908 episodes

Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.

The Advanced Selling Podcast Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

    • Business
    • 4.4 • 330 Ratings

Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.

    #741: Sales vs. Marketing

    #741: Sales vs. Marketing

    Is your marketing department working with you or against you? 
    In this episode, Bryan and Bill talk about a problem they see in many companies: sales and marketing not working together. They discuss how the two speak different languages, but they don't have to be at odds. 
    And they'll give you some ways to better work with your marketing team. 
    If you have a marketing department, be sure to forward this episode to them!
    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! 
    =================================
    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!
    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.
    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com
    =================================

    • 19 min
    #740: Resistance to Change

    #740: Resistance to Change

    When the guys start working with a new client, they often see the same thing. Some of the people are completely open to coaching, but some are very resistant to new ideas or change.
    Where does this resistance come from, and is it hurting or helping us?
    In this episode, Bill and Bryan discuss reticence and resistance and how they might hold us back. They also give you ways to overcome this resistance to help you succeed. 


    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! 
    =================================
    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!
    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.
    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com
    =================================

    • 18 min
    #739: People Buy From People They...

    #739: People Buy From People They...

    You've probably heard the saying, "people buy from people they know, like and trust." But, do you believe that's true?
    In this episode, Bryan and Bill discuss what they believe the true reason is why people buy and whether it has anything to do with us. 
    They also discuss how they think the sales profession will be changing in the very near future.


    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! 
    =================================
    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!
    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.
    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com
    =================================

    • 16 min
    #738: Old School vs. New School Selling

    #738: Old School vs. New School Selling

    Are you still using outdated sales strategies? Today, you might just find out. 
    In this episode, Bill and Bryan discuss old-school selling techniques that no longer work and their new school alternatives. 
    They'll also give you some ideas that you can use to modernize your sales process. 


    —Copy and paste this in and send it to people who do bad outreach :)—
    Thanks for your outreach. Not interested at this time, but may I offer some unsolicited advice?

    This is a guide for outreach that we use for our sales team. The templates are unique and seem to get action. It's called "EmailIt: A Seller's Guide" ($20).

    https://resources.billcaskey.com/emailitsellersguide

    The author is Bill Caskey. He also has a podcast specifically for B2B sales teams he does with Bryan Neale, called The Advanced Selling Podcast.

    You can find it here:
    www.advancedsellingpodcast.com

    I hope these ideas are of some value.

    • 11 min
    #737: What We're Seeing That Works

    #737: What We're Seeing That Works

    As you probably already know, Bill and Bryan have their own sales coaching practices, but it's been a while since they discussed what's working for them. 
    In this episode, the guys each share a few things that they are currently seeing to be successful in the sales world. They'll give you some ideas you can implement right away. 


    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! 
    =================================
    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!
    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.
    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com
    =================================

    • 14 min
    #736: Metamorphosis of the Salesperson

    #736: Metamorphosis of the Salesperson

    Do you think the salesperson's reputation has regressed, and it's all about the numbers?
    The idea for this episode was inspired by Anthony Iannarino in one of his recent blog posts. https://www.thesalesblog.com/newsletter
    The guys discuss what they are seeing in the sales profession, and they give you some ways that you can focus more on the customer and their needs. It just might make you a better sales professional. 


    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now! 
    =================================
    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!
    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.
    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com
    =================================

    • 19 min

Customer Reviews

4.4 out of 5
330 Ratings

330 Ratings

RichardSternard ,

Start at 5 Minute Mark

Start the podcasts at around the 5 or 6 minute mark. It will get you past the useless chit chat which has turned most the people off after I turned them on to The Advance Selling Podcast. Very good once they get into the content of the show.

Alex425xyz ,

Great insights, great guests!

I recently listened to the episode with Mark Hunter and he had some great insights into growing your sales systems and to maximize function efficiencies. ‘Stay focused, stay consistent’ is a really great mantra and as a small business owner, forecasting revenue and developing our sales pitches and systems is top of mind in order to expand my business and be as efficient as possible. This episode gave me ideas on how to implement some of the best practices mentioned. Bill and Bryan did a great job personalizing Mark’s experiences and expertise as a leader to be applicable for your listeners - a true testament to their hosting.

Arlie K ,

Advanced Insights!

If you're looking to level up your sales strategy, look no further: Bill and Bryan have got you covered! The Advanced Selling podcast offers actionable tips and incredible conversations. Super grateful for this amazing resource!

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