The Leveraged Practice Podcast Stephanie Clairmont

“If you are not surrounded by people that think as big as you, that dream as big as you, that have these desires that come out of your heart, your soul, your mind, it is hard some days to keep believing in that dream.”
 
Welcome back to the Leverage Practice Podcast! Today, our host Stephanie Clairmont opens up about the role of self-awareness in the entrepreneurial journey. It's a candid look at the internal dialogues shaped by our past and how they can sometimes be barriers to growth. She talks about perfectionism, worth, imposter syndrome, and the incredible power of therapy and community support. Discover the formula that, despite life's inevitable challenges, has driven Stephanie to substantial financial success—and how you can apply it to your dreams.
 
Stephanie lays out the blueprint for establishing a successful online business, drawing parallels with the strategies local realtors use to gain exposure. Tune in as she discusses cultivating customer relationships through social media and email marketing, and the importance of having a scalable product or service to make it happen. This episode is a call to action to trust in your worth and the value you bring to the world.
 
 
Key Topics:
The Leveraged Practice’s Biggest Launch Event Ever (00:42) Overcoming Self-Doubt and Imposter Syndrome in Entrepreneurship (07:08) Overcoming Fear and Believing in Your Dreams (13:35) The Formula for Making Millions Online (18:01) Your “Homework” For Today. How Can We Better Support Ourselves? (21:33)  
 
If you enjoyed this episode, you might also enjoy:
Ep. 242 Impact or Income – Can HealthCare Professionals have Both? Ep. 250 Me First Business: How to Make Yourself A Priority Ep. 251 Calendar Planning To Prevent Burnout

“I've seen it over and over again: a poorly written sales page just up on a website, or maybe a Link In Bio on Instagram, maybe even directly talking to people buying it. It doesn’t do much.”
 
Our host Stephanie Clairmont guides us through the evolution of her journey from a traditional dietitian to an online marketing expert. She’s spilling the beans on effective marketing strategies for healthcare professionals - because let's be real, popping a course up on your site and expecting miracles is wishful thinking, at best.
 
From the critical stages of building customer awareness to that pivotal moment they decide to hit 'purchase', you'll get a behind-the-scenes look at the nuts and bolts of the marketing machine. Expect real talk about the power of trust in the healthcare industry and why likability and being the preferred choice, is key. Take these teachings to the next step of implementation in the free Find Ideal Clients & Fill Your Programs Workshop in April!
 
 
Key Topics:
Intro: Marketing an Online Course or Program (correctly!) (05:04) Mapping out the Customer Journey (07:22) Step 1 of the Customer Journey: Know (08:44) Step 2 of the Customer Journey: Like (09:35) Step 3 of the Customer Journey: Trust (and prefer) (11:08) Step 4 of the Customer Journey: Buy (12:00) Building the System within the Customer Journey (12:25) Online Presence and How People Get to Know You (13:11) How Those People Connect with You (14:14) What’s the Next Step? Opt-In (15:03) Recap of the Customer Journey System and Invitation to the Free Workshop: Find Ideal Clients & Fill Your Programs (17:27)  
 
 
Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!
 
If you enjoyed this episode, you might also enjoy:
Ep. 232 Do I Need an Online Presence to Launch a Digital Program? Ep. 253 How to Use Online Marketing to Grow Your Health Practice Ep.254 Develop Your Online Presence

“We want people to find us online. We want to grow an online presence, even though it doesn't have to be gigantic, and it doesn't have to solely rely on social media.”
 
Ever wondered how a modest-sized email list and a handful of social media followers can catapult you into the realm of significant revenue and impact? In this episode of the Leveraged Practice Podcast, our host Stephanie Clairmont, tears down the facade that big numbers equate to business success. Her own path to steering a multimillion-dollar business began with just that—a small but mighty audience. And she’s here to guide you through the steps that can transform your marketing efforts from hopeful to triumphant, without the obsession over building a gargantuan following.
 
This isn't your run-of-the-mill chat about online presence; it's a deep dive into converting those social media scrolls into steadfast customers. You'll learn the secrets behind value-driven content that not only engages but also transitions your audience to eagerly clicking 'buy' on your health programs. Stephanie walks us through the various methods to polish your online presence, whether that's through blogging, guest posting, or even starting your own podcast. If you're ready to see your online health programs flourish, this episode is the golden ticket you've been waiting for.
 
 
Key Topics:
Today’s Topic: All Things Online Presence for Healthcare Businesses (00:40) Myths Around Online Presence (04:28) Info on the Upcoming Workshop: Find Ideal Clients & Fill Your Programs (10:32) Developing an Online Presence through Search and SEO (13:38) Developing an Online Presence through Social Media (18:23) Developing an Online Presence through Ads (19:23) Developing an Online Presence by Contributing to Community (20:10) Wrap-Up (24:45)  
 
Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!
 
If you enjoyed this episode, you might also enjoy:
Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program? Ep. 232 Do I Need an Online Presence to Launch a Digital Program? Ep. 253 How to Use Online Marketing to Grow Your Health Practice

“My intention is not that you become a marketer. You don’t have to become a marketer to have a successful business. But what I believe you need to know and understand as the CEO of your business, as the business leader, as the entrepreneur, is you need to understand marketing strategy.”
 
