Business of Endurance Charlie Reading

In this episode, Charlie and Claire welcome Nick Butter as he shares the story behind his passion for running, starting with a childhood marathon participation that sparked his enduring love for the sport. Butter discusses how running served as therapy, an antidote to city life, and eventually evolved into performances in marathons around the world. He details pivotal moments and meetings that shifted his perspective, particularly his participation in the Marathon Des Sables, which led to the ambitious goal of running a marathon in every country. This experience not only changed his life but also led to the creation of his running business, charity work, and breaking world records. The conversation covers Butter's adventures, the lessons learned, the people met along the way, and his upcoming endurance projects, including a marathon endeavour in New Zealand and a potential record-breaking marathon challenge along the Pan American Highway. The episode also delves into Butter's initiative, Run Weekends, aimed at fostering community and togetherness through running, emphasising inclusivity across various destinations worldwide.


Highlights:
Finding Love for Running and the Therapy It ProvidesThe Turning Point: From Hobby to PassionThe Life-Changing Marathon in the SaharaThe Challenges and Triumphs of a Global Marathon MissionFacing Fears and Overcoming ObstaclesThe Scariest Moment: A Close Call at the BorderReflecting on Public Perception During COVIDThe Physical and Mental Toll of Marathon RunningTurning Passion into a Career: The Birth of Run WeekendsDangerous Locations & Dream Destinations

Contact Nick Butter: Instagram | LinkedIn
Nick Butter is a name synonymous with extraordinary endurance, resilience, and philanthropy. A British endurance athlete, speaker, and bestselling author, Nick's remarkable journey through the world of endurance running is nothing short of inspiring. With 11 world records, 4 world firsts, and the unprecedented achievement of running a marathon in every country on the globe in a mere 674 days, Nick's adventures speak volumes about the power of human spirit and determination. Beyond the miles, his contribution extends to raising £2.5 million for charity and founding The 196 Foundation, showcasing his commitment to making a significant impact beyond the finish line. Nick's story is a testament to the synergy of endurance, charity, and community. 

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This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Steve Parry, a former Olympic swimmer turned entrepreneur. The discussion traverses Steve's unconventional entry into swimming after a childhood incident, his experiences competing against Michael Phelps, and his humble beginnings which led to an Olympic medal win. Steve shares insights on the significance of goal setting, both in sports and in business, and reflects on the learning opportunities that come from embracing personal development. The conversation also delves into Steve's entrepreneurial ventures aimed at improving access to swimming lessons amidst a backdrop of public pool closures in the UK, emphasising the importance of swimming as a life skill. Moreover, Steve highlights his parenting goals, underscoring the importance of dedicating time and resources to being a good father. The episode concludes with Steve offering his perspective on setting comprehensive, meaningful goals that go beyond business and fitness, to include family and personal growth.


Highlights:
The Unlikely Journey to Olympic SwimmingFrom Near-Drowning to Olympic MedalistThe Highs and Lows of an Olympic CareerLearning from Failure: The Sydney OlympicsThe Road to Redemption: Winning Bronze in AthensSetting Goals and Embracing ChallengesThe Importance of Trying Different ThingsRacing Against Michael PhelpsThe Power of Goal SettingNutritional Strategies and Personal HealthThe 5 and 2 Nutrition Rule: Balancing Diet and EnjoymentThe Decline of Public Swimming Pools: A National ConcernThe Ultimate Goal: Striving to Be the Best Dad

Contact Steve Parry: Website | LinkedIn
Steve Parry MBE is an Olympic medalist and entrepreneur who has transcended the world of competitive swimming to make a profound impact on the next generation. From the pressure of representing Great Britain on the global stage to the fulfilment found in teaching children to swim, Steve shares his journey of perseverance, resilience, and dedication. His story isn't just about the pursuit of Olympic glory; it's about leveraging passion to drive positive change. Join us as Steve reflects on the challenges and triumphs of his career, and how he's channelling his Olympic spirit into empowering thousands of children with the life-saving skill of swimming. Through Steve's narrative, we'll discover the true essence of endurance, not just in sports, but in every endeavour we undertake. 

