Coaches on a Mission Dallas Travers

So, this episode addresses the quiet fear a lot of newer coaches (or let’s be honest… veteran coaches like me) sometimes feel when we enroll a new client or roll out a new offer. What’s that fear? What if I won’t be able to deliver? What if I can’t actually help this client the way they want me to? That was the fear holding today’s guest back from actively selling.

 

Betsy Seybolt is a coach who believes that mindset is everything and she works to help you find time for yourself and stop your negative thinking.

And even though she's a pro at helping others overcome negative thinking, she had some of her own worries to work through during our conversation. You see, though Betsy has a ton of life experience, her coaching business is pretty new and she hasn’t worked with paying clients yet. So a part of Betsy worried that she would not be able to serve her clients fully once they hired her. And it’s really difficult to sell coaching if you don’t quite believe in it. But Betsy has so much evidence in her life to prove that she is capable of holding a coaching container that can indeed deliver.  She just needed a new perspective, which is exactly what we worked toward during our conversation.

 

I want to tell that you that about two weeks after we recorded, our friend Betsy signed a client. So something definitely shifted from our conversation. And I hope you experience a shift as well. If you ever worry you don’t have what it takes, this episode is for you. 

Key Takeaways 


Reframe Doubt as Inexperience
Use Narration to Build Trust
Set Clear Expectations
Gamify Sales and Set Micro Goals
Center the Client to Love Selling

 

Timestamps & Key Topics[03:19] Betsy shares her discomfort with selling[03:58] Discussion on the difference between marketing and selling[05:07] Betsy expresses her fear of not getting sales right and delivering value[06:46] Dallas reframes "doubt" to "inexperience" to alleviate self-judgment[07:37] Discussion on Betsy’s tactical concerns with selling[09:45] Dallas helps Betsy create a template for managing capacity and delivering value[12:06] The power of narration in client and sales conversations[15:28] How to handle objections with narration and curiosity[17:42] Discussion on how to sustain momentum in booking sales calls[20:01] An approach to transparency and setting expectations with potential clients[21:59] Setting micro goals to cultivate sales skills[24:08] Betsy and Dallas discuss the skill of maintaining consistency in sales calls[25:01] Betsy shares a strategy she uses to talk about her coaching[25:42] Advice on making practice sales calls realistic[28:03] How to find joy in the sales process[29:04] The importance of centering the client during the sales process[31:04] Distinction between politeness and kindness during the sales process[32:50] Advice on working outside your comfort zone

 

CONNECT WITH BETSY:

INSTAGRAM: @coachbetsyseybolt

WEBSITE: BetsySeybolt.com

 

CONNECT WITH ME:

INSTAGRAM: @dallastravers

Have you ever just needed to take a break from your business? Whether it’s health issues, a big move to another city, furthering your education or just family stuff, sometimes, life might require you to put your coaching business on the back burner. My guest today is Briana Wyatt who guides ambitious professionals to live more bravely, EMBOLDENED by self-trust, self-love and sacred power. Briana has been going through some major life shifts that require her to step back from her business. And though she knows a sabbatical is in order, she’s worried about feeling like she has to start again from scratch when she is ready to return to her business.

 

So, the two of us talked through a process she can use to take a break while ensuring her business still has a pulse. Here’s the process we went through together:

 


Understand the two seasons every business flows between
Paint a clear picture of what a sabbatical looks + feels like
Identify any obstacles that might prevent that picture from becoming reality
Clarify success metrics to manage the obstacles

Outline small and measurable actions to balance time off with time connected to the business

 



Key Takeaways


Normalize Sabbaticals in Entrepreneurship: It's essential to understand that periods of containment and rest are natural and necessary for long-term growth and sustainability, but it doesn't mean losing progress
Creation Without Pressure: Embrace the process of creating and working on projects for the sake of personal fulfillment and growth, rather than immediate business results
Maintain Agency and Flexibility: Set small, attainable goals that align with your values and provide a sense of daily or weekly achievement without overwhelming pressure
Define Personal Success Metrics: Establish clear, personalized metrics to measure success during a sabbatical 
Maintain Community and Connection: Engage in activities that foster community and connection without the intent of client attraction

 

Timestamps & Key Topics[02:45] Briana shares what she wants to coaching around[05:37] Dallas explains the seasons of expansion and containment in a business[07:18] Dallas shares a personal story about the necessity of containment in business[08:30] Briana reflects on her entrepreneurial journey and the balance between personal life and business[11:42] Briana shares what a sabbatical to her looks and feels like[14:15] Briana shares internal obstacles she encounters during a sabbatical[19:13] Using success metrics to manage obstacles during a sabbatical[19:45] Discussion on the importance of feeling worthy without client attachment[24:40] Identifying personal creative expression and setting associated success metrics [28:36] Measuring self-expression and maintaining visibility as an entrepreneur[31:20] Discussing practical actions to keep the business alive during the sabbatical[36:50] Exploring the idea of creating community without business pressures[38:05] Dallas summarizes the plan for Briana’s sabbatical

 

CONNECT WITH BRIANA:

INSTAGRAM: @brianawyatt

WEBSITE: www.brianawyatt.com

 

CONNECT WITH ME:

INSTAGRAM: @dallastravers 

So part of building a business you’re proud of is giving yourself permission to take an authentic stance about your work and the path your dream clients walk down. Sometimes taking a firm stance feels easy and inspiring. Other times… it’s tricky.

