Talk Copy to Me | Content + Copywriting Podcast Erin Ollila

We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?

Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design choices — and everything really — came together gave you a return on investment for your website.
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EPISODE 118.

Read the show notes and view the full transcript here: COMING SOON
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in.

I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together. 

If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today.
 
Today, you'll hear part two. Tony and I talk about 
Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his businessHow Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-relatedHow Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and designWhat website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as wellAnd I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.

 Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.
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EPISODE 117.

Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/
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Learn more about your guest, Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.
In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.


Learn more about Tony and team via his NEW website 😍

And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more abou

Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.

I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes!

Today, you'll hear part one. Tony and I talk about 
Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)Why now was the right time for Tony to hire a website copywriterWays you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you projectWhat influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting neededTony's reaction to getting the first complete draftWhat Tony learned about copywriting and SEO from working with Erinand more!And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what  website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.

 Learn more and sign up for one of Tony's future in-person events in LA, Chicago, and NYC.
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EPISODE 116.

Read the show notes and view the full transcript here: https://erinollila.com/a-website-copy-case-study-with-client-tony-howell/
______________________________________________

Learn more about your guest, Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.
In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.


Learn more about Tony and team via his NEW website 😍

And don't forget to sign up for one of Tony's future in-person events in LA, Chicago, and NYC.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.


Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or

Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing.

In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketing, as well an audit of the written, audio, and video content you're creating.

Grab a pen and take some notes,  because these are tasks that you definitely want to complete!

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EPISODE 115.

Read the show notes and view the full transcript here: https://erinollila.com/spring-cleaning-marketing-ideas/
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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.
From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.
And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. 

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EPISODE 114.
Read the show notes and view the full transcript here:
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Get to know our guest expert, Maggie Patterson
Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do.

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP intensives if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing.

But does anyone actually know how to go about and do it?
I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals to understanding the emotional complexity of money, we cover it all.
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EPISODE 113.
Read the show notes and view the full transcript here: https://erinollila.com/setting-income-goals-pricing-decisions/
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Get to know our guest expert, Tara Newman
Tara is a business growth strategist that specializes in turning chaotic, low-profit small businesses into mighty money-making machines.
Want better quality leads, predictable revenue, and more than enough money left at the end of the month? Tara utilizes her background in sales training, organizational psychology, and Profit First to make sure small business owners are paying themselves their dream salary so they provide the needed financial stability for their families.
She’s the host of The Bold Money Revolution Podcast and can often be found in her local coffee shop scribbling road maps on the back of napkins for her local small business community.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
•Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more