104 episodes
Stories and Strategies for Public Relations and Marketing Stories and Strategies
-
- Business
-
-
5.0 • 8 Ratings
-
Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder Communications has become a thriving profession? Those who succeed have the ability to persuade through marketing, public relations, government relations, media relations, crisis management, stakeholder engagement, advertising, through all things strategic communications. They will distribute the press release that earns placement in public media, create the websites and social media campaigns that influence us, the short form video that captures our attention, and the podcasts we remember. Doug Downs hosts this podcast about PR and Marketing for those who do the work and those who hire the comms pros.
-
Coaching Politicians to be Better Communicators
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples:
George W. Bush: Known for his malapropisms, one of his most famous misspeaks was when he said, "They mis underestimated me," combining "misunderstood" and "underestimated."
Barack Obama: In 2008, while campaigning, Obama mistakenly said he had visited "57 states" in the U.S., obviously misspeaking the number of states.
Dan Quayle: As Vice President, Quayle famously misspelled "potato" by adding an unnecessary "e" at the end during a school spelling bee.
Donald Trump: Known for his unique speaking style, Trump once referred to the CEO of Apple, Tim Cook, as "Tim Apple," which became a widely discussed gaffe.
Joe Biden once introduced Barack Obama as Barack America.
Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it.
Listen For
4:35 Storytelling in Political Communication
5:40 Understanding Your Audience and Choosing the Right Channels
7:26 Utilizing Digital Media
13:10 Crisis Management and Reputation Building
Guest: Krysten Copeland, KC & Co Communications
Website | Email | X | Instagram
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook
Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode
Support the show -
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications
The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality (VR), and extended reality (XR). The program aims to create thought leaders and strategists in the field, helping organizations understand and utilize these technologies.
Despite slower adoption rates than expected, AR and VR technologies are still experiencing steady growth. The program also highlights successful uses of AR and VR, such as the Australian wine brand 19 Crimes, which uses AR to animate the images of convicts on their wine bottles, providing a richer brand experience for consumers.
But are we ready to use these tools? Are our audiences ready to consume them? And how do we ensure they’re used to address not only business opportunities but social and environmental challenges?
Listen For:
5:11 The Emergence of Immersive Media in Marketing
7:40 The Challenges in Adopting AR, VR and XR Technologies
10:22 The Impact of Hype-Cycles on Technology Adoption
15:28 The Importance of Media Literacy and Strategic Communication in Emerging Technologies
Guest: Donna Z. Davis, Ph.D., APR
Associate Professor + Director, Immersive Media Communication Master’s Program + Director, Oregon Reality (OR) Lab | SOJC
Link to the Immersive Media Communications Master’s Program
X | Link to Donna’s VR publications
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook
Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode
Check out the Building Better CMOs podcast
Support the show -
FEED DROP: Six Presentation Tips for Advanced Speakers
This week we’re offering another bonus episode in the form of a “Feed Drop” by The Speak Good Podcast. This episode was first published by Throughline Group in June 2022.
Brad Phillips and Christina Mozaffari reveal six advanced public speaking tips – from how to present more effective slides to how to improve your look during a virtual presentation.
Throughline Group
Website | Email | Blog | Listen to The Speak Good podcast
Connect with Stories and Strategies
LinkedIn | X | Instagram | You Tube | Facebook
Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode
Check out the Building Better CMOs podcast
Support the show -
The Four Traits of Inspiring Thought Leaders
In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of voices is a unique challenge. Many voices may be influential, but all can claim the title of a true thought leader. Some naturally gravitate to this role, others pursue it, a few stumble into it.
Some are bold visionaries. Others are evolved communicators, or they have a consistent presence (you know what they’re about). And then some are action-minded community builders.
Regardless of how one attains the status of “Thought Leader” it’s important for companies to provide the time and resources for thought leadership development. It should be an intentional part of a leader’s role, rather than just a side project. When nurtured correctly, it can yield significant benefits for the companies and individuals.
Guest: Kathleen Lucente
LinkedIn | X
Red Fan Communications
LinkedIn | Instagram | X | Website
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook
Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode
Support the show -
Finding the Four Minute Window
In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the world.
The four-minute speeches used an old tool (speeches) but embraced a newer technology (movies). And the true brilliance of the delivery was finding that window of time when people were most likely to listen.
In this episode we speak with the chair of the Public Relations Society of America (2023) Michelle Egan, exploring the modern role of communications professionals as we embrace emerging artificial intelligence. And we look at how the role might change over the next 50 years as technologies continue to evolve.
Listen For:
5:22 The adoption and perception of AI tools
7:13 Ethical considerations in AI
12:10 The evolution of the PR professional
15:29 The future of PR and professional communications
Guest: Michelle Egan, APR, Fellow PRSA, 2023 PRSA Chair
LinkedIn | Facebook |Instagram | X | PRSA | PRSA Code of Ethics
Read Michelle’s editorial “How Important is it for Your Organization to Have a Code of Ethics?”
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook
Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode
Support the show -
Harnessing the Influence of Wikipedia for Your Brand
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites.
Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like Chat-GPT.
Everyone from journalists, investors, and your customers are using Wikipedia to understand your company. Do you understand how it works and what you can do about it?
Listen For
4:17 The importance of Wikipedia for PR and SEO
5:51 The role of Wikipedia editors
10:38 Brand presence on Wikipedia
12:13 Common mistakes Brands make on Wikipedia
Guest: Rhiannon Ruff
Email | LinkedIn | Lumino Digital’s website | Rhiannon’s book Managing a Crisis on Wikipedia
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook
Hey, we’re on Threads under Stories and Strategies
Request a transcript of this episode
Support the show
Customer Reviews
Smart PR convos
S
Love the Show! Great Writing and Interviews!
Love this show! As a PR pro and podcaster too this is great stuff! Intros are the best around.
Must Listen If You’re In the Industry
I’m currently a PR student and it can be hard to really grasp current trends and issues facing the industry when textbooks and curriculum seem to be outdated. With Stories and Strategies, I’m learning about real issues with experts from all over the globe in a digestible and entertaining way.