Creative Business Mindset™

Joké Durojaiye
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Welcome to the Creative Business Mindset podcast, where we bridge the gap between creativity and business intelligence, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.

  1. 7 HR AGO

    Episode 40 Your Google Drive Is Full But Your Bank Account Is Empty | Business Therapy"

    If you’ve been busy, productive, checking boxes, but still not seeing real movement, this episode might hit a little deeper than you expect. In this episode, I had to put myself on the couch for a minute because I realized I was doing the exact thing I coach my clients out of all the time. I was expanding multiple areas of my business at once, the book, the podcast, the certification program. The vision was big, so I brought in contractors to support marketing and strategy. On paper, it all made sense. It looked organized. It felt like leadership. Every week, new documents came in. Brand audits. Content strategies. Marketing plans. The work was thoughtful and well done. But nothing was moving. Nothing was going live. Nothing was being published or launched. We were planning beautifully, but we were not executing. My wake-up call came when I opened a document that was a plan for how we would plan the execution of the strategy. And I remember thinking, this is impressive… but where is the work? That’s when it clicked. I was surrounded by planning but starving for implementation. The hard part is the documents were good, so good that I almost counted them as progress. But planning can look like momentum while the business stays still. A polished Google Drive does not mean your business is growing. Planning is necessary, but it has a shelf life. At some point, the strategy has to turn into execution. So I had to redefine what “done” meant. Not documents completed, but work implemented. Live. Visible. Out in the world. If it is not implemented, it is not done. What we cover in this episode:✓ The difference between planning your business and actually running it✓ How over-planning creates the illusion of momentum✓ Why execution feels more uncomfortable than strategy✓ The trap of hiring planners when you really need implementers✓ What “done” should actually look like✓ How to spot productive procrastination✓ Why outputs build confidence faster than any plan ever will We also talk about why planning feels so good. It keeps everything in possibility. No rejection. No feedback. No data telling you what worked and what did not. You get to stay in theory instead of reality. But you cannot refine what has not been released. You cannot optimize what has not been tested. And your audience cannot respond to a strategy sitting in a folder. They can only respond to what you execute. This episode is really about identity. There is a difference between being someone who has a plan and someone who runs a business. Execution builds evidence. Evidence builds confidence. And confidence changes how you show up. So if you have been busy but nothing is actually moving, this conversation will challenge you in the best way. Where are you planning instead of progressing? And what would happen if you evaluated your business based on outputs instead of effort? Because momentum does not live in documents. It lives in execution. 💼 Explore Business Therapy™If you’re ready to move out of endless planning and into real execution, this is where we do the work. Inside Business Therapy™, we focus on implementation, clarity and measurable momentum. This is the space where we separate the math from the drama, close the gap between strategy and action and help you turn ideas, plans and documents into visible results and revenue. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is a reflection of what happens when you stop over-preparing and start using your voice in real time. What began as private processing and personal truth became a published message that now supports and challenges women around the world. If you’re ready to stop sitting on your work and start standing in it, you can Order here

    13 min

  2. 20 FEB

    Episode 39 The Most Expensive Habit Creative Entrepreneurs Can't Quit

    If you're constantly starting from scratch, you're not building. You're delaying. In this episode, Life Coach and Business Therapist™ Joké Durojaiye reveals how your invisible inventory of experience, systems and lived wisdom is already your most valuable business asset. You don't have a content problem. You don't have an idea problem. You have an invisible inventory problem. Every time you open a blank page when your shelves are already full, you are delaying income, impact, and momentum. And for creative women, this habit is both common and costly. In this episode, I'm naming the addiction so many of us are stuck in: the pull to begin again instead of building from what already exists. This conversation was born from two deeply personal moments. Preparing for a major speaking opportunity and launching my book, Unmute Yourself. Both experiences revealed the same truth. I did not need to create something new. The work was already done. It just needed to be assembled, refined and honored. If you have ever said "I'm not ready yet" or convinced yourself you need to build one more thing before you show up, this episode will shift how you see your experience, your expertise and your body of work. What we cover:✓ The hidden cost of starting from scratch over and over again ✓ Why creative entrepreneurs are wired to over-create ✓ How preparation quietly meets opportunity ✓ The story behind the launch of Unmute Yourself ✓ What your private work is really preparing you for ✓ The Invisible Inventory problem keeping you stuck ✓ Why lived experience is a legitimate credential ✓ How your internal documents and processes become paid assets ✓ The difference between building and assembling ✓ When preparation mode becomes sophisticated procrastination ✓ How to audit your existing knowledge for income potential ✓ Turning your survival solutions into sellable frameworks You'll hear how years of private journaling became the foundation of a published book. How internal SOPs, systems, and training materials became presentation content. And why the work you have been doing quietly, with no audience and no applause, might be the most valuable asset you own. There is no overnight success. There is only the moment when opportunity arrives and finds you prepared by everything you have already built. You are not behind. You are not unqualified. You are not starting from zero. You have already built more than you think. The question is whether you are willing to use it. READY TO GO DEEPER? 📖 Read the book, Unmute YourselfThis book is living proof of what happens when you honor your voice, your lived experience, and your private work. What started as personal reflections became a published message that’s now impacting women globally. Order here 💼 Explore Business Therapy™If you’re ready to turn your invisible inventory into tangible offers, income, and aligned business structure, this is where we do the work. We separate the math from the drama and build from what already exists. Learn more at www.jokedurojaiye.me You don’t need to start over.You need to recognize what you’ve already started. Let’s get into it.

