Ep 21: Scaling CS through Partnership with Paul Abdool and Franz Schrepf

In this episode of Spotlight LinkedIn Live, Emma Lo sits down with Paul Abdool and Franz-Josef Schrepf, two powerhouse partnership leaders, to uncover what truly drives successful partner ecosystems in B2B SaaS.

🎯 What you’ll learn:

• The 5 layers of partnerships—from brand deals to strategic alliances
• The 4C’s framework to evaluate partnership fit
• How Customer Success + Partnerships create a winning GTM motion
• Why channel conflicts happen (and how to prevent them)
• The future of partner-led growth in SaaS

💡 Pro Tip: If your partnership program isn’t driving revenue, you’re missing the point. Learn how to align partnerships with real business outcomes.

Read more in Franz's "The Book on Partnerships" on Amazon