In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
446: How to use empathy as a marketing tool with Melanie the Marketer
If you are an empathetic person, this episode is for you. Melanie the Marketer shares her ideas about how empathy allows her to put herself into anyone’s shoes in any industry, especially her clients’ customers, which can also eliminate the need for a niche. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
HOW BONUS EPISODE #2 Creatives thinking like Breadwinners
In this special bonus episode with Jennifer Barrett, Head of Content for Fidelity, financial journalist and author of “Think Like a Breadwinner,” and Lisa Mullis, a veteran copywriter and designer, we laid the foundation for the Fireside Chat that Jenn and Lisa will have in real time at HOW Design live in Boston, on Monday May 23. They’ll share more secrets about how designers can earn more money, invest wisely and build lifelong wealth in Boston, May 22-24. Details at https://howdesignlive.com/
445: Where are they now? With Ilena Finocchi
In this new episode in the “Where are they now?” series, I reminisced with multi-disciplinary artist, Ilena Finocchi, originally featured in 2001 in my first book, Self Promotion Online. She shares her most effective marketing tools and, more important, the attitude that’s allowed her to avoid the “starving artist” syndrome. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
HOW BONUS EPISODE #1 Presenting Yourself with Confidence
In this episode with Communications Coach, Eleanor Handley and Show Director of HOW Design, Amy Conover, we talk practical strategies for presenting yourself with confidence, whether one-on-one, in front of a group or in an interview with a client or for a new job. This is part of a short series highlighting speakers at HOW Design Live in Boston, May 22-24. Details at https://howdesignlive.com/
444: How to use HARO to get PR with Donna Jones
If you want to use content marketing to position yourself as an expert OR if you’re a copywriter who’s not quite ready to put yourself out there, this episode is for you. Donna Jones explains how the PR tool, HARO, can help in both situations. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
443: The new “what’s new” on LinkedIn with Beth Granger
Are you having trouble keeping track of all the new features on LinkedIn? Not sure which ones to take advantage of? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.
Practical, Applicable, Enjoyable!
Ilise Benun is just full of great stuff! I recently found this podcast and have loved EVERY single one! I just listened to the episode, "10 Minutes a Day on LinkedIn" and loved the WHOLE thing. I'm a big LinkedIn user, yet learned a lot during this short show. Bravo! Can't wait for minutes to listen to more!
Love the concrete takeaways!
I love Ilise’s approach to business and particularly enjoyed Episode 391’s message and reframe about how you can use this time to build a stronger business! Thanks Ilise.
Great show! Highly Recommend!
Ilise's interviews are a perfect blend of compelling, entertaining and actionable content that will help you effectively grow your business and improve your life.
Highly recommend listening and subscribing to The Marketing Mentor Podcast!