Talk About Talk - Executive & Leadership Communication Skills

Dr. Andrea Wojnicki
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Ready to improve your communication skills? Dr. Andrea Wojnicki is a Harvard-educated executive communication coach whose research focuses on interpersonal communication and consumer psychology. Learn the communication mindsets and tactics that will help you accelerate your career trajectory. Based on her research and guest interviews, Andrea will coach you on topics including: • overcoming imposter syndrome & communicating with confidence • developing executive presence & leadership skills • using AI to help your communication • communicating with precision • personal branding • storytelling • how to Introduce yourself and more! Focusing on your COMMUNICATION SKILLS means elevating your confidence, your clarity, your credibility, and ultimately your impact. Subscribe to the Talk About Talk podcast and don’t forget to sign up for the free communication skills newsletter – it’s free communication skills coaching in your email inbox!

  1. 13 APR

    Executive Presence LIVE TRAINING: 5 Ways to Boost Your Leadership Presence” (ep. 210)

    Have you ever been told you need to work on your “executive presence” and walked away thinking, what does that even mean? In this Talk About Talk episode, you’re getting a front-row seat to one of Dr. Andrea Wojnicki’s live training sessions. Andrea reframes the way we think about executive presence, calling it what it really is: leadership presence, and shares five concrete strategies to help you build it. You’ll also hear live Q&A from the audience on everything from dressing for presence, to navigating small talk in a high-stakes geopolitical moment, to showing up credibly across cultures. Executive Presence 2.0 by Sylvia Ann Hewlett – https://amzn.to/4bGiZex CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION Andrea Wojnicki: Let’s do this. Let’s talk about talk.  Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach at Talk About Talk, where I coach ambitious professionals to improve their communication. So you can achieve your career goals.  Rethinking Executive Presence: From Vague Feedback to Actionable Skills This episode is a little bit different from most. You’re gonna hear a live training session that I ran recently, focused on leadership presence and executive presence. In this episode, you’re gonna learn my framework for leadership presence, and you’re gonna hear five different strategy that you can choose to adopt to help you boost your leadership presence. You’ll also hear live questions from the audience for this session. I hope you enjoy it. Here we go. Welcome everyone. We are here today to talk about executive presence. So if you’re here, I’m guessing that either. You are a very ambitious person who has looked around at the folks around you that are knocking it outta the park in terms of their career. And you’re like, what is different about them? And I have people who come to me, and they’re like, it’s communication, but it’s more than communication, Andrea. It’s their executive presence.  So that might be you, or you may have been told by someone, maybe a mentor, or maybe even your boss. It might have come up in your annual review that you need to work on developing your executive presence. I hear this a lot from folks. So the good news is I do a lot of thinking, writing, and coaching about executive presence. I’m gonna be encouraging you in the next hour to start to think about executive presence in a little bit of a different way, but a way where you can get traction. So here’s my promise to you. I’m gonna share with you a framework for how you can think about this sometimes nebulous topic or vague topic, you could say in a way that can really help you get traction in developing your executive presence. And I’m also gonna share with you, I’m a, for those of you who know me, I’m a big fan of the power of three, but I’m actually gonna share with you five different strategies or tactics that can help you establish this elusive executive presence. And so my challenge to you is to identify which one or two of these five that I’m sharing with you that you can adopt for yourself. So consistent with being, you know, focused on the power of three, we’re really gonna go through three things. First of all, we’re gonna talk about what executive presence is, and this is where I think I might surprise some of you with how I think about defining executive presence. The second thing. I’m gonna share with you the five different ways of establishing executive presence. And the third thing is, I’m gonna share with you an opportunity for you to work with me. It’s a program that I have to help people establish their executive presence and beyond, and then we’re gonna open it up for an open q and a, which is truly, it’s become my favorite part of doing these live coaching sessions. What Is Executive Presence—and Why It Feels So Vague So, as I said, some people. Are sent to me by their boss to work on their executive presence, and some people proactively come to me. And interestingly, something that I’ve noticed, and I’ve been reading a