Marketing School - Digital Marketing and Online Marketing Tips

YAP Media
  • ٤٫٧ (١٥)
  • تسويق
  • يتم التحديث يوميًا

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

  1. قبل ٧ ساعات

    Google AI Mode is About to Get More Popular

    In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI Inspirations, collabs, dubbing, and creator discovery. They also reveal why topic choice beats flashy hooks, share a multilingual trend-mining workflow, explore agent tooling, and spotlight Carrot.ai. TIMESTAMPS (00:00) Google AI Mode, Chrome rollout, and the ads flywheel (02:45) Google’s gen video/image edge and “free” strategy (05:45) Big YouTube changes: ad swaps, title tests, Inspirations, collabs (10:50) Topic vs. hook, dubbing and global growth (15:40) Agents + trend mining playbook; sponsor: Carrot.ai 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

    ٢١ من الدقائق

  2. قبل يوم واحد

    Elon Musk's 'Daddy's Home' Insane Work Schedule

    In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA method for ruthless prioritization, why relationships saved Tesla and SpaceX, and how barrels, drivers, and pushers define execution and leadership under pressure. TIMESTAMPS (00:00) Elon’s “Daddy is home” schedule (03:40) Relationships that saved Tesla/SpaceX (06:00) Musk’s DESA operating method (08:55) Barrels, drivers, pushers explained (16:45) Leadership from near-death moments 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

    ٢٨ من الدقائق

  3. قبل ٥ أيام

    AI has changed SEO forever (SEO vs GEO)

    In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, and tightening your NAP for dual visibility. They also unpack why most teams fail to see AI ROI, how MCP-driven workflows change that, and Peter Thiel’s timeless monopoly playbook: start small, scale right, and partner instead of disrupt. Actionable strategies, no fluff—built for AI Overviews and Google alike. Key takeaways Co-citations + FAQs boost AI citations Summaries, NAP, subtopics win dual visibility MCP workflows drive real AI ROI TIMESTAMPS (00:00) Google rankings vs AI citations explained (03:00) Why most teams miss AI ROI + MCP basics (07:00) Fortune 500’s low AI bar and agency playbooks (13:00) Enterprise RFPs, podcast ROI, and leverage coaching (15:00) Peter Thiel’s monopoly playbook: start small, scale right 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

    ٢٢ من الدقائق

  4. قبل ٦ أيام

    Marketing Agencies Are Feeling an Artificial Uptick in Business

    Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/  Want to recruit great marketers? Find them here:  https://marketingschool.io/hire  Agencies are struggling—and it’s creating smart M&A opportunities. In this episode we talk through real-world agency deal math (B2B + B2C cross-sell, community leverage, video/creative capability, and AI-driven margin lift), why asset purchases beat stock deals, and the contract pitfalls to watch. We also unpack why many shops are seeing an “artificial uptick” (older stalled deals finally signing vs. true net-new growth), hiring bottlenecks, and how fixing operations changes outcomes regardless of the macro economy. Plus, brand-safety lessons from a social post that triggered review-bombing, winning-by-inches lessons from Roger Federer and Novak Djokovic, Jerry Jones’ unconventional Dallas Cowboys marketing playbook, and the emerging SEO surge for LinkedIn posts (a Reddit/Quora-style trend) as ChatGPT referral traffic drops. Key takeaways Agency M&A playbook: prioritize asset deals, confirm assignability, hunt B2B↔B2C synergies, and use AI to expand services and improve margins.  Don’t be fooled by “upticks”: much of the recent growth is old deals finally closing; leads are up but net-new revenue lags—fix ops and hiring to convert.  Small edges compound: manage emotions, win the next point, and market like a showman—Federer/Djokovic consistency + Jerry Jones-style spectacle wins long term.  TIMESTAMPS (00:00) Agencies Are Struggling—M&A Conversations Heat Up (01:16) B2B+B2C Synergy: Community, Creators & AI Leverage (03:58) From Skepticism to Deal Diligence: How It Starts (04:13) Buying Agencies: Asset Deals & Contract Traps (04:46) Fast Filters: Not Every Intro Deserves a Call (05:40) Artificial Revenue Spikes from Delayed Deals (06:43) Growth via New Logos vs Operational Unblocking (08:19) Macro View: Why the Economy Still Feels Weak (08:41) Brand Safety Gone Wrong: Public Backlash Case (12:10) Sponsor Note: NP Digital + Growth Tools (12:29) Federer’s 54% Rule: Winning with Marginal Gains (15:07) Djokovic on Composure: Your Brand = Your Temperament (15:55) Cowboys Case Study: Spectacle as Strategy (20:41) Promo DNA: Jerry Jones Learned from Grocery Hype (21:00) LinkedIn SEO Surge, ChatGPT Referrals Drop (21:45) Final Takeaways & Wrap 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

