Social Selling Made Simple Marki Lemons

For agents, having great communication skills is imperative but many struggle to find the right words to say at the right time. In this hectic environment, miscommunication can be costly, and our weaknesses can impact deals and relationships. How often do we face communication breakdowns or just struggle with what to tell our clients?
 
With the power of AI and ChatGPT right at our fingertips, we can revolutionize the way we communicate. How can we use it to communicate clearly and provide tailored recommendations to boost efficiency and success rates? Can it help us strengthen our weak points?
 
In this episode, real estate professional and international speaker, Cyndee Haydon joins me to talk about leadership, AI, and how to leverage it to skyrocket business success rates.
 
Being able to bring connection to connection is the superpower that AI has when we harness it. -Cyndee Haydon
 
Three Things You’ll Learn In This Episode 
 
-The true appeal of AI
Why is AI so attractive to different markets, and what features can agents use to run their businesses more smoothly?
 
-It’s time to demonstrate real value
The NAR settlement has a silver lining, it’s a chance to elevate our professionalism. How do we shore up our value proposition?
 
-How to negotiate with ChatGPT 
ChatGPT has so many abilities that are powerful for agents. How can it help us negotiate and neutralize situations?
 
Guest Bio

Cyndee is a highly successful Realtor, International Speaker and Trainer in the Tampa Bay real estate market. Using her high-tech to high-touch approach, she has become a respected Broker Associate and International Speaker/Trainer with nearly 20 years of experience. Cyndee is consistently ranked in the top 1/2% of Realtors nationally and top 200 out of 26,000 in Tampa Bay for 2023. Known for her leadership and commitment to excellence, she's a trusted expert in the industry. With a keen focus on technology, particularly the potential of artificial intelligence like ChatGPT, Cyndee stands out as an innovative thinker.
 
She applies ChatGPT to improve real estate operations, enhance customer experiences, and foster business growth. A popular international speaker, she offers valuable insights and strategies, blending her passion for real estate with her technological acumen to help professionals thrive in a digital age. Cyndee's pioneering and practical approach is steering the industry towards a more efficient, client-focused future. Cyndee is also a candidate for Florida Realtors 2025 Secretary.
 
Follow Cyndee on Instagram @cyndeehaydon
Find Cyndee on LinkedIn @Cyndee Haydon 
Find Cyndee on Facebook @Cyndee for FR
 

In a marketing world that thrives on realness and authenticity on video, the typical real estate sales pitch just doesn't cut it anymore.
 
The people who want to do business with us want stories and vulnerability, but many real estate professionals struggle to bring that forth in their content.
 
From imposter syndrome, mindset blocks around AI, to an overwhelming editing process, there are many factors stacked against us articulating our stories and value propositions. Luckily, there’s a tool we can leverage to make it so much easier.
 
How do we overcome imposter syndrome, own our stories and articulate them to the world? So many of us are sitting on a goldmine of content, how can Camcorder AI help us make use of it?
 
In this episode, I’m joined by creative genius, Emmy-award winner, and co-founder of Camcorder AI, Erica Hanna. She shares how we can become better storytellers and how Prince helped her overcome imposter syndrome. 
 
The difference between a story and a sales pitch is conflict and purpose. A story is going to have some sort of vulnerability, and a hurdle to overcome. -Erica Hanna
 
Four Things You’ll Learn In This Episode 
 
-How to be vulnerable on video 
How does imposter syndrome harm our marketing and content creation efforts, and how do we overcome it?
 
-What will get you hired
People don’t hire the agent with the best sales pitch, they hire the agent they connect with the most. How do we use storytelling to draw people in?
 
-The odds stacked against AI 
Because so many of us are busy and perhaps even stretched too thin, women would benefit the most from leveraging AI. Why are so many of us struggling to adopt it?
 
-Tap into readymade content 
Many people already have a ton of great content, but the thought of going through it and editing it is overwhelming. Can AI do the heavy lifting for us?
 
