The Shift Show

Nicole Culver
  • 5.0 (195)
  • Business
  • Updated Weekly

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you're looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.

  1. 1d ago

    526: How to Build a Business That Supports You Back | LIVE Team Panel

    Do you want more growth, more freedom, and more support in your business, but don’t know how to stop being the one who holds it all together? In this episode, I’m sharing the live Elevate Team Panel we filmed at our ICON LIVE event, where we talk about what it takes to build a team that supports your growth, protects your genius, and helps you scale without carrying everything alone. We break down how our team has evolved over the years, what creates trust and ownership inside a business, and why support is about building a culture where people can lead with you. We also dive into the messy side of team building, the fear of letting go, the pressure to be everything to everyone, and what shifts when you stop trying to hold your business together all by yourself. In This Episode, You Will Learn How to build a team culture rooted in trust, communication, and shared ownership.The mindset shift that helps you stop being the bottleneck in your business.Why hiring for values, energy, and fit often matters more than hiring for a perfect résumé.Tips to know when a team role is evolving and what to do when the business needs something different.What it looks like to create clear expectations without micromanaging your team.How to think about compensation, scope, and growth conversations in a more mature way.Why your support system should be designed around the business and life you want, not someone else’s model.Ways to create more capacity, creativity, and profitability by letting the right people carry the vision with you. Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver

    1 hr

  2. Jun 18

    525: The Competitive Advantage No One Is Talking About (It Makes Your Brand MAGNETIC)| Recorded LIVE

    You don’t need a new strategy, you don’t need a new tool. In this special episode, I’m sharing the live Creativity Panel we filmed at our ICON LIVE event, highlighting some of our community who give their secrets away for what it takes to build an iconic brand, create offers people actually want, and grow a business that feels aligned with who you are. We dive into the role creativity plays in business growth, why authenticity is becoming more valuable than ever, and how some of the biggest opportunities come from following curiosity instead of certainty. You'll hear honest conversations about evolving your brand identity, trusting your intuition, navigating business pivots, building offers from client demand, leading teams with confidence, and finding the courage to take off the mask. We also explore how creativity isn't just about design or content. It's about how you think, solve problems, create opportunities, and build a business that reflects the fullest version of you. In This Episode, You Will Learn How creativity becomes a competitive advantage in business.Why the most magnetic brands are built through authenticity.How to identify when you're following an old trail in your business.The role intuition plays in creating new offers and opportunities.Why client feedback can become your most powerful source of content.How to build confidence through incremental growth.The importance of creating a brand that truly reflects who you are.Why having more fun in your business often leads to better results.How to trust yourself when making big business decisions.What it takes to evolve from business owner to iconic CEO. Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver

    45 min

  3. Jun 11

    524: The Real Reason People Trust You (And Why AI Can't Replace It) with Lindsey Murray

    What if it's the fact that you're hiding the most valuable thing you have: yourself. In this episode, I sit down with Lindsey to talk about what it really takes to build trust, attract dream clients, and stand out in a world that's becoming increasingly filled with AI-generated content. We dive into the power of authenticity, sharing your real opinions, embracing your unique personality, and creating a brand experience that feels the same on the front end as it does behind the scenes. We also have an honest conversation about navigating the messy middle of entrepreneurship, raising your standards, surrounding yourself with the right people, and why so many business owners are unintentionally watering themselves down online. If you've been overthinking your content, trying to sound more professional, or holding back what you really want to say, this episode will challenge you to show up differently. In This Episode, You Will Learn How to build trust faster by showing more of your real personality.Why authenticity creates deeper client relationships and stronger sales.The biggest mistake entrepreneurs are making with AI-generated content.How to attract clients who align with your values and standards.Why sharing your opinions helps the right people find you faster.How to navigate the gap between where you are and where you want to be.The importance of raising your standards and getting in the right rooms.Why human connection is becoming the most valuable asset in business. Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver Lindsey on IG: @lindseysmurray

    20 min

  4. Jun 4

    523: Why Your Brand Feels Forgettable (& How to Build a World People Want to Be In)

    What makes people become lifelong fans of a brand, creator, or business? In this episode, I'm joined by Katy Widirck and Katie Soy for a conversation that started with Taylor Swift, Justin Bieber, Coachella, and pop culture...but quickly turned into one of the most important business conversations we've had all year. If you've been feeling like your content sounds like everyone else's, your messaging feels flat, or you're struggling to create real connection with your audience, this episode will show you why. We dive into the power of storytelling, vulnerability, world-building, and why the most successful brands aren't winning because they're teaching more. They're winning because they're creating emotional connection. Whether you're building a personal brand, growing a business, or simply trying to stand out in a crowded market, you'll walk away with a completely different perspective on how to create demand, loyalty, and deeper connection with your people. The brands that win aren't the ones playing it safe. They're the ones willing to let people into their world. In This Episode, You Will Learn How to create a deeper connection with your audience through storytelling.Why vulnerability actually increases trust and authority.The secret behind building a brand people want to belong to.How to stand out without creating more content.Why your personality is your greatest business advantage.The difference between building an audience and building a community.How to draw inspiration from outside your industry to fuel innovation.Why having more fun in your business can lead to greater growth. Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver Katy Widrick on IG: @kwidrick Katie Soy on IG: @misskatiesoy

