The KIPS Podcast Kinesiology Institute for Performance Specialists

As fitness professionals, we strive to spread positive, evidence-based information. However, sometimes this information may not be as marketable as what is popular on social media platforms such as Instagram, Facebook, or YouTube. In this episode of the KIPS Podcast, Tyler Valencia, Ph.D.(c), discusses the challenges that fitness instructors face when creating content for YouTube. For example, using buzzwords like "fat-burning" and "six-pack" can attract a larger audience. The key is to ensure that these terms are used only to attract viewers and then provide them with evidence-based practices to help them achieve their fitness goals.

Tyler also discusses the importance of having a creator mentality on YouTube. Unlike the gym environment, where the atmosphere can be competitive, YouTube offers a global market with an expansive reach. Collaborating with fellow creators can help you learn how to create a successful fitness-based channel.

If you are already on YouTube, what barriers did you face when trying to grow your channel?



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There are indeed significant similarities between working in a gym and creating content for YouTube. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), not only highlights these similarities but also emphasizes how your existing skills and experiences can be leveraged in both these domains. This validation of your abilities should boost your confidence and motivate you to explore new avenues for career growth.

One of Tyler's similarities is between YouTube thumbnails and how we appear within a gym to potential clients. Thumbnails on YouTube are essentially window shopping, and you are trying to gain a potential viewer's attention as they scan their homepage or search results. Our first thought about our appearance within a gym can be superficial, but there are other elements, such as when you’re training clients or working out on your own. Members of a gym are always watching and scanning a room, and how you engage with your current clients is a great demonstration of your services. Showcasing that you can teach a client solid technique goes beyond the results your client receives, and it’s important to remember that a potential client may be watching and ready to schedule their free consultation.

No matter how in-depth you want to get with YouTube, adding this piece to your weekly routine can open your options has a health, wellness, or fitness business. Starting small and creating how-to videos or exercise breakdowns can help you get experience creating content. Creating long-form videos as a fitness instructor is a major benefit for all creators, and it helps chip away at the watch hour requirement of monetization.



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Fitness instructors who want to create content for YouTube might hear discouraging statements like "You need an expensive camera to start on YouTube," Workouts without speaking perform best on YouTube," or" It’s too late to start recording content for YouTube." However, these statements are not entirely true. In fact, YouTube is a unique platform that allows fitness instructors to create content appropriate for their audience. 

In this episode of the KIPS Podcast, YouTube fitness instructor Michelle Briehler shares her experience building a channel that currently has over 197 thousand subscribers. Michelle started her channel five years ago with a GoPro and has since created strength, cardio, trampoline, barre, and pilates workouts for her audience. Michelle believes that first-timers getting into YouTube just need to get started with what they already have. While she now has a more advanced audio and video setup, Michelle's success on YouTube was not dependent on expensive equipment or perfect videos. The experience she went through during her YouTube journey has helped her pivot within the fitness industry, and she shares insight that can help any fitness instructor looking to do the same.

Host Tyler Valencia and Michelle discuss the importance of YouTube video thumbnails. Thumbnails are often overlooked but they can significantly impact a creator's Click Through Rate (CTR). Viewers perceive thumbnails like window shopping. As they scroll through their YouTube feed, thumbnails can entice them to click through. If a thumbnail conveys what they are looking for, there is a good chance they will click through and become a new subscriber. Michelle shares her perspective on thumbnails and her approach to capturing the essence of her video.

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The fitness industry has some unique characteristics that make it stand out but also make it challenging to determine hourly wages. In the latest episode of the KIPS Podcast, the discussion is not about demanding higher wages for fitness instructors but rather about creating a dialogue between business owners, fitness managers, and instructors to find ways to generate more income and establish more consistent work schedules. Host Tyler Valencia, Ph.D. (c), talks about whether fitness instructors should be compensated for administrative work related to their instruction, including program development, marketing their services, and setting up or cleaning up equipment.



When entering the fitness industry, most professionals realize that the hours are not typical (9 am to 5 pm) and that a lot of work is performed off the clock. But what if fitness instructors could clock into work and perform the administrative duties discussed in the introduction? From the business owner’s perspective, would this create more value? The value of this type of work is what fitness instructors should focus on when discussing these topics with their managers, and hopefully, using this conservation to build their career within the industry.



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What are some tips for fitness instructors that you would never think of but can have a lasting impact on an individual's career? In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D. (c), shares his time as a fitness instructor working in gyms and different career-building activities that helped him at different moments. Tyler starts this episode by sharing how the tips discussed came together and then jumps into the benefits of personality type training. Personality typing is typically seen in other industries where employees are administered a questionnaire that helps diagnose work tendencies. This type of exercise can be great for learning about yourself but the next step that’s just as advantageous is learning about others you will come into contact with.

As a fitness instructor, communicating effectively with your existing and potential clients is crucial for growing your business. Therefore, Tyler emphasizes the significance of personality-type training for fitness instructors. Understanding your clients' personalities can help you tailor your approach to their specific needs, which can lead to better results and improved client retention. 

Overall, the KIPS Podcast provides valuable insights and tips for fitness instructors to help them succeed in their careers. Whether you're just starting out or looking to grow your business, this episode is a fun listen for anyone in the fitness industry.

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YouTube is an ever-evolving platform that offers endless possibilities for creators to showcase their talent and reach a wider audience. However, succeeding on this platform takes time, effort, and patience. One of the keys to success on YouTube is to learn from your mistakes and continuously research the best practices that work for growing channels. It is essential to stay updated with the latest trends and tactics to enhance the quality of your content and increase your subscribers.



In the latest episode of the KIPS Podcast, host Tyler Valencia, PhD(c), shares the personal experiences and challenges he encountered during his YouTube journey with Time 2 Train Fitness. He provides insightful advice on avoiding making the same mistakes and optimizing your content and channel to attract more viewers and subscribers. Tyler emphasizes the importance of being a sponge when it comes to YouTube advice and recommends making it a regular weekly occurrence to stay up-to-date with the latest strategies and techniques.



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