little bit about this lately, many people are not a big fan of the term executive presence. And there may be a couple reasons for this. The one that I think is very valid is that executive presence seems very subjective, right? It’s like you know it when you see it, but how do you actually define it? And in fact, some people have told me, and I think that this is a very eloquent way of putting it, that being told that you need to develop your executive presence can sound like vague coded feedback. That means you don’t have the it factor and you probably never will. I’ve heard those exact words from a couple of my clients, and they’re like, Andrea, I need to figure this out. And I’m like. It can be subjective, but we’re gonna turn it into something that’s a little bit more tangible or quantifiable, like real skills spec. We’re gonna specify, forget this vagueness, forget this coded feedback. We’re gonna make it into something that where you can get some traction. So when I ask people to define what they think it means, usually what comes up is something around gravitas. And inspiring people. So it’s a combination, often of gravitas, which I would say is a synonym for confidence as an executive, right, and inspiring people. And I would push back on that definition. I would say that sounds a little bit like a definition of effective leadership in general. There is a book, which I have over here by Sylvia Ann Hewlett, that is one of the best books I’ve read on executive presence, and she recently republished it. It’s called EP, as in Executive Presence 2.0, and she says there are three ingredients based on her research in what comprise executive presence. It is  in fact, number one is gravitas. Number two is communication skills, and number three is what she calls how you show up. So your physical presence, and it’s kind of in that order, right? So if you’re gonna, if you’re gonna do one thing, it’s establishing gravitas, and then it’s communication skills, and then it’s how you show up. When I read this book, I thought to myself, for those I see some people in the room here that I’ve coached before. You probably know that I coach people on all of these topics. I would consider gravitas and confidence to be. A communication skill. Of course, communication skills are communication skills, and how you show up is certainly a communication skill. So I say great executive presence is all about communication. So that’s why we’re here, and that’s why I’m here to coach you. I wanna read to you the definition from Sylvia Ann Hewlett’s book about what she says executive presence is, it’s something to think about here. She says, executive presence is typically perceived as consisting of three elements in descending order of importance, gravitas, skillful communication. The right appearance having, and she tells a story about showing up for her first job, interview out of college, dressed completely wrong, and how she attributes that to the fact that she didn’t get the job. So a lot of people say, well, how I dress doesn’t matter. It matters. People see you often before they hear a word that comes outta your mouth. So I would say that this is a great start, but based on my years of coaching. Hundreds of ambitious professionals, leaders, and aspiring professionals and leaders. I’ve noticed a trend, and I’m gonna share a framework with you. I’m also gonna encourage you to think about this executive presence in a different way. So I’m gonna start sharing my screen here. I want you to rethink executive presence. Because of the issues that I said before that it may be vague coded feedback. Some people also say when they think of executive presence, they think of like an old school 1990s. Dictatorship, authoritarian style male in a standing behind a podium, in a blue pinstripe suit. I know some of you, I see some names where we were hanging out in those days, and that was what an effective leader with executive presence looked like. Okay?  From Executive Presence to Leadership Presence So I’m encouraging us now to rethink this and maybe call it. Leadership presence, and I would say leadership presence, ’cause that’s really what we’re aspiring to, right? Leadership presence is the ability to establish credibility and create impact. So you’re doing things, you can see there’s this upward arrow, right? You are doing all the things. Maybe some of the things that Sylvia Ann Hewlett, the author of, of EP 2.0, all of the things that she talked about will help you establish credibility so that you can create impact.  And by the way, what is impact? I turn the question back to you. What is your goal? Are you looking to get promoted? Are you looking to get a new job? Are you looking to be heard in meetings? I hear this all the time. I don’t say a lot in meetings, Andrea, and when I do, people ignore me, and then someone else will say something similar, and they’ll get all the attention. I literally had this conversation last night in a coaching session. So impact can be big or small, right? Being heard, it can be having people congratulate you after you give a formal presentation. It can be a new job, it can be a promotion, it can be any of these th

