The Truth About Dentistry

Dr. Peggy Bown
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  • MEDICINE
  • UPDATED MONTHLY
The Truth About Dentistry

Welcome to The Truth About Dentistry Podcast! This is a podcast for you if you are a dentist looking to learn more about digital dentistry, or you’re just dreaming of practicing in a more modern way. I will be interviewing leaders in the industry, as well as sharing my own personal journey in becoming the successful solo practitioner I am today. I aim to inspire you, and give you helpful tips, insights, and actionable step-by-step strategies, to help you navigate the modern dentistry landscape. Let's learn together and get down to the TRUTH about dentistry.

  1. 21H AGO

    The VIP Experience: How To Make Your Patients Market For You

    In this episode of The Truth About Dentistry, I'm pulling back the curtain on what it really takes to create a VIP experience in a dental practice—and no, it’s not about fancy coffee bars or spa music. It’s about the little things that leave a big impression. I’ll walk you through the mindset, systems, and culture shifts that helped me build a clinic where patients consistently say, “I’ve never experienced anything like this.” Whether you’re a new practice owner or looking to refresh your brand, I’ll share the strategies that helped us earn trust, generate buzz, and keep both patients and team members genuinely excited to walk through the doors. Here’s what I’ll cover: The real definition of a “VIP experience”—and why it starts before patients even arrive How we design every touchpoint to feel intentional and elevated My top tips for making patients feel seen, valued, and eager to tell their friends Let’s shift your focus from transactions to transformations—and build a patient experience that people can’t stop talking about. 🎧 Let me know what resonates by messaging me on Instagram @drpeggybown or email me at peggy@smilesbybown.com.

    23 min

  2. JUN 6

    From Managing to Inspiring: Leading a Team That Cares

    As a practice owner, I’ve learned that caring deeply about your work is only part of the equation—getting your team aligned with that same level of purpose is where the real magic happens. In this episode, I’m diving into what’s helped me build a team that’s not just skilled, but genuinely connected to the mission of our practice. I’ll share lessons I’ve learned (sometimes the hard way) about communicating vision, setting clear expectations, and creating a culture where people want to go above and beyond—not because they have to, but because they believe in what we’re building together. Here’s what I’ll be diving into: How your energy, tone, and daily habits set the tone for your entire team Why having the right people on the bus matters more than trying to motivate the wrong ones The practical shifts that helped me move from managing people to inspiring them 📩 Share your thoughts or questions: peggy@smilesbybown.com 📱 Let’s connect on Instagram: @drpeggybown

    25 min

  3. MAY 13

    Why Every GP Dentist Should Be Treating Sleep Apnea

    In this episode, I’m breaking down why offering sleep apnea treatment is one of the smartest and most impactful additions a general dental practice can make. As GPs, we see the signs of sleep-disordered breathing every day—wear facets, scalloped tongues, narrow arches, chronic fatigue—but too often we miss the opportunity to intervene. Treating sleep apnea not only improves patient health and quality of life, it can elevate your role as a provider, diversify your services, and add a new revenue stream without adding major complexity. Key Takeaways: How to recognize airway issues during everyday dental exams The clinical and business value of integrating oral appliance therapy Why sleep medicine is a natural extension of modern general dentistry If you’re looking to grow your practice in a meaningful way, this episode is for you. Follow along @drpeggybown or reach out at peggy@smilesbybown.com—I’d love to hear how you’re thinking about airway in your practice.

    19 min

  4. MAY 8

    Your Secret Weapon: How I Empower My Hygienist to Help Grow the Practice

    Over the years, I’ve learned that one of the most powerful assets in my practice isn’t a piece of equipment — it’s my hygienist. In this episode, I’m sharing how I’ve turned hygiene appointments into one of the most effective ways to build trust, boost case acceptance, and truly elevate the patient experience. If you’re not already seeing your hygienist as your secret weapon, you’re missing a huge opportunity. 3 Key Takeaways: How I coach my hygienist to move beyond “just a cleaning” and step into a diagnostic mindset. The communication strategies we use to introduce treatment confidently and collaboratively. What systems we’ve put in place so patients feel heard, educated, and ready to move forward — before I even walk into the room. This is one of the biggest mindset shifts that helped me grow a modern, patient-centered practice — and I hope it does the same for you. Follow me on Instagram @drpeggybown or reach out directly at peggy@smilesbybown.com.