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ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com
This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Claire Fudge is interviewed by co-host Charlie Reading. Claire, a dietician and high-performance nutritionist, shares her journey from growing up in a family-operated bakery to becoming an Ironman athlete and starting her own nutrition business. Her path took a dramatic turn following a severe accident that challenged her physical capabilities and reshaped her professional focus towards sports nutrition. Having completed 20 full Ironmans despite her injuries, Claire discusses the biggest mistakes in nutrition she observes among business professionals who are also endurance athletes. She emphasises the importance of personalised nutrition over following generalised diet trends and hints towards the future of nutrition with advancements like continuous glucose monitors and DNA testing. The episode also touches on the role of AI in creating personalised nutrition plans and the importance of kindness in making the world a better place.


Highlights:
From Dietitian to High Performance NutritionistThe Turning Point: A Life-Changing Accident and Its AftermathThe Evolution of Nutrition: Mistakes, Solutions, and PersonalizationThe Future of Nutrition: DNA Testing, AI, and Personalized Plans

Contact Claire Fudge: Website | LinkedIn
Claire Fudge is the dynamic force behind 4thDiscipline. Claire's journey merges her two passions: food and sport, into a career that transcends the conventional boundaries of nutrition and endurance athleticism. As a clinical dietitian with a heart firmly rooted in the world of sports, Claire has carved a niche with her 4-dimensional approach to nutrition, emphasising education and empowerment at its core. Claire's credentials are impressive, not only has she competed in the pinnacle of endurance sports, the 70.3 World Championships and the Ironman World Championships in Kona, but she has also led consultations with a spectrum of clients from professional athletes preparing for the Olympics, to those in clinical settings grappling with various medical conditions. Her 20 years of clinical experience, coupled with her dedication to high-performance sports nutrition, make her a revered High-Performance Nutritionist and Clinical Dietician. Claire's philosophy on nutrition is what truly sets her apart. She believes in empowering individuals with the knowledge to understand the 'why' behind their dietary choices, advocating for a personalised approach that acknowledges the uniqueness of each athlete and client. 

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ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.c
This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Nick Kershaw, founder of Impact Marathons. The conversation includes details about the origin and evolution of their community-driven marathon events. Initially working in finance, Nick sought a meaningful way to contribute to projects in Uganda, leading to the concept of Impact Marathons. These events combine marathon running with impactful community projects, such as building a water pipeline in Nepal or supporting youth leaders in Guatemala. Impact Marathons aim to create sustainable social impact, fostering a deep connection between participants and local communities. The conversation touches on the logistical challenges of organising such unique events, and the profound personal transformations experienced by participants. Nick emphasises the power of running and community engagement to enact positive change and the lasting impact these experiences have on participants and communities alike.


Highlights:
The Origin Story of Impact MarathonsFrom Finance to Philanthropy: The Birth of a Unique Marathon ConceptThe First Steps in Uganda: Launching the Impact Marathon MovementExpanding Horizons: The Evolution of Impact MarathonsDeepening Community Engagement: A Shift in ApproachTransformative Experiences: The Personal Impact of ParticipationChallenges and Triumphs: Building a Business with PurposeThe Global Footprint: Impact Marathons Around the WorldThe Power of Community: Making Every Race SpecialInspiring Change: The Lasting Impact on Participants and CommunitiesTrailblazing Women in Trail RunningBalancing Finances and Sustainability in BusinessFamily Adventures and Safety MeasuresThe Future of Impact Marathons and Community Engagement

Contact Nick Kershaw: Website | LinkedIn | Instagram
Nick Kershaw is the visionary founder of the Impact Marathon Series, an initiative that embodies the transformative power of running. In 2015, Nick embarked on a journey that would not only change his life but also the lives of communities around the globe. Inspired by the United Nations' 17 Global Goals, Nick saw an opportunity to make these lofty objectives tangible and relatable, asking critical questions about their real-world implications. Nick's leadership has guided the series to remarkable heights, raising over $1.3 million for grassroots organisations and directly impacting thousands of lives. Nick's story is a testament to the belief that running is more than a sport—it's a powerful force for global change and community connection. 

