Windermere Coaching Minute Windermere Coaching

Welcome to the Windermere Coaching Minute podcast. In this episode, host Michael Fanning discusses the importance of planning your business while taking a vacation. He emphasizes the need for real estate agents to take time for themselves without sacrificing client service.



1. Vacation Communication Schedule:



- 6 weeks before: Email clients introducing the colleague covering for you

- 5 weeks before: Phone call to introduce the covering colleague

- 4-6 weeks before: Continue with original email communication

- 3 weeks before: Phone call to active clients

- 2 weeks before: Text message reminder

- 1 week before: Update email with thorough briefing information

- 3 days before: Update email autoresponder and voicemail



2. Reasons to Have a Process:



- Ensures transparency and professionalism

- Maintains continuity of service

- Expands your professional network

- Demonstrates value to clients

- Provides a personal touch

- Shows proactive problem-solving skills

- Exhibits a team player mentality

- Sets clear expectations

- Creates follow-up opportunities

- Demonstrates work-life balance

- Showcases effective systems and processes



3. How This Process Helps Clients:



- Normalizes the concept of taking time off

- Demonstrates self-care and boundary-setting

- Ensures proactive communication

- Provides continued service assurance

- Sets realistic expectations

- Humanizes the agent-client relationship

- Builds trust through honesty

- Demonstrates confidence in team capabilities

- Creates positive talking points for future interactions

- Showcases professionalism

- Fosters reciprocal understanding

- Helps prevent agent burnout, ensuring better service

- Shows cultural sensitivity



Michael Fanning concludes by reminding listeners that taking vacations is a normal, healthy part of professional practice that ultimately benefits clients through improved service and a more balanced agent-client relationship.



For more information or to obtain a copy of the vacation communication schedule, listeners can check the show notes or email Michael directly at fanning@windermere.com.



Link to Document

https://www.dropbox.com/scl/fi/ime7m1vvzllzcciyapbkr/Vacation-Communication-Plan-and-dialogue-Schedule.docx?rlkey=2fsrbk2zkpcesax6dbmedh7lo&st=gkqb8jdw&dl=0

In this episode, Michael Fanning, a real estate coaching expert, discusses 7 critical areas for real estate agents to focus on for success in 2024:



1. Benefits of focusing on listings

• Higher earning potential per transaction due to commission structure

• More control over schedule compared to working with buyers

• Ability to leverage one listing into multiple sales (attract both buyers and sellers)

• Increased visibility and market presence through yard signs and marketing

• Opportunity to become a neighborhood specialist

• More efficient use of time (1 listing = energy of working with 3 buyers)

• Enhanced ability to predict market changes



2. Concentrating efforts in smaller geographic areas

• Become a local expert in specific neighborhoods

• More efficient use of time and resources with less travel

• Better understanding of local market trends and pricing

• Stronger networking and relationships in the community

• Increased trust and likelihood of referrals

• Enhanced ability to provide accurate pricing and market insights

• Easier to maintain a consistent presence in the community



3. Redefining success in real estate

• Shift focus from high production to work-life balance

• Set personal goals aligned with desired lifestyle in various life areas

• Measure success by personal satisfaction, not just production numbers

• Build a sustainable business that doesn't lead to burnout

• Create a business that supports your ideal life

• Focus on quality of transactions over quantity

• Implement the "power shift" in consultations to gracefully decline poor fits



4. Systems for generating more listings

• Implement consistent follow-up strategies with past clients

• Develop targeted marketing campaigns for specific neighborhoods

• Leverage social media to showcase local market expertise

• Create valuable content to attract potential sellers (blog posts, market reports, videos)

• Implement a robust CRM system for organizing and automating client interactions

• Develop partnerships with local businesses for cross-promotion

• Build a referral network within your target area



5. Building a referral-based business

• Cultivate long-term relationships with satisfied clients

• Exceed client expectations to maintain long-term connections

• Network with professionals in related industries (mortgage brokers, home inspectors, etc.)

