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  1. قبل ٤ ساعات

    第2824期:Digital nomads

    When we moved to Portugal, it was the third country that we had lived in while working on our podcasting website. Yeah, we realised that, of course, working digitally, you can live anywhere in the world. And with online teaching these days, it's become even easier.当我们搬到葡萄牙时,那已经是我们在经营播客网站期间居住过的第三个国家了。是啊,我们意识到,既然是数字化工作,那其实你可以生活在世界的任何角落。而如今随着线上教学的普及,这变得更加容易了。 Yes, and perhaps it's not surprising that there's been a really sharp increase in the no longer work from a set office. So if you can do your job by opening a laptop in any location in the world, why not move from one virtual desk in your home country to another on the other side of the globe? We're talking about digital nomads. Yes, and interestingly, there are actually some countries which are actively encouraging business people to move to their country.是的,也许并不奇怪,如今越来越多人不再局限于固定的办公室工作。如果你只需打开笔电,就能在世界上任何地方完成工作,那为何不从祖国的“虚拟办公桌”,搬到地球另一端的“虚拟办公桌”呢?我们今天要谈的就是“数字游民”。有趣的是,现在确实有一些国家在积极鼓励专业人士迁居到他们那里。 Yeah, I mean, it's interesting, isn't it, the reasons why? I mean, recently, the tourism industry has suffered a lot, hasn't it? So it's a way for countries to attract visitors and they offer a good incentive to work there. Yes, one country I noticed, which sounds very nice, the bar is Barbados. Yeah, fancy living on a Caribbean island for a year.是啊,这背后的原因也挺有趣的。近年来旅游业受到了很大打击,对吧?因此,这成为各国吸引外国访客、刺激经济的一种新方式——他们提供良好的条件,邀请人们来当地工作。没错,我注意到有个听起来很诱人的国家——巴巴多斯。想象一下,在加勒比海的岛上住上一年,多么惬意啊。 Exactly, and I saw on their website, there's a personal message from the Prime Minister and he asks... No, she... She asks... Do you need a change of scenery? Can you work anywhere as long as you have access to the internet? Come to Barbados. Yeah, absolutely. So what do you need to do? You need to buy a welcome stamp, which is basically a visa really, isn't it? Which costs about one and a half thousand pounds.没错,我还在他们的网站上看到总理的亲自留言。他——不,是她——写道:“你是否需要换个环境?只要能上网,你是否就能在任何地方工作?那就来巴巴多斯吧!”完全没错。那么要怎么做呢?你需要购买一种叫做“欢迎印章”的签证,本质上就是一种工作签证,费用大约是1500英镑。 Yes, and the other thing is they're only after people who can earn at least £37,000 a year. But people do that, Richard. Yes, true enough, true enough.是的,另外一个条件是——他们只接受年收入至少三万七千英镑的人。不过,Richard,很多人其实都能达到这个标准。没错,确实如此。 Yeah, I think that's quite tempting. But it's a bit hot, maybe, if you're tempted to go to a cooler climate. Estonia, one of the Baltic states, has also got a scheme, haven't they? They've opened applications for what they call a digital nomad visa.我觉得这确实很诱人。不过那地方有点太热了。如果你更向往凉爽的气候,那么波罗的海国家之一——爱沙尼亚,也推出了类似的计划。他们开放申请一种名为“数字游民签证”的项目。 And you have to earn about the same amount there as well, don't you? It's about £40,000. And I think Estonia is at the forefront of digitisation anyway. They've got fantastic coverage of the internet there, I know that.而且在那里你也需要差不多的收入,对吧?大约四万英镑一年。我认为爱沙尼亚本来就在数字化领域走在前沿,他们的网络覆盖非常出色,我知道那一点。 So it's interesting. But obviously there are some drawbacks. Yes, obviously moving country is always going to be stressful, isn't it? But of course one of the main issues, of course, is tax, as always.这确实很有趣。不过显然也有一些缺点。是啊,搬到另一个国家总是会带来压力。而且最主要的问题之一——当然,还是税务问题。 And anyone who works abroad, even for a short time, they need to be completely aware of who they should pay their taxes to. And also, Richard, there are those complicated corporate tax rules as well, aren't there? So if a company allows an employee to work in another country, they can be negatively affected by that. Yes, there's been a number of cases in the news recently, hasn't there? Now, the other interesting thing to consider, Richard, is if you have clients or customers on the other side of the world, because there's a huge time difference.任何在国外工作的人,即使只是短期,也必须完全清楚自己该向哪个国家缴税。而且,Richard,还有那些复杂的公司税规定,对吧?如果一家公司允许员工在另一国家远程工作,它自己也可能因此受到不利影响。没错,最近新闻里已经出现了不少这样的案例。另外,还有一点值得注意——如果你的客户在地球的另一边,那巨大的时差会是个问题。 So if you're having to set up meetings, or you want to respond to emails in a timely manner, something to think about. Yes, time-sensitive jobs can be difficult. So, Jackie, if anyone is interested in becoming a digital nomad, what do you suggest they do first off? Well, I think going on to nomadlist.com, which is a fascinating website.如果你需要安排会议,或者希望及时回复邮件,那就必须仔细考虑时差问题。是的,对于时间敏感型的工作来说,这确实很棘手。那么,Jackie,如果有人想成为数字游民,你建议他们首先做什么呢?嗯,我认为可以先上一个非常有趣的网站——nomadlist.com。 It gives information about cities all around the world. So, Richard, you went on to the website. I did, yes.这个网站提供世界各地城市的相关资讯。Richard,你上去看过吧?是的,我看过。 So which city is number one? Number one city for digital nomads, Lisbon. So at least we're in the right country!那么排名第一的城市是哪一个?数字游民最喜欢的第一名城市是——里斯本。至少我们现在住的国家选对了!

