LIT- Luca's Insight Track

INSAT

Join host Luca Allam on Luca's Insight Track, a talk show that helps uncover real insights from real people across different industries. In each episode, Luca chats openly with people from all over the world and walks of life, into their unique stories and challenges, sharing their own insights they have learned along the way. Get ready to gain a fresh perspective, all done over a cup of coffee and authentic conversation. From exciting interviews to insightful discussions, these candid conversations aim to uncover the insights and inspirations that drive people to push boundaries, overcome obstacles, and lead transformative lives. Tune in and start exploring your own insights on Luca's Insight Track!

  1. The Dark Side of Marketing: Budgets, Procurement & Broken Creativity with Moadh Bukhash

    1 DAY AGO

    The Dark Side of Marketing: Budgets, Procurement & Broken Creativity with Moadh Bukhash

    What happens when one of the region’s top marketeers steps away from boardrooms to reveal the truths behind the industry? In this thought-provoking episode, Luca sits down with Moadh Bukhash—CMO of PureHealth, former CMO of Emirates NBD, and member of the renowned Bukhash family—to explore the art, struggle, and future of marketing.This isn’t just about ad campaigns. It’s a candid, often humorous masterclass in creativity, leadership, and legacy. Moadh reflects on his journey from Mubadala and Enoch to steering some of the UAE’s most powerful brands, while unpacking timeless questions: Does the agency make the client—or vice versa? How do you build trust in “utility” brands like banks and petrol stations? And why is the hardest job of any CMO not driving revenue, but transcending generations?They explore a shifting landscape—where AI can generate assets but not inspiration, where agencies must evolve beyond bloated overheads, and where authenticity is the only true differentiator. Along the way, Moadh shares personal insights on Arsenal fandom, growing up in a high-profile Emirati family alongside Anas Bukhash, and how culture, respect, and passion shape not only teams but entire industries.Can marketing still inspire in a world obsessed with data and short-term funnels? What role should purpose play? How do you protect creativity under cost pressure? Moadh opens up about resilience during the 2008 crash, lessons from Arsène Wenger, and why he prefers supporting his family story over chasing the spotlight. From safe words (“zebra”) to fainting classmates and ice-breaking family names, the conversation blends wisdom with warmth.Whether you’re a CMO, agency leader, brand strategist, or simply curious about how marketing really works—this is essential listening. Packed with real-world lessons and candid humor, Moadh’s journey reminds us that marketing is about respect, passion, and the power of storytelling across generations.

    1h 33m
  2. Off Track: Leadership Beyond Gender, Bias, And Titles

    4 DAYS AGO · BONUS

    Off Track: Leadership Beyond Gender, Bias, And Titles

    This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my very informed leadership conversation with Marisa Kamall, the former MD of HSBC and the founder of Gaia network, a women’s leadership network in Dubai. In this improvised Off Track episode, I focus on 3 insights that I took from my chat with Marisa; how we should define effective leadership - irrelevant to the men vs. women debate; how our personal & collective unconscious bias is impacting our reality - and why we need better sources of insights to provide balance to our opinions; and finally why focusing/obsessing about titles is doing more damage than good - namely by suppressing the development & growth of your personal brand.In this unfiltered and improvised episode, I share my own personal insights and values that continue to shape who I am. Off my chest and off the cuff, welcome to Off Track.

    16 min
  3. How Marisa Kamall Survived Burnout and Reinvented Leadership for Women

    26 SEPT

    How Marisa Kamall Survived Burnout and Reinvented Leadership for Women

    What happens when a woman at the top of corporate life walks away from a prestigious title, a comfortable paycheck, and a high-stakes role managing over 5,000 people—only to find her voice, her purpose, and her true power on the other side?In this deeply personal and emotionally charged episode of Luca’s Insight Track, host Luca Allam sits down with Marisa Kamall, former Managing Director at HSBC and founder of Gaia—a leadership platform designed to support and empower women across the Middle East and beyond. But this conversation isn’t just about career shifts. It’s about motherhood, identity, mental health, feminism, and the radical decision to align your life with your values.At the height of her corporate career, Marisa was leading global teams and checking every box of success. Then, within months, she gave birth, experienced postnatal depression, was hospitalized with pneumonia, and faced a career-altering restructure. The physical, emotional, and existential toll nearly broke her—but it also set her free.What follows is not a collapse, but a rebirth. With disarming honesty, Marisa unpacks the hidden struggles of high-achieving women and the moment she realized that power and peace could finally coexist. She shares how Gaia was born—not as a reaction, but as a purposeful stand for female leadership that is rooted in empathy, authenticity, and community.Luca and Marisa delve into the tough stuff—unconscious bias in the workplace, the isolation of motherhood, financial insecurity, and the privilege of speaking out. They challenge old-school definitions of leadership and explore what it looks like when women stop performing and start leading on their own terms.This isn’t a polished "girlboss" tale. It’s the real story of a woman who went through the fire—professionally, personally, politically—and emerged grounded, vocal, and awake. From the symbolism of mangoes to the shocking gender bias behind car safety design, no topic is too small or too big. The result is a compelling exploration of patriarchy, power, purpose, and what it means to truly live a values-aligned life.Marisa Kamall doesn’t just speak about change—she lives it. And in doing so, she offers every listener the rarest kind of invitation: to question the systems we serve, to lead with integrity, and to remember that real success only matters if it feels right on the inside.We are -- Global first: Face-to-face interview with ChatGPT (avatar)- Apple Podcasts: Best So Far 2025 (Top 10)- Podeo: Best Trailer 2024 winner- YouTube: 162K+ subscribers • 2M+ total viewsRankings:UAE: #5 Society Culture • Top #16 Overall • #2 English SCLebanon: #2 Society Culture • Top #9 OverallSaudi Arabia: #19 Society Culture • Top #72 OverallEgypt: #16 Society Culture • Top #95 Overall

