Dental Practice Heroes

Dr. Paul Etchison
Dental Practice Heroes

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

  1. Stop Problem-Solving, Start Validating: A Gamechanger

    4D AGO

    Stop Problem-Solving, Start Validating: A Gamechanger

    Validation might be the most powerful leadership tool you're not using. This often-overlooked skill—distinct from praise, problem-solving, or agreement—has the remarkable ability to transform your dental practice from the inside out. When team members bring concerns or patients express frustration, our instinct as dentists and practice owners is to jump straight to solutions. But this approach misses a crucial step that neuroscience shows is essential for creating real change. Validation—the simple act of acknowledging someone's feelings by showing you understand their perspective—activates reward centers in the brain, creating psychological safety and opening people to feedback. at dentalpracticeheroes.com and transform your practice into one where systems actually get implemented, team members stay longer, and you can practice fewer days while making more. The most successful dental practices aren't built on clinical excellence alone—they're built on leadership that makes people feel seen, heard, and valued. Text us your feedback! (please note: we cannot respond through this channel))   👉 Register for the Free Webinar: How 7-Figure Dentists Work 3 Days or Less… Without Working Harder Learn the exact systems top practice owners use to increase income, reduce clinical days, and finally escape the daily grind.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    11 min
  2. Playing The Dental Insurance Game: How To Slash Your Denial Rate

    JUL 8

    Playing The Dental Insurance Game: How To Slash Your Denial Rate

    Claims keep getting denied? Here’s a hard truth: it’s probably your fault. But in this episode, Dr. Travis Campbell shares everything he's learned about how to master the insurance game, get your denial rate under 2% and stop wasting hours on appeals. His insights cover everything from the common reasons SRP claims get denied to the simple step that makes crown approvals almost automatic. We also talk about what insurance reviewers actually want to see in claims, how to avoid surprise patient bills, and what every out-of-network practice should have in their office. Topics discussed in this episode: Why practices are going out-of-networkThe biggest reason claims get deniedPerio protocols and insurance strategyHow to overcome the AI problem and get claims approvedTips for dealing with insurance reviewersThe foundational restoration codeHow to reduce crown denialsMetrics you should track in your officeHow to calculate better estimatesThe Dental Insurance Guy membershipText us your feedback! (please note: we cannot respond through this channel))   👉 Register for the Free Webinar: How 7-Figure Dentists Work 3 Days or Less… Without Working Harder Learn the exact systems top practice owners use to increase income, reduce clinical days, and finally escape the daily grind.  Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    39 min
  3. Beyond Words: When Your Actions Contradict Your Values

    JUL 2

    Beyond Words: When Your Actions Contradict Your Values

    Leadership's echo effect shapes dental practice culture far more than we realize. As practice owners, even when we're not actively leading, our behavior creates rippling effects that influence team dynamics long after we've left the building. True practice culture isn't what you declare in mission statements or team meetings—it's the accumulation of every feeling your team members have about working in your practice. These feelings develop through countless small interactions where your actual behaviors either reinforce or contradict your stated values. A deep sigh when interrupted, multitasking during conversations, or inconsistently holding people accountable all send powerful unspoken messages that can undermine everything you claim to stand for as a leader. Ready to create a practice that runs smoothly with less stress and higher profits? Consider joining our September mastermind where we'll help you build leadership skills and systems that create positive cultural echoes throughout your practice. Text us your feedback! (please note: we cannot respond through this channel))   👉 Register for the Free Webinar: How 7-Figure Dentists Work 3 Days or Less… Without Working Harder Learn the exact systems top practice owners use to increase income, reduce clinical days, and finally escape the daily grind.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    12 min
  4. Why Patients Start Treatment But Never Finish: Understanding the Psychology of Momentum

    JUN 25

    Why Patients Start Treatment But Never Finish: Understanding the Psychology of Momentum

    Discover the psychological key that unlocks patient follow-through with the endowed progress effect—a powerful concept that transforms how dental professionals communicate about treatment plans. This game-changing approach doesn't require changing your fees, procedures, or recommendations—just the way you frame patient progress. Through a fascinating car wash punch card study, we explore why patients who feel they've already made progress are dramatically more likely to complete their treatment. Rather than overwhelming patients with everything that needs to be done, learn to recognize and celebrate the steps they've already taken. For new patients with extensive needs, acknowledge that simply coming in was "half the battle." For returning patients after a hiatus, reinforce that they're "the type of person who cares for their teeth" rather than making them feel they're starting over. Text us your feedback! (please note: we cannot respond through this channel))   👉 Register for the Free Webinar: How 7-Figure Dentists Work 3 Days or Less… Without Working Harder Learn the exact systems top practice owners use to increase income, reduce clinical days, and finally escape the daily grind.  Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

    10 min
4.9
out of 5
143 Ratings

About

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.  If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!

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