    54 min

  2. 30 MAR

    How to Lead ENGAGING MEETINGS Where People Actually Pay Attention (ep. 209)

    Ever led a meeting where no one seemed engaged? Don’t blame your agenda or your slides. Fix your opener! In this Talk About Talk episode, Dr. Andrea Wojnicki shares three specific techniques you can use to open any meeting in a way that gets people engaged immediately and keeps their attention the whole time. No extra storytelling required. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION Certainly not all meetings go as planned, do they? But you’ve probably led a few of these successful meetings, the kind where people are locked in, ideas are flying around. The kind of meeting where you walk out, impressed, feeling proud, and like you actually got something done. And then you try to run the exact same meeting two weeks later, and it’s crickets.  Here’s what I figured out. After years of leading live workshops and coaching executives on communication, the difference almost always traces back to the first one to two minutes of the meeting. It’s not the agenda, it’s not the slides, it’s the opening. So today. I’m gonna share with you three specific things that you can do to start off any meeting in a way that gets people engaged immediately and then keeps them that way. Let’s do this. Let’s Talk About Talk.  Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m your executive communication coach. I coach ambitious professionals like you to communicate with confidence and credibility so that you can achieve your career goals. Please check out our website, TalkAboutTalk.com. You’ll find more information there about the topics that we cover and the different ways that you can learn from workshops, keynotes to masterclasses, to online courses, and more. There are plenty of free resources for you there, too, so check them all out. It’s at TalkAboutTalk.com. The First Two Minutes Set the Tone Here’s what most of the leaders that I coach tell me: they say, Andrea, I don’t know why some of my meetings just work, and others totally fall flat, and I can’t figure out how to make the good ones. Happen on purpose. Does this sound familiar? What’s interesting is that it’s almost never a content problem. The agenda is probably more than fine. The people in the room are capable, but something about the energy at the start of the meeting sets the whole tone. If you’ve lost people in the first couple of minutes, you are fighting an uphill battle until the end. Now, if you do an online search or ask AI, how should I start my meeting? You’ll see the same advice recycled everywhere. Tell a story. Get people emotionally invested. And here’s the thing, I’m not gonna tell you that stories don’t work because they certainly do. If you’ve ever tried to shoehorn a story into the top of a project status meeting and then watched people check their phones, then you know that a forced story can somehow be worse than no story at all. So instead, I wanna give you three things that actually work every time, regardless of the type of meeting, the size of the room, or whether you consider yourself a natural storyteller or not.  Tell Them Where the Bus Is Going Technique number one. Tell everyone where the bus is going. Here’s my question for you. Would you get on a bus if you had no idea where it was headed? Obviously not, right, but that’s exactly what many meeting leaders do. They ask people to get on the bus without telling them where it’s headed. They send a calendar invite with a vague title. They kick off with, okay, let’s get started, and then they wonder why people seem checked out. Your team is sitting there doing a mental calculation in the first 30 seconds. Is this worth my time? I mean, I have to sit here, but is it in my best interest to pay attention and to participate? Or maybe I should pretend to listen while I check my email? Is it worth my time and attention? And here’s the thing, if you don’t answer that question for them, their brain answers it for them, usually with probably not. The fix here is simple. Before you get into any content, spend 60 seconds telling them exactly why this meeting is worth their attention. Not just the topic, not even just the meeting objective. I’m talking about the stakes. What is at stake here? Why it matters to the people around the table. And by the way, if it doesn’t matter to them, why did you invite them? So, what decision are you gonna make in this meeting? What problem are you solving today that we haven’t been able to solve asynchronously? What will they walk out knowing or being able to do that they couldn’t do before the meeting started? You really need to clarify this. I actually use this exact tactic every time I record a podcast episode. Before I get into any content, I tell you the listener specifically what you’re going to get, what you’re gonna learn. So before your next meeting, write down this sentence. By the end of this meeting, you will? What? If you can’t fill in that blank, clearly your agenda needs work before your opening does. Okay. So that’s the first technique. Tell your meeting participants where the bus is headed and why they need to get on the bus.  Encourage the Nod: Create Instant Alignment The second technique is what I call encouraging the nod. I want you to think about the last time you were listening to someone. It could be a speaker, maybe it was a presentation, maybe a podcast like you’re listening to right now, and you found yourself nodding along. Like, yeah, that’s exactly right. That’s my experience, or that’s what I want. That nod is not accidental. The best communicators design for it. And you can do the same thing at the top of your meeting. Open your meeting with one or two statements that name your attendees, shared reality, something like, I know we’ve all been in meetings all week, and I wanna make sure this one earns a spot on your calendar. This is well worth your time, or you could be more specific. I heard from a few of you that this decision we need to make has been making you feel stuck, and that is exactly what we’re gonna fix here today. Suddenly, you see people nodding their heads, and when you name people’s actual experience, especially if you name a pain point, they lean in, and they nod. And a nodding person is an engaged person. The science backs this up. Research on rapport and engagement shows that physical agreement cues like nodding your head actually increase your sense of alignment with a speaker. It’s like our brains believe our bodies, just like our bodies believe our brains. As the meeting leader, you might also nod to yourself and encourage the meeting participants to mirror you. You’re not manipulating anyone here. You’re just meeting them where they already are and calling it out. So here’s what I encourage you to do. Write out two sentences for your next meeting opener that describe your participants’ feeling a pain point, an experience, or something that they’re seeking. Test it by yourself. Will this encourage nodding? If not, try again. If so, you nailed it. Okay. Now we’ve covered two techniques to maximize engagement in your meetings. One, tell them where the bus is headed. Two, encourage the nod. Get Them Talking Early—and Keep Them Engaged Now, for technique number three, get them talking early. I would say this is one of the most powerful of all the techniques. There is a huge opportunity for you here. Here’s the principle. The earlier someone participates in a meeting, the more engaged they will be for the entire meeting. And this isn’t just my intuition; this is backed by research on group dynamics. I like to think of it as creating momentum or encouraging momentum. When people contribute early, they develop a sense of ownership over what’s happening in the meeting. They’ve got momentum. Staying engaged stops feeling like a chore and starts to feel like following through on something that you’ve already started. And lemme tell you something, I’ve tested this purposefully in my workshops. Same material, similar audience. When I encourage engagement early, the workshop is always more successful in large part because people stay engaged. I encourage you to do the same thing in the meetings that you lead. Get as many people as possible talking or somehow engaging in the first five minutes. There are a few different ways that you can do this, depending on the context who’s sitting around the table, the number of meeting participants, and so on. You could kick off your meeting with a quick round of self-introductions, or you could ask everyone to answer a question with a hand gesture, like a thumbs up, a thumbs down, or a count. Like, tell me, is it one or two or five or 10? You get the idea. If you’re virtual, you could drop a one-question poll into the chat. I find that much easier than creating breakout groups, but often breakout groups work really well. It’s a great way to get people brainstorming and talking, whether you’re virtual or in person. You could run a short breakout where pairs have to answer a question like, what would make this meeting a success for you? Or what’s the most important thing that we need to consider to make the decision that we’re gonna make in this meeting? You get the idea. It does not need to be elaborate. It just needs to happen before people have had too long to settle into pass

    12 min

  3. 16 MAR

    What 40 Years at McDonald’s Taught One CEO About COMMUNICATION and LEADERSHIP – with Michèle Boudria (ep. 208)

