The Shift Show Nicole Culver

Ever wondered about the secrets behind skyrocketing sales without draining your energy? In today's episode, I'm unveiling my 'Secret Podcast,' an exclusive space where I share the crux of Evergreen sales and how you can harness its power for your brand.
In this episode you'll hear:
A deep dive into why the 'Secret Podcast' is the missing piece in your Evergreen sales puzzle.
The importance of recognizing and addressing immediate needs in your market for better conversions.
Real-life examples of shifting strategies and understanding your audience's 'bleeding problems'.
How a 'Secret Podcast' stands out from webinars, building trust in a more personal and flexible manner.
Tips to ensure you're resonating with what your audience is genuinely seeking.
Ready to delve deeper and unlock sales mysteries? Subscribe to my secret podcast today for a transformative journey.
 

Hello beautiful souls! I had the privilege of sitting down with the incredible Katy Widrick, a marketing expert  to discuss the highs, lows, and everything in between when it comes to running a successful business. We dived deep into topics like client experience, the importance of quality assurance checks, and the intangible costs of entrepreneurship.
What You'll Gain from Today's Episode:
Insights into preventing careless business mistakes and ensuring a seamless client experience.
The significance of quality assurance checks in avoiding potential pitfalls.
An understanding of the intangible costs and challenges every CEO faces, and the resilience needed to overcome them.
Stories of personal growth, learning, and finding motivation on hard days.
Tips on successful marketing strategies with a personal touch and balancing entrepreneurship with parenting.
The inspiration to face your business challenges head-on and turn them into growth opportunities.
Mentioned in the Episode:
Check out Katy's enlightening new podcast: Hard Costs.
Katy's website, packed with golden nuggets of business advice and insights: katywidrick.com
Direct Message Nicole for more info on Katy as an advisor: DM @NicoleCulver on Instagram.
Loved this chat? I sure did! Katy is a wealth of wisdom, and I can't wait to have her back for more empowering conversations. If you were inspired by today's episode, make sure to subscribe, share it with your business buddies, and drop us a comment. Also, don't forget to check out Katy's website for more invaluable insights. Until next time, keep growing, keep learning, and remember, every setback is a setup for an even greater comeback!
 

In this episode of "The Shift Show," I share some personal experiences and insights from my summer, focusing on balancing my roles as a CEO, content creator, and mother. It's been a journey of setting priorities, reducing stress, and most importantly, creating memories.
Balancing Professional and Personal Life in a Scalable Business  As many of you know, balancing professional and personal life is not always easy. This summer, I was faced with the challenge of deciding between being a CEO and a content creator, and ultimately choosing the role that was most important to me. It was essential for me to create a scalable business while also making time for my family.
Parenting and Personal Growth  One thing I have learned over the years is the importance of setting boundaries with my children while also making time for fun activities and creating memorable experiences. I used to think that parenting gets harder as children grow older, but this summer, I realized that my family had more fun as my children got older. It's all about giving oneself permission to slow down, have fun, and be present with family. In the long run, the memories and feelings from the summer will be more important than the exact amount of money made.
Challenges and Excitement of Growing a Scalable Business  Growing a scalable business has its challenges, especially when it comes to scaling up. I cannot emphasize enough the importance of having a strong team and hiring the right people to support your business. This summer, I took some time to reflect on the growth of my company and the challenges that came with it. I am excited for the upcoming months ahead!
Gratitude, Growth, and Next Steps in Your Scalable Business Journey I am incredibly grateful for all of my listeners and encourage you all to leave a rating and review for the podcast. Follow me on Instagram for more updates on how you can quantum leap and scale your business. Take the next step, whether it's subscribing, listening to the next podcast episode, or DMing me, “Scalable Business”. Remember, it's essential to enjoy the present, seek support when needed, and focus on creating a scalable business and a life that truly matters in the long run.
 

I'm so excited to have you here with me today. We're diving deep into the world of Evergreen Sales Strategies and funnels, and how optimizing them can drive conversions, sales, and ultimately help you build a scalable business model.
The Magic of Evergreen Sales Evergreen sales are like the gift that keeps on giving. They can help you build a scalable income and achieve your quantum leap year. Evergreen sales are incredibly powerful, and there are so many reasons why you should start using them right now. For one, they help you attract quality leads, which is crucial for your business success. Quality leads contribute to the effectiveness of your evergreen funnel and sales strategies. Interested in boosting your launch performance with evergreen revenue streams? Check out this episode.
Manifesting Money and Wealth Did you know there are simple ways to manifest money and attract wealth into your life? It's true! Here are three strategies that have worked wonders for me:
Practice Gratitude: Start and end your day by listing things you are grateful for. This positive energy will attract more abundance into your life.
Visualize Success: Spend a few minutes each day visualizing your success. Picture yourself achieving your goals and living your dream life.
Act As If: Behave as if you already have the wealth and success you desire. This positive mindset will attract more of the same energy into your life.
Building a Scalable Business Model Insights from previous episodes have shown the importance of building a scalable income, overcoming imposter syndrome, and the three evergreen funnels you need in 2023. A scalable business model is key to growing your business and achieving financial freedom.
Predictions for Evergreen Funnels in 2023 and Beyond I've shared my predictions for evergreen funnels, course sales, and online marketing in a previous episode. It's essential to stay ahead of the curve and adapt your strategies to the ever-changing online landscape.
To dive deeper into the world of evergreen sales and transform your business, learn how to make sales every week with an Evergreen Launch system. And if you’re interested in working together and taking your business to the next level, explore the different ways we can collaborate. Don’t forget to subscribe to our podcast for more valuable episodes filled with expert advice, tips, and strategies for growing your business. Finally, if you enjoyed this episode, please share it with your friends and colleagues, and leave us a review to help others discover the valuable content we offer.
Thank you for listening, and I look forward to bringing you more insightful episodes to help you achieve success in your business journey!
Don't forget to follow me on Instagram for daily updates and inspiration.

