Refining Reality

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With their usual mix of smarts and humor, Bill and Brian from Energy Rogue dive deep into the downstream refining and petrochemical markets — the infrastructure that quietly powers modern life.

22 Jul

Why Refineries Can’t Make “Just Diesel” | Ep 16

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com You cannot just turn crude oil into diesel. That sounds simple, but it is one of the most misunderstood realities of refining. In this episode of Refining Reality, Bill and Brian break down what actually happens inside a refinery when crude oil moves […]
15 Jul

Refinery Capacity: When the Dial Hits 11 | Ep 15

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com What happens when global fuel supply gets tight, refinery margins explode, and aging refinery equipment is pushed beyond its comfort zone? In this episode of Refining Reality, Bill and Brian break down why refineries are running near maximum capacity, how crack spreads are […]
8 Jul

Location, Location, Refining: The Hidden Edge | Ep 14

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com What if the future of refining looks completely different from the past? In this episode of Refining Reality, Brian Pieri and Bill Shanahan explore one of the most overlooked forces in the energy industry: location. From the first oil refineries in Pennsylvania to […]
2 Jul

What’s Really Inside a Barrel of Crude Oil? | Ep 13

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com Most people think a barrel of oil is just gasoline waiting to happen. The reality is far more fascinating. In this episode of Refining Reality, Brian and Bill unpack one of the most fundamental questions in the energy industry: what actually comes out […]
24 Jun

Why America Imports Oil While Exporting It | Ep 12

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com The United States produces nearly 14 million barrels of oil per day, imports more than 6 million barrels, exports almost 6 million barrels, and refines over 16 million barrels daily. So what’s really happening? In this episode of Refining Reality, Brian and Bill […]
17 Jun

Crack Spreads, Refining Margins & Market Chaos | Ep 11

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com What happens between a barrel of crude oil and the gasoline in your car? More importantly, why are refinery margins exploding while oil prices remain relatively tame? In this episode of Refining Reality, Brian and Bill break down one of the most misunderstood […]
10 Jun

Nitrogen Without the Truck: Refining’s Hidden Safety Play | Ep 10

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com In this episode of Refining Reality, Bill and Brian sit down with Brett Rogers of Purity Gas to unpack one of the least glamorous but most critical molecules in refining and energy operations: nitrogen. From tank blanketing and pipeline preservation to refinery safety, […]
3 Jun

How Refineries Find Problems Without Shutdowns | Ep 9

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com The refinery isn’t broken… it’s trying to tell you something. The question is whether you can see it before it costs millions. In this episode of Refining Reality, hosts Brian Pieri and Bill Shanahan sit down with Fabio Pires from Tracerco to uncover […]
27 May

AI in Refining: Transforming Industry with Data and Innovation | Ep 8

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com This episode explores the impact of artificial intelligence in the refining and petrochemical industries, emphasizing its benefits, limitations, and practical applications like predictive maintenance and process optimization. Key Topics: – AI’s role in refining and petrochemical industries – Predictive maintenance and downtime reduction […]
13 May

Refining Reality: Inside the $1 Million Per Hour Refinery Failure Problem | Ep 7

Sponsored by Tracerco – Direction, Measurement and Diagnostics SolutionsLearn More at tracerco.com Artificial intelligence is storming into refineries and petrochemical plants like a caffeinated intern with access to every spreadsheet ever created… but there’s a catch. AI is only as good as the data feeding it. Garbage in, garbage out… just faster and with more […]

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With their usual mix of smarts and humor, Bill and Brian from Energy Rogue dive deep into the downstream refining and petrochemical markets — the infrastructure that quietly powers modern life.