    ٤ من الدقائق
  2. قبل يوم واحد

    第2823期:Stand out

    My friend Anne says that when her children were very small and they received presents, it was the packaging that excited them the most. First they would play with the brightly coloured wrapping paper, then they would play with the box, opening and closing it and when it was empty, filling it with toys they already had. It wasn't until some time later that their attention was drawn to the actual present that had been inside.我的朋友安妮说,她的孩子在很小的时候,每当收到礼物,最让他们兴奋的其实是包装。起初,他们会先玩那色彩鲜艳的包装纸,然后再玩盒子——开开关关,等到盒子空了,还会把自己已有的玩具放进去。直到过了好一阵子,他们才会注意到盒子里真正的礼物。 That is so true. We're talking about the importance of packaging, in particular the design. Yeah, because adults too are drawn towards a product because of the packaging.的确如此。我们今天要谈的是包装的重要性,尤其是包装的设计。是的,因为成年人也常常因为包装而被某个产品吸引。 Now if you go to any supermarket, you'll see the shelves are completely stacked with similar products from different brands. So what do you choose? Yes, and as you know, Jackie, you can often find me in the supermarket staring at bottles of wine. And actually wine labels are becoming a dominant factor for consumers when deciding which actual bottle of wine to buy.现在如果你去任何一家超市,你会看到货架上摆满了不同品牌但种类相似的产品。那么你会怎么选择呢?没错,正如你知道的,Jackie,我常常在超市里盯着酒瓶看。事实上,葡萄酒的标签已经成为消费者决定买哪一瓶酒的重要因素。 And in fact, in one supermarket study, the most visible wine bottles were noticed by up to 77% more consumers than less visible bottles. Sorry, so what do you mean by visible? Well, it seemed that consumers gravitated towards the brightly coloured labels, especially red, orange and gold. And also the owners of small size shops agreed.事实上,在一项超市研究中,最显眼的酒瓶比不显眼的酒瓶多吸引了高达77%的消费者注意。抱歉,你说的“显眼”是什么意思?嗯,看起来消费者更容易被色彩鲜艳的标签吸引,尤其是红色、橙色和金色。而且,小型商店的老板们也同意这一点。 They said that if a consumer is unsure of what they're looking for, it only makes sense that they actually end up choosing the most eye-catching bottle. Yeah, so standing in front of hundreds of bottles which all contain the same thing, it's the labels that help you make the choice. Now, if further proof of the importance of packaging design is needed, then the story of Tropicana needs telling.他们说,如果消费者并不确定自己想买什么,那么选择最显眼的瓶子就是合乎逻辑的。没错,当你站在摆满上百瓶内容相同的饮品前,正是那些标签帮助你做出选择。现在,如果你还需要更多关于包装设计重要性的证明,那就必须提到Tropicana的故事。 Now, Tropicana, as you know, Richard, is an American company that sells fruit-based drinks. Yeah, it's orange drinks in a carton, isn't it? Yeah. Now, way back in February 2009, for some reason, the company decided to change the design on the orange juice carton.Tropicana,正如你知道的,Richard,是一家销售果汁饮料的美国公司。对,就是那种纸盒装的橙汁。是的。早在2009年2月,这家公司不知出于什么原因,决定更改橙汁包装盒的设计。 After less than two months and a 20% drop in sales, worth about $20 million, Tropicana switched back to its original design, and that had cost them $35 million. So what was the big mistake then? What did they do? Well, for some bizarre reason, Tropicana took a distinctive characteristic brand look. And that's the orange with the straw, isn't it, coming out of it? Yeah, and then they replaced it with a bland, nothing special design, just a glass of orange juice.不到两个月,销量就下降了20%,损失约两千万美元。于是Tropicana被迫恢复原有的包装设计,而这一折腾共花费了三千五百万美元。那么,他们到底犯了什么大错?他们做了什么?嗯,奇怪的是,Tropicana放弃了原本极具辨识度的品牌形象——就是那个插着吸管的橙子,对吧?没错,他们把它换成了一种平淡无奇的设计——仅仅是一杯橙汁。 And so the carton instantly disappeared in the masses of no-name juice cartons. Right, so the people were actually looking for that design which they were so used to, and then they couldn't find it, so they picked something else. The product had lost its visual identity, so it was more about the packaging than the content.结果,这种新包装瞬间淹没在众多无名果汁盒中。没错,人们其实在寻找他们熟悉的那个设计,当他们找不到时,就转而选择其他品牌。产品失去了视觉上的识别度,这说明问题更多出在包装而非内容本身。 Mm-hmm. Now, interesting, brands of all sizes now are starting to see the value of doing extensive research. Now, in particular, Richard, they're using this eye-tracking technology.嗯,现在有趣的是,无论大小品牌都开始意识到深入研究消费者行为的重要性。尤其是,Richard,他们正在使用一种叫做“眼动追踪技术”的工具。 Yes, they can tell now what exactly the consumers are looking at, can't they? They can track their eyes over the products. So they can make comparisons with different designs and which ones attract the eye of the possible consumer the most. Well, actually, I can certainly see from the consumer's point of view, it'd be interesting to see why you actually chose one bottle or one packet over another.是的,他们现在能确切知道消费者在看什么,不是吗?他们可以追踪消费者在商品上的视线移动,从而比较不同的设计,看看哪一种最能吸引潜在顾客的注意。其实,从消费者的角度来看,了解自己为什么会选择某一瓶或某一包产品,也确实挺有趣的。 Yeah, and it's certainly, from a manufacturer's point of view, something that they need to know.没错,而从制造商的角度来看,这无疑是他们必须了解的关键信息。