    “Do not mistake my KINDNESS for WEAKNESS.” What does it take to go from working front cash at McDonald’s to becoming its CEO? Michèle Boudria, Board Director and Former CEO of McDonald’s Canada, spent four decades figuring it out, and in this episode, she’s sharing everything. Michèle shares her insights, all in the name of creating “a virtuous cycle of high performance”: a relentless focus on feedback, next-level networking, curiosity, and an authentic, people-first leadership style. This one is full of honest, practical gold on building confidence, leading with impact, and getting the right people in your corner, and leading with impact. DOWNLOAD THE LEADERSHIP PRESENCE FRAMEWORK NOW at: https://www.talkabouttalk.com/leadershippresence Whether you’re early in your career or already in the C-suite, this one will make you think differently about the kind of leader you want to be. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube CONNECT WITH MICHÈLE  🔗 LinkedIn: https://www.linkedin.com/in/michele-boudria/ 🌐 Website: https://www.mcdonalds.com/ca/en-ca/newsroom/executive-team/Michele-Boudria.html MICHÈLE’S BOOK RECOMMENDATION  📖 Grit: The Power of Passion and Perseverance by Angela Duckworth → https://amzn.to/3ZAyjCg TRANSCRIPTION Michèle Boudria: Say, do not mistake my kindness for weakness, and that is really what I believe was that kind of unlock when I was 25 years old, was I realized that I could be kind and strong and confident and successful.  Andrea Wojnicki: Welcome to the Talk About Talk podcast. I am so excited about this episode. A couple of months ago, I was speaking at a conference, and I met one of the other conference speakers who you are about to meet.  From Front Counter to CEO: Lessons in Leadership and Communication Her name is Michèle Boudria, and she’s the recently retired CEO of McDonald’s Canada. She started four decades ago working front cash at McDonald’s and worked her way up to CEO. She has an incredible story to share with you, and I have to say, other than hearing her speak at this conference, I really didn’t know anything about Michèle, and the way our conversation unfolded will provide you with some gold in improving your communication skills in terms of career advice, and I would say even life advice. Let’s do this. Let’s talk about talk.  My name is Dr. Andrea Wojnicki and I’m your executive communication coach. Here at Talk About Talk, I focus on coaching ambitious professionals like you to improve your communication skills. So you can achieve all of your career goals. You can find more about what I do. If you go to talk about talk.com. On the website, you’ll find the archive of this podcast. You’ll find a free newsletter. You’ll find free resources. You’ll also find information about the private coaching, the masterclasses, and the corporate workshops and keynotes that I run. About the Guest: Michèle Boudria, Former CEO of McDonald’s Canada Okay. Let me introduce Michèle. Michèle Boudriaa’s journey with McDonald’s started when she was just 16 years old, working the counter of a restaurant in Elmer, Quebec. Four decades later, in 2025, she retired as president and CEO of McDonald’s Canada. Having led one of the country’s most iconic brands through remarkable growth and transformation, her journey included leadership roles across continents from frontline operations to the C-suite, where, as CEO, she oversaw more than 1400 restaurants, generating billions in annual sales.  She made making franchisees successful, relentless pursuit of a consistently great customer experience, and known for her operational expertise and ability to deliver results in mature markets. Michèle championed innovative pricing approaches, expanding digital channels that reached millions of more Canadians and data-driven insights to build success in the franchise network. Today, Michèle brings her decades of experience in growth strategy, operational excellence, franchise partnerships, and organizational transformation to her corporate board and community work. Here’s Michèle.  