andres Bustamante

    Back to the Basics with Andres Bustamante

    I think we need to go back to the basics and I got a really cool story. Last week I was at an event in Kansas City and met a lot of cool people, including my new friend, Andres Bustamante, who is killing it. He's got a killer story about how he started real estate in college and over game a lot of adversity, and now he is a realtor for a professional soccer player. Check out his website and his Tik Tok and Instagram accounts; andresbustatx.Three Things You’ll Learn in This Episode* How at 19, Andres helped college students as a leasing realtor.* Why new agents should join a team.* How to take ownership.ResourcesCheck Out His Website (https://househackaustin.com/)Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we're gonna be chatting about today are I think we need to go back to the basics. And I got a really cool story. I was in Kansas City. Last week doing an event, met a bunch of cool people were things I like about doing these events. And one of them, this guy, this kid, guy, kid, whatever you want to call him. He's a young realtor. But he's a killer reminds me a lot of myself. When I started not only are we both Hispanic male. But we hustlers you know, and we both started real estate at a very, very early age. And when you start real estate, just like right out of college, and none of your friends are people, you know, I've actually owned or bought a product before, it can be intimidating. I know how I overcame it, he's got a really killer story, and how he overcame it. But what we're gonna do is share his story because today, he's 26 years old, and he is the realtor of a professional soccer team in his market, and he's crushing it at 26 years old. And this is a relationship based business you guys regardless of what the hell you say, if people like you, they will use you. That's what it comes down to. But to be like you have to be trusted. So without further ado, we're gonna go ahead and introduce our guests. He's going to share his story exactly how he landed this account, where he started the trials, the journeys, and all of the above. And a lot of you guys are going to relate to this. So take notes and pay attention. Without further ado, let's go ahead and introduce our guests. Mr. Andres Bosa monk dead and I say, Hey, yougot it, Mike. Thank you, brother.Why don't you tell everybody? Who the hell are you? Where are you from? And I got a whole kinds of questions for you.Perfect. I'm from El Paso, Texas. And really, the real estate side started when I was 19. I just got into the University of Texas at Austin, go Longhorns. And I needed to find a way to pay for college because I didn't want my parents to pay for college. And I really want it to be like independent from any of that having to rely on someone. I wasn't going to do an eight to five though I did not like having a boss. Sure. So what better way to make my own schedule and make as much money as possible. Then real estate. I got my license at 19. I started doing leasing, which is when I would find apartments for students. There were a ton of students, I was a part of a lot of groups, I'd find apartments and those apartments would pay me because I brought people over. That's how I got my foot in the door on the real estate side. My mindset was really look, I'm just going to do leasing. I'm not like worthy of being able to make a sale or any of that sort.

    • 35 min
    Getting Personal & Authentic with Your Email Marketing with Kevin Snow

    Getting Personal & Authentic with Your Email Marketing with Kevin Snow

    Today we are talking about more marketing. And specifically we're going to talk about how to personalize your marketing and lead generation because no one hires a robot and no one hires you unless they like you. So how the hell do you get more liked, more approachable, more personable, and more importantly, more authentic online?Kevin Snow is the founder of Time On Target and has been called a sales expert and a technology geek (among other things) by different people over the years; but one thing is for sure...he knows how to help companies take their automation game to the next levelThree Things You’ll Learn in This Episode* How to make your brand more personable.* The Do's and Don'ts of email marketing.* What type of brand attracts clients?ResourcesCheck Out His Website (https://www.time-on-target.com/)Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up, ladies and gentlemen, welcome to their soul to the real estate marketing podcast. So what we're doing today, guess what we're talking about more marketing. And specifically, this show, we're going to talk about how to personalize your marketing and lead generation no one uses a robot in that one hires a robot and no one hires you unless they like you. So how the hell do you get more liked and more approachable, more personable, and more importantly, more authentic online? Well, so I get emails all the time from people all over the country. And the thing that got my attention here was that this dude's a vet. And for me, that's my soft spot, he got my attention by telling his story, not telling me what he was trying to sell to get on this show. And when we do book people on the show, it's always because there's a story behind them. And just for those of you they're trying to get on here, so that you now know, if you don't have a story, we're not calling you back, if you have a story in there somewhere to share. And it has to do with your personal brand. That's we're all into. So without further ado, I want to go ahead and introduce our guests, Mr. Kevin snow. What's up, Kevin?Hey, Mike, thanks so much for having me on the show. I'm really excited to be here today.Why don't you tell everyone a little bit about who the hell you are, where you're from? And what the hell do you do?So my name is Kevin snow. I am, as Mike said, I am a veteran, I'm actually still serving in the Minnesota National Guard. I live. Obviously, in Minnesota, I grew up in the upper Midwest, I've been here my entire life. And back in 2010, I launched a company called time on target. That was a sales and marketing training company. So I got hired to get on stage and to teach people how to network and how to sell. And then I deployed I went over to Iraq and Kuwait for a year and came back and had absolutely zero clients and zero speaking gigs lined up and nothing in my pipeline, and had that old crap moment of what am I doing with my life. And we did this huge pivot. So the company stopped being a speaking and training firm, that's now a business development tool for me.

