Your Digital Marketing Coach with Neal Schaffer

Neal Schaffer
  • 5.0 (62)
  • MARKETING
  • UPDATED WEEKLY
Your Digital Marketing Coach with Neal Schaffer

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

  1. 1D AGO

    Marketing with Meaning: How to Build a Purpose-Driven Brand

    Marketing isn't just about selling—it’s about purpose, meaning, and engagement. In this episode, I sit down with Minter Dial to explore how brands can align internal culture with external messaging, create meaningful customer relationships, and even incorporate play into work. We’ll also dive into the power of self-awareness and how knowing thyself can transform both business and life. This is an episode filled with inspiration and actionable insights. Guest Links Connect with Minter on Linke...

    46 min

  2. 3D AGO

    The Death of Traditional Social Media Marketing (And What Comes Next)

    Social media has changed, and if you're still using it like a business instead of a content creator, you're falling behind. The truth is, algorithms don’t care about follower count anymore—they care about content. So what does that mean for your business? You have two choices: become a content creator or leverage user-generated content. Which path will you choose? I’m breaking it all down in this episode. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Ma...

    15 min

  3. MAR 4

    Beyond the Numbers: How to Unlock Marketing Insights That Drive Action

    Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how brands can go beyond the numbers and uncover real insights that drive action. Marketing analytics is more than just reporting results—it’s about finding the hidden patterns and consumer narratives that can shape better campaigns, stronger products, and deeper custo...

    39 min

  4. FEB 28

    The LinkedIn Growth Hack No One Is Talking About (Yet!)

    If you're trying to grow your business on LinkedIn but struggling to get traction, you’re not alone. What if I told you that LinkedIn content could be optimized just like SEO? In this episode, we’re diving into a brand-new way of approaching LinkedIn content—using AI tools that analyze top-performing posts and provide insights to maximize your reach and engagement. I’ll break down how these tools work, why I’m giving them my official thumbs up (even after recommending sticki...

    11 min

  5. FEB 25

    Brand Building is Not a Luxury—It’s a Growth Strategy

    Brand awareness isn’t just for big companies with deep pockets—it’s a critical part of growing any business, including startups and small businesses. But many companies focus only on short-term sales and performance marketing, missing out on the long-term benefits of building a strong, recognizable brand. In this episode, I sit down with James Hurman, the founder of Previously Unavailable, to explore the science behind advertising effectiveness. James shares why businesses struggle to grow be...

    38 min

  6. FEB 20

    From Digital First to AI First

    This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into internal processes for enhanced efficiency and creativity. Throughout, I discuss strategic alignment, process documentation, custom AI models, training with quality data, and automation for maximum impact. • Discussing the transition to an AI-first mindset • Importance of aligning AI with marketing objectives • Utilizing AI as ...

    28 min

  7. FEB 18

    Is AI Content Hurting Your Google Rankings? Insights from Originality.ai’s Jon Gillham

    This episode dives into the pressing issue of AI's role in content marketing and its implications for search engine rankings. We discuss the risks of over-reliance on AI while emphasizing the importance of maintaining quality, originality, and a human touch in content creation. • Exploring the balance between AI efficiency and content quality • Google’s stance on AI content and implications for rankings • The role of Originalityai in ensuring high-quality content • Re...

    38 min

  8. FEB 15

    400 Episodes, 7 Themes: The Digital Marketing Playbook for the Future

    This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my recent 100 over the last 2 years. You will learn how to integrate essential aspects like artificial intelligence, content creation, branding, and influencer partnerships to thrive in an ever-evolving digital landscape. • Embracing AI for enhanced marketing efficiency • Importance of authentic content in social media • Developing strategi...

    34 min
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62 Ratings

About

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

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