What You Will Learn Adam Ashton and Adam Jones

This week, Ashto and Jonesy learn the exciting new model of customer management through Customer Success, co-authored by Nick Mehta, Dan Steinman, and Lincoln Murphy. Enabling customers to understand the value in your products can result in creating a loyal customer base and safeguarding long-term recurring revenue. This book explains how business relationships have changed, and why B2B vendors must focus on delivering success for their clients to achieve success for their own businesses. 
Customer Success outlines the key elements of building a successful customer success strategy, from the initial planning stages to execution. It offers expert guidance on structuring your organisation, segmenting your customers, and developing cross-functional playbooks. The authors' extensive experience in the field shines through in this book, which is also packed with real-world examples of successful customer success strategies. A compulsory read for any CEO or business leader who wants to stay ahead in the evolving B2B industries, tune in to hear our take on Customer Success.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s podcast episode, Ashto and Jonesy explore the timeless wisdom of Zen Mind, Beginner’s Mind, a classic book on Zen Buddhism written by Shunryu Suzuki Roshi. This episode delves into the fundamental question of what is more important in life - is it about making a million dollars, or finding meaning in our efforts to be successful? Suzuki Roshi's teachings on zazen, posture, breathing, and perception of nonduality provide a clear and joyful path towards self-discovery and inner peace. A highly recommended read for seekers on the zen path, Zen Mind, Beginner’s Mind continues to inspire and guide a new generation of spiritual seekers. Join us this week as we explore the treasure of life and journey towards enlightenment.
Hosted on Acast. See acast.com/privacy for more information.

Join Ashto and Jonesy in this week’s episode as they delve into the fascinating world of Nike and its founder Phil Knight. In his candid and captivating memoir Shoe Dog, Knight reveals the inside story of Nike's early days as a daring start-up and its evolution into one of the most iconic and profitable brands in the world.
Fresh out of business school in 1962, Knight borrowed $50 from his dad to import high-quality, low-cost athletic shoes from Japan. With a lime green Plymouth Valiant as his makeshift store, he grossed $8,000 in his first year. Today, Nike's annual sales top $30 billion, making it an exceptionally influential global company. 
But Knight's story is not just about business success; it's also about taking the unconventional path and chasing your dreams. In Shoe Dog, he recounts the many risks and setbacks he faced in building the Nike brand, and the formative relationships with his first partners and employees.
Knight acknowledges the role of luck in his success, and encourages us to have faith in ourselves and in faith itself (however we define it). Through hard work and belief in our mission, we too can achieve our dreams and reach our fullest potential. Shoe Dog illustrates the power of grit, determination, and a shared vision in creating a brand that changed everything.

Hosted on Acast. See acast.com/privacy for more information.

This week, Ashto and Jonesy learn the twelve breakthrough practices for bringing creativity into their daily lives. The Art of Possibility addresses the notion of possibility and its power in various aspects of life. Written by music conductor Benjamin Zander and psychotherapist Rosamund Stone Zander, this book combines Benjamin’s talent as a teacher and communicator and Rosamund’s brilliance in creating innovative paradigms for achieving personal and professional fulfilment. Through stories, parables, and personal anecdotes, The Art of Possibility encourages us to discover passion and purpose in the way we lead, communicate, and perform, creating even more possibilities in the world.
Hosted on Acast. See acast.com/privacy for more information.

Gleaned from Thomas Kuhn’s The Structure of Scientific Revolutions, this week’s episode discusses the need for occasional revolutions in the world of science. 
When it was first published in 1962, The Structure of Scientific Revolutions marked a significant milestone in the history and philosophy of science. In this book, Kuhn argues that major scientific breakthroughs don’t come from everyday experimentation and data gathering. He believes that transformative ideas occur outside of normal science and arise from revolutions that challenge accepted ways of thinking.
Fifty years later, lessons from this book are still applicable to our current world. The ultimate transformative moment occurs when our paradigm shifts. This means that sometimes, it’s necessary to disassemble a familiar structure and put it back together in a completely different way. This week, Ashto and Jonesy learn that science isn’t a linear, cumulative process; science changes by means of revolutions. 


Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.