Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors

Allison Lane
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The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies. Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals. Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka. Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing. If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

  1. 26 FEB

    The Secret to Explaining What You Do Clearly with Allison Lane

    Your message isn’t too nuanced, it’s just not landing. This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested. Allison shares a quick action you can take to rewrite your intro and turn confusion into tell me more. Learn when to use outcomes instead of credentials. You can be brilliant and still be unclear. Smart people often describe their roles, titles, and process, but skip the result. That’s why people disengage. In this quickie episode, Allison walks you through a simple one-sentence framework that helps people understand what you do in one breath.  Time Stamps:  00:00 Why smart people sound vague  01:10 The hallway problem  03:05 People hire clarity, not credentials  04:30 The I help framework  06:10 How to test and tighten your one-liner  07:20 Free guide mention 🔗Use this guide to help people understand what you do in one breath.  Quick Action:  Write one sentence using this structure: I help [audience] [get result] so they can [bigger outcome].  Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    6 min

  2. 24 FEB

    Choose Your Publishing Path: Traditional vs Hybrid vs Self with Trena White

    Publishing has never been more accessible. And somehow it’s never been easier to publish the wrong book. In this conversation on the Author’s Edge podcast, Allison Lane sits down with Trena White, CEO of boutique hybrid publisher, Page Two. We explain the three publishing paths - traditional vs self vs hybrid publishing, how “hybrid” varies widely, and what boutique hybrid publishing means. Plus, how to choose the path that matches your goals, your timeline, and your definition of success. Page Two positions itself as a top-tier boutique hybrid with experienced publishing teams, award-winning design and editing, and strong retail distribution (including airport stores, Barnes & Noble, and independents). In this episode, Allison and Trena cover: [00:02:32] How traditional publishing really works, including agents and proposals[00:03:16] What self publishing demands from you as the project manager[00:03:50] What hybrid publishing can provide, and what varies wildly by company[00:09:37] Why marketing is not a launch checklist, it starts with the idea[00:08:28] How to define success metrics before you choose a path[00:14:21] Why shorter, tighter nonfiction is winning right now[00:35:27] What stops working fast, including nonstop book posting on social[00:37:47] Why email lists beat algorithms for real book sales[00:19:52] How to think about B2B vs B2C book strategy for speaking and consulting[00:22:04] Why waiting until retirement can make your book harder to sell Resources mentioned: Go and read this: Write a Must-Read: Craft a Book That Changes Lives—Including Your Own by AJ Harper: https://bookshop.org/a/55773/9781774585788 IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/general/custom.asp?page=hybridpublisher Page Two Publishing: https://pagetwo.com/ Connect with Allison Lane on LinkedIn: Allison Lane Lit: https://www.linkedin.com/in/allisonlanelit/   Connect with Trena White: https://www.linkedin.com/in/trenawhite/  Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    39 min

  3. 19 FEB

    How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

    If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table. In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust. You’ll learn the simplest way to reuse one proof point so new people can trust you faster, without posting more or sounding braggy. Time stamps: 00:00 Quickie intro + the mistake 00:20 Credibility is an asset, not a moment 00:40 Where proof must live: banner, bio, website 01:05 Credibility doesn’t expire 01:30 Proof builds trust and authority 01:55 Don’t dismiss old wins 02:15 Do this today: pick one proof point 02:40 Grab logo + contextual photo 03:05 Place it and leave it 03:30 Why social posts disappear 03:55 CTA: 7 Shifts guide 04:15 Why you’re not getting opportunities 04:40 DM me on LinkedIn + wrap Action step: pick one speaking proof point from the last five years, grab the logo and an on-stage photo, and place it on your LinkedIn banner, website homepage, or short bio and leave it there. Don't forget to showcase proof of your own credibility get the free guide: 7 Shifts to Build Real Authority at https://lanelit.com/authority  Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    7 min

  4. 17 FEB

    Digital Presence Fixes That Get You Found: SEO, AI, and Website Tips with Sandra Scaiano

    Your reputation can be rock solid. And still, your online presence can make you look like a side hobby. On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities. You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery. What they cover: [03:38] Why corporate habits can sabotage personal branding after you go solo[05:21] How to avoid decision fatigue and keep momentum[07:00] What’s changing with SEO, AEO, and AI-driven discovery[13:40] A simple way to do keyword research using Google suggestions[15:03] Why long-tail keywords help you compete without fighting the “big guys”[20:34] How to structure pages so search engines understand your content[21:36] Headlines as hierarchy, not font sizes[19:04] Internal linking so your site doesn’t create dead-end pages[29:00] The customer journey: what you actually want visitors to do next[33:00] A 15-minute micro-step you can take today to improve your site fastResources Links: Guest: Sandra Scaiano: https://sandrasky.com/ Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/ Connect with Allison Lane: https://www.lanelit.com/on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    38 min

  5. 12 FEB

    Stop Avoiding Visibility: Stand Out Without Feeling Salesy

    Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you. In this episode of The Author's Edge, host Allison Lane reframes visibility for people who hate performing online. Visibility is not self-promotion. It’s translation. You’ll learn how to make your thinking easier to find and easier to understand, so the right people can benefit from what you already know. What you’ll hear in this episode:  Why visibility gets mislabeled as look-at-me marketing The real cost of staying quiet: people default to whoever is loudest The simplest, lowest-pressure visibility move you can make today A one-post framework that feels like service, not sellingTry this today  Write one post based on one thing you already say in private:  Here’s a question I get all the time.  Here’s my answer. Free resource Take these 7 Shifts to Build Real Authority: get the free guide at https://LaneLit.com/authority Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    3 min