    1h 21m
  4. Off Track: Crypto, Courage, And Common Sense

    23 SEPT · BONUS

    Off Track: Crypto, Courage, And Common Sense

    This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my eye-opening conversation with Henri Arslanian, an award-winning crypto author, CNBC presenter, and co-founder of a crypto hedge fund here in the UAE. In this improvised Off Track episode, I focus on 3 insights that I took from my chat with Henri; how uncertainty around Crypto & negative PR are major power weapons to keep centralized and financial control, why there remains plenty of room for both education & courage in our financial decision making, and why common sense still should play the overriding role in our investments.In this unfiltered and improvised episode, I share my own personal insights and values that continue to shape who I am. Off my chest and off the cuff, welcome to Off Track.

    13 min
  5. Henri Arslanian Exposes the Dark Side of Crypto (And Why He Still Believes)

    19 SEPT

    Henri Arslanian Exposes the Dark Side of Crypto (And Why He Still Believes)

    What happens when one of the world’s most respected crypto minds meets one of the most thoughtful voices in media? In this electric episode of Luca’s Insight Track, host Luca Allam sits down with Henri Arslanian—global crypto authority, author, hedge fund founder, and relentless educator—for a conversation that moves far beyond hype.Henri Arslanian is no ordinary guest. A former PwC partner, adjunct professor, CNBC co-host, best-selling author, and co-founder of Nine Blocks Capital Management—one of the world’s largest institutional crypto hedge funds—he brings a rare combination of academic rigor, practical insight, and human warmth to one of the most misunderstood industries today: crypto.But this isn’t your typical blockchain jargon-fest. From Bitcoin’s role as “digital gold” to the explosive rise of meme coins, from the inner workings of stablecoins to the real purpose behind central bank digital currencies (CBDCs), Henri breaks it all down with energy, clarity, and zero ego. He explains why Bitcoin was a Nobel-worthy breakthrough, how the double-spend problem was solved, and why decentralization isn’t just technical—it’s a civilizational shift.The conversation also covers the harsh realities: the scams, the regulatory failures, and why “crypto bros” damage the industry’s public image. But Henri brings more than criticism—he brings solutions. He advocates for financial literacy for all, shares the vision behind his children’s book Decoding Crypto, and passionately explains why even a $10 purchase of Bitcoin can change how people see money and value.What makes this episode truly special is the balance between global finance and personal reflection. Henri shares his Armenian roots, the multigenerational immigrant journey that shaped his perspective, his law and banking career across Asia and North America, and the mindset he adopted to lead in an industry that is still being defined. He speaks five languages, reads economic history for fun, and takes time every month to reflect—asking, “How am I being disrupted?”From why the UAE is becoming the Silicon Valley of Web3, to how digital assets can empower someone born in an underbanked country, this episode is a masterclass in crypto, economics, and global citizenship. If you think crypto is only about getting rich, you’re missing the bigger picture—and Henri helps you see it.Whether you’re crypto-curious or deeply skeptical, whether you’re a startup founder, investor, policymaker, or student—this episode will challenge your assumptions, educate your mind, and energize your worldview.We are -- Global first: Face-to-face interview with ChatGPT (avatar)- Apple Podcasts: Best So Far 2025 (Top 10)- Podeo: Best Trailer 2024 winner- YouTube: 162K+ subscribers • 2M+ total viewsRankings:UAE: #5 Society Culture • Top #16 Overall • #2 English SCLebanon: #2 Society Culture • Top #9 OverallSaudi Arabia: #19 Society Culture • Top #72 OverallEgypt: #16 Society Culture • Top #95 Overall

    1h 21m
  6. Off Track: Speak Up, Risk Up

    16 SEPT · BONUS

    Off Track: Speak Up, Risk Up

    This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my open and frank conversation with Hikmat Wehbi, an award-winning photographer and podcaster who has recorded over 230 episodes.In this improvised Off Track episode, I focus on just 1 insight that I took from my chat with Hikmat - how influencers, hosts, and guests all have an important choice to make: share your true opinion on important subject matter, or play it safe and opt to keep everything status quo. With the added context of the news about Charlie Kirk, speaking your opinion can come at the heaviest price. For those that are willing to share their unique voice, it provides the opportunity to help others to open their minds - something of real value to all of us. In this unfiltered and improvised episode, I share my own personal insights and values that continue to shape who I am. Off my chest and off the cuff, welcome to Off Track.