    ٤ من الدقائق
  3. 第2822期:Wine decline

    قبل يومين

    第2822期:Wine decline

    We're looking at the wine industry. Yeah, we're looking at two countries whose wine industries have faced two very different problems recently. Richard, we're starting with South Africa.我们来看看葡萄酒产业。是的,我们要谈的是两个国家,它们的葡萄酒产业最近面临着截然不同的问题。理查德,我们先从南非开始吧。 Tell us about that. Yes, well they've been making wine for quite some time, since 1659, and they are the eighth largest wine producer, producing 3.3% of the world's wine. Who do they export to? Mainly to Europe.说说南非的情况吧。好的,他们酿酒的历史可以追溯到1659年,是世界第八大葡萄酒生产国,占全球葡萄酒产量的3.3%。那他们主要出口到哪里呢?主要是欧洲。 It's 13% to the UK, 11% to Germany and 3% toFrance. So they're doing quite well. Well, as it happens, wine production in South Africa has actually been gradually falling.出口比例是:英国13%、德国11%、法国3%。所以总体来说,他们的表现还不错。不过事实上,南非的葡萄酒产量近年来一直在逐渐下降。 Now it's mainly because of the drought that they've been having over the last few years. Right, but for this podcast, we're talking about a specific problem they have now. Yes, they have had a specific problem this year, is that they've got a surplus stock of about 300 million litres of wine, which is about 400 million bottles.主要原因是过去几年他们经历了严重的干旱。没错,但在这期节目中,我们要讨论的是他们现在面临的一个特殊问题。是的,今年他们面临的问题是,出现了大约3亿升葡萄酒的库存过剩,相当于4亿瓶酒。 That's a lot. It's about the total wine sales for them for one year. So how has that happened? I'll give you one guess.这可不少啊,这个数量几乎相当于他们一年的葡萄酒总销量。那这是怎么发生的?我让你猜猜看。 Covid. Now, South Africa has the most Covid-19 deaths of any African country and the President, he decided to introduce some serious measures and these included the total ban on alcohol sales in the country. A complete total ban? Yes, the President argued that it was necessary to reduce alcohol-related illnesses and injuries so that hospitals could instead focus just on Covid-19.新冠疫情。南非是非洲新冠死亡人数最多的国家,总统决定采取严厉措施,其中包括全国范围内全面禁止酒类销售。全面禁止?是的,总统认为这样做是为了减少酒精相关疾病和伤害,好让医院能专注于治疗新冠患者。 Right, OK. Now, what was the result of that? Well, the domestic wine sales decreased by 20% and, of course, exports declined as well because people in Europe were drinking less because of the pandemic. And actually, in addition, some winemakers were unable to launch any new products and the industry actually fears a loss of 27,000 jobs across the industry.好的。那么结果如何?国内葡萄酒销量下降了20%,当然出口也下降了,因为疫情期间欧洲人也减少了饮酒量。此外,一些酿酒商无法推出新产品,整个行业预计可能会失去约27,000个工作岗位。 That is 10% of the total workforce of 265,000. Not looking good for South Africa then. So what's your country then, Jackie? Well, the second country produces a lot more than South Africa, between three to four billion bottles of wine.这相当于全国26.5万名葡萄酒从业者中的10%。南非的情况看起来不太乐观。那么,杰基,你说的另一个国家是哪一个?第二个国家的产量比南非高得多,每年在30到40亿瓶之间。 That's got to beFrance, hasn't it? Yeah. Now, but interestingly, Richard, over the last few years, the French wine industry too has seen a steady decline. And why is that then? A number of reasons.那一定是法国,对吧?没错。不过有趣的是,理查德,近年来法国的葡萄酒产业也在持续下滑。那是为什么呢?原因有好几个。 The US has imposed import taxes on French wine. The UK left, so Brexit also caused a problem. Sales to the UK dropped.美国对法国葡萄酒征收了进口税;英国脱欧也带来了问题,对英出口量下降了。 And also, interestingly, competition with many New World wines. Such as South Africa. Well, exactly, exactly.还有一个原因是来自“新世界葡萄酒”的激烈竞争。比如南非。没错,正是如此。 Yes, French wine's always more expensive, isn't it? But there is now a specific problem. At least a third of French wine production, worth almost 2 billion euros, will be lost this year. Wow.是的,法国葡萄酒一直比较昂贵,对吧?不过现在他们也面临一个特殊问题。今年至少三分之一的法国葡萄酒产量将损失,价值近20亿欧元。哇。 Is that Covid-related? Not because of Covid. Why then? The weather. Rare freezing temperatures have devastated many vines across the country.这也是因为新冠疫情吗?不是。那是什么原因?天气。罕见的低温冻结摧毁了全国许多葡萄藤。 But it's not just the bitter frost and ice, which is the worst in decades, Richard. But the problem was, it came after a bout of warm weather. So the vines started to develop earlier than usual.不仅仅是几十年来最严重的冰霜灾害,理查德,问题在于它发生在一段温暖天气之后。葡萄藤因此提前萌芽。 And then they were killed off. And then they were killed off by the frost, yeah. 80% of vineyards have been affected inFrance.然后这些嫩芽就被霜冻毁掉了。是的,被冻死了。法国80%的葡萄园受到了影响。 Wow, that's a lot. That's a lot, yeah. And some areas have lost all of their crops, 100% of their crops, and they don't think they'll produce a single bottle.哇,那可真严重。是的,确实如此。一些地区的葡萄作物全部被毁,100%绝收,他们甚至预计今年一瓶酒都酿不出来。 It's been devastating. I'm sure. Yeah.这太毁灭性了。是啊,确实如此。 But, Richard, one wine country has done well. No US tariffs, no limits on drinking during Covid and no bad weather. Wow, where's that then?Portugal.不过,理查德,有一个葡萄酒生产国的情况相当不错。没有美国关税,没有新冠期间的饮酒限制,也没有恶劣天气。哇,那是哪儿?葡萄牙。

