Torsion Talk - The Garage Door Industry Podcast Garage Door U By Markinuity

In this episode of Torsion Talk, Season 8, Episode 67, host Ryan kicks off a new multi-part series dedicated to guiding aspiring entrepreneurs through the essential steps of starting a garage door company. Drawing from his extensive business experience, Ryan provides practical advice and strategic insights to help listeners navigate the challenges of launching and growing a successful business.

Key Highlights:


Launching the Garage Door Company Startup Series:



Ryan introduces a new series aimed at educating entrepreneurs on starting a garage door company, emphasizing the importance of strategic planning and education. He announces the creation of Garage Door University to provide further training and networking opportunities, along with a financing plan to make these resources more accessible.



Financial Sustainability and Sales Projections:



The discussion highlights the critical importance of financial sustainability, advising business owners to focus on personal financial well-being and realistic sales projections.



Effective Branding Strategies:



Ryan delves into branding, advising on the creation of a simple yet effective logo, the importance of conducting a trademark search, and the benefits of a professional presentation. He suggests starting with a strong logo and brand colors before building a comprehensive website.



Cost Management and Expense Control:



The episode covers strategies for minimizing startup costs and managing expenses effectively, including understanding insurance coverage, registering the business correctly, and maintaining low monthly expenses. Ryan also stresses the importance of job costing and establishing a reasonable commission structure.



Understanding Gross Profit Margins:



Ryan explains the concept of gross profit margins, providing practical examples of how to calculate and apply these margins in real-world scenarios. He underscores the necessity of understanding and using the term ‘margin’ in financial calculations.



Client Acquisition Strategies:



Various strategies for acquiring new clients are discussed, including door-knocking, networking groups, yard signs, direct mail, and social media marketing. Ryan highlights alternative methods to stand out on platforms like Yelp and shares a special offer on yard signs from his friend, David.



Sales Strategy and Software Recommendations:



Ryan outlines his sales strategy, emphasizing the importance of social media marketing, testimonial videos, and a structured sales plan. He recommends software tools such as Jobber for business management and Monday.com for CRM, along with automated systems for lead outreach.



Small Business Sales Plan and Finance Management:



The episode covers the essentials of a well-thought-out sales plan, including non-pushy sales training, client packages, and effective cash flow management. Ryan advises on opening multiple checking and savings accounts, setting up net 30 terms, and creating a profit account for large profits.



Professionalism and Effective Hiring:



Ryan emphasizes the importance of using professional emails, maintaining separate business and personal finances, and managing inventory levels. He also highlights the need for early recruitment, focusing on hiring the right installer and office person who fit the company’s culture.



Networking and Core Values:



The importance of strong networking groups and the development of a vision, mission statement, and core values are discussed. Ryan encourages creative brainstorming to develop these elements and offers his assistance in the process.




Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://markinuity.com/



Check out our sponsors!

Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Surewinder - ⁠⁠

Join host Ryan as he engages in a deeply informative discussion with Jim McGrath and Selena Belvin on this episode of Torsion Talk. Focused on the Vertical Lift Outreach (VLO), this conversation sheds light on the organization's strategic evolution, community impact, and the collective efforts to support the garage door industry through various initiatives. Ryan, Jim, and Selena explore the importance of community involvement, the challenges and achievements of VLO, and how their efforts are shaping the support systems within the industry. This episode is designed to educate listeners about the critical work of VLO and inspire engagement and support from the wider community.

This episode not only highlights strategic business planning and community engagement but also delves into personal stories that underscore the importance of community support and proactive leadership in the garage door industry.

For more information or to make a contribution, visit: https://www.vlocares.org/



Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



Check out our sponsors!

Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠




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Join us for a new episode of Torsion Talk, featuring a dynamic conversation between Ryan and guest Jasmin Capo, of Top Notch Garage Doors. They explore the essentials of crafting a strong personal brand, tackling entrepreneurial challenges, and optimizing social media for business growth. Hear Jasmin discuss her journey in developing a transparent and resonant brand using social media, alongside candid discussions on expanding her business and maintaining a healthy balance between work and personal life. This episode is filled with practical advice and real-life experiences, providing valuable guidance for entrepreneurs and industry professionals looking to navigate their own paths to success. Whether you’re looking to enhance your branding efforts or find encouragement in the stories of like-minded professionals, this discussion offers relevant and engaging content.



