176 episodes

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.

Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

The Revenue-Driven CMO Chris Mechanic

    • Business
    • 5.0 • 10 Ratings

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.

Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

    How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan, CMO of Amplitude

    How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan, CMO of Amplitude

    Today’s guest is an LGBTQ advocate, a motorcyclist who loves nature, and an empathetic marketing leader who believes in the power of data and collaboration. They are curious and adventurous, with a growth mindset and a passion for authentic connections. Tifenn Dano Kwan is the CMO of Amplitude, an Advisor to Madkudu, and an Executive Advisory Board Member at G2. Tifenn joins Host Chris Mechanic to share how to implement a potent Product-led Growth motion, why you need to be thinking about the LTV to CAC ratio, and how to start harnessing customer behavior data to drive growth.
     
    Takeaways:
    Embrace the use of Product-Led Growth (PLG) with digital products. By focusing on the user experience, simplifying onboarding, providing freemium options, and ensuring end-user independence, businesses can drive engagement and loyalty. 
    Prioritize efficiency and profitability by gauging the effectiveness of a campaign on the ratio of Lifetime Value (LTV) to Cost of Acquisition (CAC). It provides a quantitative measure to assess the efficiency of marketing channels and campaigns. 
    Leveraging behavioral data can significantly help businesses in making informed decisions, improving customer experience, and thereby driving revenue, especially for companies using PLG. 
    Understand the impact that marketing plays can make on customer retention. With increasing focus on profitability, retention becomes a key aspect in driving sustained revenue growth. Effective retention measures can lead to improved LTV to CAC ratios. 
    Prepare your team and business for scalability. As businesses evolve, the systems and processes need to grow and adapt. It is key to ensure that the organizational structure supports scalable growth while maintaining the creative innovation of a startup environment. 
     
    Quote of the Show:
    “So in short, when you start thinking about Product-Led Growth, this is a mindset.” - Tifenn Dano Kwan
     
    Links:
    LinkedIn: https://www.linkedin.com/in/tifenndano/ 
    Website: https://amplitude.com/ 
     
    Shoutouts: 
    Patrick Lencione
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/P9oHKwYBP-Y 
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 49 min
    Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot

    Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot

    Today’s guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he’s spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of Bypassed, and host of the Modern Lending Podcast. Alec joins Host Chris Mechanic to dive into the interconnected nature of sales and marketing, why LinkedIn is one of the most under-the-radar social media platforms for driving B2C growth, and how to empower your sales teams to create their own content.
     
    Takeaways:
    Sales and marketing have a symbiotic relationship. By having a background in sales, you gain a unique perspective into customer behavior, enabling better-targeted marketing strategies that cater to customer needs effectively.
    Organic social media is a powerful tool for enhancing brand reach, especially if you prioritize customer-centric content. authenticity and prioritizing consumer interests in digital marketing efforts are critical. Engage with your audience on platforms where they are most active.
    It’s crucial to be agile in responding to market changes, especially social media trends, emphasizing the significance of reading market signals and adapting promptly to maintain a competitive edge.
    Stay ahead of market trends by adopting a forward-thinking approach to strategy formulation, focusing on predictive analysis rather than reactive measures to anticipate market shifts effectively.
    Foster a culture of continuous learning and adaptation, don’t fall victim to the fallacy of 'knowing it all'. Embrace humility and openness to new ideas, recognizing that continuous learning and market listening are essential for staying relevant and innovative in a competitive landscape.
    Some of the best-performing paid ads can come from repurposing your team's organic UGC (user-generated content). 
     
    Quote of the Show:
    “Sales and marketing are like two sides of the same coin. They're very different things, but they're very interconnected things.” - Alec Hanson
     
    Shoutouts:
    How to Win Friends and Influence People by Dale Carnegie
    Gary Vaynerchuk
    Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    The Great Divorce by C. S. Lewis
     
    Links:
    LinkedIn: https://www.linkedin.com/in/alec-hanson/ 
    Personal Website: https://alechanson.com/ 
    Podcast Link: https://alechanson.com/modern-lending-podcast/ 
    Book Link: https://alechanson.com/bypassed/ 
    loanDepot Website: https://www.loandepot.com/ 
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/QZCaP8KVeOc 
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 
     

    • 46 min
    Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN

    Building A Solid Content Foundation with Ali Fazal, VP of Marketing at GRIN

    Today’s guest is a seasoned marketing leader with over a decade of experience leading global organizations across the B2B SaaS landscape. Ali Fazal is the VP of Marketing at GRIN and a Member of the Forbes Business Development Council. Ali joins Host Chris Mechanic to discuss the importance of investing in a strong content engine as the foundation of your company’s marketing strategy. They also dive into the place of AI in the toolbox of modern marketers, how to build awareness amongst latent stage buyers, and the evolving role of a website for B2B SaaS companies.
     
