The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights Brad Powell

How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department?That's the question we're answering in this latest installment of our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block, founder of Tiny Marketing Agency. Sarah simplifies B2B marketing for small teams with her innovative lean strategy, focusing on genuine connections over flashy tactics. You'll learn how to streamline your ...

If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home.Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, and a whole lot less marketing. Each week we're sharing short, 10-minute presentations with entrepreneurs who’ve discovered simpler, more impactful ...

Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks?Everyone's had the experience of being hooked by a good story. We simply can't help ourselves.However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media (and fast scrolling attention spans) demands that we share our stories in micro moments.But how do we do that? What are the ways to tell a story tha...

Right now, in 2024, the most successful digital content is coming from short-form style videos. We're talking about quick video clips that are no more than 60 seconds in length. But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients.The good news is that short video clips are easy to make - but the problem is in order to have them perform well you'll need to post consistently on a daily basis.And if you've tried thi...

There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you......all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… “someday”In this episode I'm sharing my minimalist approach to growing your personal brand online. I call this the un-influencer route. And while it’s the polar opposite of being an influencer, it ...

One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients. Typically you'll experience a great month with lots of new business. Then you and your team will buckle down and get busy doing great work for your clients. But, as that work comes to a close... your pipeline for attracting new clients looks all dry and dusty from neglect. 😱And you end up going through a long, dry period ...