The Logistics of Logistics Joe Lynch

Michelle LeBlanc and Joe Lynch discuss investing in future sales. Michelle is the CEO and Founder of Drop & Hook Content, a social media and content marketing agency purpose-built for the transportation and logistics industry.  
About Michelle LeBlanc Drop & Hook CEO and Founder Michelle LeBlanc has been a marketing professional for over a decade and has specialized in work with transportation and logistics companies since 2014. Over that time she has worked with a range of startups, local businesses, and Fortune 500 brands, including TFI International, CFI, Wreaths Across America, Imaginnovate, Fleet Enable, IMC Companies, Core-Mark International/Performance Foods Group, and PalletTrader/Bettaway Logistics. She has been a featured speaker on social media and content marketing at a range of industry events and currently serves on the board of the Transportation Marketing & Sales Association.
About Drop & Hook Drop & Hook is a social media and content marketing agency purpose-built for the transportation and logistics industry. When you work with drop & hook, you can count on our team to bring more than a decade of industry experience to the conversation. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. But more importantly, we’re good listeners. We’ll take the time to learn your business, get to know your unique audience and develop your brand’s voice. Then we’ll build the solutions you need to know that social media and content marketing are simply handled.
Key Takeaways: Investing in Future Sales Michelle LeBlanc is the CEO and Founder of Drop & Hook Content, a social media and content marketing agency purpose-built for the transportation and logistics industry. Drop & Hook is a content marketing agency that specializes in social media and community management. The company has over a decade of experience in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Drop & Hook Content is known for being good listeners and taking the time to learn their clients' businesses, unique audiences, and brand voices. The company offers a range of services, including community management, influencer marketing, user-generated content, social media strategy, paid social, creative concepting, content and copy creation, inbound and marketing automation, and social media training. Drop & Hook Content believes that great stories are what tie all marketing efforts together and can help clients identify and serve those stories to the right audience. The company offers a six to eight-week discovery project to define clients' social media and content strategies. Drop & Hook Content provides creative campaign concepts that can be extended across multiple channels and platforms for a fully integrated experience. The company offers community management services, including inbound message monitoring and response, reputation and review management, group moderation, or message scheduling and publishing. Drop & Hook Content provides copywriting and content production services for paid advertising copy, organic social media post copy, blog posts, email marketing, newsletters, and more. Learn More About Investing in Future Sales Michelle on LinkedIn
Michelle e-mail
Drop & Hook on LinkedIn
Drop & Hook website
Drop & Hook Case Studies
TMSA Elevate 2023
Michelle's Calendar
Episode Sponsor: Port X Logistics Is Drayage Just Drayage with Brian Kempisty
The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Blake Grolmus and Joe Lynch discuss the overlooked advantage in trucking. Blake serves as the Vice President of Safety for Ruan Transportation Management Systems, a family-owned dedicated logistics provider since 1932.
About Blake Grolmus Blake Grolmus serves as the Vice President of Safety for Ruan Transportation Management Systems. Blake joined Ruan in 2017, leading the company’s new customer onboarding and continuous improvement activities before taking a leadership role in Ruan’s Gases and Chemicals bulk hazmat operating group. He assumed his current role leading Ruan’s safety and compliance teams in 2022. Prior to Ruan, Blake worked in various progressive supply chain roles at Target and grew up in a small business family. Blake was raised in Williamsburg, Iowa and earned his undergraduate degrees in Finance, Real Estate, and Marketing from the University of Northern Iowa. Blake is a member of the American Trucking Associations’ Safety Policy Committee and serves on the Board of Directors and the LEAD Council for the Iowa Motor Truck Association. Blake is also a member of his local city council and volunteers time with outdoor conservation and youth sports organizations.
About Ruan Transportation Ruan provides Dedicated Contract Transportation, Managed Transportation, Value-Added Warehousing, and Brokerage Support Services to customers across the U.S. Ruan’s Integrated Supply Chain Solutions services encompass all aspects of transportation and logistics, providing our customers the ideal combination of asset- and non-asset-based solutions that get your products from point A to point B safely and efficiently. With more than 90 years of transportation management experience, Ruan is one of the top 10 privately owned transportation companies in the country with 300 operations and 5,000 team members.
