MAP IT FORWARD Middle East

MAP IT FORWARD
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The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast

  1. EP 1004 Part 4 of 5 | Coffee Education Is Broken (Bruno Souza)

    قبل ١١ ساعة

    EP 1004 Part 4 of 5 | Coffee Education Is Broken (Bruno Souza)

    Advertising SponsorIf you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved: • Work with us as your business advisors — support@mapitforward.org • Advertise on the podcast — support@mapitforward.org • Join our Patreon community — https://www.patreon.com/mapitforward • Subscribe to our YouTube channel — https://www.youtube.com/mapitforward • Or share this episode with someone who would benefit from it Episode Description This is episode 4 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza. In this episode, we examine whether the coffee industry is approaching quality education the right way. Bruno shares strong views on certification systems, highlighting the gap between theoretical learning, and real-world experience. This episode challenges the idea that short-form certifications can create true expertise in coffee quality. Connect with Bruno Souza: Instagram: https://www.instagram.com/grandebruno/ Academia do Café: https://www.instagram.com/academiadocafe Zinho Café: https://www.instagram.com/zinhocafe.torra If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

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  2. EP 1003 Part 3 of 5 | The Truth About Coffee Quality and Hype (Bruno Souza)

    قبل يوم واحد

    EP 1003 Part 3 of 5 | The Truth About Coffee Quality and Hype (Bruno Souza)

    Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.com Episode Description This is episode 3 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza. In this episode, we explore how the coffee industry communicates quality to consumers, and whether that communication is accurate. From competitions to certifications, this conversation challenges how quality is presented and whether these systems truly reflect what consumers are experiencing in the cup. Connect with Bruno Souza: Instagram: https://www.instagram.com/grandebruno/ Academia do Café: https://www.instagram.com/academiadocafe Zinho Café: https://www.instagram.com/zinhocafe.torra If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

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  3. EP 1002 Part 2 of 5 | Is Coffee Quality Actually Subjective? (Bruno Souza)

    قبل يومين

    EP 1002 Part 2 of 5 | Is Coffee Quality Actually Subjective? (Bruno Souza)

    Advertising SponsorThis episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month. Episode Description This is episode 2 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza. In this episode, we tackle one of the most misunderstood concepts in coffee: What is the difference between specialty coffee and good coffee? Bruno breaks down how scoring systems were created, why they exist, and where they fail. From historical grading systems to modern cupping protocols, this episode challenges the idea that “specialty” automatically means better. We also explore how calibration works, where subjectivity comes in, and why the industry continues to struggle with defining quality consistently across cultures and markets. If you’ve ever questioned how coffee is judged, this conversation goes straight to the core of it. Connect with Bruno Souza: Instagram: https://www.instagram.com/grandebruno/ Academia do Café: https://www.instagram.com/academiadocafe Zinho Café: https://www.instagram.com/zinhocafe.torra If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

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  4. EP 1001 Part 1 of 5 | The Truth About Coffee Quality at Origin (Bruno Souza)

    قبل ٣ أيام

    EP 1001 Part 1 of 5 | The Truth About Coffee Quality at Origin (Bruno Souza)

    Advertising SponsorIf you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved: Work with us as your business advisors — contact us at support@mapitforward.org Advertise on the podcast — contact us at support@mapitforward.org Join our Patreon community — https://www.patreon.com/mapitforward Subscribe to our YouTube channel — https://www.youtube.com/mapitforward Or share this episode with someone who would benefit from it Episode Description This is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality. In this final episode, Lee and Lucia zoom out to look at the future of coffee supply, and the role regenerative management may play in it. This conversation brings together everything from the series: quality, scalability, environmental pressure, and the realities of farming systems under stress. Lucia explains how geopolitical instability, rising input costs, and climate pressure are already reshaping agriculture, and why regenerative systems may offer greater resilience in the face of these disruptions. We explore how farms that rely less on external inputs may be better positioned to withstand shocks, while highly dependent systems face increasing vulnerability. This is not a prediction. It’s a direction. And the question becomes: who is building systems that can adapt to what’s coming? Contact Lucia Reid here: LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

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  5. EP 1000 Part 5 of 5 | What Happens to Coffee Supply Next? (Lucia Reid)

    قبل ٦ أيام

    EP 1000 Part 5 of 5 | What Happens to Coffee Supply Next? (Lucia Reid)

