148 episodes

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/.

The Real-World Branding Podcas‪t‬ Bill Gullan, President of Finch Brands

    • Careers
    • 5.0 • 33 Ratings

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/.

    A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

    A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

    Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer brands, crafting campaigns, programs, and strategies to drive brand love and generate growth. From launching new stores and product lines at Forever 21 to leading the global digital brand team at Oakley to driving […]

    • 36 min
    Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

    Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

    Today, we meet Seth Young, Chief Innovation Officer at PointsBet. We hear about Seth’s incredible backstory, why he fell in love with sports betting, how PointsBet builds customer loyalty and drives innovation, and some words that Seth lives by. Points Bet is a cutting edge digital sportsbook that delivers a user-friendly interface, innovative bet types, […]

    • 27 min
    Made in Good Spirit – Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development – Maine Crisp Co.

    Made in Good Spirit – Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development – Maine Crisp Co.

    Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made in good spirit, from the best possible natural ingredients, responsibly farmed. We hear about Karen’s founding story – 25 years in the making – from […]

    • 34 min
    Building a National Brand – Andrew Zavodney, CEO – KUSTOM

    Building a National Brand – Andrew Zavodney, CEO – KUSTOM

    Today, we feature Andy Zavodney, CEO of KUSTOM. He takes us through the incredible journey of a family business – from the early days in roofing and sheet metal to KUSTOM’S current focus on building a national restoration brand. As a 3rd generation leader, Andy shares hard-earned wisdom from his career journey and how KUSTOM […]

    • 24 min
    Publisher First – David Freedman, Co-Founder – Freestar

    Publisher First – David Freedman, Co-Founder – Freestar

    Today, we hear from David Freedman of Freestar, a Top 40 fastest-growing private company in America two years in a row and a force to help publishers monetize digital content. We hear about David’s career path to Freestar, the Freestar brand, how they have navigated their way through 2020, and a few words of wisdom […]

    • 31 min
    Growth Through Innovation – Mary Pochobradsky, VP Product & Innovation – Nutrisystem

    Growth Through Innovation – Mary Pochobradsky, VP Product & Innovation – Nutrisystem

    Today we welcome Mary Pochobradsky, VP of Product & Innovation at Nutrisystem. Mary takes us through her career journey – from competitive skiing to marketing and innovation roles at Procter & Gamble, Hershey, and now Nutrisystem. We discuss how Nutrisystem creates growth opportunities by getting to know its customer on a deep level – supporting […]

    • 25 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

ErinB1110 ,

Relevant and Insightful

The team behind The Real-World Branding Podcast does a great job offering topical conversations with leaders from various industries. I always know I’ll expand my perspective and learn a thing or two when I listen!

Erik Harbison ,

The branding podcast you are looking for

Bill and the Finch Brands team do an amazing job with this podcast. Guests are going deep into interesting stories and tying it back to how branding matters. Bill does a tremendous job as host by asking the questions that you're thinking. Keep up the great work!

Cattpod ,

Best Branding Podcast

Awesome show with a HUGE variety of guests from all different industries. You never know what you’re going to get from Ken Langone: Co-Founder of Home Depot to Dan Hershberg: Co-Founder of Workhorse Brewery to Scott O’Neil: CEO of the Philadelphia 76ers ...this podcast covers all things branding.

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