293 episodes

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Business War‪s‬ Wondery

    • Management
    • 4.7 • 68 Ratings

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

    Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry

    Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry

    As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially conscious consumers. 

    For more on how they’re reshaping the landscape, we speak with Arabelle Sicardi, an industry strategist and trend forecaster for over a decade and author of the upcoming book The House of Beauty. Sicardi lays out what’s driving the shift and how a historically white industry aims to adapt to a new generation of consumers hungry for diversity.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

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    • 25 min
    Wondery Presents: Against The Odds

    Wondery Presents: Against The Odds

    In July 2018, 12 youth soccer players and their coach found themselves trapped 6 miles deep in a cave with no food or water and depleting oxygen. The rock formed maze became almost completely submerged as the water rose to levels nearly impossible for survival. There was no light and no way to communicate with the outside world. The first season of Wondery’s new original series Against the Odds takes you into the incredible events of when an adventurous group of teens found themselves fighting to save their lives, and the brave heroes that gave them their only chance at survival. With step by step recounts, experience for yourself what it was like to be in their shoes, and how they survived against the odds. Listen to Against the Odds at wondery.fm/ATO.

    • 6 min
    Estée Lauder vs L'Oréal | Lipstick Lockdown

    Estée Lauder vs L'Oréal | Lipstick Lockdown

    It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light Bettencourt’s own unsavory dealings, putting L'Oréal’s future at risk. 

    Meanwhile, both L'Oréal and Estée Lauder attempt to mitigate lagging sales with more acquisitions. To choose their targets, they turn to Youtube, where influencers with millions of followers are becoming rainmakers for fledgling brands. But no one is prepared for how a pandemic will affect the beauty industry.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    ZipRecruiter - Try ZipRecruiter FOR FREE at ZipRecruiter.com/BW.

    • 26 min
    Estée Lauder vs L'Oréal | Buying Spree

    Estée Lauder vs L'Oréal | Buying Spree

    It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworthy companies: MAC and Bobbi Brown. 

    Meanwhile, determined to strengthen L'Oréal’s foothold in the American mass market, CEO Lindsay Owen-Jones takes a risk on flailing drug store brand Maybelline, convinced he can turn it into an industry juggernaut.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Pitney Bowes - Go to pb.com/BW to access this special offer for a FREE 30-day trial PLUS a FREE 10- pound scale to get started.

    • 27 min
    Estée Lauder vs L'Oréal | Face to Face

    Estée Lauder vs L'Oréal | Face to Face

    It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook. 

    In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    Smart Asset - To receive your free “Personalized Retirement Planning Report,” go to SMARTASSET.com/bw.

    Canva - Get a FREE 45-day extended trial when you use our promo code at Canva.me/bw to get your FREE 45-day extended trial.

    • 30 min
    Estée Lauder vs L'Oréal | Skin in the Game

    Estée Lauder vs L'Oréal | Skin in the Game

    It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But initial sales are disappointing, and as cash flow takes a nosedive, they must quickly determine how to fix their marketing approach.  

    Meanwhile, a young female copywriter pens a new slogan for L'Oréal that will go down in advertising history and send the company on a bright new path.

    Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

    Support us by supporting our sponsors!

    ZipRecruiter - Try ZipRecruiter FOR FREE at ZipRecruiter.com/BW.

    • 27 min

Customer Reviews

4.7 out of 5
68 Ratings

68 Ratings

Srishti 15 ,

Storytelling powerful narrative

Absolutely love the way it’s ear-played. Can not afford to lose attention for even a second :)

Vijpap ,

Best Business Competition Podcast

Let me warn you, this podcast is addictive. Basically, they take 2 competitors and walk you through how the competition unfolded as if you are in the same room as the people in the company hearing their every words! Keep up the good work!!

Soham Vakani ,

Amazing narrative!Great show

Awesome

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