    ٢٤ من الدقائق

  5. ٢٣ سبتمبر

    This is 100x Better Than Netflix

    Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance philosophy with action. They break down “bet-the-fund” venture capital moments (Andreessen Horowitz, Sequoia, GV, Founders Fund, etc.) and explain how LP co-invest sidecars work. The conversation then shifts to recession odds vs. stock market crash probability, Buffett-style investing and Berkshire’s record cash, and why fundamentals matter more than headlines. Finally, they cover new data showing ChatGPT’s traffic referrals decelerating versus Google, and how that shapes SEO strategy—more bottom-of-funnel, revenue-focused content, especially for enterprise B2B. Not financial advice. Key takeaways Action beats consumption: books and podcasts are useful, but skills compound in the trenches. Use philosophy to stay grounded, then execute. Concentrated bets win: top VCs sometimes allocate 15–70% to a single conviction play; founders should also swing when the odds are in their favor and understand LP co-invest dynamics. SEO reality check: Google still dwarfs AI referral traffic. Prioritize bottom-of-funnel content and measure by revenue/conversions, not month-to-month traffic swings. TIMESTAMPS (00:00) Business vs Netflix: Entrepreneurship as a Game (01:58) Book Trap: Why Reading Might Keep You Broke (02:29) Execution Beats Theory: Tennis & BJJ Analogy (04:31) Stoicism in Business: Lessons from Marcus Aurelius (05:03) B2B ABM Tactics: Personalized Ads + Landing Pages (05:33) VC Risk Bets: Skype, Stripe, Uber, Cognition & More (07:05) Behind the Scenes: LP Co-Investments & Sidecars (08:35) Will a Recession Hit? Crash Probabilities Unpacked (09:20) Buffett-Style Investing: Valuations & P/E in 2025 (11:31) Berkshire’s Record Cash While Markets Peak (12:09) Tech vs Non-Tech: Target's Tough Lesson (13:35) ChatGPT vs Google: AI Traffic Trends from Ahrefs (14:36) Traffic ≠ Conversions: The Shift to Revenue Metrics (15:02) Bottom-of-Funnel Is Back: MoM Traffic ≠ Value (15:26) Enterprise GTM Shift: Attribution & RFPs Rewired (16:20) Blog Leads in Decline: What Works Now (16:47) High-Stakes Deals: Final Thoughts & Takeaways ABOUT THE CHANNEL Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

    ١٩ من الدقائق

  6. ٢٢ سبتمبر

    ChatGPT vs Gemini | The Empire Strikes Back

    Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribution still gets held back by weak product marketing. We compare launch playbooks (Google vs OpenAI vs Apple), dig into a new study showing only 62% overlap between Google rankings and ChatGPT visibility, and share how marketers should think about AI adoption: know enough to be dangerous, then hire specialists. Plus, a quick detour on iPhone choices, phone hygiene, and Steve Wozniak’s take on happiness vs wealth. Key takeaways Gemini’s surge shows distribution + a great model matters—but consistent, Apple-style product marketing is the missing piece. SEO ≠ “GEO”: only ~62% overlap between Google rankings and ChatGPT visibility; 95% of ChatGPT users still visit Google, but only 14% of Google users visit ChatGPT. For operators: play enough with new AI tools to scope opportunities, then hire experts to build agentic workflows and ship. TIMESTAMPS (00:00) ChatGPT vs Gemini Showdown (00:42) Gemini Spike: The “Nano Banana” Effect (01:35) Can Google Win the AI War? (02:20) Google's Messaging Flaw Exposed (03:05) Apple’s One-Message Launch Strategy (03:55) iPhone Chat: Air vs Pro Battery Showdown (05:55) Phone Hygiene: Wipes vs UV, ChatGPT Verdict (07:15) Steve Wozniak on Happiness vs Wealth (08:35) Money, Love & the “Enough” Mindset (10:10) Relational Wealth by Life Stage (12:15) Family Views on Work, Stress & Balance (15:00) SEO ≠ GEO: 62% Overlap Explained (16:30) OpenAI Hype vs Google Features (17:25) Why Google Struggles With Product Marketing (18:10) AI Tool Depth: Strategy for Busy Leaders 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, a top business podcast with 61 million downloads! Each episode features marketing tips and strategies from entrepreneurs who practice what they preach and live what they teach. Hosted by: Eric Siu (Founder of Leveling Up & Single Grain) Neil Patel (Co-founder of Neil Patel Digital, named a Top 10 Marketer by Forbes) 👉 Learn more about the hosts: Leveling Up with Eric Siu: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel Other Free Resources from Eric & Neil Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Don’t forget to SUBSCRIBE for daily marketing insights! OTHER FREE RESOURCES FROM ERIC AND NEIL👇 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ DON'T FORGET TO SUBSCRIBE :)

    ٢٣ من الدقائق

  7. ١٨ سبتمبر

    GEO is not different than SEO. BUT…

    In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability. (00:00) The future of SEO: GEO, AEO, and LLMO explained (05:00) Why brand mentions, Reddit marketing, and YouTube strategy drive rankings (10:00) SEO hacks, parasite strategies, and Google’s shifting role (15:00) Reddit optimization tips and the dangers of AI-generated content (20:00) Business lessons from MrBeast and Cursor: revenue vs. profitability To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out: Eric’s YouTube: Leveling Up with Eric Siu Neil’s YouTube: Neil Patel Connect with Us: Single Grain Eric’s ad agency NP Digital Neil’s ad agency X: @neilpatel, @ericosiu Instagram: @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

    ٣١ من الدقائق

  8. ١٧ سبتمبر

    What to Do If Someone Copies Your Product?

    In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance. TIME-STAMPED SHOW NOTES (00:00) Competitive Landscape and Market Positioning (07:03) Hiring Strategies for Success (11:54) Work-Life Balance and Employee Wellbeing (15:00) Financial Insights and Market Trends To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain Eric's ad agency NP Digital Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

    ٢١ من الدقائق
مشاهدة الكل (٢ ألف)

المضيفون والضيوف

٤٫٧
من ٥
‫١٥ من التقييمات‬

حول

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

المعلومات

المزيد من YAP Media

قد يعجبك أيضًا