    Takeaways:
    A strong content engine is the bedrock of not only the marketing team but everyone in the organization involved with the go-to-market strategy. A strong base of content serves as a north star for the organization for how they speak about their products and category. 
    The key to creating great content is to make sure that your content team is closely aligned with the business goals. Each piece of content that you develop needs to be done for a reason. Being purposeful with the content you develop is the key to success.
    When setting out to create content, it is critical to have a plan in place that corresponds with the overall strategy and is tied to specific goals. You don’t want the CEO to create a list of things they think would be cool and have the content team execute it.
    The business goal propelling your content should always center on solving your customers' issues. Your content should be closely connected with business goals and geared towards solving a customer’s problem even if they aren’t currently in the buying cycle.
    It’s important for brands to be seen as leaders in their space. A key to becoming synonymous with your category is for brands to align their content and marketing objectives with the larger context of the industry’s needs and trends.
    While AI is a powerful tool, it can't replace the inherent creativity and strategic thinking of humans. It can serve as a tool for efficiency and for getting the creative process started, but depending solely on AI for creative output won’t yield the best results.
     
    Quote of the Show:
    “People remember people who help them solve problems.” - Ali Fazal
     
    Links:
    LinkedIn: https://www.linkedin.com/in/alifazal1/ 
    GRIN Website: https://grin.co/ 
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/XFVOfEhWVoo 
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    • 51 min
    Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse

    Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse

    Today’s guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the importance of deeply questioning potential customers to uncover their needs, How to achieve product-market fit, and innovative approaches to building an SEO strategy.
     
    Takeaways:
     Rather than trying to meet the surface-level desires or 'wants' of customers, dig deep to understand their actual 'needs'. The wants vs needs discrepancy is an important distinction that can lead to more successful and beneficial product development. 
    Spend as much time as possible asking insightful questions to your potential customers. Dive deep into their thought process, understanding why they make decisions, and how you can provide better solutions. 
     Traditional marketing practices merely skim the surface of customer interactions, but adopting an exploratory approach helps discover the truth about what customers really need. Using psychotherapist-like techniques in probing can yield more authentic insights.
    Prepare the market ahead of a product launch. Work on building an audience and market for your product before it's fully ready to launch. Set up the structure that will channel the necessary visibility and awareness by the time the product is ready to launch.
    Use newsjacking and capitalize on the currency of trending topics or breaking news to create engaging content.
     
    Quote of the Show:
    “Spend an insane amount of time asking questions to your potential customers.” - Emeric Ernoult
     
    Links:
    LinkedIn: https://www.linkedin.com/in/ernoult/ 
    Agorapulse Website: https://www.agorapulse.com/ 
     
    Shoutouts: 
    Harvestr: https://harvestr.io/ 
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube:
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 
     

    • 1 hr 7 min
    The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO

    The Value of Wacky Ideas in Marketing with Lindsay Britt, Founder of The Rocket CMO

    Today’s guest is a brilliant, data-driven marketer with a wealth of experience in both SaaS and Ecommerce companies including Clove + Hallow, Dray Alliance, and UPS. Lindsay Britt is a Fractional CMO, the Founder of The Rocket CMO, and an advisor for Todlr. Lindsay joins Host Chris Mechanic to discuss why you should embrace wacky ideas, how to maximize the value of your content, and why continuous learning is so critical. Lindsay also shares her experiences of starting as a Fractional CMO and the challenges she’s had to overcome. 
     