Key Takeaways: The Overlooked Advantage in Trucking Blake Grolmus serves as the Vice President of Safety for Ruan Transportation Management Systems, a family-owned dedicated logistics provider since 1932. In the podcast interview, Blake and Joe discuss the overlooked advantage in trucking, which is safety. Ruan was the first transportation company to implement a formal safety program in the 1940s. Ruan’s Megasafe Safety Program is their overarching, comprehensive safety structure. The company ensures team members have the safest equipment, ongoing training, and guidance from Ruan’s proprietary Megasafe7 Rules of Safe Driving. Ruan has deployed Lytx Driver Safety Program across its fleet of more than 3,000 vehicles. The company has an ongoing commitment to quality and process improvement. Ruan provides 24/7 customer care from one full-service transportation company. Ruan has over 5,000 team members, including 4,000 truck drivers. The company has 1.5 million square feet of dedicated warehousing space. Ruan is a family-owned transportation management company, providing Dedicated Contract Transportation, Managed Transportation, and Value-added Warehousing. Their Integrated Supply Chain Solutions combine Ruan’s non-asset and asset-based capabilities with optimal technology. Ruan Transportation Management System includes:
Dedicated Contract Transportation – With Ruan’s Dedicated Contract Transportation, shippers gain a transportation solution that functions as an extension of their supply chain. The tractors and trailers are often branded with the customer’s company logo and image. Driver uniforms also reflect the customer’s brand. Managed Transportation – Ruan’s provides a customized third-party logistics solutions that includes mode selection, carrier management, network optimization, certified brokerage services, and more. Value-Added Warehousing – Ruan offers dedicated, Value-Added Warehousing services that combines the best warehouse management system (WMS) and experienced professionals to create the best experience for their customers. Ruan offers the region’s most versatile

Joe Lynch and Ryan Mann discuss outsourced sales and marketing, which is one of many services provided by Lean Solutions Group. Ryan is the Director of Marketing at Lean Solutions Group which offers a nearshore/offshore model to establish remote satellite offices in Latin America and the Philippines, allowing businesses to build mission-critical teams in just 3-5 weeks to meet customer expectations and accomplish more.
About Ryan Mann Ryan Mann is the Director of Marketing at Lean Solutions Group, with a proven track record of success in the industry. He earned his degree in General Studies from Texas Tech University, where he also minored in Psychology, Sociology, and Human Resources Development. With extensive experience in agencies, freelance work, and business marketing, Ryan is a highly skilled strategist and marketer who is passionate about helping businesses grow and connecting people with their goals. Ryan's biggest motivation is his family, and he is dedicated to turning amazing ideas into reality for businesses. He is a natural leader who has led each member of his team with passion and hard work, promoting their best qualities and building team confidence and collaboration. Ryan is also a talented writer, with a love for blogs, essays, short stories, songs, and Haiku.
About Lean Solutions Group Lean Solutions Group is a nearshore and offshore service provider that offers a range of services, including staffing, technology, marketing, sales, and BPO services. The company helps transportation and logistics businesses hire and retain the best talent while keeping costs low. Lean Solutions Group has satellite offices in Colombia, Guatemala, Mexico, and the Philippines, staffed with qualified bilingual professionals trained in clients' processes and systems. The company has worked with over 500 satisfied U.S.-based transportation and logistics providers since 2014. Lean Solutions Group has a low-cost, low-risk, and low-hassle approach, and their account managers handle the entire process. The company has a highly scalable and flexible workforce of over 9,000 employees with operations at seven satellite offices. Lean Solutions Group has ranked four years in a row on the Inc.500 list for fastest-growing private companies in America and has obtained recognitions like Best Place to Work and landed on the FreightTech List of most innovative companies in the transportation and logistics industry.
Key Takeaways: Outsourced Sales and Marketing Ryan is the Director of Marketing at Lean Solutions Group which offers a nearshore/offshore model to establish remote satellite offices in Latin America and the Philippines, allowing businesses to build mission-critical teams in just 3-5 weeks to meet customer expectations and accomplish more. In the podcast interview, Ryan and Joe discuss outsourced sales and marketing, a service that Ryan and the LSG team provides to leading companies in transportation, logistics, warehousing, and technology. Lean Solutions Group is a nearshore and offshore service provider with satellite offices in Colombia, Guatemala, Mexico, and the Philippines. They offer a broad range of services, including staffing, technology, marketing, sales, and BPO services. They specialize in helping transportation and logistics companies hire and retain top talent. Their team consists of qualified bilingual professionals. They have worked with over 500 satisfied U.S.-based transportation and logistics providers since 2014. They ensure that your satellite office is staffed with highly educated, English-speaking professionals trained in your company’s processes and systems. Their approach is low cost, low risk, and low hassle. They have a highly scalable and flexible workforce of over 9,000 employees. Lean Solutions Group have been ranked four years in a row on the Inc. 500 list for fastest-growing private companies in America and have obtained incredible recognitions like Best Place to Work. Learn More About Out

Luke Denny and Joe Lynch discuss overcoming last mile hurdles. Luke is the Co-Founder and CEO of FRAYT Technologies, a last-mile on-demand delivery and logistics technology company.