MB: At McDonald’s, it’s actually not that unique to have grown your entire career and started in our restaurants at the front cash or in the kitchen or drive through, or whatever it may be. We have quite a few colleagues around the world who have taken a similar path. You maybe don’t always make it to CEO, but you certainly take on some very important roles in the business. The Three Drivers of Success: Grit, Curiosity, and a Personal Board of Directors What I attribute my success to, it kind of boils down to three things for me. One is grit. I am a firm believer in this, the power of going after something and never stopping until you achieve it. Now, I certainly wasn’t thinking I’d be CEO when I started, but every task, every responsibility that I was given, I had to make sure that I was the best at it, that I achieved it to its full potential. So I’d say that would be one of the first things. Curiosity was probably the other one. I know that I probably drove a lot of my bosses crazy. I had millions of questions all the time if I didn’t quite know how to do something. But I thought, you know, that looked kind of interesting to be responsible for that. I’d ask a million questions to the point where they’d say, okay, you just take over and try it and see how well you do with it. And so curiosity to me was really, really important. I’d say the last was more around how do you surround yourself with the right people who are gonna give you. The good, the bad, and the ugly from a feedback perspective. And so I call that my personal board of directors. And I have over the years had some really, really, really close partners who, some are still really good friends today and continue to be part of my personal board of directors, but many have come and gone. But I’m really grateful that I had those types of people around me who gave it to me. Like I said, good, bad, or ugly.  AW: Oh, gosh. I have so many things I could say here. First of all, I love that you’re using the power of three. I mean, you could list one thing, or you could list 10 things, and you’re like, no, here are the three things. So grit, curiosity. People. So your personal board of directors. I talk a lot on the Talk About Talk podcast about the power of a growth mindset, which I think is related to your second point, well actually, maybe to all of it, but mostly to your second point and curiosity. I’d love to dig into the third point ’cause I get a lot of questions about networking and how to create a high-quality network around you, especially ambitious folks like, like yourself, like most people that are listening here, this idea of a personal board of directors comes up in conversation.  Can you talk a little bit about how that unfolded and if you have any advice for people on how to do the same? MB: Yeah, I think it, how it unfolded is I actually attended this workshop, you know, for women in leadership roles at McDonald’s, and this woman kind of introduced the concept to us, and I was really. The idea of building that, and it was literally. It’s not an interview process where I interviewed folks, but I put down the names that I thought would fit the various roles and the various type of feedback I was gonna receive or need. And to be perfectly frank, it has evolved over time because I might have been looking for different type of feedback, or if I didn’t interact with someone for a long time because our roles are so far apart, or our worlds were so far apart. At times, I would change up and get different folks to help out. You know, I firmly believe, you know, over the years I’ve had the pleasure of receiving this really rich feedback and sometimes it doesn’t feel like a pleasurable experience. But I have been really lucky and I’ll, I’ll never, you know, forget, I was really, really young. I was 25 years old. I was leading a team of about a hundred people and I. I had around me a lot of really strong businessmen, and the behavior and the leadership style was very much one of, you know, ruling with a bit of an iron fist. And so that’s what I thought was going to make me successful. And so, you know, at some point in, uh, my period as a, as leading this team. I received some pretty harsh feedback, you know, and people did not enjoy working with me. Well, the funny thing was, is I wasn’t really enjoying myself either, and so, you know, I really took that to heart. I had reflected on it quite a bit, and I decided that. You know, I was the kind of person who really cared about people. I was the kind of leader who, or wanted to be the kind of leader that was kind to people, motivated people, and got people excited about vision and strategy, and really wanting to give their best self. And I realized that doing that with an iron fist wasn’t working for me. And so I basically woke up one morning and said, that’s it. I am going to be who I am, the leader I want to be, and the style that I want. It works. And if it doesn’t, well maybe this just isn’t for me, and somewhere else it won’t work. And many, many, many years later, I look back, and I think, thank goodness that. That leader that I worked with at the time had the courage to gimme that really harsh feedback, and I applaud my team at that time for also being honest an