 


What is it I really want to say?
Will people even get it?
And if they do, will they get it enough to want to hire me?

 

Those were the questions my guest, Angela Beeching, brought to the conversation today. Angela helps musicians get more of their best work out into the world so they can become the artists they are meant to be. She’s worked as a coach for many years and over that time, her confidence, her methodology, and her motivation has evolved. But Angela’s marketing message hasn’t completely kept up with that evolution. So we put our heads together today to help Angela lean into her stance and identify the message underneath Angela’s message. If you’d like to bring a little more bravery to your marketing, this episode is for you.

 

Key Takeaways 


Align Your Marketing with Your Core Truth
Narrate Your Journey
Use the Awareness Ladder
Use the Fourth Wall Technique
Practice Truthful Conversations

Timestamps & Key Topics[02:29] Angela shares her experience as a Hive member and the benefits of community calls[03:36] Dallas and Angela discuss the goals for today's coaching session[04:57] The disconnect in Angela's marketing and her desire to align it with her deeper purpose[06:57] Angela explains the spiritual aspect of her work with musicians and the challenges she faces[08:45] Dallas reflects on Angela's need to lean into her core message in her marketing[09:40] Identifying the gap in Angela's marketing and her struggle to fully express her truth[12:38] Practical ways for Angela to practice integrating her truth into her marketing[15:20] Angela shares an example highlighting her coaching philosophy[16:53] The challenge of distilling complex truths into a marketing message[19:27] Dallas explains the awareness ladder and its relevance to Angela's ideal client[22:22] The balance between concrete goals and deeper truths in marketing[24:22] The long journey of client readiness and the role of truthful messaging[25:25] Using the fourth wall technique to bridge practical advice and deeper truths[29:48] Dallas's suggestions for catchphrases and a truth audit for Angela's content[33:54] Attracting clients who are hiding from their work and addressing their readiness[35:18] Practicing truthful conversations with potential clients[37"03] Truthfulness audit and next steps for Angela 

CONNECT WITH ANGELA:WEBSITE: angelabeeching.comFACEBOOK: facebook.com/angela.beeching

 

CONNECT WITH ME:INSTAGRAM: @dallastravers

We are currently enrolling for our spring cohort inside The Hive so I wanted to take you behind the scenes a bit, which is why I’m sharing a conversation between two coaches who are OG Hivers named Brian and Michelle.  Their journeys have been so very different, yet equally fulfilling and I think they paint an accurate picture of what it’s like inside The Hive. Let me introduce them again…

 

Brian Patacca helps actors get what they want without suffering and Michelle Pollack works with high achieving women to own what they bring to the table and live & lead on their terms.

 

As you listen, if you feel inspired to take the leap and join us this spring inside The Hive, we’ve got a seat with your name on it. The next step is to visit Dallastravers.com/Hive to apply and schedule a 1:1 call with me.

 

Key Takeaways


Client Surge to Success: How Dallas' "Client Surge" program created a dramatic shift in coaches' businesses.
Power of Authentic Branding: Understanding and integrating one's personal brand authentically is crucial to attract the right clients and facilitate genuine connections.
Community and Coaching: The Hive's community aspect is a critical component of success, providing not just strategies and systems, but also peer support and shared learning.
Data-Driven Decision Making: Adopting a metrics-focused approach can clarify business strategies and enhanced their effectiveness.
Resilience and Readiness: The misconceptions about being 'ready' and advocating for taking action despite uncertainties, learning from failures, and adjusting strategies as needed.

Timestamps & Key Topics[02:30] Michelle shares key milestones/breakthroughs in her business since working with Dallas

[05:50] Brian shares key milestones/breakthroughs in his business since working with Dallas

[9:45] Michelle and Brian talk about the coaching style and effectiveness of Dallas

[18:25] Michelle and Brian emphasize the supportive community within The Hive

[15:14] Brian and Michelle discuss what makes Dallas different from other coaches

[18:16] Michelle and Brian discuss the benefits of the supportive community within The Hive

[21:20] Michelle shares the realization of needing to be both a coach and a CEO

[23:57] Brian and Michelle discuss surprising aspects of Dallas

[26:55] Brian and Michelle discuss another benefit of The Hive is learning to use data to determine your success

[30:20] Michelle shares the one tool, strategy or mindset that helped her coaching business

[31:42] Brian shares the one tool, strategy or mindset that helped his coaching business

[32:55] Insights into launching products and learning from the process

[37:57] Brian shares one piece of sound advice he learned from The Hive

[40:02] Michelle shares her one piece of sound advice she learned from The Hive

 

CONNECT WITH MICHELLE:INSTAGRAM: https://www.instagram.com/michelleepollack/

 

CONNECT WITH BRIAN: INSTAGRAM: https://www.instagram.com/briansaysthat/

 

CONNECT WITH ME:INSTAGRAM: @dallastravers

APPLY FOR THE HIVE: Dallastravers.com/Hive 

Before I introduce today’s episode, I’ve got an invitation for you.  I’m hosting a special workshop that you simply must attend. It’s called The Profitable Coach Roadmap and it’s one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who’s actually my guest on this very episode.