    • 30 min
    Bid My Listing with Ryan Dranginis & Chris Wesser

    Bid My Listing with Ryan Dranginis & Chris Wesser

    Today we are talking with Ryan Dranginis and Chris Wesser about their new service, Bid My Listing. It provides transparency to real estate agents and sellers, allowing realtors to bid on listings, not leads. Sellers get the chance to choose from mul...

    • 23 min
    Viral Video with Colin Schindler

    Viral Video with Colin Schindler

    We have a returning guest today and you might have seen him recently. He just launched a viral video called "All the Listings," a blink 182 remix.Colin Schindler, better known by his alias the Robed Realtor, ranks in the top 1.5%...

    • 30 min
    The Recession Proof Business Model with Ryan Kelly and David Casey

    The Recession Proof Business Model with Ryan Kelly and David Casey

    There is a recession coming and what are we going to do? For the last seven years I've been telling you about the only recession proof business model. The only recession proof business model in real estate is your database, because people are still ...

    • 47 min
    Create and Multi-Purpose, Rinse and Repeat with Zac Shull

    Create and Multi-Purpose, Rinse and Repeat with Zac Shull

    You know, if you're gonna get into the business of content creation, the whole reason to create a video is because I want as many people to see it as possible. But it's not just about shooting the video, you got to distribute it. And then when you're done distributing it, then you need to multipurpose it.Zac Shull specializes in repurposing content to maximize its effect on your audience. Be sure to check out his Facebook group.Three Things You’ll Learn in This Episode* How to multi-purpose your content* What type of content is best for what site?* What strategy should you be usingResourcesLearn more about Zac Shull (https://www.facebook.com/coachesandcontent)Real Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript-So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast book. So we're chatting about today is repurposing content creation. Gee, what a what a surprise. I'm gonna show no, but we're gonna dial in repurposing because we have so many people that I'll just create videos and let them die to newsfeed. And I'm always like, what's the point of that? You know, if you're gonna get into the business of content creation, the whole reason like why create a video is because I want as many people to see it as possible. Right? That's usually why people take a video, you do videos to get more people to see it. But when you don't spend the time, it's not just about shooting the video, you got to distribute it, you have to distribute it. And then when you're done distribute it, then you need to multipurpose it. And that's what we're going to talk about today. How do you get more out of doing less? And how do you squeeze the most amount of content out of your videos? How do you squeeze the most amount of content out everything you're doing? Right? And it's all through multi purposing? So we wanted to bring on a guest today. This is what he does. He does a lot of this multi purposing for different coaches and people within the industry and what he does is he multipurpose is a lot of a lot of the content that a lot of these people are creating so they get the most mileage out of it. So we're gonna go through exactly get some tips from him on what he's doing, how he's doing it and why we're going to be doing it. So without further ado, let's go ahead and introduce our guests. Mr. Zack Shoal. What's up, dude? Hey, Mike, what's up, man? I appreciate you having me on. Absolutely. Zack, why don't you go ahead and tell our our peeps a little bit about who the f**k you are? And what you do, and let's get into this. Sure, man, that's not a f*****g problem. So.So I actually have my own podcast and Mike was just on, I really appreciate that. It's called coaches and content. And basically, we teach people how to get clients through content. And a lot of that's to repurposing. So that's on YouTube, all podcast platforms. And then we also we help you produce your own podcast, you know, YouTube and audio. And then we repurpose your long form content in the short content for Tiktok, Instagram, reels, Facebook, all that, because like Mike just said, you know, what,

    • 29 min

Customer Reviews

4.8 out of 5
82 Ratings

82 Ratings

Chris Bello | chrisbello.com ,

This Dude knows his stuff

Mike really knows his stuff. Video content is the future and if you’re not doing it, you’ll be left behind.

Jillian U ,

Sales Wisdom You Need!

Mike is the bomb! His wisdom and ideas are simple and fun, and he will help you be better in your marketing. I highly recommend you listen and follow his content. Keep up the great work Dude! I’m a loyal fan!

Loooooozer ,

Great podcast

Mike is so full of knowledge and keeps my attention the whole way through.

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