The Agent Goldmine - Real Estate Agent Business Building

Ali Garced and Shelby Johnson
  • 5.0 (89)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Agent Goldmine, where we, Ali Garced and Shelby Johnson, dive DEEP into the specifics of building REAL businesses, and how to BE MORE than just your average agent. We interview bad@** agents who are KILLIN' it, and learn their secrets. Share this with not 1, but 2 real estate agent friends who can benefit! Snag the Golden Nuggets from the Show! www.theagentgoldmine.com If you are ready to join eXp realty and would like Ali Garced or Shelby Johnson personally sponsor you so you have access to two ICON agents text JOIN to 703-399-4332 (Shelby) or 914-318-4918 (Ali)

  1. Jun 16

    Ep. 219 9 Months of YouTube for Real Estate: 67 Leads and $86K GCI

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! In this episode, we’re sharing Shelby’s BIG 9-month YouTube update—37 long-form videos, 67 inbound leads, multiple closings, and nearly $86K in GCI generated from YouTube alone. If you’ve been thinking about starting YouTube for your real estate business, here’s what you need to know: Shelby’s 9-month YouTube lead generation results total leads, closings, referrals, and GCI breakdown the “Race to 30” strategy for new YouTube channels why long-form videos outperform short content upgrading editing and YouTube strategy for growth creating stronger lead magnets beyond “book a call” integrating subtle CTAs into content naturally improving thumbnails and increasing click-through rates repeating successful video topics strategically referral agent selection and market pivoting tips why consistency matters more than immediate results Listen now to learn how YouTube can become your long-term lead generation tool! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    53 min

  2. Jun 8

    Ep. 218 Balancing being a Mom, Realtor® & Mentor with Amanda Freeman

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! We have a returning guest, Amanda Freeman, sharing with us what changed after going solo at eXp Realty and how she broke $100K+ GCI while building a relationship-based business. Amanda opens up about balancing mom-life with real estate, creating systems that protect her energy, and generating clients through referrals, content, YouTube, and authentic connections. Learn more about: the transition from team agent to solo agent hitting $100K+ GCI and qualifying for Masters Club where her real estate clients actually came from building a relationship-based referral business why low-pressure nurturing works long term productivity systems and “energy blocking” as a mom YouTube leads and content marketing strategies sponsoring and mentoring agents at eXp Realty the reality of eXp’s mentor program, splits, and ICON structure burnout recovery, travel, and creating sustainable business systems networking tips from EXPCON and building long-term connections Listen now to learn more about how she balances everything as a mom and realtor®! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1 Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Connect with Amanda https://www.instagram.com/exploresacliving https://www.facebook.com/realtoramandafreeman/ https://www.youtube.com/channel/UCtyuA1VkeLE2ZQInfwYZZAw https://www.exploresacliving.com/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy eXp Realty https://www.exprealty.com/ eXp Realty ICON Program https://www.expuniversity.com/icon-program

    45 min

  3. Jun 2

    Ep. 217 How Real Estate Agents Get RICH

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! In this another solo episode, Ali breaks down exactly how she allocates every real estate commission check using principles from the book Profit First by Mike Michalowicz. If you’ve ever wondered how top agents handle inconsistent income without burnout, this episode gives a practical framework on the following: why real estate agents need a financial system the “Profit First” framework explained simply setting up multiple bank accounts for discipline allocating money for taxes and avoiding surprises building a profit/fun account for rewards and motivation investing in index funds and rental properties managing business operating expenses properly paying yourself consistently as an agent how to avoid lifestyle inflation and burnout simple steps agents can take today to improve finances Listen now to learn how to manage your commission checks like a true business owner and start building long-term wealth as a real estate agent. 🎧 Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy Profit First by Mike Michalowicz https://mikemichalowicz.com/profit-first/

    14 min

  4. May 20

    Ep. 216 Ranking Real Estate Lead Gen Methods from Worst to Best

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! This is Ali (flying solo today) and I’m here to break down the most common real estate lead generation methods, ranking them from worst to best based on real conversion data and experience. Grab your notes for these: ranking lead generation methods from worst to best why mailers and cold internet leads have low ROI the reality of cold calling and door knocking leveraging your sphere for consistent business why open houses can convert at a higher level using seminars to position yourself as an expert how YouTube builds long-term trust and inbound leads why referrals are the highest-converting source the importance of choosing a sustainable strategy why committing to one lead gen method matters Listen now to find out which lead generation strategy fits you best! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnsonThe Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    36 min