    Takeaways:
    Emphasize exploring innovative and unconventional strategies in marketing, especially in the B2B environment. Non-traditional tactics can attract attention, cut through the noise in the market, and alter economic outcomes.
    Be open to learning from different industries to derive unconventional ideas that actually cut through the noise of B2B marketing.
    Contrary to the idea that the only content that works today is short-form, long-form content can be powerful, even in B2B marketing. Detailed and valuable content can keep audiences engaged, boost conversions, and enhance brand reputation through displayed expertise.
    Accessibility of content, even un-gated, attracts leads who might want to reference information later. For example, you could share un-gated written content and provide a short form so prospects can download your content as a PDF for later.
    Fractional CMOs offer a valuable resource by bridging the gap between the need for high-level marketing direction and the necessity of a full-time executive. They assist in developing and executing marketing strategies, managing marketing teams, and aiding businesses to reach their growth goals.
    Continuous learning and growth are fundamental in the marketing industry. It’s critical to stay up-to-date with new technologies and marketing trends to expand your skill set. Companies should invest in ongoing training and development for their employees to maintain their competitive edge.
     
    Quote of the Show:
    “Try wacky, crazy things.” - Lindsay Britt
     
    Links:
    LinkedIn: https://www.linkedin.com/in/lindsaymbritt/ 
    Company website: https://www.therocketcmo.com/ 
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/8oREMtlmMtk
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

    • 39 min
    Humanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight Timer

    Humanizing B2B Marketing with Humor with Melissa Rosenthal, CMO of Insight Timer

    Today’s guest is a forward-thinking, inspiring, and exceptional leader. She was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and one of Digiday's "Changemakers". She formerly led marketing as Executive Vice President at Cheddar and VP of Global Creative at BuzzFeed. She was instrumental in helping her last company grow from 0 to 6 Million Users in 5 Years.
     
    Since recording with Chris, Melissa Rosenthal has moved on from her role as Chief Creative Officer at ClickUp and started a new role as Chief Marketing Officer at Insight Timer. Melissa and Host Chris Mechanic discuss how to strategically use humor in B2B product marketing, the key components of Product-Led Growth, and the importance of implementing user feedback. 
     
    Takeaways:
    The key to creating ads that are both funny and effective is making them address the actual problems faced by users in a humorous and relatable way to drive the narrative and enhance its appeal. Speak to existing conversations happening around the needs and struggles of your target customers. Make sure to understand how they feel about the problem and the language they use to describe the problem. Digital communities, on sites like Reddit, can be amazing sources to help you the nuances of your customer.
    Great campaigns balance communicating product value with humor in an ad. This makes it feel less like an ad and can be less offputting to customers. With the right tone, B2B marketing can resonate deeply and stay memorable.
    It's essential to gauge the reception of an ad before fully launching it, especially when it hinges on humor. Use a tool for user testing to assess the potential reception and measure whether it will be well-received.
    Leveraging the power of PLG (Product-Led Growth) has been one of the major driving forces towards ClickUp's success. Any amount spent on marketing campaigns would go to waste if the product itself wasn't fundamentally strong and helpful to users. 
    Examine all of the interaction points in the customer journey and even though attributing the main source of conversion might be tough, all touchpoints have an essential role and need to be understood.
    Providing users with easy-to-access and easy-to-implement templates is a simple way to supercharge your PLG motion and increase conversions from demos. Templates are a great way to onboard users quickly and efficiently, helping them rapidly grasp key product features.
     
    Quote of the Show:
    “I've always led with a contrarian view in everything that I've done.” - Melissa Rosenthal
     
    Links:
    LinkedIn: https://www.linkedin.com/in/melissarosenthal5/ 
    Insight Timer Website: https://insighttimer.com/ 
     
    Shoutouts:
    Alex Hormozi
    How Brands Grow by Byron Sharp
    Grit by Angela Duckworth
    The Surrender Experiment by Michael Alan Singer
    Anthony Kennada: https://www.linkedin.com/in/akennada/ 
     
    Ways to Tune In:
    Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
    Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
    iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
    Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
    YouTube: https://youtu.be/uuuEiwrVvVI 
     
    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
     
    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 
     

    • 53 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

rivkacohen ,

Awesome podcast

I really enjoyed listening to this podcast and found the interviews and interview style to be engaging and informative.
Lots of really great questions asked throughout the conversation.

Nabber90 ,

Super informative. They cover it all!

This podcast is awesome! Not only do the cover really technical marketing stuff but security and even account management. Great job! Keep it up.

ej-white-12 ,

Knowledgeable and Actionable

WebMechanix is at the top of their game as it pertains to digital marketing. These chats provide actionable insights into the bleeding edge of the industry. Easy to understand and access for the beginner practitioner up the the C-Suite executive.

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