Project W.I.R.E.™

Romeo Coston

Project WIRE is a long-form podcast exploring entrepreneurship, creative mastery, mindset, and the psychology behind building something meaningful. Hosted by Romeo Coston, each episode dives into the identity shifts, decisions, failures, and discipline that shape founders, creators, and high performers. This is not surface-level advice. It is about how builders think, how they move, and how they build with intention. If you are launching a startup, scaling a business, developing your personal brand, or leveling up your mindset, Project WIRE is for you. Entrepreneurship. Strategy. Identity.

  1. 5 days ago

    🎙️People Who Win, Think Differently | Albert M. Carter (Berto Brown) | Ep 18

    ⚠️ Success isn't built on talent alone. It's built on relationships, positioning, consistency, and knowing when to pivot.In Episode 18 of Project W.I.R.E.™, host Romeo Coston sits down with music industry strategist, entrepreneur, and educator Albert M. Carter (Berto Brown) for a conversation on building influence, creating value, and navigating success across multiple industries. With more than 4 billion cumulative streams connected to projects he helped shape, Berto shares the mindset behind building a respected reputation in the music industry while expanding into entrepreneurship through restaurants, education, media, and business.This isn't just a conversation about music.It's about how high performers think.✅ Why your reputation is your greatest asset✅ The difference between networking and creating value✅ Why consistency beats chasing quick success✅ How to know when it's time to pivot instead of quit✅ Building an ecosystem instead of relying on one income stream✅ Why mentorship accelerates growth / how to find the right mentors✅ The psychology behind positioning yourself for bigger opportunities✅ Why protecting your personal brand matters more than ever✅ The importance of journaling, focus, and long-term vision✅ How leading with value creates opportunities money can't buyThe people who create lasting success aren't constantly asking, "What can I get?"They're asking,"How can I create value?"Whether you're an entrepreneur, creative, founder, artist, or someone building something meaningful, this episode offers practical lessons on relationships, resilience, leadership, and thinking beyond the next opportunity.🔔 Subscribe for weekly conversations on mindset, leadership, entrepreneurship, wellness, and the psychology behind success.#ProjectWIRE #Mindset #Entrepreneurship #Leadership #Podcast #MusicBusiness #BusinessStrategy #PersonalGrowth #Creators #Dubai #Success #Networking #Musicproducer #Musicstrategy

    54 min
  2. 14 Jun

    The Shortcut Nobody Teaches You with Marms Hope | Ep 16

    🚨What if the thing holding you back isn’t your circumstances… but the way you’re looking at them? In Episode 16 of Project W.I.R.E™, host Romeo Coston sits down with entrepreneur, founder, and business support strategist Marms Hope for a conversation about resilience, reinvention, and what happens when you finally stop living from your past. From rebuilding her life and growing a thriving business, to overcoming burnout, facing imposter syndrome, and years of operating from fear, Marms shares the mindset shifts that changed everything: ✅ Why no growth happens in your comfort zone✅ The power of coaching, mentorship, and community✅ How small daily habits create massive transformation✅ Why doing less can sometimes help you achieve more✅ Reframing challenges as opportunities instead of setbacks✅ The connection between your inner state and your external reality✅ What resilience really looks like when life gets difficult One of the biggest takeaways from this conversation?👉🏽 "If everything always went right, life would be boring." Growth rarely looks the way we expect it to. Sometimes the challenge is the lesson. Sometimes the setback is the receipt. If you're feeling stuck, overwhelmed, or questioning your next move, this episode offers a powerful reminder that transformation often begins the moment you stop resisting change. 🔔 Subscribe for weekly conversations on mindset, wellness, entrepreneurship, and personal growth. #ProjectWIRE #Mindset #Entrepreneurship #PersonalGrowth #Coaching #Resilience #Dubai #Podcast #Wellness #Founder #Scale

