We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Klue, the competitive enablement platform for all product marketers, and produced by Sharebird, the product marketing mentoring platform.
Gamifying Your PMM Career with Amy Guenel, Vice President, Product Marketing at Tremor Video
As an avid gamer and marketing expert, Amy has risen the ranks to become vice president and prominent leader in the PMM community. Tune in to hear her background and experience, the tools and skill sets she considers necessary to excel in your career, how she navigates and builds relationships with product management, and takes on the research and discovery phase. She also shares how she keeps a pulse on the market and advice on how you and your team can best compile your MRD.
Connect with Amy on LinkedIn.Join Amy on Sharebird.
What it Takes to Become a VP with Kimberly Kaminski, Global VP of Marketing at Amplitude
What does it take to be a successful marketer and achieve a VP role? In this week’s interview we are joined by Kimberly, who was recently promoted to vice president at a fast growing company. Mary and Kimberly discuss what steps she took leading up to this opportunity, how she’s approaching her 30/60/90 day plan, and how curiosity and an eagerness to learn have aided in the acceleration of her career. They also discuss how to scale your team – one of Kimberly's specialties.
1. Servant Warrior Leader by Phil Johnson
2. The First 90 Days by Michael D. Watkins
Connect with Kimberly on LinkedIn.Join Kimberly on Sharebird.
Starting and Building Your Product Marketing Team with Katharine Gregorio, Senior Director of PMM at Adobe Creative Cloud
Welcome back to the Women in Product Marketing podcast. In this week’s interview Katharine and Mary discuss how Katharine got good at building and starting PMM teams. This is a skill that Katharine has honed over time - you won’t want to miss her invaluable advice and how she encourages a “learn it all” attitude vs a “know it all”.
Other topics of conversation that Mary and Katharine discuss are inbound marketing, what to look for when evaluating a new role, how to orientate yourself and your team around the power center at a company, how the priorities of your team vary in a B2B vs B2C space , and how to manage a variety of categories.
Connect with Katharine on LinkedIn.Join Katharine on Sharebird.
Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPM
Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episode, they share advice for those trying to establish the function of product marketing at their business whether it's brand new or something you're trying to evolve.
JD is the host of the Thrills and Chills podcast, where he interviews seasoned PMM leaders on what it’s like to be the first PMM and how to establish product marketing at an organization. Jeffrey is the host of The Product Marketing experts where he interviews guests who have done AMA sessions on various topics including messaging, market research, developing your PMM career, product launches, sales enablement, stakeholder management, and influencing the product roadmap.
See you next week!
Connect with Mary, JD, and Jeffrey on LinkedIn - we love hearing from you!
Platform Product Marketing with Splunk's Area VP, Head of Platform and Industry Marketing, Seema Haji
Seema defines platform product marketing as building a cohesive story that emphasizes the value of your total offering and what holistic technology can do for your customer. In short, it’s building a better-together story for your products. To do it successfully, though, takes a village. In this episode, Seema shares how she’s approaching the task at Splunk while leading a team and allowing time for other large projects.
Business Acumen Meets Storytelling with Qualtrics's Head of Global Product Marketing, Liz Tassey
You may hear Qualtrics and think of surveys, but now they’re onto new ventures. In this episode, Liz shares what it’s been like leading global PMM for their 4 experience-focused product lines focused on experience management. A huge aspect of her role is storytelling, and it’s more than just evoking emotion- you need to back it up with business acumen too! Tune into this episode to hear how she got to where she is today and learned the key to great storytelling along the way.
Very much needed
I love the focus on how women in the PMM field think about their careers and the unique challenges that comes with our gender. It’s such an inspiration to see so many strong women advance and make it work for them!
An incredible resource for all product marketers
This show is an incredible resource for anyone interested in learning more about product marketing through the lens of women who are Product Marketing leaders in different industries. I’ve really enjoyed the topics and appreciated Mary’s thoughtful style of interviewing. I will continue to share the show with anyone interested in learning more about the craft of product marketing.
Invaluable for product marketers
Incredible speakers who are able to clearly articulate the challenges product marketers face and how to overcome them. Love how each woman interviewed shares her career story and the lessons learned along the way. Invaluable for anyone in product marketing or looking to make the switch into a PMM role. Thank you so much Mary for putting this together. Keep ‘em coming!