    Advertising SponsorIf you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved: Work with us as your business advisors — contact us at support@mapitforward.org Advertise on the podcast — contact us at support@mapitforward.org Join our Patreon community — https://www.patreon.com/mapitforward Subscribe to our YouTube channel — https://www.youtube.com/mapitforward Or share this episode with someone who would benefit from it Episode Description This is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality. In this final episode, Lee and Lucia zoom out to look at the future of coffee supply, and the role regenerative management may play in it. This conversation brings together everything from the series: quality, scalability, environmental pressure, and the realities of farming systems under stress. Lucia explains how geopolitical instability, rising input costs, and climate pressure are already reshaping agriculture, and why regenerative systems may offer greater resilience in the face of these disruptions. We explore how farms that rely less on external inputs may be better positioned to withstand shocks, while highly dependent systems face increasing vulnerability. This is not a prediction. It’s a direction. And the question becomes: who is building systems that can adapt to what’s coming? Contact Lucia Reid here: LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

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  6. EP 999 Part 4 of 5 | Is Regenerative Agriculture Realistic for Coffee? (Lucia Reid)

    ٢٣ أبريل

    EP 999 Part 4 of 5 | Is Regenerative Agriculture Realistic for Coffee? (Lucia Reid)

    Advertising SponsorThis episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community. Episode Description This is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality. In this episode, Lee and Lucia tackle one of the biggest questions in the industry: can regenerative agriculture actually scale? Lucia explains why this is not a straightforward yes or no. Regenerative systems are highly context-specific, meaning practices that work in one region may not work in another. This creates challenges when trying to apply regenerative approaches across large-scale supply chains. The conversation explores the realities of transitioning farms, including timeframes, financial risk, access to knowledge, and the need for localised solutions. We also examine the role of certification, incentives, and market demand, and whether the industry is currently set up to support this kind of transformation. This episode makes one thing clear: scalability is not about copying practices, it’s about building systems that can adapt. Contact Lucia Reid here: LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

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  7. EP 998 | Part 3 of 5 | Does Regenerative Coffee Taste Better? (Lucia Reid)

    ٢٢ أبريل

    EP 998 | Part 3 of 5 | Does Regenerative Coffee Taste Better? (Lucia Reid)

    Advertising SponsorThis episode is brought to you by Map It Forward Coffee Business Consulting Services. If you’re looking to build a more resilient coffee business, Map It Forward offers strategic advisory services to help you navigate challenges across pricing, supply chains, and growth. Email: support@mapitforward.org to learn more. Episode Description This is episode 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality. In this episode, Lee and Lucia discuss the results of Lucia's research. After defining regenerative management and unpacking what “quality coffee” actually means, Lucia shares what her research found when comparing farms across the regenerative spectrum. The answer is not simple. This conversation explores how regenerative systems influence coffee quality, not just in terms of cup score, but in consistency, resilience, and long-term production potential. Lucia explains how some regenerative farms showed strong quality outcomes, while others did not, highlighting that success depends on how systems are implemented, not just the label applied. We also explore the role of environmental factors, management decisions, and time in shaping outcomes. The findings challenge the assumption that regenerative automatically equals better quality, while also reinforcing that conventional systems are not necessarily more reliable in the long term. This episode is about evidence, not ideology. Contact Lucia Reid here: LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

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  8. EP 997 | Part 2 of 5 | The Truth About Coffee Quality (Lucia Reid)

    ٢١ أبريل

    EP 997 | Part 2 of 5 | The Truth About Coffee Quality (Lucia Reid)

    Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.com Episode Description This is episode 2 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with agroecologist and newly graduated master’s researcher Lucia Reid. In this series, we’re exploring how regenerative management practices influence coffee quality. In this episode, Lee Safar and Lucia tackle one of the most contested questions in coffee: what is “quality coffee”? Lucia breaks down the technical definition, covering physical quality, biochemical composition, and sensory characteristics, but quickly moves into the deeper issue: quality is not a universal standard. This conversation explores how different stakeholders across the supply chain define quality differently, from farmers and exporters to roasters and consumers, and how these definitions often conflict. We also examine the emergence of the Coffee Value Assessment (CVA) and the growing push to include intrinsic value, who grew the coffee, how it was produced, and the story behind it, as part of quality. The discussion challenges the idea that cup score alone defines quality and highlights the imbalance of power in how quality standards are set and imposed on producers. Ultimately, this episode reframes quality as something contextual, subjective, and deeply connected to both human and ecological systems. Contact Lucia Reid here: LinkedIn: https://www.linkedin.com/in/lucy-maria-reid-103/ Instagram: https://www.instagram.com/reidsramblesnroasts/ If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains. *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

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مشاهدة الكل (٣٠١)

حول

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast

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