    22 min

  3. 13 FEB

    Episode 38 You're Not Overworked, You're Leaking Energy

    Why You Can't Rest Your Way Out of Exhaustion Most creative entrepreneurs think exhaustion means they're doing too much. So they cut back, create boundaries and try to rest more. But nothing changes. They're still drained. Here's why: exhaustion isn't a workload problem. It's an energy problem. You can be busy, stretched and deeply engaged without feeling depleted. The drain comes from what you're carrying while you work: fear, resentment, guilt, control and misaligned yeses. That emotional weight is what's actually breaking you down. In this episode, I'm sharing real examples from my own life as a multi-business owner, author, speaker, special-needs mom and CEO. I'll show you why I felt more exhausted when I was doing less and how alignment, not reduction, restored my capacity. This conversation is for creative women, caregivers and high-capacity entrepreneurs who keep blaming their calendars when the real issue runs deeper. Here's what we cover:✓ Why exhaustion is an energy problem, not a time management problem✓ The difference between being tired and being truly depleted✓ How fear, resentment, and guilt quietly drain your capacity✓ What energy leaks look like in real life and why they're so common✓ Why unclear boundaries are more exhausting than long hours✓ How control issues sabotage delegation and multiply your stress✓ Why rest without alignment doesn't actually restore you✓ The role of clarity in expanding your capacity✓ How clean yeses and guilt-free nos change everything✓ Why alignment, not self-care routines, is the real solution You're not broken. You're not lazy. You're not failing. You're just carrying weight you were never meant to hold. When you put that weight down, your creativity returns. Your capacity expands. And your work starts to feel purposeful again instead of heavy. Exhaustion isn't a productivity problem. It's an alignment problem. If this episode resonated with you, and you're realizing your exhaustion isn't about your calendar but about what you're carrying, I'd love to support you. 📖 Start with the book: UNMUTE YOURSELF breaks down the mindset shifts that help creative women stop operating from fear, guilt and obligation and start building businesses rooted in clarity and confidence. It's the foundation of everything I teach. Order here 💼 Go deeper with Business Therapy™: If you're ready for personalized support, honest clarity and a roadmap that actually fits your life and business, this is where we separate what's draining you from what moves you forward. Book your consultation at www.jokedurojaiye.me You don't need to do less. You need to work aligned. Let's get into it!

    23 min

  4. 4 FEB

    Episode 37 Book Launch: How to Unmute Yourself as a Creative Woman Entrepreneur | UNMUTE YOURSELF Live Celebration