**Key Highlights:**



1. **Sales Training Innovations:**

   - Ryan announces the resumption of his door sales training, now streamlined into a one-day format to enhance efficiency without losing impact. The upcoming sessions are set to focus on technology sales and new door sales training.



2. **Summit Plans and Entrepreneurial Insights:**

   - Exciting plans for a GDU summit in Puerto Rico in March 2025 are revealed, alongside discussions about potential guest speakers who have transformed challenges into multi-million dollar opportunities.



3. **Jasmin Capo's Branding Journey:**

   - Jasmin shares her success in building a resonant brand around her garage door business, emphasizing the strategic use of social media and the importance of vulnerability and transparency in connecting with customers.



4. **Facing Business Challenges:**

   - Jasmin discusses the hurdles of managing cash flow and transitioning from subcontractors to hourly employees, highlighting her proactive strategies to align with her company’s values and improve profitability.



5. **Focus on New Construction and Repairs:**

   - The conversation shifts to the importance of building relationships with builders and the viability of their businesses despite potential market fluctuations.



6. **Personal Growth and Expansion:**

   - Jasmin and Ryan explore the significance of personal development, self-care, and having a long-term vision for sustainable business growth and personal well-being.



7. **Navigating Homeownership and Economic Challenges:**

   - Jasmin shares her recent experience buying a new home amid economic uncertainties, while Ryan opens up about his challenges with government policies and the IRS.



8. **Leveraging Social Media for Business Growth:**

   - The duo discusses strategies for enhancing social media presence, with Jasmin advising on the benefits of having an in-house social media expert and a targeted content strategy.



This episode is a must-listen for anyone in the garage door industry or those interested in authentic entrepreneurship.



About Jasmin:

CEO Jasmin Capo has been in the garage door industry for over seven years. She graduated from The University of Houston-Downtown with a Bachelor's Degree in General Business and a minor in Small Business Management.

Jasmin also founded "Houston Women in Construction." an organization that is dedicated to helping small business owners grow their businesses. Proceeds are placed into a scholarship fund for women who are currently studying construction.



Find Jasmin at: 

https://www.instagram.com/thegaragedoorgirl_/

https://www.facebook.com/tngdoors

https://tngdoors.com/



Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



Check out our sponsors!

Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Surewinder - ⁠

**About This Episode:** 

Join Ryan on a special birthday edition of the Torsion Talk Podcast as he delves into a series of thought-provoking discussions and personal reflections that highlight the journey of personal and professional growth. From retirement plans and financial ambitions to impactful community support and leadership values, this episode is packed with inspiring insights and actionable advice.

Key Highlights:


Birthday Reflections and Career Outlook:



Ryan kicks off the podcast with reflections on his birthday and shares his future career plans, including a look at the next 11 years and his vision for retirement.



Sales Training Experiment:



Ryan recounts a recent sales training experiment designed to challenge conventional thinking about customer behavior, celebrating its success and the insights gained.



Income Multiplication Thought Experiment:



A fascinating discussion where Ryan leads the team through a thought experiment about income multiplication, revealing shifts in perspective from personal indulgence to generosity.



Combating Poverty Mindset:



Ryan addresses the common poverty mindset, urging a reevaluation of self-worth and pricing strategies to not only enhance personal gain but also contribute positively to society.



Financial Goals and Giving Back:



Ryan outlines his ambitious financial targets and discusses his plans to use his income to support others, emphasizing the importance of community and philanthropy.



Support for Jackson's Family:



Highlighting a personal cause, Ryan shares the story of Jackson, a 15-year-old boy battling cancer, and encourages support to help cover his treatment costs.



Daily Challenges and Community Support:



Ryan talks about the challenges of managing daily communication overload and the importance of community support, linking back to the fundraising efforts for Jackson.



Leadership and Core Values:



Insights into proactive leadership and the introduction of core values that guide his team's approach to business, emphasizing innovation, integrity, and community impact.



Customer Service Philosophy:



A deep dive into treating customers as 'heroes,' focusing on empathy, integrity, and exceptional service to create memorable experiences.



Literary Insights and Celebrations:



Ryan discusses his current readings and shares plans for his birthday celebration, providing a personal glimpse into his life outside the podcast.