About Luke Denny Luke Denny is a seasoned entrepreneur and business leader with extensive experience in software and supply chain logistics. He is currently the Co-Founder and CEO of FRAYT Technologies, a last-mile delivery platform. With 15 years of experience in software and 6 years in supply chain, logistics, and transportation, Luke has founded three separate companies and sold one of them in early 2022. He is also a licensed CPA and previously spent 7 years in the accounting industry working for firms such as BDO. Originally from Los Angeles, Luke is a graduate of Indiana University and currently resides in Cincinnati, OH.

About FRAYT FRAYT is a last-mile on-demand delivery and logistics technology company that offers businesses professional, reliable on-demand shipping through an intuitive web platform, API, and mobile app. With over 13,000 drivers in over 50 markets across the United States, FRAYT enables businesses and retailers to offer same-day, last-mile delivery to their customers. The company's delivery platform offers scheduled or same-day delivery to customers in industries like retail, building material supply, and manufacturing. FRAYT's vehicle options range from cars to box trucks, making it easy to transport smaller items or multiple pallet deliveries. The company's multi-stop service allows businesses to maximize their spend and boost efficiency by easily scheduling multiple stops during a FRAYT driver's route. With FRAYT, businesses can deliver the best customer experience, expand their offerings, and get more done in a day.
Key Takeaways: Overcoming Last Mile Hurdles with Luke Denny Luke Denny is the Co-Founder and CEO of FRAYT Technologies, a last-mile on-demand delivery and logistics technology company. In the podcast interview, Luke and Joe discuss overcoming last mile hurdles. FRAYT has over 13,000 drivers in over 50 markets across the United States and is headquartered in Cincinnati, Ohio. The company offers businesses professional, reliable on-demand shipping through an intuitive web platform, API, and mobile app. FRAYT enables businesses and retailers to offer same-day, last-mile delivery to their customers. The company's platform allows businesses to offer scheduled or same-day delivery to their customers. FRAYT's customers come from industries like retail, building material supply, and manufacturing. The company offers a range of delivery vehicle options, from cars to box trucks. FRAYT's platform allows businesses to easily schedule multiple stops during a driver's route, maximizing efficiency and saving money. Learn More About Overcoming Las Mile Hurdles Luke on LinkedIn
FRAYT on LinkedIn
FRAYT website
Navigating the Last Mile: Capacity Planning in Today’s Supply Chains
Episode Sponsor: TMSA TMSA: 2023 ELEVATE Conference
Episode Sponsor: Port X Logistics Is Drayage Just Drayage with Brian Kempisty
The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Ed Stockman and Joe Lynch discuss the Newtrul story. Ed is Co-founder & CEO at Newtrul, a technology company helping increase efficiencies in the trucking industry with a digital freight-aggregation platform.
About Ed Stockman Ed Stockman is the Co-founder & CEO at Newtrul, a technology company helping increase efficiencies in the trucking industry with a digital freight-aggregation platform. Ed is a logistics industry veteran with over a decade of experience from Echo, Redwood Logistics and Transfix. Ed’s expertise is rooted in sales and growth, and he has served as the Director of Sales at two enterprise transportation brokerages. Ed founded Newtrul on his first-born’s birth date in 2018 after realizing the need for digitization and aggregation in the increasingly fragmented transportation space. Ed describes himself as a servant leader who would is passionate, competitive, and sympathetic. He thrives in nuanced, fast-paced environments and is known for bringing clarity and conciseness to complicated scenarios. Ed earned a bachelor’s degree in Social Statistics & Law Enforcement from Western Illinois University. Outside of his work, you’ll find Ed spending time with his wife and two children in Dallas, TX.
About Newtrul Based in Chicago, Newtrul is a technology company helping increase efficiencies in the trucking industry with a digital freight-aggregation platform. Newtrul’s proprietary, digital freight matching platform integrates with freight brokers to seamlessly share available loads with carriers digitally in real-time. The carrier platform allows trucking companies to enter Newtrul’s user interface to search for the best shipment across multiple customers for each truck. Instead of carriers and brokers spending time and resources contacting each other individually, Newtrul’s digital aggregation platform provides an easier, simpler, and more cost-effective way to connect everyone and book more loads faster. For more information visit www.Newtrul.com.