    39 min

  4. 2 MAR

    Rethinking Executive Presence: How to Show Up with Real LEADERSHIP PRESENCE (ep. 207)

    “You need to demonstrate executive presence.” What exactly does that actually mean? And why does it feel like code for “be someone you’re not”? In this Talk About Talk episode, Dr. Andrea Wojnicki shares why the term “executive presence” isn’t ideal, and how “leadership presence” should replace it. She also shares a “Leadership Presence Hierarchy” framework that highlights what specific skills you need to work on. DOWNLOAD THE FRAMEWORK NOW at:  https://www.talkabouttalk.com/leadershippresence Check out the four-tier” Leadership Presence Hierarchy” that takes you from foundational communication skills all the way to having real impact. This isn’t about conforming to some 1980s CEO stereotype. It’s about showing up authentically while commanding respect, building credibility, and getting heard. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION The folks that are getting promoted to the C-Suite have executive presence, but the ones who stall out do not. Since I coach senior executives and aspiring senior executives, I get asked about this topic of executive presence all the time. In fact, I’d say that over the last year I’ve noticed a real uptick in clients seeking guidance on how to establish the all elusive executive presence.  Sometimes they’re being proactive, but sometimes this high potential leader is sent to me by their HR manager, and they’ll tell me something like, this person has all the check marks for the C-suite, but they really need to demonstrate executive presence. And by the way, I always tell the person, this is very good news. Your employer thinks you have what it takes. They’re investing in you. Anyway, as I said, I’ve definitely noticed an uptick in requests for coaching on executive presence, but I have to tell you something else. I’ve also noticed increased pushback associated with this term. Let’s do this. Let’s talk about talk  In this episode, I’m gonna share with you some important background on executive presence, why it’s so important, why I suggest we relabel it to something else, and a list of specific skills that you need to acquire. You can think of this as a checklist, your executive presence, or leadership presence playbook. Are you ready? Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki, and I’m your executive communication coach. Please just call me Andrea. I’m here to help you improve your communication skills so that you can achieve your career goals. In addition to this biweekly talk about talk podcast, you can learn more from me through the workshops, keynotes, and master classes that I run plus, private coaching and a growing library of on-demand online courses.  You can learn more about everything we offer at Talk About Talk by checking out the website at TalkAboutTalk.com. You can even set up a consult with me there. Check it out. TalkAboutTalk.com.  Executive Presence: Why It Matters—and Why It’s Controversial Okay, let’s talk Executive presence. Executive presence is one of those things that might be tough to define, but you know it when you see it. Am I right? The professionals that I coach tell me that it’s all about confidence, feeling, and, more importantly, being perceived as confident, but of course not. Arrogant and executive presence is necessary to achieving leadership status. This is what I hear from the HR managers, right?  The folks that are getting promoted to the C-Suite have executive presence, but the ones who stall out do not. That is why people are seeking coaching in this area. Well, here’s the good news. Executive presence can be learned. I’ve worked with senior folks with exactly this quandary. They have all the technical skills and people like them. They’re likable. People are rooting for them, but they’re missing this magical executive presence. I remember coaching a senior partner at a consulting firm. Who had this exact experience, and after I worked with him for about two months, he started to feel more confident, but also, at least as importantly, he started getting comments from others about his improved confidence and his presence. So what exactly is this executive presence? One of the most common definitions that you’ll hear is from an author named Sylvia Ann Hewlett. She says executive presence is a set of qualities that enable leaders to inspire confidence in others. In her research, Sylvia highlights. Three, of course, three ingredients that comprise executive presence. One, communication skills as in public speaking, body language, and so on. Two, gravitas as in confidence, integrity, unflappability, and three, appearance. In other words, how you show up. When I read this list of three ingredients, I thought. Oh good. This is all about communication. Of course, there’s communication skills, she says, but also gravitas and appearance. And to me, all of these things are communication. And the good news again is that communication can be learned. So we can think of executive presence in terms of Hewlett’s definition. Executive presence is a set of qualities that enable leaders to inspire confidence in others. And you can also think of it specifically in terms of these three ingredients. She highlights these ingredients as communication skills, gravitas, and appearance. Now, before I go on, I also wanna clarify what executive presence is not. First of all, executive presence is not a title. In other words, you don’t need to be in the C-suite to have executive presence, and actually, not everyone in the C-Suite has executive presence. Of course, if you do have it, you’re more likely to ascend the corporate ladder. Executive presence does not equal title or status. Executive presence is also different from expertise. I mean expertise as in technical skills. Of course, expertise is also something that we need to succeed in our careers, but executive presence is very different from expertise. What I often observe is that people who come to me for coaching, they often have technical expertise and they’re looking to brush up on their executive presence. So executive presence is not the same as status. It’s not the same as expertise. It’s also different from charisma. Charisma is more about energy and emotional impact. Charisma can help boost your executive presence, but I would say executive presence is broader. Charisma is about attracting and energizing people. It’s often associated with extrovertedness. On the other hand, executive presence is about substance plus delivery, and you definitely do not need to be an expert to have executive presence. That said, I’ve noticed that many people conflate executive presence with extroversion. This is just wrong, and this isn’t the only issue that I’ve been hearing and reading about executive presence. It wouldn’t be an exaggeration to say that the term executive presence turns many people off altogether. I have a masterclass that I run a few times a year, focused on. You guessed it. Developing executive presence and your personal brand, and more than a few times, I’ve had to carefully define with people exactly what I mean and what I don’t mean when I say executive presence. Generally, it seems that some people are legitimately turned off when they’re told that they need to develop executive presence because it often feels like vague-coded feedback that’s used to block their promotion.  And this happens especially to women and racialized people more than once. I’ve heard people say that when they hear the term executive presence, an image of General Electrics or GEs former CEO, Jack Welch comes to mind, along with what they see as his direct, non-inclusive, formal, authoritarian leadership style nowadays. Our celebrated leaders are authentic. Yes, I said it. The A word and inclusive, I guess that’s the I word. Importantly, today’s celebrated leaders are listening to learn, not narrow-minded and authoritarian.  From Executive Presence to Leadership Presence For all of these reasons, I suggest that we change the term from executive presence to leadership presence. Executive presence is just too loaded. Leadership presence is something that many of us aspire to. This term, leadership presence might just be more ethical and better for business outcomes. It can also be used in context outside of the executive boardroom, like with the other professionals. I coach leaders in medicine, leaders in law, and so on. They don’t call themselves executives, but they do aspire to leadership. So what do you think? Let’s call it leadership presence.  The Leadership Presence Hierarchy: From Skills to Impact Now, what I’d love to share with you is my model for developing leadership presence. This model is based on my reading of books and articles on yes, executive presence, plus my observations from coaching hundreds of professionals, thousands. If you include the corporate workshops that I run, it’s a framework that I illustrate as a hierarchy. If you’re watching on YouTube, you can see this hierarchy on the screen. If you’re listening, you can easily download the framework. If you go to talk about talk.com/leadership presence, that’s talk about talk.com/leadership presence. Yes, I made it easy for you, of course. So whether you’re looking at the framework right now or not, I can describe it to you.  Level 1: Foundational Communica