    ٤ من الدقائق
  4. قبل ٣ أيام

    第2821期:Not in front of the children

    Since TV advertising began, there has always been food adverts aimed at children. Yes, sweets, chocolate, ice cream. But that may be about to change.自从电视广告诞生以来,就一直有针对儿童的食品广告。是的,糖果、巧克力、冰淇淋——但这种情况可能即将改变。 We're looking at the UK's radical plans for advertising of junk food for children.我们今天要看看英国针对儿童垃圾食品广告的一项激进计划。 There's growing concern, isn't there, Richard, that children's health is being negatively affected by how food products are marketed to children.人们越来越担心,不是吗,理查德?孩子们的健康正受到食品广告营销方式的不良影响。 Yes, in the UK, the government have estimated that children under the age of 16 are exposed to billions of food adverts online every year.是的,据英国政府估计,16岁以下的儿童每年在网上接触到数十亿条食品广告。 But now the government's decided to do something about it. They plan to ban all junk food adverts on TV before nine o'clock in the evening and a total ban online.但现在,政府决定采取行动。他们计划在晚上九点前禁止所有垃圾食品电视广告,并在网络上全面禁止此类广告。 The total ban online. This is not just for children, is it?网络上的全面禁令。这不仅仅是针对儿童的,对吧? No, because online advertisers aren't able to effectively identify which users are children and which are adults.没错,因为网络广告商无法有效区分哪些用户是儿童、哪些是成年人。 So restricting all advertising is the best way to ensure that children aren't exposed to and harmed by highly influential but unhealthy food adverts.因此,全面限制广告是确保儿童不受这些具有强大影响力但不健康的食品广告伤害的最佳方法。 Now, they say that if implemented, the ban would affect ads on Facebook, Google, social media activity.他们表示,如果该禁令实施,将影响Facebook、Google等平台上的广告,以及社交媒体活动。 I mean, we're talking Twitter and Instagram. How on earth are they going to do that?也就是说,还包括Twitter和Instagram。他们到底打算怎么做到这一点? I have absolutely no idea. What are they talking about?我完全不知道。他们到底在说什么? They're talking about products like burgers, meat pizzas, ice cream, chocolate, crisps.他们指的是像汉堡、肉类披萨、冰淇淋、巧克力、薯片等产品。 All of these products won't be able to be advertised online.所有这些产品都将不能在网上投放广告。 It may not come as a great surprise to you, but the number one advertising company in the UK is McDonald's and they spend over £85 million on advertising every year.这可能并不让人惊讶,但英国最大的广告主是麦当劳,他们每年在广告上花费超过8500万英镑。 So why are they doing it, Richard? What's this big thing now?那么,他们为什么要这样做呢,理查德?这次的大动作是为了什么? Well, let's face facts. Britain is the second fattest European nation and obesity is thought to be a factor that could have worsened the country's death toll during the pandemic.说实话,英国是欧洲第二肥胖的国家,而肥胖被认为是导致新冠疫情中死亡人数更高的一个因素。 Yeah. Research has shown that one in three children leaving primary school are overweight or obese.是的,研究表明,每三名小学毕业的孩子中,就有一人超重或肥胖。 That's a third of 11-year-olds. That's terrible, isn't it?也就是说,三分之一的11岁儿童。真是可怕,不是吗? And obese children, I think they're five times more likely to remain obese into adulthood.而肥胖儿童成年后继续肥胖的可能性高达五倍。 Yeah. Now, we mentioned how much McDonald's spends on their advertising, right?是的。我们刚提到麦当劳在广告上的花费,对吧? Now, compare that to the government's healthy eating campaign. What's the budget for that? £5.2 million.现在,把它和政府的健康饮食宣传活动预算相比——只有520万英镑。 And then on top of that, the NHS spends an estimated £38 million a year on weight loss surgery.此外,英国国家医疗服务体系(NHS)每年还花费约3800万英镑用于减肥手术。 Yes, but wait for it. It's a further £5.1 billion a year on treating obesity-related conditions such as diabetes, which is really increasing.是的,但更惊人的是——每年还要额外花费约51亿英镑来治疗与肥胖相关的疾病,比如糖尿病,而且这些病例正在不断增加。 I think the interesting thing though, Richard, is why has Boris Johnson really taken these companies to task now?不过有趣的是,理查德,鲍里斯·约翰逊为什么现在才决定对这些公司出手? Well, in 2020, a number of UK ministers got Covid but only the Prime Minister. He was the only one who was seriously ill and needed to go into intensive care.2020年,英国有几位部长感染了新冠病毒,但只有首相本人病得很重,还被送进了重症监护室。 He admitted himself he was too fat and he thought his weight was a factor in why he became so ill.他后来亲口承认,自己太胖了,并认为体重是导致病情严重的一个重要原因。 So there we go, Richard. No more chocolate adverts on the telly.所以就是这样,理查德——电视上再也不会有巧克力广告了。