Guest Bio
 
Erica Hanna, the Co-Founder of Camcorder AI, a generative ai video marketing startup based out of New York City, and Owner of Puke Rainbows Creative, a full-service video production company based in Minneapolis, is always looking towards the future. A 6-time Emmy Award Winner, her directing and producing talents have resulted in projects for clients including: Prince, Ellen DeGeneres, CBS, Mayo Clinic, and Black Voters Matter. She has also been awarded “Twin Cities Top Twitter Personality” three different times. Go to camcorder.ai to sign up for free and email erica@camcorder.ai for a video walkthrough. 
 

In today's rapidly evolving business landscape, sticking to traditional methods can leave you lagging behind. With consumers becoming increasingly discerning and demanding, failing to adapt will only lead to irrelevance.
 
Clients are bombarded with endless options and if we are not visible and valuable enough, we’ll be left behind.
 
How can we provide the most value to clients so that they choose us every time? What steps can we take to identify our target audience and tailor our value proposition to meet their specific needs?
 
In this episode, sixth generation entrepreneur and real estate broker, Skyler Lemons joins me to talk about how to lead with value, how to become the go-to agent for consumers and why consistently marketing makes all the difference. 
 
A lot of consumers don’t have a good understanding of the intricacies of a real estate transaction. -Skyler Lemons
 
Three Things You’ll Learn In This Episode 
 
-Cut through the noise in your market
How can we stand out to our target market and ensure that we become the person that they go to?
 
-Articulate your value
How do we show our clients the unique skills and capabilities we bring to the table and communicate it well?
 
-Palm-of-hand, top-of-mind 
How do we build up our visibility and stay in front of people so consistently that we don’t have to chase clients? 
 
Guest Bio
 
Skyler Lemons is a sixth generation entrepreneur and a second generation real estate broker here in Chicago. As a distinguished Real Estate Broker affiliated with EXIT Strategy Realty, Skyler's unwavering commitment to excellence has solidified his reputation as a trusted advisor, creative problem solver, and ethical advocate for clients throughout the Chicagoland area.
 
Born and raised in the vibrant heart of Chicago, Skyler possesses an intimate knowledge of the city's rich history and its visionary future plans. His expertise extends across all 77 diverse communities that make up the Chicagoland landscape, ensuring that his clients receive top-tier guidance regardless of their location.
 
Skyler's journey into real estate was further enriched by his academic pursuits, having earned a degree in finance from Howard University. His previous role as a consultant to Fortune 500 companies equipped him with a unique skill set that blends financial acumen with the intricacies of the real estate market. Skyler leverages predictive analytics and time-tested methodologies to craft winning offers and streamline property transactions, ensuring both buyers and sellers achieve optimal results.
 
What truly sets Skyler apart is his passion for fostering authentic, long-lasting relationships with his clients. He approaches each transaction with transparency, dedication, and a commitment to exceptional communication. Skyler's clients benefit from his undivided attention, as he strives to make their real estate dreams a reality.
 
Follow Skyler on Instagram @skylerlemonsrealestate
Email info@skylerlemons.com
 

Most real estate professionals treat YouTube like it’s just another social media platform, but it’s so much more than that. YouTube is a lot more like Netflix, and if we play our cards right, we can get thousands of views, get people to know and like us, and generate more leads and deals.
 
In order to unlock all the business potential that YouTube holds, we have to change our entire approach. Stop treating it like social media, make it the core of your content strategy and get people to binge watch your videos.
 
How do we make content people actually want to watch? How do we make better videos without putting too much energy into it?
 
In this episode, we’re joined by YouTube Growth Strategist and my own coach, Owen Video. He shares how to unlock the growth potential of YouTube, and get thousands of views.
 
Treat YouTube like the core of your platform. Less is more, focus on good videos that will get big views. Make videos in binge watchable groups. -Owen Video  
 
Things You’ll Learn In This Episode 
 
-A scalable binge-watch strategy 
How can we build solid systems behind our content creation so that we make quality videos without too much energy into them? 
 
-Create what people want to see
How do we use our videos to create a massive pipeline and win clients years in advance? 
 
