Marketing Powerups

Ramli John
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY
Marketing Powerups

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

  1. Ian Faison's Serialized Content Framework

    JUN 6

    Ian Faison's Serialized Content Framework

    Ian Faison, Founder of Caspian Studios, shares his serialized content framework. 🎉 About Ian Faison Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers. 🔖 Video Chapters00:00 Ian Faison's serialized content framework03:55 Create serialized content, build audiences, take cues.09:39 Podcasting is intimate; technology aids its success.11:01 Tailor content for audience, go the extra mile.15:30 People crave mystery, humor, and connection in stories.20:01 Pitched story, secured A-list talent, perfect synergy.21:07 Highlighting mistreatment of employees in company storytelling.27:15 Creativity and clarity are essential for marketing.28:23 AI can help with serialized content framework.33:17 Developers' show created from authentic nostalgia.36:48 Farming is their passion and means everything.39:06 West Point connections opened doors for success.42:42 Support, help, connect with others for success.45:39 Check out castbeanstudios.com for exciting murderverse shows.47:07 Subscribe to Marketing Powerups for actionable insights. ✨ Useful links 👨🏽‍💻 Caspian Studios website🔗 Ian Faison on LinkedInMurder in HR Podcast ShowThe Hacker Chronicles Show

    48 min
  2. Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework

    MAY 12

    Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework

    Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John. 🎉 About Alli Blum Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework.  ✨ Useful links Alli Blum's website — https://alliblum.com/Alli's Linkedin — https://www.linkedin.com/in/alliblum/Switch interviews and strategic context with Alli Blum — https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/How SaaS marketers can get buy-in on qualitative research — https://www.forgetthefunnel.com/resources/getting-saas-customer-research-buy-in

    34 min
  3. Vassilena Valchanova's brand messaging framework template

    APR 21

    Vassilena Valchanova's brand messaging framework template

    Vassilena Valchanov shares her brand messaging framework template.🎉 About Vassilena Valchanov Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers. 🕰️ Timestamps and transcript 00:00 Brand and product messaging bridges positioning and copywriting.04:37 Focus on content first, then refining language.08:53 Understanding customer needs essential for successful product.12:56 Client vision integrated with customer feedback strategy.14:48 Trend in conversational marketing and customer confusion.17:36 Evaluate alternatives to direct competitors, consider existing options.22:35 Messaging emphasizes pricing structure, value for customers.26:12 Building a network crucial for personal growth.27:29 Link learning to action; community key.30:49 Subscribe to Marketing Powerups for actionable takeaways.✨ Useful links Vassilena's website: https://valchanova.me/Her newsletter: https://valchanova.me/newsletter/The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/

    32 min
  4. I'm ending this show in 5 weeks (not clickbait)

    APR 11

    I'm ending this show in 5 weeks (not clickbait)

    Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations.

    6 min
  5. Nick Bennett's People-First GTM Model

    MAR 31

    Nick Bennett's People-First GTM Model

    Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063 [00:00:00] Nick Bennett[00:00:44] Developing a Go-to-Market Model with Nick Bennett[00:02:38] Starting a Company and Launching with Hype[00:07:18] A conversation about the people-first go-to-market strategy[00:08:40] Customer Led Growth: Building Strong Relationships with Customers[00:15:37] The Importance of Customer Marketing and When to Start[00:18:24] Using NPS Surveys to Drive G2 Reviews[00:23:34] The Rise of B2B Influencer Marketing[00:29:30] Building Relationships for Career Success

    34 min
  6. Brian Childs' Customer Education Maturity Model

    MAR 24

    Brian Childs' Customer Education Maturity Model

    Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062 [00:00:00] The Importance of Customer Education[00:07:37] Proving ROI for Customer Training Initiatives[00:13:51] The Importance of Training Programs and Brand Positioning[00:22:19] Using Training as a Sales Qualification Tool[00:26:01] Patterns in Sales Training Program Challenges[00:30:15] The intersections between customer education and data silos[00:36:03] Top Tips for Creating a World-Class Training Program[00:39:20] Career Power-Ups and Creating a Star Map of an Organization[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes

    47 min
  7. Marc Thomas' RINse and Repeat Marketing Framework

    MAR 17

    Marc Thomas' RINse and Repeat Marketing Framework

    Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061 🎉 About Marc Thomas Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of experience in digital marketing, previously leading growth at Powered By Search. Marc now works at Podia as their Senior Growth Marketer. You can read some of his latest posts and sign up for his newsletter at PositiveHuman.co 🕰️ Timestamps and transcript [00:00:00] The Rinse, Rinse, and Repeat Framework for Marketing Success[00:00:44] Marc's Career Journey[00:01:05] The Death of Marketing Playbooks[00:01:26] The RINse and Repeat Framework[00:09:01] Why Some Companies Grow Faster Than Others[00:11:08] The Evolution of SaaS Marketing[00:15:00] The Importance of Having Strong Marketing Foundation[00:17:11] Creating a Rinse and Repeat Playbook for Growth [00:21:12] Podia's Approach to Customer Research and Insights[00:27:34] Why Customer Research is Crucial for Product Development[00:32:07] Ideation and Customer Research at Podia[00:37:49] The Shift in Marketing: From Data-Driven to Idea-Driven[00:43:29] The Power of Creative Marketing with Podia[00:52:48] Career Powerups with Marc Thomas✨ Useful links Marc Thomas on LinkedIn - https://www.linkedin.com/in/iammarcthomas/Positive Human (Marc's website and newsletter) - https://positivehuman.co/Podia - https://www.podia.com/

    1 hr
  8. Kamil Rextin’s Guerrilla Marketing Strategy for Conferences

    MAR 9

    Kamil Rextin’s Guerrilla Marketing Strategy for Conferences

    Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059 🎉 About Kamil Rextin Kamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberflip and Crowdrift. At 42 Agency, Kamil helps B2B SaaS companies generate more leads and scale their businesses through innovative marketing strategies. 🕰️ Timestamps and transcript [00:00:00] Guerrilla Marketing Tactics for Conferences [00:07:10] Standing Out at Events: A Creative Approach by 42 Agency[00:10:13] The Balance Between Short-Term and Long-Term Results in Marketing[00:13:39] Balancing Brand Experience and Direct Sales at Events[00:14:56] Creating Memorable Event Experiences[00:17:33] Innovative Marketing Ideas from 42 Agency[00:21:49] Changes in the Landscape of Performance Marketing[00:23:09] The Shift Away from Product-Led Growth[00:26:24] The Future of Growth and Performance Marketing[00:29:09] Standing Out and Being Memorable in a Noisy Market[00:30:31] Career Powerups✨ Useful links 42 Agency - https://www.42agency.com/Kamil Rextin's LinkedIn page - https://www.linkedin.com/in/kamilrextin/SaaStr isn't a disaster [essay] - https://www.42slash.com/p/saastr-isnt-a-disaastr-but-pitching

    34 min
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out of 5
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About

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

Information

  • Creator
    Ramli John
  • Years Active
    2023 - 2024
  • Episodes
    68
  • Rating
    Clean
  • Copyright
    © Marketing Powerups
  • Show Website
    Marketing Powerups

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