    ٤ من الدقائق
  5. قبل ٤ أيام

    第2820期:The human touch

    It has been suggested that one in three jobs that exist today will eventually be done by smart machines, robots and software. Some say as soon as 2025. The robots, it seems, are taking over.有人指出,当今存在的工作中有三分之一最终将由智能机器、机器人和软件来完成。有些人甚至认为这一切最早会在2025年发生。看来,机器人正逐步接管人类的工作。 Now we have some podcasts about the rise of automation, we're looking at jobs that only humans can do. Right then, Jackie, give me a job then that robots can't do that humans can. Well, they can't taste like humans.现在,我们有一些关于自动化崛起的播客,来探讨那些“只有人类能做的工作”。好吧,杰姬,那你给我举个例子,机器人无法胜任而人类可以完成的工作。——“嗯,它们不会像人类那样‘品尝’。” Already in the food industry, robot vision is used to grade food, it can identify foreign components, plastic for example. Yes, it can see things, can't it, with cameras. Read barcodes, etc, etc.其实在食品行业,机器视觉已经被用来为食品分级,它还能识别异物,比如塑料。——“是啊,它能通过摄像头‘看见’东西,还能读取条形码之类的。” Now, there are e-noses that can prevent food poisoning. E-noses? Well, they can smell for things like salmonella or e.coli.现在还有“电子鼻”,可以用来预防食物中毒。——“电子鼻?那是什么?”——“它们能嗅出像沙门氏菌或大肠杆菌这样的致病物质。” Wow, things that... Well, that'll make you ill. But they can't, obviously robots, they can't smell or taste as humans do.哇,那些……会让人得病的东西啊。但显然,机器人并不能像人类那样真正地闻或尝。 In fact, scientists don't really understand how smell works. Because we all taste differently as well, don't we? Or taste things differently, rather, and have different food preferences. So presumably, chefs are going to be fairly safe then.事实上,科学家们至今仍未完全理解嗅觉的工作原理。而且每个人的味觉也不同,对食物的偏好也各异。所以,厨师这个职业大概还是相当安全的吧。 Exactly. Now, you mentioned vision, Jackie. That's a sense that robots can do.没错。杰姬,你刚才提到了视觉——这是机器人可以具备的感知能力。 But there are still some jobs which humans are better at. That involves vision. And one is the fire lookout.不过,仍有一些依赖视觉的工作是人类更擅长的,比如“森林防火观察员”。 OK, so what fire lookout? Well, these are the people in the fire towers that stare at the horizon looking for the first signs of fire, which obviously is smoke.“防火观察员”?——“他们是在瞭望塔上观察地平线的人,负责发现火灾的最初迹象——通常是烟雾。” And perhaps they can even see a small puff of smoke in the distance. The problem is, in environments with fog, low cloud or haze, smoke can be very difficult to spot and robots can't do it.他们甚至能在远处看到一缕细微的烟。但问题是,在有雾、低云或霾的环境下,烟雾很难辨认,机器人在这种情况下几乎无能为力。 OK, so differentiate between a low cloud on the horizon or a puff of smoke. The humans can do that much better. Exactly.“也就是说,人类能更好地区分地平线上的低云和一缕烟,对吧?”——“没错,人类确实更擅长。” They do use high-tech cameras and satellites and drones, etc. But they're not quite as good as people.虽然现在确实使用高科技摄像机、卫星、无人机等设备,但它们的表现仍不如人类观察员。 Now, there are huge fires in the west of the US at the moment. Are they being detected by humans?目前,美国西部正在发生大规模森林火灾——这些火灾是由人类发现的吗? Well, as I said, they do use high-tech cameras, drones, etc. And there are fewer lookouts. But human lookouts remain crucial.就像我刚才说的,确实有高科技设备在使用,也有越来越少的人工观察员,但人类观察员仍然是不可或缺的。 Maybe they need more. Indeed. A dangerous job though, perhaps.“也许他们需要更多人手。”——“确实,不过这工作挺危险的。” The last thing, Richard. What makes people happy? It seems that it's not the things that people have, it's the things that people do.最后一个问题,理查德——是什么让人们感到幸福?看起来,并不是人们“拥有”的东西,而是人们“做”的事情。 Yeah, so experiences are much more important than possessions.是的,经历远比物质更重要。 Yes. And it seems that the interest in outdoor life and adventure tourism is increasing these days. And as a result, tour guides will be pleased to hear that they are much more in demand.没错。如今人们对户外生活和探险旅游的兴趣日益增长。因此,导游们应该会很高兴听到,他们的需求也大大增加了。 Yes, because these are the people who can show you the best of these places and where to go, what to do, sharing their knowledge and expertise.是的,因为导游能带你领略这些地方的精华,告诉你该去哪里、该做什么,并分享他们的知识与经验。 Exactly, exactly. And we've been on city walks, haven't we, with a tour guide? Yes. Fascinating. Exactly. Much better than listening to something on your phone or... Or the headphones.没错没错。我们也曾经参加过城市导览,对吧?——“是的,非常有趣。”——“确实,比听手机导览或戴耳机要好得多。” Exactly. You can ask questions, you can interact. Obviously, there are, you know, you can have your GPS on your smartphone.没错。你可以提问、可以互动。当然,现在每个人手机上都有GPS导航。 But at the end of the day, that might replace a map. But a robot can't replace a tour guide. And that personal experience.不过归根结底,那或许能取代地图,但机器人永远无法取代导游——尤其是那种人与人之间的交流体验。 Exactly. Well, those jobs seem to be pretty safe, don't they? And let's just hope teachers are safe as well.没错。看来这些职业还是相当安全的,对吧?希望教师这个职业也同样安全。

