91 episodes

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

The Know Like & Trust Show with Britney Gardner: Personal Branding | Marketing | Business Success Britney Gardner: Brand Strategist and Marketing Photographer

    • Marketing
    • 5.0, 31 Ratings

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

    Beyond the Branding Basics #091

    Beyond the Branding Basics #091

    After a year of deep market research into my best client, I came up with interesting results: people say they know branding is your message, but still really think it’s just your colors and logos. I dive into the WHY of this in this episode.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Why you need a brand even if you can’t define what branding is (and why you’re in good company if you’re in that second boat)

    * What branding can do for your business growth

    * Where “branding basics” like your colors and logos fall into the reality of branding a small business

    * The importance of market research in understanding your audience and your best client

    * The three fundamental truths of visibility in the online business world

    * How to move out of the bootstrapping stages

    * What you need to know whether your DIYing your brand or hiring it out

    * Next steps if you want to move beyond the basics



    QUOTABLES:



    “Your branding tells the world why you’re different than the next guy up the road–and why you’re the better choice.” – @britneygardnerClick To Tweet





    “Knowing you need to move beyond a basic logo and color palette to achieve business growth is different from doing it.” – @britneygardnerClick To Tweet





    “It doesn’t matter if you’re the best at what you do. It only matters if enough people think so.” – @britneygardnerClick To Tweet





    “Your branding tells the world why you’re different than the next guy up the road–and why you’re the better choice.” – @britneygardnerClick To Tweet





    “Imagine an employee entirely devoted to sharing your big message with the world, and you’ve imagined your brand in the flesh.” – @britneygardnerClick To Tweet





    “The idea that you’ll invest in branding once you’ve “made it” is a false premise. ” – @britneygardnera href='https://twitter.com/share?text=%E2%80%9CThe+idea+that+you%E2%80%99ll+invest+in+branding+once+you%E2%80%99ve+%E2%80%9Cmade+it%E2%80%9D+is+a+false+premise.+%22+-+%40britneygardner&via=britneygardner&related=britneygardner&ur...

    • 16 min
    Leveraging Your Content with Kristen Roberts #090

    Leveraging Your Content with Kristen Roberts #090

    Kristen G. Roberts and I talk about what online creators–digital course creators, entrepreneurs running group programs, and those teaching on social media–need to know about protecting their content and their businesses. And after protecting it, leveraging it for insane business growth.

    TOPICS DISCUSSED IN THIS EPISODE:



    * First, we cover what intellectual property is and how it applies to the average online biz owner

    * Kristen gives the basics of what you can protect with IP laws and the difference between ideas and applications of an idea

    * How to decide when it’s time to protect your IP and how to set those goals

    * Kristen gives her opinion on a real-world trademark issue I’m considering

    * When to leave the “bootstrap” stage and get things legally protected

    * The difference between common law copyright and protected registration

    * What to do when someone does infringe on your property

    * Kristen shares a case study on one of her clients, how they licensed to expand their business and which trademarks it required

    * Why certification is the next duplication step



    QUOTABLES:



    “Intellectual property is all the content you’re putting out; think of it as the magic sauce of your business.” – @TrestlelawClick To Tweet





    “When you want to scale, it’s a common misstep to ignore all of that intellectual property you’ve created and not going through the steps to protect it.” – @TrestlelawClick To Tweet





    “What a lot of course creators don’t realize is they might have an untapped market of other businesses.” – @TrestlelawClick To Tweet



    MORE ON KRISTEN:

    Website | Instagram

    RESOURCES MENTIONED:



    * Hour-long consultation with Trestle Law





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    TO BUILD YOUR BRAND:

    • 25 min
    Marketing Painkillers, Not Vitamins with Content Strategist Lacy Boggs #089

    Marketing Painkillers, Not Vitamins with Content Strategist Lacy Boggs #089

    Content strategist Lacy Boggs covers leadership marketing, having conversations with future clients, and how to shift your message from “vitamins” to “painkillers.”

    TOPICS DISCUSSED IN THIS EPISODE:



    * How the current quarantine situation perfectly parallels the entrepreneurial journey

    * Lacy’s take on leadership marketing

    * Why blueprints and formulas don’t work for everyone–and what to do instead

    * The three keys to leadership marketing: your brand voice, how your customers want to be communicated with, and the data

    * The difference between marketing and advertising

    * Going back to beginner’s mind as the Buddhists do – and how to apply that to how you converse with your audience

    * Lacy talks about a hard-won lesson in creating the wrong content and creating an audience not willing to buy

    * What you need to track in content that leads to sales, and what the outliers mean to your data

    * Lacy gives a case study of how leadership marketing may change business strategies

    * What you can do now that everyone’s pain points have shifted



    QUOTABLES:



    “That’s the entrepreneurial journey: things that worked yesterday won’t work today and then tomorrow is apparently a whole new pandemic situation.” – @britneygardnerClick To Tweet





    “We all got in business to do business, and unless you’re me you didn’t get into business to be a marketer.” – @blogspiration42Click To Tweet





    “As a leader you have to figure out how to lead not only in your niche but in your marketing.” – @blogspiration42Click To Tweet





    “Content marketing is a conversation; when you’re just talking at somebody it’s advertising.” – @blogspiration42Click To Tweet





    “If you’re selling a done-for-you service, your client doesn’t care about how-to posts.” – @blogspiration42Click To Tweet

    • 24 min
    Who to Be When You’re Not Selling #088

    Who to Be When You’re Not Selling #088

    When you start making the transition to selling your services (or products) online, it can be awkward figuring out what to say, and many will default to selling all the time. Here’s the solution.

