The Art Of Coachin‪g‬ Brett Bartholomew

In our industry, those who have a large brand, social media presence or product (regardless of value or purpose) are often met with critiques, sneers, and snide remarks like “what a sellout”...


It’s difficult to put yourself out there when surrounded by a profession that has long told you the secret to success is to put your head down and work harder but no one will hear your message or benefit from your product if you don’t share it with them... So how do you stand out without selling out?


In today’s episode, you’ll hear from two people who have managed to stay true to their message, provide real and useful content and get it to their community without resorting to gimmicks or sleazy sales tactics. 


Dennis and Kelsey Heenan are Co-Founders of the fitness company HIITBURN and have worked with thousands of people across the world through their workout app and programs. Dennis specializes in email marketing, Facebook advertising, and copy writing for his businesses and as a consultant. Kelsey is a certified trainer and nutrition coach. Her personal brand, The Daily Kelsey focuses on helping people improve their relationship with food and their bodies. Along with being business partners, Dennis and Kelsey have also been married for over a decade.


In today’s episode we cover: 


How to cater your message to a specific audience

Leveraging hardship into a tool for clarifying your purpose

Copywriting and funnel building 101

How even the most social media averse can scale their message

Working with your spouse - how does that work?!


Connect with Dennis and Kelsey:


Via HIITBURN: https://hiitburn.com/


Via Instagram: @hiitburn, @thedailykelsey, @denheen


If you’re looking to clarify your message, find your unique audience, and market in a way that doesn’t feel schemey or salesy, check out OUR online toolkit, BLINDSPOT™!

If we were to question all commonly accepted leadership practices and qualities, which would hold up and which would break down? 
On March 20-21, 2021, we’re doing just that. Join us for the first-ever virtual Art of Coaching Communication and Leadership Strategy Summit. 


We’re tired of endless Zoom meetings and powerpoint presentations so we’re opting instead for two days of INTERACTIVE discussion with leaders from a range of professions; leaders who are currently pressure testing what we’ve long assumed about leadership against the messy realities of our new normal… Click here to learn more!!


Today’s episode is a perfect example of investigating the messy reality of leadership at top organizations. Andrew Hauser the Director of Performance Rehab with the (World Champion) Los Angeles Dodgers. He’s been in a variety of roles in the performance realm, most recently as the Director of Player Health & Performance for the Atlanta Braves.


 On today’s show we discuss:
Benefits of detachment and other dark sided traits in leadership 

The need for "contextual inventory" & how to provide feedback in context 

Andrew's best practices for “Day One” in a new organization 

Situations in which leaders shouldn't be listeners 

A different model of mentorship*


Connect with Andrew:


Via email: andrewh@ladodgers.com


Via Instagram: @andrew_hauser_atsc


Via Twitter: @_ahauser


Via LinkedIn: Andrew Hauser


Other Resources: 


Episode 127: How to Give The Most Effective Feedback

“How To Find The Right Mentor” is our free guide for everything from what to look for to sample emails you can send out! 


Our “What Drives You” quiz will give you a glimpse into the underlying motivations of the people you work with - a cheat sheet for human behavior!

In case you missed it… our newest resource BLINDSPOT™ is now open! 


If you want to clarify your message, find your niche, create meaningful work and use it to help more people - this digital toolkit will be an absolute GAME. CHANGER. 


But don’t waste any time - access to BLINDSPOT™ is only open for 2 more days! Click here to sign up now. 


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On today’s episode you’ll learn how to catch a 4,000 lb great white shark. 


But if that’s what you take from this episode, you missed the point. 


On the surface (pun intended), today’s conversation might seem drastically different from ones we typically have on this show. But if you look deeper you’ll see the overwhelming number of similarities between the work of Chris Fischer, OCEARCH and what we do with communication, leadership and coaching. 


A full-time explorer, Chris Fischer has a special gift of seeing the “big picture,” creating solutions around that picture, and communicating that picture in an accessible way to others. Chris has led 39 global expeditions focused on accelerating the ocean’s return to balance and abundance, by unlocking the life history puzzle of white sharks and other keystone species through expeditions aboard the OCEARCH. 


His approach completely disrupts the research and policy process by making data collection and distribution collaborative, inclusive and open-sourced. This data-centric approach has inspired global ocean environmental protection policies, with Chris working alongside Presidents of several countries, including the U.S.


