Thriving Stylist Podcast

Britt Seva
  • 4.9 (2.1K)
  • MARKETING
  • UPDATED WEEKLY
Thriving Stylist Podcast

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

  1. 1D AGO

    The NEW Marketing Funnel Level That Changes Everything....

    Have you noticed clients becoming more hesitant, even flaky? Are no-shows and last-minute cancellations eating into your profits and patience? Times have changed, things are different, and the “Great Divide” that I was speaking of in 2022 has indeed happened. In this episode, I dive deep into a brand-new level of the marketing funnel that's changing everything: trust. You’ll hear why the old ways of attracting clients simply aren't cutting it anymore and most importantly, what you can be doing about it right now, as I share actionable strategies for building a rock-solid foundation of trust that transforms hesitant browsers into loyal, high-paying clients!  With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

    25 min

  2. MAR 3

    The social media shift of 2025

    Are you feeling lost in the ever-shifting sands of social media? Does it feel like the strategies that once worked are now falling flat? We are at this crossroads where some stylists and salons are about to be busier and more successful than they have ever been before, and some are going to start to feel like they’re sliding backwards and crashing. Today, I break it all down as we look at the social media shift of 2025, and I reveal why your current approach might be holding you back. In this episode, I share some strategies that I know are working and how to adapt to the changing landscape to attract new clients. We'll also tackle the burning question: Is TikTok still a viable platform for local businesses?  Social media in 2025 is a more complex place than ever, and I hope this conversation helps you not only navigate it, but allows you to see amazing results in 2025!  With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

    29 min

  3. FEB 24

    Salon profit margins and stylist compensation

    Are stylists truly getting what they deserve, and are owners protecting their bottom line? Compensation is always a hot topic, but right now especially everyone wants to make sure that they are getting what is appropriate. Today, we’re diving deep into the often-murky waters of salon profit margins and stylist compensation and I tackle the tough questions: Is your current compensation model actually hurting your business, and how can you ensure both stylist satisfaction and salon profitability?  Let’s be honest, there are a lot of shifts happening in the industry right now. Are you ready to rethink everything you thought you knew about salon compensation? If so, hit “play” and discover how to create a win-win situation for everyone involved!  With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

    23 min

  4. FEB 17

    The Great Divide-Sh*t is Getting Real For Stylists & Owners

    Are clients spending less, or demanding more? For years, you’ve heard me talk about the "Great Divide" that’s impacting our industry. Stylists and salon owners are asking: What's really happening? How are things shifting? How do we navigate this?  In this episode, I provide you with the answers, so hold on tight as we dive deep into the seismic changes shaking our industry.  Remember, this isn't just about surviving; it's about thriving. What I reveal today is the real story of how to position your business for success in this new landscape. Don't be passive and don’t get left behind, so seize the day and let’s create a better future for you and your business!  With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

    38 min

  5. FEB 10

    How many new clients do you need to hit your $$$ goal

    Are you setting revenue targets without a solid plan to achieve your financial goals this year? If so, I’ve got you covered! Today, we're diving deep into a game-changing tool, The Grow My Clientele Calculator, and I am so excited to be sharing more about it with you here on the podcast.  In this episode, I break down why simply setting a yearly income goal just isn't enough and I reveal the common pitfalls stylists face when trying to increase their earnings. You’ll discover how this free calculator we created can provide the clarity you need to hit your goals, and you’ll even get to hear what actual stylists said about the calculator after they used it with their own businesses.  If you’re ready to ditch the guesswork and take control of your financial future, hit play and click the link below to grab this invaluable free resource to get started!  With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

    20 min

  6. FEB 3

    Woo-Woo Episode...How I Got Realigned

    Have you ever felt like you were just going through the motions, despite working hard? Are you holding onto relationships or situations that are no longer serving you? Are you ready to let go of the armor and embrace your true self? A very short time ago I would have answered a big “YES” to each of these questions, and I just knew that things needed to change in my life in order to get realigned and back on track. Today’s episode is going to be a bit different than what you're used to hearing from me on this podcast, and I'm going to get super vulnerable because I want to reveal it all, including the burnout, the toxic relationships, and the importance of letting go of what no longer served me.  I hope that what I share gives hope to some of you who might be in the same place I was at for a really long time, as I talk about where things went wrong and the conscious choices I made to rediscover my passion, rebuild my business, and reclaim my joy!   Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

    35 min

  7. JAN 27

    How to shift your clients to other stylists as a salon owner

    Are you a salon owner who dreams of stepping away from the chair and focusing on growing your business?  If you did this, what would you spend your time doing?  Following an Instagram post I recently shared, I saw that stylists out there really want to learn how to go from being a stylist to a leader of the salon, which is what I cover here today. In this episode, I reveal why you would want to consider this move in the first place, some of the fears owners have around it, as well as outlining a practical plan that can help make the move to full-time salon leader a reality for you!  Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

    30 min

  8. JAN 20

    The "charge-back" crisis causing stylists thousands

    As we all know, the economy is a little bit shaky right now, and desperate times call for desperate measures. Sometimes this leads to good people doing things they wouldn't normally do, and today we are talking about credit card charge-backs. In this episode, I share how these charge-backs work, the way that they are processed, and how to protect yourself if you find yourself in this situation.  As we wade through these uncertain times, it’s not about making things more difficult for the client, but it’s about preparing yourself for success. I think that this conversation we’re having today is a step in that direction, and I hope this helps you become aware of what you can do in these situations should they happen to you.  Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

    26 min
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2,057 Ratings

About

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

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