Welcome, to a journey towards achieving consistent revenue growth through a scalable business model. Today, we will dive into the world of evergreen sales and evergreen funnels, two essential components that will bring you closer to your financial goals and help you work less.
The Power of Evergreen Sales  Evergreen sales are key to building a sustainable and scalable business model. Unlike traditional sales strategies that require constant updating and promotion, evergreen sales strategies remain effective over time. This means you can attract, nurture, and convert leads continuously without having to reinvent the wheel. Check out these additional insights on evergreen sales.
Understanding Evergreen Funnels  An evergreen funnel is a sales funnel that runs on autopilot, consistently attracting, nurturing, and converting leads. By harnessing the power of evergreen funnels, you can generate revenue streams that contribute to a scalable business model. This enables you to focus on other important aspects of your business, ultimately leading to working less and achieving more.
The Journey to a Scalable Business Model  Building a scalable business model involves careful planning and execution. It requires crafting compelling lead magnets, designing persuasive email sequences, and automating your sales process without losing the personal touch. By focusing on authentic lead nurturing and leveraging high ticket lead systems, you can witness improved conversions and long-term growth. Here's a story of healing while building a scalable business model that might inspire you.
Working Less by Scaling Smartly  Smart scaling is about optimizing your business operations, leveraging the power of evergreen sales and funnels, and adopting a mindset that fosters growth. Embrace positive thinking and mindfulness to elevate your approach, and remember that success is a journey, not a destination. Check out these powerful business growth mindsets for a thriving entrepreneurial journey.
Embracing a Scalable Future with Evergreen Strategies The future is scalable. By adopting a scalable business model and incorporating evergreen sales and funnels, you can build a sustainable and prosperous future for your business. Remember, with the right tools and strategies, success and financial growth are attainable for everyone.
Ready to take the next step in your entrepreneurial journey? Implement the knowledge gained, leverage the evergreen strategies, and embrace every step of your transformative journey. Follow me on Instagram for more insights and inspiration.
 

In this episode of The Shift Show, I have a phenomenal chat with Michelle Lake, a master in both triathlon training and the world of sales. You know, the parallels between these two worlds are absolutely intriguing. Let’s dive in and see how athletic training can teach us about scalable income and authentic business growth!

Understanding Scalable Income Through Athletic Training What Exactly is Scalable Income? Picture this: You train for a marathon. Every mile you run adds to your stamina, doesn’t it? Similarly, scalable income is like increasing your business stamina without exhausting yourself. It's about earning more without burning out—just like how athletes train smarter, not harder. But sometimes, there are 3 major obstacles holding you back from a scalable business. It's essential to identify and overcome these.
Why the Hype About Scalable Income? With the world spinning so fast, aren’t we all looking for ways to make the most of our time? The right scalable business model is not just about the money; it's about freedom, flexibility, and, most importantly, living our passion authentically. That's the dream, right?
Michelle Lake’s Take: Practice Makes Perfect! Athletic Training Meets Sales Michelle dazzled us with her perspective on sales, relating it to athletic training. Just as an athlete gets better with practice, so does a salesperson. With over 300 sales calls experience, Michelle's key takeaway? Confidence and absolute love for what you're offering. And guess what? I couldn’t agree more! Check out Michelle's coaching page to dive deeper into her expertise.
Directness and Authenticity in Connecting In our chat, Michelle and I touched upon something fundamental - the magic of direct communication. Being genuine and straightforward, especially when conveying the value of what you're offering, can be a game-changer.
Debunking the Myth: Size Isn’t Everything! The Power of a Dedicated Audience
A massive following isn’t the golden ticket to success. Surprise! Michelle is living proof that even with a smaller, dedicated audience, you can achieve wonders. It's not about how many; it's about how dedicated and engaged.
Consistency Over Campaigns Flashy campaigns can be great, but have you tried consistent, year-round efforts? Michelle's journey emphasizes that real success lies in genuine connections and providing solutions to genuine problems. However, for those looking to scale up their efforts, understanding the 7-figure evergreen secrets can make all the difference.
The Role of Community in Scalable Growth Community is everything, isn't it? Michelle’s nod to the guidance and support from our "Elevate" program melts my heart. Just goes to show that behind every successful woman is a tribe of other successful women who have her back.
Authenticity is the New Currency Numbers don’t paint the whole picture. Authenticity does. Let’s champion the cause of genuine business, real connections, and yes, scalable income! Remember, it's about working smart, being real, and touching lives.
If you’re on the fence about building a scalable income, Michelle’s story is a must-listen! Connect with Michelle on Instagram @CoachMichelleelleLake to learn more about her business and how she helps triathletes and coaches.