Up In My Business Lex Lancaster
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- Business
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Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
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Episode 66: Spring Cleaning Website Audit Challenge and Bowling Centers
In this episode, I cover tons of personal stuff as well as an important new offering I have (open for enrollment now!)
What we cover:
Spring Cleaning Website Audit Challenge: MORE INFO + ENROLL HEREMy parents came to visit— breakdown of how awesome it wasMoopert updatesWe're going to Vegas, baby!Logo updatesPlyo program: Check out Plus PlyosOur current favorite show!Sophia Bush’s article and YouTube video: ARTICLE LINK and VIDEO LINKPresentation for Pelvic Floor University: Check it out hereMy background and some fun stuff — The Starfish Story
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 65: Let Your Sales Page, Website, and Content Design Be Consistent
In this episode, I dive into consistency and how keeping your design consistent (sales pages, website pages, content) is key
What we cover:
#BossUp2024Changing design can be jarring Where design consistency helps (safety!)Let consistency be your guide, you don't need variability for your consumer's entertainment
Important links mentioned:
The Instagram post I made about this: CLICK HERE#BossUp2024: CLICK HERE FOR INFOJoin my newsletter family (website audit spring cleaning challenge and more)
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 64: Make the Most of Your Features and Certifications On Your Website
In this episode, I dive into exactly how to make the most our of your earned certifications and magazine/podcast/etc features.
What we cover:
Practitioner directoriesLogos for the certs/featuresHow to put them on your websiteWhat to do with the logos/links and directories
Important links mentioned:
The Instagram post I made about this: CLICK HEREJoin my newsletter family (website audit spring cleaning challenge and more)My resources pageDownload my service brochure: CLICK HEREClick here to book a discovery call
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 63: Welcome Emails for Your Mailing List
In this episode, I dive into welcome emails for your mailing list.
What we cover:
What software you needHow to make it automatedWhat needs to be inside this emailHow you can make this email specific for your different opt-ins
Important links mentioned:
Join my newsletter family (website audit spring cleaning challenge and more)The Instagram post I made about this: CLICK HEREMy resources pageDownload my service brochure: CLICK HEREClick here to book a discovery call
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 62: What to Know if You’re Thinking About Building a Course
In this episode, we're chatting about courses.
What we go over:
Time expectationsSoftware to use (Kajabi). Trial Kajabi by clicking HERE!*ConvertKit for email marketing If you are expecting to build a course and have it just “be evergreen”, you might want to reconsider this. Get some strategy around this as well as how the layout of you course should run. Book a Maestro Meeting with Shanté by clicking HERE. Lay out your course in Google drive first, separated by modules (and the why behind that) You need SO many assets, check out the post I made about that by clicking HERE.
Important links mentioned:
Join my newsletter family (website audit spring cleaning challenge and more)Maestro MeetingLextroMind (for brick and mortar biz owners who want to get started with online business)My resources pageDownload my service brochure: CLICK HEREClick here to book a discovery call
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course) -
Episode 61: Explaining SEO to a Five-Year-Old
In this episode, I'm chatting all things SEO as if I were explaining it to a 5-year-old. What it is, what the value of it is, how you rank, and more. SEO School is open for enrollment so if you want all the details, make sure you click the link below to enroll!
Important links mentioned:
Join SEO School: CLICK HEREDownload my service brochure: CLICK HEREJoin my newsletter family
Up In My Business' gracious sponsor:
JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!
Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all the free goodsJoin my newsletter family*affiliate link (of course)
Customer Reviews
So helpful!
As an utterly clueless newbie in the online business and tech space, I binged Lex’s episodes when I found the podcast… and actually took physical notes!! She answers all the questions I have, and some I didn’t even know I had. Thanks for spreading the wealth to those of us less tech-savvy health pros!
The most helpful podcast!!!
I truly learn something new each episode. The tips, tricks, and knowledge bombs are super easy to implement immediately. Lex’s episodes about recording a podcast are truly the only reason my own podcast has finally launched. I look forward to the new drop every week. Thank you Lex 🤩
Stop What You’re Doing & Listen Right Now!
Lex delivers all things tech & business in a super digestible way. And she keeps it real which is very refreshing. Highly recommend!