    14 min
  7. Hikmat Wehbi Tore Up a $20K Check, Dropped Out, and Reinvented Storytelling Through Podcasting

    12 SEPT

    Hikmat Wehbi Tore Up a $20K Check, Dropped Out, and Reinvented Storytelling Through Podcasting

    What happens when one of the Arab world’s most beloved podcast hosts finally trades seats and becomes the guest? In this captivating episode of Luca’s Insight Track, the mic is flipped on Hikmat Wehbi—a renowned visual artist turned podcasting legend—whose 225+ episodes and 40M+ views have reshaped the art of storytelling across the Middle East.But this isn’t just a look back on his success. This is a deep, vulnerable, and often humorous masterclass in creativity, psychology, and authenticity. Luca explores Hikmat’s evolution from a broke student with a dream and a camera to becoming a household name, trusted by celebrities, brands, and everyday listeners alike.They unpack everything: from the pivotal photography competition that launched his career to producing soulful exhibitions across Europe, from turning quiet moments into viral podcast clips to navigating language, identity, and self-worth in a city like Dubai. Hikmat reflects on what makes a good host (“It’s not the voice—it’s the silence”), why visual storytelling is more than lighting and lenses, and how he found peace during 12 hours in a Saudi airport jail.This episode challenges industry norms. Why does podcasting still receive less than 1% of ad budgets in the UAE and Saudi despite explosive listener growth? What do real stories offer that scripted influencer content doesn’t? And can podcasting truly shift the future of brand communication?We also go personal: Hikmat opens up about self-doubt, imposter syndrome, the loneliness of creators, and why he avoids watching himself on screen. He speaks about reading people, building trust, protecting guests over chasing virality, and the sacred responsibility of hosting someone’s truth.Whether you’re a budding podcaster, a brand strategist, a fan of Middle Eastern media, or simply someone navigating identity in a hyper-digital age—this conversation is essential listening. Rich with insight and grounded in emotion, Hikmat’s journey reminds us that good content doesn’t need to be perfect—it just needs to be honest.If you’re curious about the intersection of visuals and voice, art and algorithms, fame and feeling, this episode will stay with you long after the credits roll.We are -- Global first: Face-to-face interview with ChatGPT (avatar)- Apple Podcasts: Best So Far 2025 (Top 10)- Podeo: Best Trailer 2024 winner- YouTube: 162K+ subscribers • 2M+ total viewsRankings:UAE: #5 Society Culture • Top #16 Overall • #2 English SCLebanon: #2 Society Culture • Top #9 OverallSaudi Arabia: #19 Society Culture • Top #72 OverallEgypt: #16 Society Culture • Top #95 Overall

    1h 15m
  8. Off Track: Mind Over Mountain - 4 Insights Inspired From Nelly Attar

    9 SEPT · BONUS

    Off Track: Mind Over Mountain - 4 Insights Inspired From Nelly Attar

    This is a special bonus episode of Luca’s Insight Track. This 'Off Track' episode was inspired by my incredible conversation with the Nelly Attar, the mountain climber who has summitted over 30 peaks, including Everest and K2.In this raw and improvised ‘Off Track’ episode, I share 4 insights that I took from our conversation; how lacking relatability can lead to loneliness & isolation, the dangerous and different roles that fear & complacency play in blocking our personal growth, the widening gap of perception vs. reality and how inspirational people/ things aren’t how they seem, and how prioritizing mind development vs. body enhancement is what separates the good from the great in not just extreme sports.  In this unfiltered and improvised episode, I share my personal insights that continue to shape who I am. If you’re wanting to listen to a real person that shares honest and common-sense views on important subject matter - these weekly Off Track episodes are for you.

    17 min
See All (94)

4.8
out of 5
20 Ratings

About

Join host Luca Allam on Luca's Insight Track, a talk show that helps uncover real insights from real people across different industries. In each episode, Luca chats openly with people from all over the world and walks of life, into their unique stories and challenges, sharing their own insights they have learned along the way. Get ready to gain a fresh perspective, all done over a cup of coffee and authentic conversation. From exciting interviews to insightful discussions, these candid conversations aim to uncover the insights and inspirations that drive people to push boundaries, overcome obstacles, and lead transformative lives. Tune in and start exploring your own insights on Luca's Insight Track!

Information

More From INSAT

You Might Also Like