Up In My Business

Lex Lancaster
  • 4.6 (21)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

  1. Episode 172: Are Your Meta Ads "Successful"?

    2D AGO

    Episode 172: Are Your Meta Ads "Successful"?

    Summary In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long. What I Talked About Recapping my trip to New York City with Anna of Movement Rev, upcoming travel to see my parents, and our Switzerland trip coming up in 49 daysUpdates on my Google Ads course, current client availability, and why I'm considering closing my books to new one-on-one clientsHiring a one-on-one mentor for a six-month social ads mentorship and what that means for my business going forwardThe difference between Meta ads (interruption marketing) and Google ads (intent-based), plus why boosted posts are not the same as real Meta adsHow to define a conversion and why the first true measure of ad success is simply whether someone did the thing you asked them to doWhy I prefer low-ticket offers over free lead magnets, and advice from Claire Pelletreau on only tracking data you'll actually useHow long sales cycles mean someone might opt in today and not buy for a year, and why focusing on your controllables is what matters most Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    31 min
  2. Episode 171: Outsourcing and Owning Your Business' Assets

    MAY 4

    Episode 171: Outsourcing and Owning Your Business' Assets

    Summary In this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t control, and why that matters long term. I also touch on what to look for before hiring, how to think about ownership vs access, and share a few personal and business updates along the way. What I Talked About Personal updates, travel prep, and work boundaries Updates on SEO School and my Google Ads course What proprietary platforms are and why they’re risky My rule for outsourcing: you should own all your assets How to think about ownership vs access when hiring Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    31 min
  3. Episode 170: Updates, Rambling, Thoughts on Solo Travel

    APR 27

    Episode 170: Updates, Rambling, Thoughts on Solo Travel

    Summary I kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like for me, balancing work and hobbies, and how I’m approaching a more predictable stretch of the year. I also got into a strong opinion I have about solo travel and why it’s just not something I’m interested in, despite how often it’s encouraged. I wrapped by sharing what’s coming next in my content, specifically more education around how to evaluate and hire for websites, SEO, and ads. What I Talked About Wrapping SEO School and moving into a full client and travel season Shifting from “slow” to “predictable” seasons in business A weekend recap: piano, volleyball, house reset, and daily life rhythms Upcoming travel: NYC work trip, Switzerland, and visiting family My current season of work vs hobbies and what “nourish” looks like this year Letting go of pressure to do everything all at once My thoughts on solo travel and why I don’t enjoy or prioritize it The idea that not everything that’s “recommended” is actually right for you Wanting shared experiences vs doing things alone Teasing a future episode that may involve interviewing my mom What’s coming next: educating on how to hire for SEO, websites, and ads The importance of knowing what to look for and what to question when outsourcing Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    21 min
  4. Episode 169: Why SEO School Doesn't Fit the Mini-Training Model

    APR 20

    Episode 169: Why SEO School Doesn't Fit the Mini-Training Model

    ➡️ Enroll in SEO School (Enrollment closes 4/24/26) Summary In this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference between one-off, quick-hit trainings and comprehensive education, and explain why SEO simply cannot be taught effectively in a 60 to 90 minute format. I share my experience attempting to condense SEO into a single webinar, why it failed, and how that reinforced my commitment to teaching SEO as a full system rather than isolated tactics. I also explain how I’ve thoughtfully pulled out smaller trainings where it makes sense, but why the full course is necessary to actually get results. Ultimately, this is a conversation about integrity in offers, not watering things down to fit trends, and making sure what I sell actually works. What I Talked About Why SEO School is not a mini training The difference between mini trainings and full systemsWhy SEO cannot be effectively taught in a short format What I’ve pulled out into standalone trainings and why My failed attempt at an SEO foundations webinar The importance of teaching both strategy and implementation Why I prioritize integrity over trends in my offers How SEO School is structured to actually get results Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    35 min
  5. Episode 168: What Frustrates Me Most About SEO

    APR 13

    Episode 168: What Frustrates Me Most About SEO

    Summary In this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that rewards early and consistent effort. At the core, I explain that my frustration comes from knowing this is a winnable, sustainable strategy that more people could benefit from if they prioritized it sooner. What I Talked About Life updates and recent personal experiencesSEO School opening and how it fits into my businessWhy people avoid SEO and don’t prioritize it The risk of relying only on referrals or social media How SEO protects your business as competition grows Real client results from SEO and multi-channel marketing Why Google is predictable and Instagram is not SEO as a long-term, winnable marketing strategy Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    29 min
  6. Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO

    APR 6

    Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO

    Summary I talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it matters even when it feels like unpaid work, and how to actually follow through on it. I also shared how my own business and schedule have evolved, and why creating a structure that works for your nervous system is just as important as the strategy itself.  What I Talked About Why “just make time” is not helpful advice and what to do instead Building a schedule that includes a dedicated marketing/admin block Treating marketing time like non-negotiable work, even if it feels unpaid How to define your “enough” financially and reverse-engineer your schedule Why flexibility inside your schedule matters just as much as structure Simple ways to actually follow through on admin and marketing tasks Why putting marketing in the middle of your day can work better A real example of SEO working and bringing in a high-intent client Important Links Join the SEO School Waitlist Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    41 min
  7. Episode 166: Google Updates & What to Know

    MAR 30

    Episode 166: Google Updates & What to Know

    Summary In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results.  What I Talked About What a Google update is and how often they happen Why your SEO data can look “off” during updates The difference between doing SEO correctly vs. using risky tactics Why updates don’t scare me when things are done right How poor SEO practices can get exposed during updates A quick reminder that fluctuations can happen even when you’re doing everything right Important Links Join the SEO School WaitlistLearn more about The LextroMind Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    20 min
  8. Episode 165: The Missed Opportunity of Not Showing Up on Google

    MAR 23

    Episode 165: The Missed Opportunity of Not Showing Up on Google

    Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google Ads and why SEO is such a critical long-term play if you actually want sustainable visibility and leads. What I Talked About  Moose needing a new vet and how I chose one  What made the vet’s website convert me quickly  How word of mouth and SEO work together  Why relying only on ads and referrals is risky  The missed opportunity of not showing up in organic search Important Links Join the SEO School Waitlist Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    30 min
See All (172)

4.6
out of 5
21 Ratings

About

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Information

  • Creator
    Lex Lancaster
  • Years Active
    2023 - 2026
  • Episodes
    172
  • Rating
    Explicit
  • Copyright
    © 2026 Up In My Business
  • Show Website
    Up In My Business

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