    This Is Your Invitation to Show Up and Be Seen This special midweek episode of the Creative Business Mindset Podcast couldn't wait. I'm inviting you to celebrate the launch of my memoir, UNMUTE YOURSELF: Dear 25-Year-Old Me, Silence Is No Longer An Option. This isn't a typical podcast episode. This is about community. This is about voice. This is about choosing to be seen before you feel ready. UNMUTE YOURSELF is written for the creative woman entrepreneur who knows she has more to say but has been holding back. The woman who is tired of playing small. The woman ready to speak up, take up space without apology and stop waiting for permission that will never come. If you've been silencing yourself in your business, your relationships or your life, this book is for you.WHAT WE COVER IN THIS EPISODE:✓ Why this book launch is community driven, not corporate✓ What it really means to unmute yourself as a creative entrepreneur✓ How to join the live YouTube book launch party on February 7th✓ How to win a signed copy of UNMUTE YOURSELF from anywhere in the world✓ Why your voice matters in building your creative business JOIN THE LIVE BOOK LAUNCH PARTY 📅 FRIDAY, FEBRUARY 7TH | LIVE ON YOUTUBEThis is not a webinar. This is not a sales pitch. This is a real celebration. I'll be sharing the story behind the book, reading an excerpt, answering your questions live, and giving away signed copies to the community. How to Participate: Subscribe to the Creative Business Mindset YouTube channelTurn on notifications so you don't miss the live streamMark your calendar for February 7thShow up ready to celebrate👉 Subscribe Here: Creative Business Mindset YouTube Channel ORDER YOUR COPY: UNMUTE YOURSELF Ready to start the journey? Order your copy of UNMUTE YOURSELF: Dear 25-Year-Old Me, Silence Is No Longer An Option on Amazon. This memoir is for creative women entrepreneurs who are ready to: Stop silencing their ideas and opinionsBuild businesses without apologizing for their ambitionLead with their authentic voiceTake up space in their industryMake decisions with clarity and confidence👉 Order UNMUTE YOURSELF on Amazon READY FOR PERSONALIZED SUPPORT? Work With Me: Business Therapy™ If you're ready to unmute yourself in your creative business with personalized coaching, clarity, and a roadmap that actually fits your life, let's work together. Business Therapy™ is where we separate the math from the drama. Where we identify what's really holding you back and what moves you forward. Where creative women entrepreneurs build sustainable businesses with confidence and purpose. 👉 Book Your Business Therapy ConsultationABOUT YOUR HOSTJoké Durojaiye is a Life Coach, Business Therapist™, author and CEO of Genesis Home Staging in Seattle. She helps creative women entrepreneurs separate the math from the drama so they can build businesses with clarity, confidence and purpose. Her work focuses on business mindset, overcoming entrepreneurial anxiety and building sustainable systems for creative service providers. EPISODE LINKS:  📺YouTube Channel – Watch the Book Launch Live! 🎙️Creative Business Mindset Podcast – www.jokedurojaiye.me/the-podcast 📖Order UNMUTE YOURSELF – www.jokedurojaiye.me/books 💼Business Therapy™ – Book a Consultation 📧Connect on Instagram – https://www.instagram.com/businesstherapywithjoke/

    11 min

  5. 30 JAN

    Episode 36 WHY YOUR TALENT IS NOT MAKING YOU MONEY (And what to do about it)

    There's an uncomfortable space many creatives live in for far too long: the gap between being talented and being paid. Loving what you do doesn't automatically mean you know how to build a business around it. If you're the person everyone calls for advice, ideas, or "just a quick look," this episode will hit close to home. I'm sharing the behind-the-scenes lessons I learned while building my staging business, including how I confused being helpful with being hired, gave away too much expertise for free and wondered why I was so busy but not profitable. We're unpacking why talent alone doesn't get rewarded, how clarity and positioning change the way people value your work and why adding structure to your business doesn't make you less creative. It actually gives your creativity room to breathe.Here's what we covered:✅ The difference between being good at something and monetizing it✅ Why creatives often undercharge or overgive without realizing it✅ How free consultations quietly replace paid services✅ The exhaustion that comes from being everyone's go-to resource✅ Why selling outcomes creates stronger pricing confidence✅ How clarity around the problem you solve changes everything✅ The role of boundaries in protecting your energy and creativity✅ Why confidence comes from facts, not feelings This episode is about pairing creativity with business intelligence so you can build something sustainable without becoming corporate, hardened, or disconnected from who you are. You don't need to lose yourself to make money. You need clarity, confidence and systems that support the work you love. Ready to stop being the best-kept secret in your industry? If this episode resonated with you and you're ready to separate the math from the drama in your business, I'd love to support you. 📖 Start with the book: Grab your copy of UNMUTE YOURSELF and discover the mindset shifts that turn talented creatives into confident business owners. It's the foundation of everything I teach. Click here to order💼 Go deeper with Business Therapy™: If you're ready for personalized support, clarity, and a roadmap that actually fits your creative business, let's work together. Business Therapy is where we separate what's holding you back from what moves you forward. Book your consultation at www.jokedurojaiye.me Let's get into it.

    28 min

  6. 23 JAN

    Episode 35 The Realities of Business No One Posts On Instagram

    In today’s episode, we’re talking about the realities of business no one posts on instagram. Because the truth is, the dream you were sold and the reality you’re living don’t always match. We break down the fantasy many creatives buy into. Freedom, flexibility, passion led work and fast success. And then we talk about what actually shows up once you start. The emotional weight, the financial pressure and the identity shift that happens when your business is deeply personal. This episode dives into the messy middle of entrepreneurship. The season where you’re doing the work, showing up consistently and still wondering if you made a mistake. Not because you’re failing, but because no one prepared you for how demanding building a business can be. I share real experiences around burnout, reinvesting everything back into the business and the quiet pressure of holding it all together while the internet makes it look easy. We talk about why passion isn’t enough, why stabilizing can matter more than scaling and why comparing your beginning to someone else’s highlight reel will only slow you down. Here’s what we covered: ✅ The gap between the business dream and business reality ✅ Why freedom and flexibility don’t look the way they’re marketed ✅ The emotional and financial weight creatives carry quietly ✅ Why passion fades and discipline sustains ✅ When stabilizing is smarter than scaling ✅ How resilience and self-leadership are built in the hard seasons We also talk about why these parts of business are rarely shared, how polished success stories leave out critical context and why adjusting your expectations can change how you experience this season. If you’re in the middle right now and questioning yourself, your pace or your decisions, this episode is a reminder that the dream isn’t dead. It’s incomplete. And the struggle isn’t proof you’re doing it wrong. It’s proof you’re doing the work.