  6. 10 FEB

    Grow on LinkedIn Without Posting Daily with Mandy McEwen

    Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day. This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without posting every day. LinkedIn and personal branding strategist Mandy McEwen shares a real-world example of one comment generating 90,000 impressions. Listeners will learn when to use commenting instead of posting to build authority faster with less effort. If you want to grow on LinkedIn but posting feels like a second job, start with comments. In this episode of The Author's Edge, host Allison Lane and Mandy McEwen break down a repeatable 3-sentence framework for comments that get seen, spark conversations, and drive profile clicks. You’ll also learn who to comment on, what to say so you do not sound salesy, and how to turn your best comments into future posts so you never start from a blank page. Links and Resources Connect with Allison: https://www.linkedin.com/in/allisonlanelitConnect with Mandy: https://www.linkedin.com/in/mandymcewen/ Learn about Mandy McEwen’s Next Wave membership: The Next Wave: https://www.golumi.io/the-next-wave/  Timestamps  00:00 Why LinkedIn feels intimidating when colleagues are watching  02:05 Why people stay small on LinkedIn  05:10 Why job-title headlines reduce profile clicks  08:15 LinkedIn headline tips that create curiosity  12:10 The 3-sentence method for LinkedIn comments  16:30 Who to comment on: prospects and thought leaders  20:40 One comment, 90,000 impressions: what made it work  24:15 Comment vs repost-with-comment vs original post  28:05 Turn comments into posts with a simple swipe file  31:10 How to DM like a normal human  35:05 How to use AI without losing your voice  39:10 The 15-minute action step for today  Listen now for the LinkedIn commenting strategy that builds visibility, thought leadership, and inbound opportunities without posting every day.  Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    34 min

  7. 29 JAN

    How Do I Write a Book If English Isn’t My First Language?

    If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back. You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, repeatable process for getting your ideas out of your head and onto the page without overthinking grammar or sounding like a textbook. This episode is for experts, founders, and professionals who know they have something valuable to say but have been hesitating because English isn’t their first language. In this episode, Allison covers: Why authority doesn’t come from perfect English, it comes from clarityHow to use speaking instead of typing to capture your ideasA simple speak–shape–smooth workflow that keeps your voice intactAction step: Pick one question people ask you all the time. Record yourself answering it on your phone. Transcribe it, read it once for clarity, and share it. You don’t need perfection. You need a path from your voice to the page. Get Allison's 7 Shifts to Build Your Authority free guide: https://lanelit.com/authority Timestamps 00:00–00:40 — The fear behind writing in a second language00:40–01:30 — Separating real concerns from fear01:30–02:10 — Why authority isn’t an accent02:10–02:55 — The speak–shape–smooth method02:55–03:40 — Turning recordings into sections03:40–04:20 — Editing for clarity instead of perfection04:20–05:10 — How to test if your writing works05:10–05:45 — Your next step and how to start todayIf you know someone who’s been sitting on an important idea because English isn’t their first language, share this episode with them.  Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    6 min

  8. 27 JAN

    How to Plan a Career Pivot Without Starting Over with Shannon Russell

    You don't have to start at the bottom when you pivot to your dream career. In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host Shannon Russell about designing a “second act” (or third, or encore career) that honors who you’ve been and who you’re becoming ... and designing a next chapter that builds on your success. Learn how to pivot with confidence, use a 90‑day roadmap, and find time to grow your new business without burnout. Shannon shares practical strategies for finding time to build your business - even in 15-minute pockets of time - and emphasizes the importance of a 90-day roadmap. If you are considering a career pivot, a corporate exit, or an encore career, this conversation breaks down how to gain visibility and authority in a new space without losing the credibility you have already earned. KEY TOPICS DISCUSSED How to map out your career pivot using a 90-day roadmap.Why you should "learn before you leap" to avoid burnout and financial risk.How to confidently answer the question, "So, what have you been up to?"CHAPTERS 0:00 - Intro: The fear of changing careers 2:15 - Why you don't start at the bottom when you pivot 5:45 - Identifying transferable skills for your new business 9:30 - When to leave a corporate career (The "Why") 14:50 - How to build visibility in 90-day chunks 19:40 - Finding time to work on your business 24:00 - Researching your market before investing 26:30 - How to sign up for Shannon's masterclass Get Allison's free guide 7 Shifts to Build Your Authority: https://lanelit.com/authority  Mentioned in This Episode: Shannon Russell's Website: https://secondactsuccess.co  Podcast: Second Act SuccessShannon’s free live masterclass: How to Turn Your Ideas Into Income → Sign up at secondactsuccess.coConnect with Allison: lanelit.com and LinkedIn: linkedin.com/in/allisonlanelitRate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit YouTube @allisonlanelit Facebook @allisonlanelit Instagram @allisonlanelit 🔔 Subscribe or Follow for more tips and insights on publishing and marketing 👍 Like, comment, and share this video if you found it helpful!

    25 min
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About

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies. Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals. Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka. Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing. If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

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