  5. May 12

    Ep. 215 Real Estate Agents: These Are the First 3 Hires You Need

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! Let’s talk about the FIRST 3 HIRES every real estate agent should make to eliminate overwhelm and start scaling their business. Get ready to learn more about these key topics: why most real estate agents experience burnout the importance of knowing who to hire first what a TC does and how they save agents hours per deal where to find reliable transaction coordinators when and how to hire showing assistants how showing assistants improve client service the role of a virtual assistants where to find and hire VAs how to decide what tasks to outsource first building a scalable business through delegation Listen now to learn exactly which hires will give you your time back. 🎧 Watch the previous episodes mentioned: Ep. 111 https://www.youtube.com/watch?v=5ES0WSTM-XI Ep 231 https://www.youtube.com/watch?v=70PSlUbw5o8 Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy Hub https://hub.exprealty.com/  SkySlope https://skyslope.com/  Docusign https://www.docusign.com/en-sg  Showami https://www.showami.com/ OnlineJobs http://onlinejobs.ph/ Fiverr https://www.fiverr.com/

    31 min

  6. May 6

    Ep. 214 How To Get Listings From Youtube Videos. Exactly What To Say

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! In this BONUS episode on how to sell listings fast, we’re giving you a Case Study on a REAL listing that generated 10 showings on day one and 6 offers within 48 hours. Let’s get into the details: how a YouTube lead turned into a successful listing full listing process from call to appointment setting expectations with sellers and pricing strategy why timing the market mattered is coming soon marketing really good using mailers, Meta ads, and Facebook groups for exposure strategy behind a 48-hour showing notice launch managing multiple offers with an evaluation system how the winning offer was selected (cash, contingencies, timeline) coaching agents and buyers through competitive offers why seller goals matter beyond just price Listen now to see exactly how strategic marketing, timing, and execution came together to create a fast sale with multiple strong offers! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1 Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    47 min

  7. Apr 30

    Ep. 213 How Meta Ads Work for Real Estate Agents | Drake Johnson

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! Drake Johnson is here with us AGAIN to share how real estate agents should actually be using Facebook (Meta) ads to grow their business. Get ready and learn more about: difference between cold lead-gen ads and brand-building ads why most Facebook ads fail for real estate agents understanding lead magnets and top-of-funnel leads UGC vs templated content and what performs better how Meta optimizes ads (and why creative matters most) budget recommendations ($50–$100/day starting point) key metrics like 3-second hook rate choosing the right campaign objectives running listing ads for local exposure why warm audiences convert better than cold leads Listen now to learn how to start using ads the right way to generate better leads and grow your real estate business! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnsonThe Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirtBe a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/ Connect with Drake https://www.instagram.com/drake_johnson_lex/ https://www.facebook.com/drakejohnsonrealtor/ https://www.linkedin.com/in/drake-johnson-realtor/Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    46 min

  8. Apr 21

    Ep. 212 How AI Can BOOST Team Conversions by 10% | Christopher Watters

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! We have Christopher Watters of Watters International Realty tell us how AI is transforming real estate teams by creating an “enforcement loop” that drives higher performance and better conversion rates. Instead of chasing more leads, this focuses on building standards, tracking performance, and using AI to analyze calls and appointments with objective feedback. You’ll learn how more on: how AI acts as a virtual ride-along for agents using scoring rubrics to evaluate sales conversations tracking rapport, expertise, objections, and closing skills how AI-generated notes support coaching and accountability the impact of consistent standards on team performance real conversion gains from ~41% to ~52% using AI data in one-on-ones and team training pricing, ROI, and trial options for AI tools why better systems drive growth Listen now to learn how to implement smarter systems on your business! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it: 🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Connect with Christopher https://www.instagram.com/christopherwatters/ https://www.instagram.com/wattersinternationalrealty/ https://www.facebook.com/ChrisWattersHomeSellingTeam/ https://www.youtube.com/c/WattersInternationalRealty https://christopherwatters.com/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

    32 min
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5
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About

Welcome to The Agent Goldmine, where we, Ali Garced and Shelby Johnson, dive DEEP into the specifics of building REAL businesses, and how to BE MORE than just your average agent. We interview bad@** agents who are KILLIN' it, and learn their secrets. Share this with not 1, but 2 real estate agent friends who can benefit! Snag the Golden Nuggets from the Show! www.theagentgoldmine.com If you are ready to join eXp realty and would like Ali Garced or Shelby Johnson personally sponsor you so you have access to two ICON agents text JOIN to 703-399-4332 (Shelby) or 914-318-4918 (Ali)

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