    16 min

  5. 16 FEB

    Dealing with Difficult People at Work – Part 2 (ep.206)

    You know the person: they derail meetings, push back on everything, and somehow make simple projects complicated. So how do you actually handle it without losing your mind? In this Talk About Talk episode, Dr. Andrea Wojnicki walks you through exactly what to do when you’re dealing with difficult people at work, whether that’s a customer, a direct report, a peer, or even your boss. If you’re wondering when and how to escalate the situation, Andrea’s five-step escalation sequence provides you with a step-by-step playbook. You’ll also learn the two-word principle that keeps you from getting pulled into drama with difficult people. This is Part 2 of a two-part series. If you haven’t listened to Part 1 yet, start there to get the foundational framework. Then come back here for the specific tactics. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION How to Respond When Difficult Behavior Continues Focus on the issue, not on the person. Refuse to get pulled into the, you always do this, you’ve done this, you shouldn’t do that. You can’t do this. It’s not about you and me. It’s actually about the issue or the challenge. Welcome to the Talk About Talk podcast. This is part two of a two part mini series on how to deal with difficult people. So here’s the question. Have you noticed someone at work who’s being chronically difficult, confrontational, or nasty? Either to you or maybe to everyone. Have you tried to diagnose what’s going on based on the Dr. David rock scarf framework and still nothing has changed? Well, I hope what you’re about to learn in this episode will have a positive impact. Let’s do this. Let’s talk about talk. We’re going to. Strategies for how you can respond to these difficult people depending on who they are. And I’m also gonna share a sequence of steps that you can follow, steps that you should follow if things aren’t changing or perhaps if they’re getting worse. Let me start with strategies for how to respond to different people. How you respond, what you do can and should vary depending on who it is that’s being difficult. How to Respond Based on Who’s Being Difficult So I’m gonna run through this list of five different types of people or categories of people and what you should and shouldn’t do depending on who they are. That’s being difficult. You’ll see what I mean in a minute. So the first one. Is no one. So it’s not that the person is being difficult, it’s actually that you are in a difficult or a challenging situation. In this case, I say, great, the opportunity here is for you to pull the team together and go for a win. Corral the group and focus on what you can do to overcome this difficult situation. Okay, that was a little bit of a cheater. Now let’s get into the actual people. So imagine you have this scenario where it’s either a one-off situation or a customer or a client who is chronically difficult. The first thing I suggest you do is pause. Don’t get caught up. Getting emotional and responding in a reactionary way to how this difficult client or customer is acting. The second thing that I do, and this one is magic, focus on the issue, not on the person. Refuse to get. Pulled into the, you always do this. You’ve done this. You shouldn’t do that. You can’t do this. It’s not about you and me. It’s actually about the issue or the challenge, and it’s the issue or the challenge that they are probably experiencing. So you could say, Hmm, I understand how this would be very frustrating, or, let’s work on this together. I think we can solve this. You’re focusing on. The issue or the challenge, not the person, it’s the situation, not the person. And then the third thing, I alluded to this a little bit here in the example that I gave. Use the pronoun, we make the default that you are working with this client or this customer in solving the challenge. Okay? So again, if it’s a client or a customer, pause. Don’t react before thinking and remind yourself, focus on the issue or the situation, not on the person, and use the term we be inclusive and encourage you to work together to solve the problem. So that’s the first one. The next one is if it’s a peer. In the previous episode, I shared a scenario where a newly promoted partner named Leanne was being challenged on a daily basis by her peer named Mike, who is also a partner at the same consulting firm where she worked. Here’s what you do with a peer. You have the opportunity to get personal. I don’t mean necessarily that you’re sharing your private thoughts and your personal life with the person, but I just mean get them into a one-on-one situation and share how you’re feeling. I actually shared this advice with Leanne when I was coaching her. I suggested that she invite Mike. To go out for lunch or for coffee and then talk to him. Say like, I noticed our relationship has really changed since we started working together as partners, and we used to confide in each other and help each other and celebrate each other. And I’d really love to go back to that because I think we can make each other look really good. We could be a team. You don’t need to necessarily need to go that far, but getting personal is a suggestion that works really well if the difficult person is your peer, someone who’s at your level. Moving on. What if they’re not at your level, but they’re actually below your level? It might be someone that you are managing that’s reporting to you, or it could be someone in a different department, but they are at a lower level in the organization, in the hierarchy. From where you are in this case, this is your opportunity. If they’re being chronically difficult to highlight the values, the expectations, and even the resources that the organization provides. People are being difficult. So I’m imagining someone here who you know is disrupting meetings, is disrupting progress and productivity in the projects that you’re working on. And so you pull them aside and you say, listen, it seems like things aren’t as productive and positive. As I was hoping they would be. And I wanna share with you that this is not consistent with the values of the organization in this organization. We pride ourselves on being collaborative and on and on and on. So you talk, highlight the firm’s values, the expectations of the organization, and even potentially, as I said, resources that you can share. It could be learning opportunities or other things, coaching to, uh, help the person. Whatever the challenges that they’re experiencing. Okay, so that’s if it’s a subordinate. The next one gets really interesting, and I have two suggestions. If it’s your boss, things can get pretty tricky. So I have two suggestions. The first is a quick one. The second one requires a little bit of an explanation. So the first one, the quick one is if you are reporting to someone who is chronically difficult, you can ask yourself. What can I learn from the situation? What can I learn about what I do not want to do if and when I get promoted to this level? I remember coaching a very impressive woman who was working in not-for-profit, and she was reporting to the executive director who was basically responsible for the not-for-profit and who reported into the board of directors, and she said, this woman was an absolute. Tyrant, of course not with the board, but with her direct reports, including my client. And so I said, if nothing else, you can learn from this situation. What not to do when you someday become an executive director of a not-for-profit and you’ll know exactly what not to do. And in fact, fast forward a couple years, she now is an executive director of a different not-for-profit. And she said, I have a playbook of what not to do, how not to treat my staff. So that’s one way of kind of it. It’s not overcoming the situation, but it’s reconciling it in your mind, how you can maintain a sense of productivity and maybe even job satisfaction. You’re learning what not to do. The second one here, I’m gonna say this is a little bit personal because this is advice that I received from my father when I had the experience of reporting to a boss who was being very difficult and chronically so. So I have this distinct memory of. Presenting something to, it was my boss’s boss at the time, at a meeting where he had challenged me and the team that I was leading to meet certain challenges. And if we did, we were gonna be given permission to launch a new product. My team had gone away under my direction, established what the criteria that we were gonna achieve. And we had worked together really hard to achieve this criteria, these benchmarks. And I went back with great pride in anticipation and presented our results and our recommendations for the new product launch to my boss’s boss. And he was like, eh, I don’t know, Andrea, I mean, whatever. And I was like, what? I remember I was so upset. I eventually did convince him that we should launch the product that we had worked so hard on. But I remember being so upset and I actually went. I left the building. I went down to my car and I called my dad and I was commiserating. I said, dad, I don’t know what to do. I don’t know how much longer I can handle this. I’m asking my team to jump through hoops, and they’re doing so and they’re exceeding my expectations. And then whe

    19 min

  6. 2 FEB

    Dealing with Difficult People at Work – Part 1 (ep.205)

