160 episodes

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/.

The Real-World Branding Podcast Bill Gullan, President of Finch Brands

    • Business
    • 5.0 • 37 Ratings

Listen on Apple Podcasts
Requires macOS 11.4 or higher

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/.

Listen on Apple Podcasts
Requires macOS 11.4 or higher

    Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

    Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

    Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world.  If you like the podcast, please give us […]

    • 37 min
    Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

    Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

    Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally.  
     
    If you like the podcast, please give us a rating! For the first time, you can find a video of our podcast recording on YouTube.

    Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

    Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

    Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally. If you like the podcast, […]

    • 27 min
    Full M&A Branding Playbook

    Full M&A Branding Playbook

    Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share […]

    • 24 min
    M&A Branding Playbook – Part 3

    M&A Branding Playbook – Part 3

    Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe. http://blog.finchbrands.com/mabrandingplaybook-part3

    • 11 min
    M&A Branding Playbook – Part 2

    M&A Branding Playbook – Part 2

    In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening well and documenting key decisions. If you’re enjoying the Playbook and our podcast, please subscribe and give us a follow on Twitter – @finchbrands or […]

    • 11 min

Customer Reviews

5.0 out of 5
37 Ratings

37 Ratings

sudhalter ,

Just Authentic

I really appreciate Bill and his guests demeanor and insight. Every episode is an honest and authentic discussion. It’s refreshing and educational.

ErinB1110 ,

Relevant and Insightful

The team behind The Real-World Branding Podcast does a great job offering topical conversations with leaders from various industries. I always know I’ll expand my perspective and learn a thing or two when I listen!

Erik Harbison ,

The branding podcast you are looking for

Bill and the Finch Brands team do an amazing job with this podcast. Guests are going deep into interesting stories and tying it back to how branding matters. Bill does a tremendous job as host by asking the questions that you're thinking. Keep up the great work!

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