Key Takeaways: The Newtrul Story Ed Stockman is the Co-founder & CEO at Newtrul, a technology company helping increase efficiencies in the trucking industry with a digital freight-aggregation platform. In the podcast interview, Joe and Ed discuss Ed’s career and the founding of Newtrul. Newtrul connects shippers, brokers, and carriers through a centralized portal – similar to traditional load boards, but with more integration. Newtrul technology is easy to use and will seamlessly integrate into your current systems (TMS, WMS, Fleet Management System, etc.) Newtrul is a digital freight aggregator that operates with the primary goal of providing the most cost-effective and efficient options for shippers and providing an easily accessible portal for carriers. Carriers and shippers can seamlessly conduct business without the need to go through a traditional load board. Learn More About The Newtrul Story Ed on LinedIn
Newtrul on LinkedIn
Newtrul
Case Studies
Demo
The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Hannah Kain and Joe Lynch discuss the outsourced supply chain, a topic Hannah is familiar with due to ALOM's extensive experience managing supply chain functions for diverse industries. Hannah is Founder and CEO of ALOM, a leading global supply chain management services and solutions provider, offering comprehensive services to Fortune 500 clients in various industries.
About Hannah Kain Hannah Kain is President and CEO of ALOM, a supply chain company she founded in 1997. ALOM operates out of 19 global locations to support its Fortune 500 customers in the technology, automotive, life sciences, and regulated industry sectors. Hannah was born in Denmark where - in addition to a business and political career - she taught at Copenhagen Business School. Hannah is a board member of the National Association of Manufacturers, WBEC-Pacific, the Women’s Business Enterprise National Council (WBENC) where she also serves as WBENC Forum 1st vice chair, board chair of How Women Lead–Silicon Valley, and is a member of the Committee of 200 for executive women. Hannah was named an SDCE 2023 Supply Chain Pro to Know and 2021 WE USA Top WBE CEO. In 2020 she was featured as a Business Insider Top 100 People Transforming Business, recognized as a Top 10 Women in Logistics by Global Trade Magazine, and won the SDCE Women Leaders in Supply Chain award. 
About ALOM ALOM is a global supply chain management services and solutions provider, serving as a strategic partner to its Fortune 500 clients in the technology, automotive, life sciences, and highly regulated industry sectors. Headquartered in Fremont, CA, USA, its teams of technology engineers and supply chain specialists operate globally from 19 locations. Committed to environmental and social responsibility, ALOM manages the physical supply chain from procurement, inventory management, contract assembly, digital media and print, to omni-channel fulfillment and returns. ALOM seamlessly integrates digital and financial streams into the physical supply chain, deploying e-commerce and payment solutions, visibility tools, digital delivery tools, data management, and strong back-end systems, all while producing and fulfilling goods worldwide. ALOM is proud to deliver its clients’ products and services impeccably, enrich the end-user experience, and uphold their brand reputations.
Key Takeaways: The Outsourced Supply Chain Hannah Kain is Founder and CEO of ALOM, a leading global supply chain management services and solutions provider, offering comprehensive services to Fortune 500 clients in various industries. In the podcast interview, Hannah and Joe discuss the outsourced supply chain, a topic Hannah is familiar with due to ALOM's extensive experience managing supply chain functions for diverse industries. ALOM aims to bring competitive advantage to customer brands through operational excellence, innovative technology, and quality management practices. Excellence and innovation: ALOM specializes in designing and implementing innovative and sustainable supply chain strategies that help customers gain a competitive edge and increase brand loyalty. Protecting customer brands: ALOM strictly adheres to world-class standards in process and quality excellence to ensure flawless product delivery and mitigate supply chain disruptions and reputational risks. Collaborative business model: ALOM believes in collaborative and results-driven customer/supplier relationships, focusing on understanding customers' needs, improving operational performance, and optimizing supply chains for efficiency. Supply chain planning: ALOM's supply chain engineers blend expertise, technology, and innovative thinking to optimize process flow, material movement, and visibility while reducing time, risk, and costs. Data analytics and reporting: ALOM employs robust order management and business intelligence systems to track, analyze, and continuously improve supply chain operations based on terabytes of data. Global opera