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This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie Reading is interviewed by co-host Claire Fudge. Charlie shares his personal and professional journey from a farmer's son to a successful financial planner and finally to a business coach with a keen interest in artificial intelligence (AI) and goal setting. Charlie recounts pivotal moments that shaped his career trajectory, starting with the inspiration he received from his uncle Bill, which led him to value independence and the ability to set his own rules in business. He discusses his transition away from the financial sector's commission-driven environment to establishing his own business that prioritises client needs and a balanced life. A significant turning point came from attending a Tony Robbins event, which motivated him to focus on health, family, business success, and writing books. Charlie emphasises the importance of goal setting, fear setting, the role of AI in the future of business, and measuring what matters both in personal life and business. He advocates for regular goal assessment, creating systems for achieving goals, and the use of data and AI to enhance business operations and personal achievements.


Highlights:
Charlie's Journey: From Uncle Bill's Influence to Financial ServicesThe Turning Point: Tony Robbins and the Pursuit of a Balanced LifeAchieving Personal and Professional GrowthThe Power of Goal Setting: Insights and StrategiesOvercoming Challenges in Goal AchievementMeasuring What Matters in Life and BusinessThe Future of AI: Opportunities and Concerns
Contact Charlie Reading: Website | LinkedIn
My journey has been a blend of relentless pursuit and strategic pauses, marked by completing four Ironman competitions, running ultra-marathons, and navigating the peaks and valleys of entrepreneurship. Founding, building, and exiting one of the UK's premier financial planning practices wasn't just a career move; it was a testament to my belief in living life on my terms, integrating work with my passion for endurance sports. This narrative isn't solely about the finish lines crossed or the business milestones achieved; it's about the philosophy of taking three months off every year. Having authored four books, I've sought to distill the lessons learned from the endurance required in sports, business, and life into insights that resonate beyond the pages. As Claire delves into my story, we'll explore the essence of balancing high performance with true enjoyment, the challenges of maintaining this equilibrium, and the victories—both big and small—that have defined my journey. It's a tale of ambition, resilience, and the art of crafting a life that celebrates achievement while embracing the joy of living.
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This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, Charlie and Claire welcome Claire Danson as shares her journey of recovering from a devastating accident to becoming an inspirational para athlete. Claire was involved in a tragic accident that left her paralyzed, however, determined and relentless in her approach, she treated her therapy and recovery sessions with the same discipline as her prior triathlon training. She describes the importance of understanding and accepting the new reality, fostering a positive mindset, harnessing the power of routine, and celebrating small achievements. Claire shares her post-recovery sports endeavours, which include half-Ironman and a 255 triathlon event. She eventually aspires to participate in the Paralympics. The conversation delves deeper into discussions about support systems, kindness towards oneself, and focusing on progress.


Highlights:
Reflections on RecoveryThe Journey Before the AccidentThe Immediate Aftermath and Hospital ExperienceTransitioning Back Home and Facing New ChallengesThe Role of Sport in RecoveryFuture Aspirations and GoalsContact Claire Danson: Website | Instagram
This is the extraordinary tale of Claire Danson, whose journey epitomises resilience and ambition. The summer of 2019 marked a pivotal moment for Claire, transitioning from European Triathlon Champion to navigating life with paralysis following a devastating accident. Yet, Claire's narrative is one of profound determination and hope. Within months of her accident, she embraced her new path, setting her sights on the Paralympics as a member of the British Cycling team. Her story, a testament to the human spirit's capacity to adapt and thrive has earned her many accolades so far. Despite the severe challenges, Claire's positive outlook and commitment to her sport have not only redefined her identity but also set a new benchmark for courage and perseverance. Join us as we explore Claire Danson's remarkable journey from the brink of a life-altering incident to her debut on the international handcycling stage. It's a narrative of overcoming, a celebration of the relentless pursuit of dreams against all odds, and a powerful message about the strength found in adversity.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

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Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com
This episode was sponsored by The Trusted Team and 4th Discipline