The Branding Business School Podcast

Victoria Marcouillier
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The Branding Business School Podcast

The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families. Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love. As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.  Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!

  1. MAY 14

    160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)

    Text a question to Victoria! “If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria Marcouillier What if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You’ll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life. Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive. Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We’re ending Season 9 with a GOOD one, so throw in those ear buds, and press play! Links Mentioned in Today's Episode: BrandWell Designs Apply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 only Listen to Sound Mind on Spotify Join the Insider List, here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    43 min

  2. MAY 7

    159: Luxury Branding 101: How to Position Yourself for High-Ticket Offers

    Text a question to Victoria! “Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria Marcouillier What if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're contemplating a full rebrand or need to fine-tune certain elements, these insights will help you inspire confidence and convert inquiries into sales. As we approach the close of season nine, Victoria is not just juggling brand strategies but also preparing for the arrival of her third child. Next week’s season finale will be all about balancing business and family life, including her personal approach to maternity leave. Plus, there's a chance to get your burning questions answered in the Q&A!  Be sure to text the show using the link above to submit your question! Tune in and let's build that luxury brand together! P.S. Don’t miss out on BrandWell’s incredible website refresh offer, available only for the month of May! Links Mentioned in Today's Episode: BrandWell Designs Apply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 only For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    11 min

  3. APR 30

    158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.

    Text a question to Victoria! “Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria Marcouillier If you’ve ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you’ll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business. Links Mentioned in Today's Episode: Find Your Differentiator with The Branding Business School BrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    16 min

  4. APR 23

    157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch

    Text a question to Victoria! “If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria Marcouillier Many think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand’s vibe. You wear it everywhere—not because you have to, but because it fits your style and values. That’s the power of intentional, well-designed branded merchandise. In this episode, Victoria shares her journey from underestimating merch to embracing it as a powerful branding tool. She breaks down how high-quality promotional products that align with your audience’s lifestyle can strengthen brand recognition and build emotional connection. Victoria also tackles the all-too-common issue of cheap branded items—like flimsy tote bags or boxy t-shirts—that end up in the junk drawer. Instead, she offers smart strategies for creating practical, visually appealing merchandise that reflects your brand identity and keeps you top of mind. Whether you're an entrepreneur or small business owner, this episode delivers actionable tips to elevate your brand through thoughtful merchandise. Tune in and learn how to make your merch as bold and intentional as your brand. Links Mentioned in Today's Episode: BrandWell Designs View the list of Victoria's Go-To Vendors here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    19 min

  5. APR 16

    156: How I Prep for a Sales Call to Land 5-Figure Design Projects

    Text a question to Victoria! “Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria Marcouillier What if the key to a successful sales call is not just about selling, but about truly understanding your client’s deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and lessons from a seasoned sales coach, she highlights the crucial role of effective sales preparation and the power of building trust through a well-crafted sales experience.  This conversation dives into the importance of intake forms, industry research and using tailored visual guides during discovery calls to resonate with clients. By aligning examples from your portfolio with client needs, Victoria illustrates how building trust and showcasing value can set you apart in a competitive market. Mastering the art of discovery calls and follow-ups, this episode wraps up with practical advice on how to maintain control over the sales process. Learn the importance of securing a verbal commitment before sending proposals and being the last to follow up, which can significantly enhance your close rate. Victoria also underlines the importance of personal connections, encouraging quick, personalized follow-up messages to reinforce client rapport. By understanding client hesitations and strategically timing proposal submissions, you can increase the likelihood of securing your sales and becoming the go-to expert in your industry without losing your sanity. Links Mentioned in Today's Episode: Episode 109: The Psychology of Selling Ft. My Personal Sales Coach, Gwen Tinsley Episode 132: 10 Myths You’ve Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach Episode 150: Why Aren’t They Buying? How to Fix the Sales Slump BrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    41 min