    27 min

  7. 16 JAN

    Episode 34 Why It Feels Weird When You Finally Stop Hiding

    In today’s episode, we’re talking about what really happens after you decide to stop hiding. Because the truth is, the moment you choose visibility is the moment the real work begins. Building on last week’s conversation around Inventing Anna, we explore the uncomfortable gap between who you’ve been and who you’re becoming. Anna walked into rooms with nothing but confidence, while you’re sitting on real skills, real experience, and real results, still questioning if you belong. So what’s actually holding you back? This episode dives into that awkward in-between season where people start calling you an expert, opportunities show up, and your identity hasn’t fully caught up yet. The part that feels fake, uncomfortable, and tempting to quit, even though it’s actually growth. I share personal stories about learning how to introduce myself differently, updating my identity publicly, and the hidden cost of reinventing yourself in business. We talk about why this phase isn’t imposter syndrome, why visibility is its own skill, and why awkward doesn’t mean wrong, it just means new. Here’s what we covered: ✅ Why visibility creates discomfort, and why that’s a sign you’re growing ✅ The identity gap between the old you and the next-level version of you ✅ What it really costs to retire old versions of yourself publicly ✅ Why people from your past may struggle with your growth ✅ How to talk about your work without minimizing yourself ✅ Why being good at your craft and being visible are two different skills ✅ How to start owning your worth through practice, not permission We also talk about updating your bio, pitch, and presence to match where you’re going, not where you’ve been and why waiting until you feel ready is just another way of staying invisible. If you’re in that weird gap right now and need support navigating visibility, identity, and confidence, I share how you can work with me inside Business Therapy, because doing this work alone is harder than it needs to be. This episode is for the creative, the quiet expert and the entrepreneur who’s done shrinking. You’re not pretending. You’re practicing. And the work is working.

    13 min

  8. 9 JAN

    Episode 33 Stop Downplaying Your Talents - Lessons From Inventing Anna

    In today’s episode, we’re talking about the real reason so many talented, capable people stay stuck: Confidence. More specifically, the kind of confidence that comes from trusting yourself enough to start before you feel ready. This episode kicks off the AFRAID series and explores what actually keeps us from starting the thing we know we’re called to do. I break down why lack of confidence isn’t a personality flaw, but a skill you can build, and how visibility often matters more than credentials in the early stages of business. Using the Netflix series Inventing Anna as an unlikely case study, we unpack powerful and ethical lessons about visibility, positioning, and showing up boldly without waiting for permission. No fraud, no fake credentials, just real conversations about being seen, trusting yourself, and doing the work in public. Here’s what we covered: ✅ Why lack of confidence is really a lack of self-trust✅ How breaking promises to yourself erodes confidence over time✅ The difference between being qualified and being visible✅ Why confidence is a skill you build through action, not affirmation✅ How imposter syndrome disguises itself as research and over-learning✅ Practical ways to rebuild trust with yourself through small follow-through✅ Why fear isn’t a stop sign, it’s proof that what you’re doing matters✅ The importance of consistency and having a visibility routine✅ Why investing in yourself only works when you implement what you learn✅ How to stop hiding behind preparation and start building momentum We also talk about ethical visibility, showing up with what you already know, using your real experience and receipts, and claiming your place in rooms where opportunity lives. Confidence gets you access. Competence keeps you there. But nothing happens if no one knows you exist. If you’ve been waiting to feel ready, more qualified, or more confident before starting, this episode is your reminder that readiness comes after you begin. Visibility isn’t about being everywhere. It’s about being intentional, consistent, and willing to be seen while you’re still building. And if you’re ready for support creating clarity, systems and confidence without the drama, I also share how you can work with me inside Business Therapy to move forward with intention and trust yourself again. This episode is for the creative, the overthinker, the quiet expert, and the entrepreneur who knows there’s more but keeps hesitating. It’s time to stop hiding your talent and start showing up.

    26 min
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About

Welcome to the Creative Business Mindset podcast, where we bridge the gap between creativity and business intelligence, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.

Information

  • Creator
    Joké Durojaiye
  • Years Active
    2024 - 2026
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    ©Joké Durojaiye 2024
  • Show Website
    Creative Business Mindset™

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