The Marketing Mentor Podcast Ilise Benun

Is a billboard an affordable marketing tool for a design firm or copywriter? Don’t laugh it off. I spoke with Bart Bradshaw, host of the Built to Stay podcast, who educated me all about the latest in outdoor advertising. It’s not as expensive as you think and depending on your niche, it could definitely make you stand out. Listen to our companion interview on choosing a niche.

If you’re someone who relies more on your intuition than your reason, this episode is for you. I spoke with Dr. Gleb Tsipursky, author of a new book called, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. We talked about one of my favorite topics, mental blindspots and cognitive biases, especially as they relate to creativity in business.
If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.
 

If distraction prevents you from reaching the goals you truly want to achieve, this episode is for you. I spoke with Nir Eyal, international best-selling author of a new book called Indistractable: How to Control Your Attention and Choose Your Life. We talked about the simple yet powerful changes you can make to control your mind and use your time more effectively. You’ll also find lots of bonus content on the blog.
If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.
 

If you’ve had trouble picking a niche, this episode is for you. I spoke with Pamela Slim, business coach and author of the best-seller, Escape from Cubicle Nation and her latest book, Body of Work. We talked about how to develop the language to attract the right people and repel the wrong people to your business. If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If you love writing, writers and words, this episode is for you. I spoke with Jennie Nash, founder of Author Accelerator and author of the new book, Read Books All Day & Get Paid For It, about the opportunity to become a book coach and her upcoming free online Business of Book Coaching Summit. If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.

If you suspect your marketing is still just too much about you, this episode is for you. I spoke with Adam Fairhead of Fairhead Creative and BuiltForImpact.net about his new book, Marketing Isn’t About You, and about how to use personalized videos to get the attention of the clients you want to serve. If you like what you hear, get a free download at https://fairhead.net/ilise. Then, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.