    ٤ من الدقائق
  6. قبل ٥ أيام

    第2819期:What a waste

    A global level study by the Food and Agricultural Organisation of the United Nations says that one third of food, roughly 1.3 billion tonnes, is wasted every year.联合国粮食及农业组织(FAO)的一项全球性研究显示,全球约有三分之一的食物——大约13亿吨——每年被浪费掉。 Yes, but it's also estimated that about 815 million people in the world are suffering from chronic undernourishment.是的,但据估计,全球约有8.15亿人长期营养不良。 Yes, we're looking at organisations who are addressing the difference.是的,我们来看看那些试图弥合这种差距的组织。 Yes. Now, let's start in India where almost 190 million people go to sleep every day hungry. Now, you know India very well, Richard.好的。我们先从印度说起,那里的大约1.9亿人每天都带着饥饿入睡。理查德,你对印度很熟悉吧。 There's a huge difference, isn't there, between the haves and the have-nots?在印度,富人和穷人之间的差距非常大,不是吗? Yes, there is indeed. And back in 2014, an initiative called No Food Waste was started.确实如此。早在2014年,一个名为“No Food Waste(不浪费食物)”的倡议诞生了。 No Food Waste? Yes, it's a very simple idea.“不浪费食物”?是的,这是一个非常简单的理念。 It aims to redistribute excess food from weddings, parties, events, etc., where the people over-order the food and they give that excess food to the hungry.它的目标是将婚宴、派对、活动等场合中过量订购的剩余食物重新分配,送给有需要的人。 So, it's the uneaten food?所以,这些食物是没有被吃过的? Yes, but obviously hygiene standards are very, very important. So, it's untouched edible surplus food.是的,但显然卫生标准非常重要。这些食物必须是未被接触过的、可安全食用的剩余食物。 So, it's not half-eaten or spoiled stuff.所以不是吃了一半的或变质的东西。 Right, and it's not thrown away.没错,而且它不会被浪费掉。 Exactly.完全正确。 Well, that's interesting, Richard, because closer to home, in Europe, a Danish organisation started Too Good To Go in 2015.这真有意思,理查德。离我们更近的欧洲,在2015年有一家丹麦组织创立了“Too Good To Go”(好食不弃)。 Now, again, they aim to reduce food waste and also redistribute surplus food, but in their case, it's food that's not sold. It's a B2C.同样,他们的目标是减少食物浪费并重新分配多余食物,但他们的情况是处理“未售出的食物”,属于B2C(企业对消费者)模式。 B2C, OK, business to consumer. So, in this case, the business is things like grocery stores, bakers, pizzerias, restaurants and markets, etc.B2C,明白了,也就是“企业对消费者”。在这里,企业指的是杂货店、面包店、披萨店、餐厅和市场等。 Right, OK, so that sounds good, but how does it actually work?好的,听起来不错,但它到底是如何运作的? It's all through a free mobile application.这一切都通过一个免费的手机应用来实现。 The retailers display on the app what sort of food, you know, baked food, meals, any kind of produce, etc., etc., is available within a certain radius and a specified time slot, usually of 30 minutes or more.零售商会在应用上展示他们可提供的食物类型,比如烘焙食品、餐点或其他产品等,并标明供应范围和时间段,通常为30分钟或更长。 So, how does that actually work in practice then? For example, a grocery store realises at the end of the day it has a load of fruit that needs selling immediately.那在实际操作中是怎样的呢?比如,一家杂货店在一天结束时发现还有一批水果需要马上出售。 Right, so they box up a variety of things and they advertise it on the app.于是他们把这些水果打包成盒,并在应用上发布信息。 They give the weight of the box, the original price the fruit goes for and the reduced price.他们会标明盒子的重量、原价以及折扣价。 Right. So, a local customer sees that it's available from, let's say, 5 to 5.30pm, they want the box, they pay over the phone and then they go and collect it.是的,比如某位本地顾客看到这个水果盒在下午5点到5点半之间可取,他通过手机付款后再去现场领取。 Yeah, so the grocer doesn't throw the food away and the customer gets a good deal.没错,这样杂货商不用丢掉食物,顾客也能买到便宜的东西。 Yeah. Everyone's happy.是的,皆大欢喜。 Yeah, however, the customer doesn't know exactly what's in the box. It's a bit of potluck. Sounds simple.不过,顾客并不知道盒子里具体有什么。这有点像“盲盒”,挺有趣的,操作也很简单。 I actually quite like the element of surprise, Richard. So, you take a baker, for example, towards the end of the day they've got a load of cakes, buns, pastries, etc. still available.我其实挺喜欢这种惊喜感的,理查德。比如一家面包店,到了傍晚时分,他们可能还有很多蛋糕、小面包和点心没卖完。 So, they box these up, they say that originally they're worth €12 but if someone collects them in the afternoon, late afternoon, they can have them for €3.99.他们会把这些食物装箱,原价可能是12欧元,但如果有人在当天下午取走,只需支付3.99欧元。 That reminds me of when I was a lad. I am. Coming home from school, I used to pop into the baker's shop and they used to give me free staleys which they hadn't sold during the day.这让我想起我小时候放学回家的情景。我常常顺路去面包店,店主会把当天没卖出去的面包免费送给我。 Well, hopefully this food isn't actually stale. But yes, I mean everyone's benefiting, you know. So, I think if you have a business that sells produce with a use-by date, then I think you should check out the app.当然,希望这些食物并不是“过期的”。不过确实如此,这种方式让所有人都受益。所以,如果你的生意涉及保质期较短的商品,我建议你试试这个应用。 Yes, so the consumers save money and it prevents waste. So, everyone's happy.没错,消费者省了钱,商家减少了浪费,真是皆大欢喜。