• Implement a client appreciation program (regular events, personalized gifts)

• Regularly engage with your sphere of influence (consistent communication)

• Create a referral reward system to incentivize referrals

• Ensure every interaction leaves a positive impression



6. Benefits of working open houses

• Direct access to potential buyers and sellers in the neighborhood

• Opportunity to showcase local market knowledge

• Build database and capture leads

• Network with neighbors considering selling

• Practice and improve communication skills in low-pressure environments

• Potential to secure buyers from consistent exposure in the market

• Chance to provide value and stand out from other agents

• Opportunity to create comprehensive market information packets for attendees



7. Advantages of long-term marketing in specific areas

• Build brand recognition and familiarity (aim for 36 touches per year)

• Develop reputation as the go-to agent for an area (requires 2+ years of consistent effort)

• Increased return on investment as marketing efforts compound over time

• Build stronger relationships with local homeowners

• Better understanding of long-term market trends and cycles

• Ability to track and demonstrate impact on local property values

• Enhanced pricing ability and improved list-to-sell ratios

• More relevant and timely communication with potential clients



Michael emphasizes the importance of consistency in marketing efforts and warns against starti

Speaker: Michael Fanning; Contact: fanning@windermere.com

Book Referenced: "Changed Mind" by David Bayer



The Mind's Survival Filter and Desire:

- Our brain has a survival filter that focuses on the absence of desired things rather than their presence.

- This filter can work against personal growth or change by fixating on lack and causing frustration.

- To overcome this, notice when your mind is focusing on absence and gently redirect attention to possibilities.



The Equation of Transformation:

- Desire + Non-Resistance = Desired Outcome

- Resistance or limiting beliefs stem from our programming and can block progress.

- Identify areas of strong desire but resistance, and consciously replace limiting beliefs with empowered beliefs.



Thoughts Shape Your Reality:

- Our thoughts become our reality, as beliefs inform thoughts, which generate emotions, actions, and results.

- Negative thoughts create a self-fulfilling prophecy, while positive thoughts open up new opportunities.

- Reframe limiting beliefs to empowered beliefs, and actively seek evidence supporting the positive beliefs.



Breaking the Cycle of Resistance:

- Transform resistance into non-resistance by changing the meaning given to experiences.

- View challenges as lessons rather than problems, and express gratitude for the lessons learned.

- Find evidence of times when you demonstrated the empowered beliefs you want to adopt.



Relaxing into Personal Growth:

- Forcing yourself too hard can create resistance; instead, relax and allow habits to form naturally.

- Practice relaxation techniques like deep breathing, meditation, and mindfulness exercises.

- Focus on daily progress rather than fixating on the end goal.



The Gift of Time:

- Time spent understanding and overcoming limiting beliefs is a gift, not a curse.

- Embrace the journey and trust the awareness gained; it will serve you in transcending limiting beliefs.

- Reflect on your personal journey and celebrate progress as you move forward.



Non-Resistance and Joy:

- The key to joy and peace is living in non-resistance and allowing desires to manifest naturally.

- Let go of the need to control outcomes and trust that your desires will manifest when you align with non-resistance.

- Identify activities that naturally put you in a state of non-resistance and make time for them regularly.



Empowering Beliefs and the Universe:

- The universe wants to say "yes" to your beliefs, whether limiting or empowering.

- Develop routines and time blocks to control conscious thoughts and disengage from limiting beliefs.

- Adopt empowering thoughts and move away from limiting beliefs to achieve growth and help others.

Michael Fanning, the host of the Windermere Coaching Minute, discusses the power of consistency, resilience, progress, habit formation, personal growth, and confidence in running a successful real estate business, especially during challenging times. Here are the key points :



• Introduction: Michael Fanning shares insights from coaching real estate agents on how to achieve success despite current difficulties in the market.



• Consistency and effort during hard times can make a significant difference in overcoming challenges and achieving success.

• Resilience means being willing to get back up and keep going, even when faced with setbacks.

• Progress can be slow or small, but the important thing is to keep moving forward.

• Building positive habits and routines can become automatic and easier to sustain, even during difficult periods.

• Consistently putting in effort builds self-confidence and belief in one's abilities.