  6. APR 9

    155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence

    Text a question to Victoria! “When you are a disruptor, there are no rules that you have to follow.” -Kelly Stumpe Searching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You’re in the right place. If you’ve been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn’t just about features—it was about safety, space, and practicality. Like so many moms, she turned to The Car Mom for real, relatable reviews that actually speak to what families need. That’s why this week, we’re re-airing one of our most popular episodes: our conversation with Kelly Stumpe, better known as The Car Mom. Kelly is revolutionizing the car-buying process for families—especially moms—through her trusted platform filled with family car reviews, car seat compatibility tests, and buyer education. Her content takes the guesswork out of finding the best SUVs, minivans, and cars for moms, and helps parents shop smarter with confidence. Whether you’re shopping for a car that fits three across, researching top safety-rated vehicles for families, or just starting to explore your options, Kelly’s insights are packed with practical advice you won’t want to miss. Tune in for an empowering conversation that’s reshaping how moms think about buying a car—for good. Links Mentioned in Today's Episode:  Visit The Car Mom’s Website  Follow Kelly on Instagram Watch the Car Tours Car Buying Courses  For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    33 min

  7. APR 2

    154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler Jacobs

    Text a question to Victoria! “It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler Jacobs Motherhood is a journey—one that deserves confidence, grace, and the right support. In this episode, Victoria welcomes back Skyler Jacobs, certified nurse midwife and founder of Well and Worthy Co., to share her deeply personal and professional insights on staying active during pregnancy and embracing a holistic approach to prenatal care. They dive into the key differences between midwifery and traditional medical models, uncovering how midwives champion pregnancy as a natural process—providing personalized, low-intervention care that nurtures both physical and emotional well-being. Plus, Skyler sheds light on how midwives proactively manage high-risk conditions like cholestasis while fostering stronger connections with their patients. If you’ve ever wondered how to stay active during pregnancy and postpartum recovery, this conversation is for you. Victoria and Skyler break down common misconceptions about pelvic floor health, movement modifications for a stronger recovery, and why listening to your body is key. Tune in to learn how to move through pregnancy with confidence and discover Skyler’s course, Movement Through Labor and Delivery, designed to help women prepare for childbirth. Mama’s and Mama's-to-be, you’re not going to want to miss this episode! DISCLAIMER: This episode is for informational purposes only and is not a substitute for medical advice. Always check with your own doctor or midwife before making any changes to your exercise routine during pregnancy.   Links Mentioned in Today's Episode: Listen to Episode 105: Misconceptions Surrounding Pregnancy, Birth, & Postpartum With Well & Worthy Co. Founder, Skyler Jacobs Follow Well & Worthy Co. on Instagram Grab Skyler’s course, “Movement Through Labor and Delivery” here! View Photos of Victoria's Hyrox Competition in our show notes, here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    57 min

  8. MAR 26

    153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!

    Text a question to Victoria! “When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria Marcouillier A well-planned team retreat is more than just a getaway—it’s an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture, from the first retreat in 2021 to the much-anticipated 2025 retreat in Seaside, Florida. As BrandWell has grown, so have the logistics, but the mission remains the same: to cultivate an environment of gratitude and connection. Whether it’s fully covering expenses for employees or offering travel stipends for contractors, Victoria is committed to making every team member feel valued.  But what if a full-scale retreat isn’t feasible? Victoria’s got you covered. From curated gift boxes to personalized stipends, she reveals creative and impactful ways to show appreciation—no travel required. Thoughtful gestures like handwritten notes and verbal recognition can go a long way in boosting morale and reinforcing a positive team culture. Whether you're dreaming of hosting a transformational retreat or looking for simple yet powerful ways to celebrate your team, this episode will inspire you to integrate rest, gratitude, and connection into your leadership approach. Links Mentioned in Today's Episode: Follow Along on BrandWell’s Instagram! Join the Insider’s List for the Retreat Recap! Listen to the 2024 Nashville Retreat Recap! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    37 min
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4.9
out of 5
55 Ratings

About

The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families. Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love. As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.  Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!

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