How to Optimize Ad Spend in Real Time During Black Friday

Black Friday isn’t won by guessing, it’s won hour by hour.

In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-time ad spend optimization to hit — and even exceed — their Black Friday and Cyber Monday targets.

You’ll learn how hourly tracking transforms decision making during the biggest shopping weekend of the year, plus:

• How to spot pacing issues before it’s too late

• When to scale ad spend versus pull back in real time

• What hourly data reveals about buyer behavior on BFCM

• Why last year’s patterns are your best forecasting tool for this year

Limited offer: Get a free Black Friday Hourly Tracking Report when you purchase a Prophit System, your full-year spend and forecasting model built by Common Thread Collective.

Show Notes:

• This episode is brought to you by: Finaloop: https://get.finaloop.com/ecommerce-playbook-podcast/Explore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have