    55 min
  3. 7 Jun

    Your Doctor Can't Make You Healthy | Ep 15

    Dr. Taniyaa Bakshhi launched a mental health initiative at 19, helped build a generational wellness brand across two countries, and did it all by choosing hard when she had every reason not to. 🌿 In Episode 15 of Project W.I.R.E, host Romeo Coston sits down with Dr. Taniyaa, founder of Sunny Herbals Middle East and the wellness platform Universe, to talk about what it actually looks like to step up before you're ready. From losing a family member overnight and suddenly running a business she didn't ask for, to understanding why she couldn't feel happy even when things were going right, this conversation goes deep on identity, resilience, and the real relationship between your body and your mind 🧠. We talk about: ✅ Why choosing hard accelerated her faster than playing it safe ever could ✅ The one rule she swears by (and what happens to your problem-solving when complaining isn't an option) ✅ How serotonin, sebum, and your dinner plate are quietly running your skin ✅The moment she looked at a picture and decided to become a different version of herself ✅ What men are getting wrong about skin care (and why it starts from the inside) ✅ Why boundaries are not one size fits all This episode is both mindset and wellness. If you ever had to grow up fast, show up before you felt ready, or just needed a reminder that hard and impossible are not the same thing, this episode is for you. 🎙️ Hit subscribe so you never miss a conversation that charges you up⚡ Drop a comment with your biggest takeaway and share this with someone who needs to hear it today. #projectwire #mindset #wellness #sunnyherbals #sunnyherbalsmiddleeast #romeocostonofficial #podcast #entrepreneur #business #dubai #india #scale

    47 min
  4. 31 May

    The Middle Is Where Most People Give Up | Ep 14

    What happens when you walk away from a successful tech company and start over from scratch? In this episode of Project W.I.R.E.™, Romeo sits down with Keila Doyle, founder of Golfily, an AI-powered golf platform designed to help players track their progress, improve their game, and enjoy the sport without being glued to their phones. Before launching Golfily, Keila built and exited a technology company in London before making the life-changing move to Dubai. What started as a sabbatical and a desire to meet new people eventually turned into a new business venture built around a passion she never expected to discover: golf. Together, Romeo and Keila explore: ✅ Why intuition matters more than most people realize ✅ The connection between golf, mindfulness, and entrepreneurship ✅ The "20 Second Rule" for handling frustration and setbacks ✅ Why most people quit during the middle stage of success ✅ How to build a business with intention instead of rushing for results ✅ The importance of protecting your peace as an entrepreneur ✅ Why asking for help is one of the most underrated business skills ✅ How Golfily uses artificial intelligence while keeping the human experience at the center ✅ The reality behind building products, testing ideas, and launching imperfectly This conversation is packed with lessons on resilience, self-awareness, entrepreneurship, personal growth, and finding opportunities in unexpected places. Whether you're building a business, navigating a career transition, or simply trying to trust yourself more, this episode offers practical insights you can apply immediately. Connect with Keila Doyle: Instagram: @golffily_ If you enjoyed this episode: ✅ Like this video 🔔 Subscribe for weekly conversations on business, mindset, leadership, and personal growth ↗️ Share this episode with someone who needs a reminder that not everything has to be figured out before taking the next step #ProjectWIRE #Entrepreneurship #Mindset #Leadership #PersonalDevelopment #StartupLife #BusinessGrowth #Golf #Podast #Dubai #Scale #Business #Founder

    48 min
  5. 10 May

    Lost $280K in Pipeline Overnight... Then Gave Herself 30 Days to Save Everything | Ep 11

    What do you do when a war wipes out your entire pipeline and your business account hits zero? You document it. Raw. Unfiltered. Live.Julie Donjoux, founder of Julie Donjoux Home Consulting in Dubai, walked away from a decade-long corporate career at companies like HP and 3M to build something she actually believed in. Two years in, a war changed everything overnight.In this episode, Julie sits down with Romeo to talk about the real side of entrepreneurship that no one posts about: the $280K pipeline that evaporated, the three months of zero income, the burnout from year one, a late-stage ADHD diagnosis, and why she still says this is the happiest she's ever been.She also shares why she's launching a 30-day live documentary series - showing up every day with no filter, no edits, and no guaranteed outcome.This episode covers:- Leaving corporate to pursue a dream with no formal design background- Arriving in Dubai with a backpack and €1,000 - 11 years ago- How a war can take a business from thriving pipeline to zero overnight- Burnout, ADHD, and finally understanding how your brain works- Why resilience beats motivation every time- The difference between a plan B and a pivot- The "museum morning" framework from The Big Five for LifeSignature Takeaway: "Ask yourself every..."Follow Julie's 30-day journey:📸 Instagram: Julie Donjoux Home Consulting💼 LinkedIn: Julie Donjoux

    54 min

About

Project WIRE is a long-form podcast exploring entrepreneurship, creative mastery, mindset, and the psychology behind building something meaningful. Hosted by Romeo Coston, each episode dives into the identity shifts, decisions, failures, and discipline that shape founders, creators, and high performers. This is not surface-level advice. It is about how builders think, how they move, and how they build with intention. If you are launching a startup, scaling a business, developing your personal brand, or leveling up your mindset, Project WIRE is for you. Entrepreneurship. Strategy. Identity.