-Focus on good videos that will get big views
The common advice on YouTube is to make as many videos as possible. Would we actually achieve more with less content?
 
-Make videos in binge watchable groups
How do we create binge-watchable content silos and a library of great videos that get people to spend time with us online?
 
Guest Bio

Owen Video is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation. He has consulted for major brands like North Face, Oracle, and Excelon. Owen has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship. Owen has been invited to speak all over the globe and has been featured in major media like ABC, NBC, KUSI and Social Media Examiner. To find out about working with Owen, head to http://owenvideo.com/.

A common struggle among agents and entrepreneurs is the constant juggle between training, operational tasks, and maximizing profits. We find ourselves bogged down by mundane tasks like tracking contractors and constantly training new recruits. 
 
Every minute spent on these activities feels like money slipping through our fingers. But what if there was a solution designed specifically to solve all these problems and more?
 
Enter Trackxi, a revolutionary platform created by agents, for agents. 
 
What exactly does Trackxi do? How efficient is it? Can it help with onboarding and training expansion?
 
In this episode, I am joined by the Founder & CEO of Trackxi.com, Vijay Gopalswamy who enlightens us about Trackxi, the problems it can solve, and how it can help us to scale like never before.
 
The goal is to make the most money possible, not the most transactions possible. -Vijay Gopalswamy
 
Three Things You’ll Learn In This Episode 
 
-Owning your brand
What do we focus on if we want to own our brand?
 
-The key in real estate
What are the key components in real estate when it comes to training people?
 
-What does a bigger team mean?
A bigger team means spending more time managing them
 
Guest Bio
 
Vijay has been in Real Estate for about 15 years. He owns one of the Top producing teams in Portland, Oregon. He is also a licensed Mortgage broker.

Vijay founded Trackxi in 2022 when he was not able to find a software platform to scale his business.

Trackxi offers an independent platform that helps Agents, Teams, and TCs organize their business and show their value to their clients. It can also be used for Mortgage brokers to track and manage their loans.

Check out this episode on our website, Apple Podcasts, or Spotify, and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!

Visit https://trackxi.com/
Find Vijay on LinkedIn @Vijay Gopalswamy 

The real estate market is more competitive than ever. With businesses shifting and consumers bombarded by advertisements daily, simply listing a property isn't enough to attract attention. 
 
Without effective marketing, properties can languish on the market, costing time and money. In today's fast-paced digital landscape, being passive is not an option. You either adapt and thrive or risk being left behind.
 
Why should we market both our businesses and our skills more effectively? Why shouldn’t we be afraid to ask for opportunity? How do we fully showcase what we bring to the table?
 
Founder of Digital Natives Inc. and trained marketing strategist, James Rembert joins me to talk about marketing, why technology is the advanced level of communication, and how to be better marketers. 
 
Marketing is messaging. Content is the conversation to scale. -James Rembert
 
Three Things You’ll Learn In This Episode 
 
- Asking for opportunity
Why do we need to give value before we try to make a sale? 
 
-The power of self-care
What happens to our mental health when we don’t take care of our bodies?
 
-What building a legacy looks like
How do we build something that stays long after we’re gone?
 
Guest Bio
James Rembert, trained marketing strategist who began his journey as a licensed Realtor in New Jersey. His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. This made it difficult for Realtors to generate quality leads & scale their real estate business. While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand, but also making it accessible.

He’s since built a thriving boutique advertising agency in Philadelphia Digital Natives Inc.& ROAS consultant, that exclusively services the real estate industry with accounts nationwide. His marketing team now manages hundreds of real estate teams and brokerage worldwide with paid media across all platforms.

Aligning with his core belief to help others achieve their goals, he created the wildly successful online coaching course Circle of Excellence. There he teaches real estate professionals step by step on how to generate their own leads, scale as well as how to start their own real estate focused marketing team from the ground up. James is truly experiencing a full circle moment and considers it a privilege to openly share with others his personal journey with the hopes it will encourage others to create their own.


Visit https://www.jamesrembert.com/
Find James on LinkedIn @James N Rembert