• Opportunity recognition is the ability to capitalize on opportunities around you, which requires a positive mindset.

• Hard times often present opportunities for personal growth and self-discovery.

• Suggested habits: morning routine, showing up professionally, warm/hot list reviews, handwritten notes, real estate reviews, updating database, recharge time, and quality sleep.

• Believe in yourself, surround yourself with supportive people, and invest in coaching or accountability partners for continued success.

Listen to Michael Fanning and Steve Loevastsu, a seasoned real estate agent starting in 1988 with Windermere Real Estate. Here are the key takeaways from Steve Laevastu:



Steve Laevastu is a highly successful and experienced real estate agent who has been with Windermere for over 30 years. He is based out of the Greenwood office and primarily works in the neighborhoods around his home, within a 10-minute drive radius.



Key Takeaways:



1. Consistency is key: Steve has been consistently sending out monthly newsletters to the same four neighborhoods (Wedgwood, Hawthorne Hills, Ravenna, and Mont Lake) for over 15-20 years, totaling around 7,500 newsletters per month. This consistent presence in his farm areas has been instrumental in his success.



2. Geographic Farming: Steve believes that geographic farming is the easiest way to make money in the real estate business. By focusing on specific neighborhoods close to his home, he has been able to establish a strong presence and reputation in those areas.



3. Relevant Content: Steve ensures that the content in his newsletters is relevant to the specific neighborhoods he targets. He includes information about local developments, real estate market updates, and happenings in the area, making the newsletters valuable to the recipients.



4. Systems and Templates: Steve emphasizes the importance of creating systems and templates to streamline processes and improve efficiency. He has templates for follow-up emails, letters, and other communications, saving time and ensuring consistency.



5. Focus on Listings: Steve has consciously chosen to focus primarily on listing properties rather than working with buyers. He finds listings to be more efficient and refers buyers to other agents or members of his team.



6. Open to Sharing: Steve is happy to share his knowledge and experience with other agents. He enjoys having lunch and discussing strategies to help others thrive in their real estate business.



Contact Information:

Steve Laevastu can be reached at 206-226-5300 or via email at sold@windermere.com.

"Welcome to our insightful book review episode, where we'll be exploring a diverse array of transformative reads recommended by Michael Fanning from the Windermere Coaching Minute podcast. Get ready to dive deep into powerful books spanning themes like mindset, personal growth, gratitude, taking action, and unlocking your full potential. Michael will be our guide, breaking down key takeaways and wisdom from over 30 inspirational titles handpicked to enlighten and motivate you on your journey of self-development. Don't miss this opportunity to discover your next life-changing read!"




Don't Believe Everything You Think by Joseph Nguyen
The Subtle Art of Not Giving a F*ck by Mark Manson
Stop Squatting With Your Spurs On by Angel Tucker
Big Potential by Shawn Achor
Mindset by Carol Dweck
Personality Isn't Permanent by Benjamin Hardy
Think Like a Monk by Jay Shetty
Give and Take by Adam Grant
Unreasonable Hospitality by Will Guidara
F*ck Yourself by Gary John Bishop
It Takes What It Takes by Trevor Moawad
Unstoppable by Craig Ballantyne
Hidden Potential by Jen Croneberger
Atomic Habits by James Clear
Outlived by Peter Attia, M.D.
Feel Better Fast and Make It Last by Dr. Daniel Amen
Manifest by Roxie Nafousi
Super Attractor by Gabrielle Bernstein
Letting Go by David R. Hawkins, M.D., Ph.D.
Burnout by Emily Nagoski & Amelia Nagoski
Livewired by David Eagleman
Never Split the Difference by Chris Voss
Antifragile by Nassim Nicholas Taleb
Grit by Angela Duckworth
High Performance Habits by Brendon Burchard
High Performance Habits by Brendon Burchard
The Infinite Game by Simon Sinek
4000 Weeks by Oliver Burkeman
Big Magic by Elizabeth Gilbert
The 5AM Club by Robin Sharma

Contact Host Michael Fanning Fanning@windermere.com