 

Liz went from earning $17K to $150K in about a year and half and she’s going to take you behind the scenes of exactly how she made that happen. She’ll be joined by two other Hive members who’ve got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. I’ll also break down the step-by-step, 12 month journey you can take to move from floundering coach to thriving CEO.  Yes, there’s even a snazzy worksheet for you to devour. Plus, if you’ve been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like.  

 

You can grab your free spot to join us on Tuesday at dallastravers.com/roadmap.

 

Key Takeaways 


Understanding Target Audience Psychology
Strategic Development of Low-Cost Offers
Effective Marketing Strategies
Provide Tangible Wins
Strategic Messaging

 

Timestamps & Key Topics[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system[05:23] Liz shares her goal of creating more top-of-funnel offers and her objectives[06:49] Why paid programs are more effective at building an email list than free lead magnets[10:47] Identifying Liz's core programs and defining the outcomes for clients[14:00] Difference between belief-oriented approach and action-oriented approach to prepare clients for success[14:40] Liz and Dallas define an action-oriented approach to prepare her clients for success[16:00] Brainstorming potential mini-course topics[21:15] Dallas recommends a key strategy for client success[22:05] Developing a marketing strategy to promote the mini-courses[23:55] Strategies to ensure a seamless transition from mini-courses to upselling to higher-tier programs[32:50] Refining checkout process as well as follow up emails and nurture strategies for those who decline the upsell[38:10] The benefits of segmenting your audience in your email system[45:55] Liz and Dallas define action steps and a timeline 

CONNECT WITH LIZ:INSTAGRAM: @rise.styling

WEBSITE: www.risestyling.com

 

Want to see the courses Liz created?  She put this conversation into action and her mini courses are ready for the world.

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Buy a Better Bra

 

CONNECT WITH ME:INSTAGRAM: @dallastravers

My guest today is Matt Winters who recently changed his niche away from helping gay men go from feeling stuck and lonely to having the authentic connections they want in all areas of life. Now, Matt plans to leverage a career full of experience toI help leaders relate to people as humans instead of as simply resources.

Matt came to the conversation feeling conflicted and murky.


Was he taking the easy road and neglecting truly meaningful work?
What does it say about him if abandons a community of people he cares about?
And is he even sure that his new niche is a viable one?

 

So many questions muddied the waters that caused Matt to just feel stuck. The two of us started by just questioning the idea that if you are indeed values driven, every aspect of your work must be filled to the brim with purpose. From there, we just explored Matt’s new niche and addressed each fear he had around it.

Then, we wrapped things up by identifying three clear steps Matt can take to complete some marketing research and start bringing in new clients. Matt showed up with so much authenticity and care throughout the episode. You’ll hear it right away. And as coaches, there’s nothing better than working with an open hearted, truly coachable client, which was 100% Matt. By the end of our conversation, I think we both felt grounded and clear about how purpose and meaning show up everywhere when you are a person who cares about purpose and meaning.

 

Key Takeaways:


Alignment over Palatability
Refine Your Deep Niche
Target Ready Clients
Embrace Fluidity
Practice Self-Compassion

Key Topics & Timestamps

[03:00] Matt shares his desire for clarity in his niche transition[03:57] Matt discusses his guilt and feelings surrounding the niche change[04:41] Dallas clarifies the root of Matt's challenges and offers a perspective shift[06:03] Dallas shares a story about aligning purpose with work[08:15] Matt reflects on his past experiences and expectations of purposeful work[11:00] Distinction between narrow and deep niches[12:52] Matt explores the need for refining his deep niche.[14:48] Dallas and Matt discuss communicating authentically without worrying about palatability[16:00] Explanation of awareness ladder and the readiness of potential clients[19:22] Importance of targeting the right audience for referral marketing[20:17] Dallas and Matt summarize the ideal client profile and how to identify potential clients[23:33] Dallas highlights the value of engaging with individuals who may not be ready clients, as they provide valuable insights for refining Matt's message[25:02] Dallas and Matt discuss a “Getting Started Action Plan” around market research[25:48] Dallas proposes integrating market research into Matt's existing Client Surge process[28:17] Dallas shares a personal story illustrating the power of mindset in navigating challenges[30:25] Matt shares how he would relate to his work, progress and the building of his business if he could choose the way[34:57] Dallas summarizes the next steps for Matt

Connect with Matt:WEBSITE: www.mattwinterscoaching.comLINKEDIN: linkedin.com/in/mattwinters1

 

Connect with Me:INSTAGRAM: @dallastravers