137 episodes

The Kinesiology Institute for Performance Specialists (KIPS) develops online and live education for personal trainers, strength coaches, wellness professionals and group exercise instructors. Through innovative instructional design techniques, and state of the art technology, KIPS is a pioneer in the e-learning community.

The KIPS Podcast Kinesiology Institute for Performance Specialists

    • Health & Fitness
    • 5.0 • 5 Ratings

The Kinesiology Institute for Performance Specialists (KIPS) develops online and live education for personal trainers, strength coaches, wellness professionals and group exercise instructors. Through innovative instructional design techniques, and state of the art technology, KIPS is a pioneer in the e-learning community.

    EP 107 - YouTube is the SAME as Working in the Gym

    EP 107 - YouTube is the SAME as Working in the Gym

    There are indeed significant similarities between working in a gym and creating content for YouTube. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), not only highlights these similarities but also emphasizes how your existing skills and experiences can be leveraged in both these domains. This validation of your abilities should boost your confidence and motivate you to explore new avenues for career growth.

    One of Tyler's similarities is between YouTube thumbnails and how we appear within a gym to potential clients. Thumbnails on YouTube are essentially window shopping, and you are trying to gain a potential viewer's attention as they scan their homepage or search results. Our first thought about our appearance within a gym can be superficial, but there are other elements, such as when you’re training clients or working out on your own. Members of a gym are always watching and scanning a room, and how you engage with your current clients is a great demonstration of your services. Showcasing that you can teach a client solid technique goes beyond the results your client receives, and it’s important to remember that a potential client may be watching and ready to schedule their free consultation.

    No matter how in-depth you want to get with YouTube, adding this piece to your weekly routine can open your options has a health, wellness, or fitness business. Starting small and creating how-to videos or exercise breakdowns can help you get experience creating content. Creating long-form videos as a fitness instructor is a major benefit for all creators, and it helps chip away at the watch hour requirement of monetization.



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    • 17 min
    EP 106 - Evolving Your Fitness Career on YouTube feat. Michelle Briehler

    EP 106 - Evolving Your Fitness Career on YouTube feat. Michelle Briehler

    Fitness instructors who want to create content for YouTube might hear discouraging statements like "You need an expensive camera to start on YouTube," Workouts without speaking perform best on YouTube," or" It’s too late to start recording content for YouTube." However, these statements are not entirely true. In fact, YouTube is a unique platform that allows fitness instructors to create content appropriate for their audience. 

    In this episode of the KIPS Podcast, YouTube fitness instructor Michelle Briehler shares her experience building a channel that currently has over 197 thousand subscribers. Michelle started her channel five years ago with a GoPro and has since created strength, cardio, trampoline, barre, and pilates workouts for her audience. Michelle believes that first-timers getting into YouTube just need to get started with what they already have. While she now has a more advanced audio and video setup, Michelle's success on YouTube was not dependent on expensive equipment or perfect videos. The experience she went through during her YouTube journey has helped her pivot within the fitness industry, and she shares insight that can help any fitness instructor looking to do the same.

    Host Tyler Valencia and Michelle discuss the importance of YouTube video thumbnails. Thumbnails are often overlooked but they can significantly impact a creator's Click Through Rate (CTR). Viewers perceive thumbnails like window shopping. As they scroll through their YouTube feed, thumbnails can entice them to click through. If a thumbnail conveys what they are looking for, there is a good chance they will click through and become a new subscriber. Michelle shares her perspective on thumbnails and her approach to capturing the essence of her video.

    Subscribe to Michelle - CLICK HERE.

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    • 46 min
    EP 105 - Should Fit Pros Be Compensated for Admin Time

    EP 105 - Should Fit Pros Be Compensated for Admin Time

    The fitness industry has some unique characteristics that make it stand out but also make it challenging to determine hourly wages. In the latest episode of the KIPS Podcast, the discussion is not about demanding higher wages for fitness instructors but rather about creating a dialogue between business owners, fitness managers, and instructors to find ways to generate more income and establish more consistent work schedules. Host Tyler Valencia, Ph.D. (c), talks about whether fitness instructors should be compensated for administrative work related to their instruction, including program development, marketing their services, and setting up or cleaning up equipment.



    When entering the fitness industry, most professionals realize that the hours are not typical (9 am to 5 pm) and that a lot of work is performed off the clock. But what if fitness instructors could clock into work and perform the administrative duties discussed in the introduction? From the business owner’s perspective, would this create more value? The value of this type of work is what fitness instructors should focus on when discussing these topics with their managers, and hopefully, using this conservation to build their career within the industry.