    ٤ من الدقائق
  7. قبل ٦ أيام

    第2818期:The weirdest stuff orbiting Earth

    In July of 1969, Neil Armstrong and Buzz Aldrin left the first human footprints on the moon. They also left two pairs of boots, a handful of tools, and four vomit bags. This lunar litter was far from the last space junk humanity has produced. In 2006, Suni Williams lost her camera while tussling with a stuck solar array on the ISS. And the following year, a similar job resulted in the loss of a bag filled with $100,000 worth of tools. These accidental satellites typically have short lifespans, before falling back to Earth and burning up in our atmosphere. However, other pieces of space junk, like SpaceX’s Tesla Roadster, will be stuck in their orbits for the foreseeable future.1969年7月,尼尔·阿姆斯特朗和巴兹·奥尔德林在人类历史上第一次在月球上留下了脚印。他们还留下了两双靴子、一些工具以及四个呕吐袋。这些月球垃圾远不是人类制造的最后一批太空废弃物。2006年,宇航员苏尼·威廉姆斯在国际空间站上处理卡住的太阳能电池板时丢失了她的相机。第二年,一次类似的任务又导致一个装有价值10万美元工具的袋子遗失。这些意外的“人造卫星”通常寿命很短,最终会坠回地球并在大气层中烧毁。然而,像SpaceX的特斯拉跑车这样的太空垃圾,将在可预见的未来长久地被困在轨道上。 In the early days of space travel, this kind of littering was largely considered inconsequential. But in today's crowded skies, orbital debris poses a serious threat to the thousands of satellites that underpin Earth’s vital technologies. Currently, there are over 131 million pieces of debris whipping around the planet at an average speed of 10 kilometers a second. This debris ranges in size from pieces as large as an entire bus, to those as small as a grain of sand. But roughly 1 million pieces are at least one centimeter across, which is large enough to severely damage most satellites. While losing any spacecraft is bad enough, the knock-on effects are even worse. When satellites crash into debris or each other, such as in 2009, when an American communications satellite collided with a defunct Russian satellite, they can explode into thousands of pieces. And if events like these happen often enough, the increase in debris could trigger a catastrophic cascade that researchers have named the Kessler syndrome: a runaway effect which could destroy untold numbers of orbiting spacecraft.在太空探索的早期,这种“乱扔垃圾”的行为被认为无关紧要。但在当今拥挤的太空环境中,轨道碎片对支撑地球重要科技系统的数千颗卫星构成了严重威胁。目前,有超过1.31亿块碎片以平均每秒10公里的速度围绕地球飞行。这些碎片大小不一,从一辆公共汽车那么大到一粒沙子那么小不等。其中大约有100万块直径至少一厘米的碎片,这已经足以严重损坏大多数卫星。失去任何一颗航天器本身已经够糟糕了,但连锁反应更为可怕。当卫星与碎片或彼此相撞时——比如2009年,美国一颗通信卫星与一颗报废的俄罗斯卫星相撞——会产生数千块新的碎片。如果此类事件频繁发生,碎片数量的增加可能引发一种灾难性的连锁反应,即研究人员所谓的“凯斯勒综合症”:一种失控的效应,可能毁灭无数在轨航天器。 But what does all this mean for people on Earth? Well, even if space shrapnel does take down a satellite, most debris burns up during re-entry. So theprobabilityof waking up to a spacecraft in your yard is very small. That said, some large specimens can survive the trip, such as the SpaceXCapsulethat landed in an Australian field in August of 2022. And the odds of something similar happening again grows alongside the amount of space junk. So how can we save our satellites and ourselves from all this trash?那么,这一切对地球上的人意味着什么呢?即使太空碎片击落了一颗卫星,大多数残骸在重返大气层时都会烧毁。所以,你早晨醒来发现院子里掉了一艘飞船的概率非常低。不过,也有一些体积较大的物体能在重返地球时幸存下来,比如2022年8月坠落在澳大利亚农田中的SpaceX飞船舱。而随着太空垃圾数量的增加,这种事情再次发生的几率也在上升。那么,我们该如何拯救卫星和自己免于这片“太空垃圾场”呢? Part of the solution is to stop creating waste in space, but debris is generated in a lot of ways. In addition to collisions, solar radiation erodes spacecraft surfaces, motors spew slag, and satellite launches routinely abandon rocket bodies, covers, cowlings, and explosive bolts. Since 1957, we’ve ferried almost 16,000 satellites to space using thousands of disposable rockets. Researchers are finally experimenting with new systems that can send up over 100 satellites in a single rocket launch. Meanwhile, both NASA and private companies are working to prevent existing satellites from becoming junk by using servicer satellites to refuel, inspect, and repair them. But we also need to clean up the junk that's already up in orbit.解决问题的一部分是停止在太空中制造垃圾,但碎片的来源非常多。除了碰撞外,太阳辐射会侵蚀航天器表面,发动机会喷出熔渣,而每次发射卫星时,火箭的主体、保护盖、整流罩以及爆炸螺栓等部件都会被遗弃。自1957年以来,人类已通过数千枚一次性火箭将近1.6万颗卫星送入太空。研究人员终于开始尝试使用新系统——能在一次火箭发射中部署超过100颗卫星。同时,美国国家航空航天局(NASA)及多家私人公司正努力防止现有卫星成为太空垃圾,他们利用“服务卫星”为其加油、检查和维修。但我们也必须清理那些已经在轨道上的垃圾。 When a satellite is ready to retire, engineers can use controlled re-entry to intentionally burn it up in Earth's atmosphere. Ideally, this would happen as soon as a satellite is out of use, but outside the US, current guidelines allow defunct satellites to remain in orbit for up to 25 years, but this rule has barely been enforced. Beyond retired spacecraft, researchers have identified some particularly dangerous debris, so efforts could be made to tackle them first. Some debris experts have proposed using lasers, based both on Earth and in space, to nudge small debris to a higher, safer orbit or into the atmosphere. And private companies are attempting to use space tug boats to ferry large debris to less dangerous orbits.当一颗卫星准备退役时,工程师可以通过“受控再入”的方式,让它在地球大气层中有意烧毁。理想情况下,这应在卫星停止使用后立即进行。但除美国外,目前的国际准则允许报废卫星在轨道上停留长达25年,而这一规定几乎从未被严格执行。除了退役卫星外,研究人员还确定了一些特别危险的碎片,因此可以优先处理这些目标。一些碎片专家提议利用地面或太空中的激光,将小型碎片推向更高、更安全的轨道,或让其坠入大气层中燃烧。而私人公司则尝试使用“太空拖船”,将大型碎片拖往较不危险的轨道。 Whatever the solution, all these satellites and orbital debris reflect human consumption back on Earth. So if we want to keep using and exploring this final frontier, we'll need to get better at cleaning up our trash both up there and down here.无论采用哪种解决方案,这些卫星和轨道碎片都折射出人类在地球上的消费行为。如果我们想继续利用并探索这片“最后的疆域”,就必须学会更好地清理我们的垃圾——无论是在太空中,还是在地球上。