    19 min

  5. APR 15

    Getting a YES Without Feeling Salesy – with Laura Cafik-Martin

    In this episode of The Truth About Dentistry, we’re joined by dental communication expert Laura Cafik-Martin to talk about how to confidently guide patients toward treatment—without ever feeling pushy or salesy. We dive into how the magic happens when patients co-discover their dental conditions, how to identify the dominating buying motive, and why helping patients pay closer attention to their teeth outside the operatory is key to long-term case acceptance. 3 Key Takeaways:✨ How to guide patients into co-discovery rather than telling them what they need✨ What "dominating buying motive" means—and how to uncover it✨ Ways to help patients see the value of treatment, even if they say “not yet” Follow us on Instagram @drpeggybownQuestions or guest suggestions? Email us at peggy@smilesbybown.com

    39 min

  6. MAR 11

    The Power of Technology in Patient Education & Case Acceptance

    In today’s world, patients don’t just want great dentistry—they want to understand it. In this episode of The Truth About Dentistry, I break down how leveraging technology can revolutionize the way you educate patients, leading to higher case acceptance, better patient trust, and a stronger brand presence both in and out of the office. 💡 Key Takeaways: The best tech tools to help patients visualize treatment and say “yes” with confidenceHow digital education improves internal marketing and team communicationWays to leverage technology for external marketing and patient attractionModern dentistry is all about connection—and the right tech makes all the difference. Tune in to learn how to take your patient experience (and practice growth) to the next level! 📲 Follow Dr. Bown on Instagram: @drpeggybown📩 Have questions? Email peggy@smilesbybown.com

    16 min

  7. FEB 25

    Marketing Moment: The Power of Google Reviews

    In this Marketing Moments episode, we’re diving into one of the most powerful tools for growing your practice—Google reviews! 📲✨ We break down a fascinating study on how different generations use online reviews to choose their dentist and share simple yet effective strategies to collect more 5-star ratings. Whether you're struggling to get patients to leave reviews or just want to maximize your online presence, this quick episode is packed with actionable tips you can start using today. Follow @drpeggybown on Instagram or reach out at peggy@smilesbybown.com for more. 🎙️

    19 min

  8. FEB 11

    Going Non-Assignment: What We’ve Learned and How to Communicate It

    Making the switch to a non-assignment model in your dental practice can feel daunting, but with the right approach, it can be a game-changer for both your team and your patients. In this episode, we break down our experience going non-assignment—what worked, what didn’t, and how we refined our approach along the way. Key Takeaways: ✔️ How to confidently explain non-assignment to new patients over the phone without scaring them off ✔️ Strategies for handling larger treatment plans and patient concerns about big investments ✔️ The biggest lessons we learned in our transition—what we did well and what we’d do differently Tune in for an honest discussion on the challenges and wins of going non-assignment, plus practical tips to help you implement it smoothly in your practice! 📩 Have questions or want to share your experience? Email us at peggy@smilesbybown.com 📲 Follow along on Instagram @drpeggybown for more insights and updates!

    27 min
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Trailer

About

Welcome to The Truth About Dentistry Podcast! This is a podcast for you if you are a dentist looking to learn more about digital dentistry, or you’re just dreaming of practicing in a more modern way. I will be interviewing leaders in the industry, as well as sharing my own personal journey in becoming the successful solo practitioner I am today. I aim to inspire you, and give you helpful tips, insights, and actionable step-by-step strategies, to help you navigate the modern dentistry landscape. Let's learn together and get down to the TRUTH about dentistry.

Information

  • Creator
    Dr. Peggy Bown
  • Years Active
    2021 - 2025
  • Episodes
    132
  • Rating
    Clean
  • Copyright
    © Dr. Peggy Bown
  • Show Website
    The Truth About Dentistry

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