In this episode of The Leveraged Practice Podcast, our host, Stephanie Clairmont, unravels the essential world of online marketing for healthcare professionals. Listen in as she shares her personal journey, evolving from a registered dietitian to a seasoned business coach, and reveals why understanding marketing strategies is a non-negotiable for achieving your business aspirations. As we navigate the post-COVID era, where digital comfort is at an all-time high, there’ve been significant shifts in how healthcare services are marketed and delivered. This conversation is a must for healthcare practitioners looking to harness the power of online marketing to expand their reach and positively impact more lives with their services.
 
In fact, the necessity for passionate healthcare professionals to learn and employ online marketing has never been more critical, to responsibly share their expertise and connect with those seeking their help. Whether you're pivoting, growing, or just starting, you'll discover strategic insights into establishing a powerful online presence that's more than just a static website—it's about meeting people where they are in their health journey.
 
 
Key Topics:
The Truth About Online Marketing for Healthcare (00:51) Free Upcoming 5-day Workshop! (07:30) The Shift in Education, Services, and Marketing to Online Platforms (09:40) Analyzing the Steps People Take When They Have a Health Problem (16:05 Having Patience in the Online Marketing Realm (19:20) Your Action Plan: Next Steps (21:12)  
 
 
Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!
 
If you enjoyed this episode, you might also enjoy:
Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program? Ep. 231 Do You Need an Email List Before You Launch a Program? Ep. 232 Do I Need an Online Presence to Launch a Digital Program?

“You have to be okay giving people more from the buffet than they may have chosen on their own or that you would have chosen for them to create this beautiful experience and know that it's going to be great anyway.”
 
Have you ever felt the spark of realization that your one-on-one healthcare work could evolve into something bigger, something more far-reaching? That's exactly the epiphany our host Stephanie Clairmont unpacks in the latest Leveraged Practice Podcast episode. She navigates through the transition from individualized health care to crafting holistic online programs. This transformation from one-to-one care to group programming isn't just about scale; it's about amplifying your impact and breathing new life into your business.
 
Shifting gears, Stephanie dives into the heart of holistic health education. It's time to step away from one-size-fits-all solutions and embrace the diversity of our community's needs and the foundational principles that can benefit all, while offering a 'buffet' of options to cater to individual needs. This episode isn't just about theory; it's a practical guide, complete with a roadmap for implementing high-touch hybrid models into your health practice. If you're ready to expand your professional horizons and create health programs with a lasting impact, you won't want to miss this episode.
 
 
Key Topics:
Traditional Treatment Plans vs Holistic Programming (01:41) The Overlap of Healthcare Professions (04:17) Shifting from One-On-One Healthcare to Holistic Programming (09:12) Creating Holistic Programming for Personal Growth (16:36) Wrap-Up and Your Action Plan Toward Online Programming (21:13)  
 
Resources:
theleveragedpractice.com hightouchhybrid.com  
 
If you enjoyed this episode, you might also enjoy:
Ep. 246 How Do I Run an Online Program with 1:1 Visits? Ep. 247 Should I Start with a Smaller or Larger Program? Ep. 248 How Can I Support Clients in Online Programs Seamlessly?

“Whether I do one-to-ones or group work just like you, that now takes… Well, it's always taken a lot of energy for me. But now I get to give myself permission to balance out my schedule and my days to allow for that. No one taught you that, which pisses me off because we have millions of health care workers and professionals and doctors and brilliant humans out there doing the work, who are burning out because they feel bad or guilty or selfish or stupid or whatever, for taking the time to rest after you show up big, big, big energy.”
 
Ever find yourself wishing there were more hours in the day? Our host, Stephanie Clairmont, has been there…heck, we’ve all been there! The key is creating a schedule that's not only productive but also nourishing for the soul. From reshaping Monday madness to perfecting a weekly rhythm that accommodates client work, personal care, and family time, Stephanie shares the strategies that have revolutionized her days and can do the same for yours.
 
The dance between client interactions and solo work can be tricky, but who says you can't lead with grace? Stephanie walks us through a nuanced approach to managing your energy, illustrating how to strike a harmonious balance between 'people-facing' hours and 'non-people' times. It's all about fine-tuning that professional choreography to ensure every step is as effective as it is enjoyable.
 
This episode wraps up with a glimpse into the transformative experience that awaits those ready to take their health practice online. Whether you're looking to deepen your impact or simply thirsty for a more fulfilling professional journey, this is the sign you've been waiting for. So, tune in, get inspired, and let's embark on this adventure together.
 
Key Topics:
Stephanie’s Journey into Online Practice (01:26) Managing Work-Life Balance for Healthcare Professionals (05:46) The Energy Required for Different Types of Work in a Business (10:37) Reducing Workload and Improving Work-Life Balance (19:15) Taking the Next Steps in For Online Practice (30:10)  
 
Resources:
How to Reduce Your 1:1 Client Caseload to Expand Your Impact & Achieve Your Big Vision  
 
If you enjoyed this episode, you might also enjoy:
Ep. 240 Your Business Vision, Re-Imagined Ep.249 Why I Stopped Podcast Recording for 2 Months Ep. 250 Me First Business: How to Make Yourself A Priority