131 episodes

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept of "relating to the public" is simply communication. It's in every facet of our daily lives. And if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Public Relations is ultimately one of the most expressly human aspects of life.Across the landscape of global communication, the role of Public Relations (PR) has become increasingly pivotal. As a profession, Public Relations stands at the crossroads of information dissemination and perception management, embodying the complex interplay between organizations, media, and the public. At its core, Public Relations is about forging connections, a mission that has elevated it to a thriving profession in our modern society.Public Relations professionals harness a diverse toolkit of strategies to navigate this multifaceted domain. Their expertise spans across marketing, government relations, media relations, crisis management, and stakeholder engagement. Each of these elements serves as a cornerstone in the foundation of Public Relations, contributing to its stature and effectiveness. Marketing initiatives, for example, are not just about promoting products or services but about storytelling that resonates with audiences on a personal level. Government and media relations are about establishing trust and transparency, ensuring that communications are both reliable and beneficial to the public interest.Crisis management and stakeholder engagement further illustrate the crucial roles played by Public Relations experts. In times of crisis, these professionals are the architects of strategies that protect and rehabilitate an organization's image. Through stakeholder engagement, they build and maintain relationships that are essential for mutual understanding and support. This comprehensive approach to communication underscores the versatility and indispensability of Public Relations in today's world.The tangible outputs have impacts. Press releases earn widespread media placement, websites and social media campaigns captivate and influence, short-form videos seize our attention, and podcasts linger in our memory—all these are manifestations of the influence Public Relations has on our collective consciousness. These tools and platforms are meticulously crafted to shape perceptions, drive narratives, and inspire action. They demonstrate the profound ability of Public Relations to mold public discourse and interaction.At the forefront of these endeavors stand the Public Relations professionals, whose skills in understanding, influencing, informing, and inspiring are unparalleled. Their work is not just about conveying messages but about creating dialogue, fostering understanding, and building bridges between entities and individuals. Through strategic planning, creative execution, and ethical practice, they navigate the complexities of public discourse, ensuring that their organizations or clients are not only heard but also understood and appreciated.                                                                                

Stories and Strategies for Public Relations and Marketing Stories and Strategies

    • Business
    • 5.0 • 9 Ratings

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept of "relating to the public" is simply communication. It's in every facet of our daily lives. And if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Public Relations is ultimately one of the most expressly human aspects of life.Across the landscape of global communication, the role of Public Relations (PR) has become increasingly pivotal. As a profession, Public Relations stands at the crossroads of information dissemination and perception management, embodying the complex interplay between organizations, media, and the public. At its core, Public Relations is about forging connections, a mission that has elevated it to a thriving profession in our modern society.Public Relations professionals harness a diverse toolkit of strategies to navigate this multifaceted domain. Their expertise spans across marketing, government relations, media relations, crisis management, and stakeholder engagement. Each of these elements serves as a cornerstone in the foundation of Public Relations, contributing to its stature and effectiveness. Marketing initiatives, for example, are not just about promoting products or services but about storytelling that resonates with audiences on a personal level. Government and media relations are about establishing trust and transparency, ensuring that communications are both reliable and beneficial to the public interest.Crisis management and stakeholder engagement further illustrate the crucial roles played by Public Relations experts. In times of crisis, these professionals are the architects of strategies that protect and rehabilitate an organization's image. Through stakeholder engagement, they build and maintain relationships that are essential for mutual understanding and support. This comprehensive approach to communication underscores the versatility and indispensability of Public Relations in today's world.The tangible outputs have impacts. Press releases earn widespread media placement, websites and social media campaigns captivate and influence, short-form videos seize our attention, and podcasts linger in our memory—all these are manifestations of the influence Public Relations has on our collective consciousness. These tools and platforms are meticulously crafted to shape perceptions, drive narratives, and inspire action. They demonstrate the profound ability of Public Relations to mold public discourse and interaction.At the forefront of these endeavors stand the Public Relations professionals, whose skills in understanding, influencing, informing, and inspiring are unparalleled. Their work is not just about conveying messages but about creating dialogue, fostering understanding, and building bridges between entities and individuals. Through strategic planning, creative execution, and ethical practice, they navigate the complexities of public discourse, ensuring that their organizations or clients are not only heard but also understood and appreciated.                                                                                

    Does the C-Suite Still Not Understand Public Relations?

    Does the C-Suite Still Not Understand Public Relations?

    In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vital role in shaping these communications, ensuring that messages align with company values, respond appropriately to crises, and enhance the brand's reputation. However, a recurring issue is the reluctance of senior executives to heed the advice of their PR professionals. This disconnect can have...

    • 19 min
    Embracing AI as a Stakeholder in Public Relations

    Embracing AI as a Stakeholder in Public Relations

    Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder?AI has the power to influence and even revolutionize industries from sustainable development to climate intervention. At the same time, we know the risks involve navigating ethical complexities and misinformation.Maybe we need to expand our perspective beyond this tool we’re learning to use, and accept it as a complex voice we need to influence for the greater good.Guest: Rup...

    • 20 min
    Throwback Thursday - The Ethics of AI in PR

    Throwback Thursday - The Ethics of AI in PR

    This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done."Society is changing... there's a new elite emerging and those elite have huge amounts of power."Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR...

    • 26 min
    FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

    FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

    This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously. Linda and...

    • 51 min
    So… You Want to Be a Professional Voiceover Actor?

    So… You Want to Be a Professional Voiceover Actor?

    Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift in the industry from seeking traditional "radio voices" to preferring more relatable, everyday voices. Andrea outlines some of her techniques for maintaining a clear voice, such as chewing gum, staying hydrated, and munching on green apples. She also discusses the challe...

    • 24 min
    How a Ban on TikTok Might Impact PR and Marketing Pros

    How a Ban on TikTok Might Impact PR and Marketing Pros

    TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day. But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.In late April 2024, President Biden signed a bill into l...

    • 24 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Ashlie E.M. ,

Engaging

I love listening to this podcast. I have gained valuable strategic insights from multiple different episodes! Keep these coming! Excellent work here!

jamesjana ,

Smart PR convos

S

chrismillspr ,

Love the Show! Great Writing and Interviews!

Love this show! As a PR pro and podcaster too this is great stuff! Intros are the best around.

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