239 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic DigitalMarketer

    • Marketing

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

    EP238: DigitalMarketer’s 2020 SEO Strategy

    EP238: DigitalMarketer’s 2020 SEO Strategy

    What would you do if we told you DigitalMarketer’s entire 2020 SEO strategy—from start to finish? If your answer is: steal our strategy and use it to market your content, we’re totally psyched! In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit, why our strategy makes Google happy, and how this is going to help us reach our KPIs.
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 32 min
    EP237: How To Become a Better Copywriter in 47 Minutes

    EP237: How To Become a Better Copywriter in 47 Minutes

    This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting.
    RESOURCES MENTIONED IN THIS EPISODE:
    Breakthrough Advertising by Eugene Schwartz
    Overdeliver by Brian Kurtz
    Brian Kurtz’s Website
    Episode 205: The Secret to Hooking the Right Customer
    Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know
    Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid
    Episode 234: The Ad Amplifier Super System For Facebook Ads 
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  

    • 51 min
    EP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio

    EP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator Studio

    000001AE 000001A9 00003936 000038DF 00219E39 00219E39 0000837E 000082F0 0012F163 0012F163

    • 42 min
    EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

    EP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020

    Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more.
    RESOURCES MENTIONED IN THIS EPISODE:
    Image Optimizer
    Page Speed Insights | Google 
    Split Testing | DigitalMarketer
    VWO Optimization Tool
    Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid
    Episode 41: 9 Ways to Increase Landing Page Conversion Rate
     
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 36 min
    EP234: The Ad Amplifier Super System For Facebook Ads

    EP234: The Ad Amplifier Super System For Facebook Ads

    Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to.
    RESOURCES MENTIONED IN THIS EPISODE:
    Tier 11 Swipe Files
    Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns
    Episode 63 – How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads
    Episode 67 – The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
    Episode 68 – 3 Elements of High-Converting Video Ads [Part 2]
    Episode 136 – Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers
    Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
    Facebook for Developers: Dynamic Ads
    Use Facebook Pixel
     

    • 48 min
    EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

    EP233: How to Build Campaigns for Massive Scale Using The Ad Grid™

    Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate.
    RESOURCES MENTIONED IN THIS EPISODE:
    Tier 11 Swipe File
    Traffic & Conversion 2016 Closing Video
    Molly’s Traffic & Conversion 2016 Presentation Slides
    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
     
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. 

    • 47 min

Top Podcasts In Marketing

Listeners Also Subscribed To