Tune into this enriching episode to gain valuable perspectives on leadership, personal growth, and the power of community impact. Whether you're a business leader or someone looking to make meaningful changes in your life and work, Ryan's stories and insights offer motivation and guidance for everyone.



LINK TO DONATE TO JACKSON HERE



Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



Check out our sponsors!

Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠




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Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message

In this episode of the Torsion Talk Podcast, Ryan dives into a wealth of topics ranging from leadership development to strategic rebranding, and from enhancing team engagement to navigating industry challenges. Join us as Ryan shares his firsthand experiences and actionable insights that have shaped his journey and propelled his business to new heights.

Key Highlights:


Leadership Development and Business Success:


Ryan discusses the transformative impact of initiating a weekly development meeting that led to a 40% business increase. He emphasizes the power of proactive leadership and investing in team inspiration and decision-making capabilities.


Rebranding to Markinuity:


Reflecting on his media company's evolution, Ryan unveils the new brand identity, Markinuity. He discusses the thoughtful process behind the rebranding, focusing on aligning with core values and mission, and the challenges faced in naming the new entity.


Enhancing Digital Experience


Ryan talks about the beta testing of verifiedgaragedoorrepair.com, addressing the technical challenges and his proactive approach to improving user experiences.


GDU 25 and Future Plans:


Looking ahead, Ryan details the upcoming GDU 25 event in Puerto Rico, highlighting the strategic choice of location and his intentions to foster deeper connections and networking opportunities among attendees.


Expo Experiences and Community Engagement:


From attending a rooftop pool party to engaging discussions on the expo floor, Ryan recounts the vibrant atmosphere and networking dynamics of recent industry expos, emphasizing the value of being present and interactive in such environments.


Support for Creativity and Business Integrity:


Passionate about supporting the arts and maintaining high advertising standards, Ryan discusses his approach to backing creative talents and ensuring clear, effective communications in marketing strategies.


Navigating Business Strategies and Industry Challenges:


Ryan voices his concerns over new business strategies that could impact customer relationships and shares his strategies for addressing these challenges while continuing to prioritize product quality and customer satisfaction.




Join us as we unpack these insights and more. Whether you're a budding entrepreneur or a seasoned business owner, there’s a wealth of knowledge and inspiration waiting for you in this episode. Tune in to learn how strategic leadership and a clear vision can dramatically enhance your business landscape.



Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



Check out our sponsors!

Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠




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Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message

Join Ryan in this insightful episode as he navigates through critical topics discussed in garage door industry Facebook groups. From the ongoing debate on repairing versus replacing parts to evaluating the business dynamics of subcontracting versus full-time employment, Ryan brings his expertise directly from social media discussions to our listeners.



Key Topics Covered:


Social Media Debates – Repair vs. Replace:


Ryan reviews popular Facebook posts debating whether it's more beneficial to repair or replace malfunctioning garage door parts. He weighs in on the impact of each decision on customer trust and long-term business viability.


Evaluating Employment Types: Subcontractor vs. Employee:


Drawing from discussions in Facebook groups, Ryan explores the pros and cons of being a subcontractor as opposed to a W-2 employee in the garage door sector. He delves into financial stability, risk factors, and personal freedom associated with each.


Company Policies: Time Off Requests and Payment Protocols:


Reflecting on feedback and queries from Facebook, Ryan explains GDU’s policies on handling time-off requests and payment methods. He discusses the necessity for clear, fair policies that support both company operations and employee needs.


Strategic Business Management: Pricing and Marketing:


Ryan shares insights from his own experiences and industry Facebook group discussions on effective pricing strategies and allocating marketing budgets to optimize advertising outcomes.


Navigating Advertising Risks:


Based on concerns raised in social media interactions, Ryan addresses the potential risks linked with specific advertising methods in the garage door industry, providing advice on avoiding common pitfalls and fraudulent schemes.



Episode Highlights:


Ryan's practical take on the frequent repair-or-replace scenarios discussed in industry Facebook groups.
Detailed analysis of employment types tailored to real online discussions.
Pro tips on managing the financial aspects of garage door business operations effectively.

Stay engaged in the conversation! If you're grappling with similar issues in your business, apply these insights to refine your strategies. Don't forget to subscribe for more expert advice from the heart of the garage door community.

Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠



Check out our sponsors!

Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠

Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠

Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/


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Send in a voice message: https://podcasters.spotify.com/pod/show/torsion-talk/message