    Follow Tyler on Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Learn more about the KIPS Courses - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    • 23 min
    EP 104 - Three Low-Key Tips with High Return

    EP 104 - Three Low-Key Tips with High Return

    What are some tips for fitness instructors that you would never think of but can have a lasting impact on an individual's career? In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D. (c), shares his time as a fitness instructor working in gyms and different career-building activities that helped him at different moments. Tyler starts this episode by sharing how the tips discussed came together and then jumps into the benefits of personality type training. Personality typing is typically seen in other industries where employees are administered a questionnaire that helps diagnose work tendencies. This type of exercise can be great for learning about yourself but the next step that’s just as advantageous is learning about others you will come into contact with.

    As a fitness instructor, communicating effectively with your existing and potential clients is crucial for growing your business. Therefore, Tyler emphasizes the significance of personality-type training for fitness instructors. Understanding your clients' personalities can help you tailor your approach to their specific needs, which can lead to better results and improved client retention. 

    Overall, the KIPS Podcast provides valuable insights and tips for fitness instructors to help them succeed in their careers. Whether you're just starting out or looking to grow your business, this episode is a fun listen for anyone in the fitness industry.

    Follow Tyler on Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE. ⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Learn more about the KIPS Courses - ⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Learn more about Naboso Technology - ⁠⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    • 16 min
    EP 103 - Three Common YouTube Fit Pro Mistakes

    EP 103 - Three Common YouTube Fit Pro Mistakes

    YouTube is an ever-evolving platform that offers endless possibilities for creators to showcase their talent and reach a wider audience. However, succeeding on this platform takes time, effort, and patience. One of the keys to success on YouTube is to learn from your mistakes and continuously research the best practices that work for growing channels. It is essential to stay updated with the latest trends and tactics to enhance the quality of your content and increase your subscribers.



    In the latest episode of the KIPS Podcast, host Tyler Valencia, PhD(c), shares the personal experiences and challenges he encountered during his YouTube journey with Time 2 Train Fitness. He provides insightful advice on avoiding making the same mistakes and optimizing your content and channel to attract more viewers and subscribers. Tyler emphasizes the importance of being a sponge when it comes to YouTube advice and recommends making it a regular weekly occurrence to stay up-to-date with the latest strategies and techniques.



    Follow Tyler on Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE. ⁠⁠⁠⁠⁠⁠⁠⁠

    Learn more about the KIPS Courses - ⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠⁠⁠⁠⁠

    Learn more about Naboso Technology - ⁠⁠⁠⁠⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠⁠⁠⁠⁠

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    • 15 min
    EP 102 - Three Beginner Tips for Social Media in 2024

    EP 102 - Three Beginner Tips for Social Media in 2024

    There are numerous videos and guides available that can teach you how to create high-quality social media content. These tutorials can show you how to edit, make cuts, add transitions, and more. However, what about the basics? Social media can be daunting for some, but it’s an ever-changing process where practices that worked five years ago are now outdated. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D. (c), shares three beginner tips to help health, wellness, and fitness professionals gain confidence in their social media process. Social media can be a valuable tool for growing your audience, and it’s important to understand that creating engaging content takes time and effort.



    One important lesson from this episode is to carefully select what you choose to share on your social media profile. Viewing your wall or profile as a sacred space where only the best and most meaningful content is posted for the public to see is crucial. Remember that while you can always delete content later, it's important to reserve your most impressive and engaging posts for this space. So, where should you consistently post your content? Your stories are a fantastic alternative that allows you to experiment with posting and content creation, and the added benefit is that it disappears after 24 hours.



    What tip has helped you develop content over the last year?



    Follow Tyler on Instagram - ⁠⁠⁠⁠⁠⁠⁠CLICK HERE. ⁠⁠⁠⁠⁠⁠⁠

    Learn more about the KIPS Courses - ⁠⁠⁠⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠⁠⁠⁠

    Learn more about Naboso Technology - ⁠⁠⁠⁠⁠⁠⁠CLICK HERE.⁠⁠⁠⁠⁠⁠⁠

    Buy Dumbbells on Amazon - ⁠⁠⁠⁠⁠⁠⁠CLICK HERE.

    • 14 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Christafairbrotheryoga ,

Grow as a pro

There aren't as many podcasts geared towards fitness pros, the KIPS podcast helps bridge that gap. These are quick episodes so in between clients you gain some applicable nuggets to expand your toolbox.

hiitlogic ,

A must for Fitness professionals

Tyler’s experience and array of fitness professionals on his mic is worth a listen! He drops fitness bombs and will help you grow your business and knowledge.

rocknrolltuffguy ,

Enlightenment through education and discussion

Some podcasts evolve into personal conversations, personal story telling or self promotion 3rd person reference hours. KIPS is a education based conversation with leaders and educators in the fitness industry to help you better evolve & grow as a fitness professional in all areas.

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