We discuss: 


How to productively disrupt a well established industry 

Navigating learned helplessness in sharks and people

Using storytelling to ethically sell your mission 

Why communication is to coaching as oceans are to sharks 

Connect with Chris:


Via OCEARCH: ocearch.org 


Via LinkedIn: https://www.linkedin.com/in/explorerfischer/


One thing while you’re still here… Chris and I talk extensively about the lack of effective communication in highly technical and science-driven fields. If you find yourself in one of these environments and want to practice better storytelling/communication so you can connect the people you serve to the work you do, let us help! 


We offer 1 on 1 online communication training! Click the link below to find out more: 


https://artofcoaching.com/mentoring/


 

When done well storytelling can access a primal level of human psychology. 


With complex characters, varied settings, unique conflicts and resolution, storytelling is “manipulation for good” teaching us lessons, growth and a better way to live.


Coaching is in many ways, storytelling. 


Today on the show I’m joined by someone who studies storytelling professionally. Michael Tucker (filmmaker and writer), is the creator of the film analysis YouTube channel, Lessons from the Screenplay, host of the podcast Beyond the Screenplay, and creator of a new video series examining storytelling in video games called “Story Mode.” 


Michael is incredibly skilled at making complex concepts immediately accessible. When analyzed at a deeper level, he shows us that quality storytelling is nothing more than truth; it helps us understand themes, relate to struggle and move to change. 


On today’s show we discuss:


The overlap between coaching and screenplay 

Lessons from The Dark Knight, Inside Out, Arrival and Collateral 

What to do when it’s raining on set - why creativity requires constraints 

Discovering your inner demon or “ghost”

Staying true to the craft while developing a brand


Connect with Michael:


Via YouTube:


Lessons from the Screenplay

Story Mode


Via Podcast: Beyond the Screenplay


Via Twitter: @michaeltuckerla


Michael’s communication is understated, but his impact and following are not. If you're interested in understanding how he’s managed to grow his brand without “selling out”, join me for a free online workshop. Details below! 


Clarity Workshop


Thursday, February 4th, 2021 at 11 AM EST


What we’re talking about:


Speak to your brand without coming off as “salesy”

Define your niche and your competitive advantage

Engage with your intended audience

Grow visibility and impact without relying on social media


CLICK HERE TO SIGN UP!

Let's not bury the lede - I struggle asking for help.


I've often wondered if it's possible to do in a way that doesn't compromise relationships or  reputation because (to the untrained eye) asking for help can seem to convey weakness, lack of fortitude, intelligence, and even organization.


But none of us get through life without help in some form... So why do we have such an aversion to it?


Today (in part IV of this series!) I’m diving into the 6 reasons why we struggle to ask for help, how to ask for it more effectively and why it's so hard to give good help!


Speaking of help, we’d like to offer some. We’re hosting an FREE online workshop for individuals who want to get unstuck, figure out their competitive advantage and get off the  fence so they can make an impact. Click the link below to save your spot! 


https://artofcoaching.com/clarity/


As always, you can find out more about this topic and other resources we offer at: 


https://artofcoaching.com/resources/


Join Our Coalition Mentoring Program here


Follow me on social media:


Via Instagram: @coach_BrettB
Via Twitter: @coach_BrettB
Subscribe to my YouTube channel here
Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

Should we niche down or embrace range?


If you read the newsletter this week, you know exactly where I stand on this topic. If you haven’t yet, click here to get the full story!


Either way, it’s time to dive deeper into this debate.  


Now - before you armor up with your facts and figures about why you’re Team Specialist or Team Generalist... hear me out. 


“Niching down” mustn't apply to every aspect of your life. 


You can be well-rounded, cultured, and dare I say “balanced” while still knowing exactly what you do, why you do it, and speaking directly to those who need it most. 


Look, when it comes to providing value, speaking to everyone is speaking to no one.


In part III of this series, I'm going to discuss the 4 steps to identifying your “niche” so that you can deliver value and stand out without selling out. I’ll also be going much deeper on this topic in a FREE interactive workshop soon. Click here to save your spot! 


If you’re looking for a toolkit to help you tactically create change, do more of what you love and  get out of your own way, we’ve got something coming. Head to artofcoaching.com/blindspot to be the first in the know! 


Join Our Coalition Mentoring Program here


Follow me on social media:


Via Instagram: @coach_BrettB
Via Twitter: @coach_BrettB
Subscribe to my YouTube channel here
Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com