    19 min

  5. May 28

    522: Ways You MUST Think Outside The Box If You Want to Stand Out in 2026 (Magazine Reveal)

    Want the secret to make your online brand break through? I have good news for you - you can make it happen on ANY budget and ANY size of business. What it’s going to take is thinking outside the box. In this special episode, Katy and I are sharing our process behind launching the 4th edition of LVDT Magazine, The ICON Edition. From world building, doing what others aren’t willing to, and the thought process behind creating an in person experience your clients rave about…we’re breaking it all down for you! THIS is the thought process that will get you past where most get stuck, and stand out in 2026 and beyond. In This Episode, You Will Learn How to stand out from other brands online.What we’ve learned now launching our 4th magazine.Ways to create moments and an experience for your clients.The team you need to execute on your big vision.How to push past where most people stay stuck. Resources + Links Comment “MAG” on instagram and I’ll send you a digital copy of the magazine. Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver

    10 min

  6. May 21

    521: Intuition vs Fear, Scaling Beyond 1:1, & The Most Common Funnel Mistakes

    Do you ever feel like you’re doing all the right things in business, but still finding yourself stuck, overthinking, or constantly questioning what’s next? In this 2nd part of the Q&A episode, Dan asks me about the mindset, leadership, and business questions coming up inside Elevate. We talk about scaling from one-to-one coaching into larger group programs, navigating seasons that feel “slow,” trusting your intuition as a CEO, and why the words you use every day are shaping your entire reality. Tune in to stop spiraling every time business feels hard. In This Episode, You Will Learn 00:00 How to scale beyond one-to-one coaching without losing connection or client results. 05:15 The mindset shift that changes how you handle “slow months” in business. 11:00 Why creating content only for sales leads to burnout and disconnection. 15:00 What’s the difference between intuition and fear-based overthinking? 17:15 How to know what to delegate and what to stay deeply involved in as a CEO. 20:45 Why your words shape your reality more than you realize. 23:30 How do you support struggling clients? 26:30 What we love spending money on in business. 28:30 How we think about emails, offers, funnels, and keeping marketing fresh. 30:45 The daily practices I use to stay grounded, magnetic, and self-expressed. 35:00 How storytelling and real-life experiences make your content more powerful. 38:30 What are the mistakes entrepreneurs make with funnel and lead generation? Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver

    45 min

  7. May 14

    520: How I Actually Make Decisions as a CEO (No Overthinking)

    If you are feeling stuck in any area of your business right now, this is for you! In this episode, the tables turn as Dan interviews me and we go deep into how I actually think, make decisions, and lead as a CEO. We talk about the early days of starting the podcast, the biggest pivots in our business, and what really changed everything during one of our hardest seasons. I share how I make fast decisions without overthinking, why values drive everything we do, and how intuition and data actually work together in business. We also get into what I see happening in the online space right now and why so many people are staying stuck longer than they need to. In This Episode, You Will Learn How to make decisions faster with more confidence.Build a business that actually fits your life.Trust yourself without needing constant validation.Turn small shifts into big business growth.Feel calmer and more grounded in hard moments.Detach from outcomes and lead more effectively.Break out of burnout and create real momentum.Stay focused even when you don’t have all the answers.Create more freedom without doing more work. Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver

    46 min

  8. May 7

    519: We Just Finished Our Biggest Event Yet… Here’s What Happened

    What actually creates transformation at a live event? Is it the strategy? The speakers? The content? Or is it something much deeper? In this special behind-the-scenes recap episode, we’re sitting down immediately after our latest Elevate event while the energy is still fresh, the room is still buzzing, and the emotions are still real. This conversation pulls back the curtain on what it really takes to create a high-level experience that makes people feel seen, supported, challenged, and expanded. We’re talking about the intentionality behind every detail, from the event flow and team dynamics to the conversations happening between sessions that end up changing everything. We also dive into leadership, client experience, creativity, team support, and why getting in the room still creates a level of transformation you simply cannot replicate online. This episode is not just about events. It’s about what becomes possible when you surround yourself with people who expand your vision, challenge your thinking, and show you a completely different way of operating as a CEO. If you’ve ever wondered what really creates momentum, innovation, deeper leadership, and next-level growth, this conversation will show you. In This Episode, You Will Learn Why feeling seen, heard, and understood creates deeper transformation than strategy alone.The intentional shifts that completely changed the energy of this event.How small client experience details create massive emotional impact.Why in-person rooms unlock conversations that never happen online.The leadership dynamic required to support high-level CEOs.What team support actually looks like behind the scenes.How live events create faster creativity, innovation, and business breakthroughs.Why creating “moments” matters more than making things flashy.How surrounding yourself with the right people changes your vision for what’s possible.Why demand-based marketing and innovation became a major conversation at this event.The biggest takeaways the team is bringing into the next season of growth Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE! Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver

    20 min
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5
out of 5
195 Ratings

About

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you're looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.

Information

  • Creator
    Nicole Culver
  • Years Active
    2016 - 2026
  • Episodes
    556
  • Rating
    Explicit
  • Copyright
    © 2026 Nicole Culver
  • Show Website
    The Shift Show

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