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  8. ٢٥ أكتوبر

    第2817期:The Dragons' Den

    We're talking about The Dragon's Den.我们今天要谈的是《龙穴》(The Dragon’s Den)这档节目。 Yes, so Richard, what is The Dragon's Den?是的,那么,Richard,《龙穴》到底是什么节目呢? Well, the BBC describes it as a show where budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires who are willing to invest their own cash.BBC 的官方描述是:这是一个节目,让有抱负的创业者在三分钟内向五位愿意用自己资金投资的百万富翁展示他们的商业创意。 Now it's the multi-millionaires, isn't it Richard, who are the dragons and they can be very fierce indeed.而这些百万富翁就是所谓的“龙”,对吧,Richard?他们确实非常强势。 They're very cutthroat, aren't they?他们可谓是相当“冷酷无情”的,对吧? So, as part of their opening pitch, the entrepreneurs are required to specify the amount of money they require from the dragons. And what percentage that will get of their company.所以在开场陈述中,创业者必须说明他们希望从这些“龙”那里获得多少资金,以及愿意出让公司多少股份。 Right, the equity, plus they have to say how much they think the company could be worth.对,就是股权比例。此外,他们还得说明他们认为公司目前的估值是多少。 Yes, and then if a dragon or maybe multiple dragons are interested, then they negotiate then and if they're not interested, they simply say they're out.是的,如果有一位或多位“龙”感兴趣,就会进入谈判阶段;如果不感兴趣,他们会直接说:“我退出(I’m out)。” It doesn't sound exciting, Richard, but it is.听起来似乎没什么刺激的,Richard,但实际上节目非常精彩。 What makes it compelling TV?那是什么让这档节目如此吸引人呢? Well, the first thing, from the people pitching their ideas, you can see these enthusiastic but very nervous people.首先,是那些上台推介的创业者——他们既充满热情,又紧张不安。 They're just normal people and they're talking for three minutes on something which they're passionate about and they really don't know the reaction of the dragons.他们只是普通人,用三分钟讲述自己热爱的事业,但他们完全不知道“龙”们会作何反应。 And as you've said, they can be quite scary.正如你说的,那些“龙”有时候确实挺吓人的。 Now, on the programme, most of the people walk away with nothing. There are only, what, one or two successful pitches every time.在节目中,大多数人都空手而归。每一期大概只有一到两个成功的案例。 And there are also times when the entrepreneurs, they're so nervous in front of the TV cameras, they completely freeze up.有时候创业者因为太紧张,面对镜头完全僵住,说不出话。 So, who can apply to the show then?那么,谁可以申请参加这个节目呢? Well, there's a form on the BBC website you can fill in.BBC 的网站上有一个申请表格可以填写。 It's interesting because they say that the final selection for participation in the programme will be decided on the strength of the idea, a robust business plan and a projected turnover.有趣的是,他们说明最终能否被选中要看创业点子的实力、商业计划书的完整性以及预计的营业额。 And this is decided by the BBC, presumably.这 presumably(大概)是由 BBC 来决定的。 Presumably the dragons don't know the product before the people come up to present it.也就是说,那些“龙”在创业者登场前并不知道他们要介绍的产品是什么。 No, and I think also that's one of the exciting things about the programme.没错,我觉得这正是节目有趣的地方之一。 There's a whole range of products and companies that the people present.上节目的创业者展示的产品和公司种类非常广泛。 Now, as we said, most people don't get a deal. However, sometimes the dragons turn down people who become very successful.正如我们说的,大多数人没能成功融资,但有时那些被拒绝的人反而后来大获成功。 Yes, one such guy was a guy called Sean Palfrey and he invented the Tangle Teaser.是的,其中一个例子是一位叫 Sean Palfrey 的人,他发明了“Tangle Teaser”(解结梳)。 He got turned down by the dragons but he had a hairbrush that also smooths knotted hair.他被“龙”们拒绝了,但他的发明是一种可以轻松梳顺打结头发的梳子。 And he appeared on the Dragons' Den in 2007. He offered 15% of his company Tangle Teaser for £80,000 but was rejected.他在2007年登上《龙穴》,希望以公司15%的股份换取8万英镑投资,但遭到拒绝。 And what's more, they were very, very negative about his product.更糟的是,“龙”们对他的产品评价非常负面。 However, when the episode was aired on TV, his website crashed as a result of the public demand and they immediately placed 1,500 orders for the Tangle Teaser.然而,当那期节目播出后,他的网站因访问量过大而崩溃,公众反而立刻下了1500份订单。 Subsequently, two years later, the brand had turned a profit and started to expand into a global market.随后两年,这个品牌实现了盈利,并开始向全球市场扩张。 Where is Tangle Teaser today then, Richard?那么,Richard,现在的 Tangle Teaser 发展得怎样了? Well, I checked up on this and Tangle Teaser are expecting to post sales of close to £30 million.我查了一下,Tangle Teaser 预计年销售额接近3000万英镑。 This is 2020 and the brushes are sold in over 75 countries.那是在2020年,他们的梳子已在75个国家销售。 So they turned down a fantastic offer.所以,“龙”们错过了一个极其优秀的投资机会。 I'm not sure if we went on.我不确定我们是否要继续。

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