    TOPICS DISCUSSED IN THIS EPISODE:



    * How this post was inspired by a previous guest

    * Everything I stand for applies to product-based businesses as much as service-based

    * While this episode was inspired by MLM rants, they only miss out on selling well because they’ve never been taught who to be when they’re not selling

    * I talk about real-life sales examples

    * What the off-season means for your business

    * I give examples of different niches and what they’d do when they’re not selling

    * If you’re picking apart the examples, remember the exceptions aren’t going to draw enough clients



    QUOTABLES:



    “Everything I do comes down to this. Serve, don’t sell.” – @britneygardnerClick To Tweet





    “If you’re a business, you have to make money. I am NOT telling you to give up selling altogether. I’m teaching you what to do in the “off-season.”” – @britneygardnerClick To Tweet





    “When you build that trust, you’ve completed the KLT journey. You’re the de facto expert in their eyes.” – @britneygardnerClick To Tweet





    “You don’t want to try to build a business around the exception; you want to build a business around clients that desire your services ALL 365 days of the year.” – @britneygardnerClick To Tweet



    RESOURCES MENTIONED:



    * The Masterclass

    * The Inner Ninja on Living Fully and Finding The Strength to Be Consistent with Parisjat Umscheid #037

    * Ditch the Ideal Client Avatar #077





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    • 10 min
    Know, LOVE & Trust with Kami Guildner #087

    Know, LOVE & Trust with Kami Guildner #087

    Kami Guildner, host of Extraordinary Women Radio and founder of a community of the same way, guides us on creating a community based on know, love and trust values.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Kami’s take on the Know, Like & Trust factor

    * What community means even as we’re all staying home and staying safe

    * How to take a community to the next level in an online world

    * Taking care of yourself so you can contribute

    * How Kami began her online community, Extraordinary Women Connect

    * A collaborative approach  to connection

    * Kami’s take on “bro-marketing” rules we can break to create a more client-attractive business

    * What building a brand from the inside means

    * The pivotal point of when a client steps into a brand that lights them up

    * The R factor and how it applies to building a brand that grows like crazy

    * Why showing up for your community is the beginning of the know, love and trust factor



    QUOTABLES:



    “For us as entrepreneurs, showing up and creating that kind of community that has that know, love and trust factor… it’s letting people fall in love with the work we do.” – @kamiguildnerClick To Tweet





    “I have never been more grateful for this tribe of people we built together. It’s become an amazing, organic space to show up for one another.” – @kamiguildnerClick To Tweet





    “Let’s step out of the formulas that drive the hustle, the push, and let’s step into being a client-attractive and collaborative space.” – @kamiguildnerClick To Tweet





    “When I started helping my clients build their brand from the inside out I brought all of that core work of building your brand from your very essence, your strengths, your passions, your values, the stories that shape you.” -…Click To Tweet





    “That’s where you get the fire and that’s where businesses really grow like crazy because you’ve stepped into a whole new level of who you are and how you’re showing up and that’s the brightness of it all.” – @kamiguildnera href='https://twitter.com/share?text=%E2%80%9CThat%27s+where+you+get+the+fire+and+that%27s+where+businesses+really+grow+like+crazy+because+you%27ve+step...

    • 25 min
    Shifting Strategies Quickly with Sarah Weise #086

    Shifting Strategies Quickly with Sarah Weise #086

    Listen in to Sarah Weise on pivoting two different businesses during the global pandemic–and how you can, too.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Sarah goes over her experience in quickly and drastically pivoting a conference

    * We talk about how to find out–quickly–find out what your clients need

    * Why realizing your best client may have just split themselves in two matters to your content delivery

    * How a solopreneur can pull off a new research project quickly

    * Sarah’s take on “going back to normal”

    * How Sarah’s team is planning to give the same immersive conference experience online instead of in-person

    * Moving strategies to provide more accountability and social connection

    * How to choose your new best client

    * Which questions you should ask when conducting market research for your pivot

    * Sarah’s ideas on which sales tactics to keep using and which to shelve

    * Acknowledging what’s going on in the world in the right way



    QUOTABLES:



    “What do we need to do right now? We know we need to pivot, but how do we pivot?” – @weisesarahClick To Tweet





    “In a very short amount of time, customer behavior has changed drastically.” – @weisesarahClick To Tweet





    “I think that normal has shifted. Even after this crisis happens our customer behavior will be different as a result of going through this experience.” – @weisesarahClick To Tweet





    “A lot of companies are going to lose customers by not responding [to Covid-19].” – @weisesarahClick To Tweet



    MORE ON SARAH:

    Website | Instagram

    RESOURCES MENTIONED:



    * Women’s Worth Summit Website

    * Best Client Builder





    Stitcher | Google Play Podcasts | a href="http://britneygardner.

    • 30 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

Kevin Darant ,

Down to earth and PRO

I love how Britney shares such actionable info in such a friendly, easy way. She def knows what she's talking about and brings on experts that can do a deeper dive into specific topics. I am a fan!!!

VKtheVA ,

Up Your KLT factor like a Pro!

Britney and her guests are filled with valuable, thought-provoking info about how to position yourself as a trusted member in your community - to both attract clients AND make valuable connections with fellow entrepreneurs. Every episode has insights that I can't get anywhere else + I'm a fan for life :)

InterviewValetKH ,

Great content

Your guests are energetic and you are so easy to listen to. It's easy to see you know what you're talking about and you choose guests who are true to your platform. Keep up the great shows.

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