    If you’re dealing with a difficult person at work, this episode will help you handle it. Dr. Andrea Wojnicki shares a simple mindset shift that will help you feel empowered, plus a 5 word mantra that changes everything. Andrea shares a real client story about a newly promoted partner who was being undermined by a colleague, and how this simple mindset shift completely transformed her experience. You’ll also learn the S.C.A.R.F. Framework, a powerful diagnostic tool created by Dr. David Rock. This framework helps you understand exactly why someone is being difficult (Status, Certainty, Autonomy, Relatedness, and Fairness) so you can respond strategically instead of reacting emotionally. This is Part 1 of a two-part series. In Part 2, you’ll learn specific do’s and don’ts for dealing with difficult customers, direct reports, peers, and even your boss, plus a step-by-step sequence for when things escalate. If you’re ready to stop dreading these interactions and start handling them with confidence, this episode is for you. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION Why Dealing with Difficult People Is Part of Leadership Part of your job is dealing with these difficult people. It might not literally be in your job description, but ask yourself this: as a senior leader, who else is gonna deal with these difficult people? Unfortunately, dealing with difficult people at work is a common challenge. In fact, I have to tell you this, I’ve noticed that requests for coaching and workshops on this topic are becoming more frequent. Let me tell you why I encourage you to listen to this episode. Personally, I am a pretty positive person. I’m definitely an optimist, and I’d prefer to only cover positive topics if I could here at Talk About Talk. But the demand for strategies for dealing with difficult people is real. Here’s the good news. You are going to learn some. Actionable frameworks and strategies for dealing with these difficult people that really work. You will feel empowered. Are you ready? Let’s do this. Let’s Talk About Talk.  About the Host: Dr. Andrea Wojnicki Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki. Please call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach driven professionals like you so that you can communicate with confidence and ultimately achieve your career goals. You can learn more about everything we do here at Talk about Talk, including private one-on-one coaching and online courses. Corporate workshops and more. If you go to talk about talk.com, we just relaunched the website, and there are plenty of free resources there for you as well, including my free communication coaching newsletter. Okay, let’s get into this. In this episode, you are going to learn a deceptively simple strategy that I promise will help you deal with difficult people, and also you’re gonna learn a framework to help you diagnose what exactly is going on with these difficult people. This, of course, will inform you about how to respond if you have a diagnosis. It tells you what the treatment is, right? First, though. The deceptively simple strategy.  Leanne and Mike: When a Peer Becomes the Problem Let me tell you a quick story about a client. Let’s call her Leanne. Leanne was an incredibly driven consultant who hired me to help her boost her communication skills. She actually called me her secret weapon. She was gunning for a big promotion to partner at her firm, and it turns out she got that promotion when we were just a few months into our six-month coaching program. But that is when things got really difficult for Leanne, as in. She started to have to deal with difficult people. Actually, one main person, let’s call him Mike, actually, I think his name might have been Mike. So Leanne and Mike started at the firm at about the same time, and he got promoted just a few months before her. They were both new partners and their offices were near each other. To Leanne’s surprise, things got pretty ugly pretty quickly. She told me that Mike seemed to be going out of his way to undermine her. He would argue with her. He would argue with the recommendations that she made in meetings. He would raise his eyebrows and shake his head when she spoke up, and he even organized meetings and forgot to invite her. So publicly and privately, in person and online, Mike was being a very difficult person. Leanne told me that at first she decided to ignore it, but then that didn’t work. So she tried to go out of her way to be friendly with Mike. Guess what? No change. She even tried fighting back, as she called it, in one of her meetings when he disagreed with her, and she ended up coming across as defensive and regretting her response. Andrea, what should I do?  “It’s Part of My Job”: A Simple but Powerful Reframe She pleaded, here’s what I told Leanne, and here is what I’m telling you. This is a deceptively simple mindset shift that you’ll need to adopt to survive as a senior leader, especially when these difficult people rear their ugly heads. It’s a five-word mantra. Are you ready for it? Here it is.  It’s part of my job. Lemme say that again. It’s part of my job. What exactly do I mean by that? Well, here’s the thing. When you’re junior in your career, and maybe even when you’re a middle manager, you have a boss who’s looking over your shoulder, making sure you’re learning the technical skills and doing everything right and checking all the boxes for you to help you get promoted. And if someone slows you down, if there’s a difficult person that gets in your way, it’s your boss’s job to fix the situation. But then, when you advance up the corporate ladder, here’s the insight. Part of your job is dealing with these difficult people. It might not literally be in your job description, but ask yourself this: as a senior leader, who else is gonna deal with these difficult people? It’s now part of what you do, so accept it and figure out how, instead of dwelling on how negative the situation is, dwell on your skills to deal with it. When I shared this insight with Leanne, she told me, okay, Andrea, that makes sense. I’m gonna try it out, and I’ll let you know what happens then. At our next coaching session, she couldn’t wait to tell me how this simple mindset shift helped her deal with Mike. She told me, Andrea, when I see Mike’s name in my inbox now, or when he knocks on my office door, I actually smile to myself, and I say, here comes part of my job. You got this. And then that’s what she does. It’s empowering. It makes you feel less like a victim. So I encourage you to try this too. Instead of dwelling on, woe is me. Why do I have to deal with this difficult person? Instead? Remind yourself that as a leader, this is part of your job. And then. Get on with it, but what exactly do you do from there? Well, I do have some suggestions.  The SCARF Framework: Diagnosing Difficult Behavior So the first thing I want to share with you is a framework that will help you diagnose what is going on. When I teach this framework, people tell me they love it, and I hope you love it too. It’s called the SCARF framework. I didn’t create it. It was created in 2008, about 25 years ago, by Dr. David Rock. And frankly, I have to say, I’m a bit surprised that this framework hasn’t gotten more traction. Most people tell me they haven’t heard about this. Maybe I should invite Dr. David Rock to be a podcast guest here to talk about Talk. Okay. Here is Dr. Rock’s scarf theory. He says that our behaviors are guided in part by five things that we seek. If any of these five things come under threat, we act out as in yes, we become difficult. Scarf is the acronym that will help you remember what the five things are. S-C-A-R-F stands for status, certainty, autonomy, relatedness, and fairness. Got that. Its status, certainty, and autonomy. Relatedness and fairness. You can find the list in the show notes, but let me briefly define each of these and share some ideas on how you might respond if you diagnose someone as feeling like any one of these things is under threat. Okay. The first is S status. Status is about respect and acknowledgement. Maybe with a competitive edge. It’s a little bit about standing out. When I was coaching Leanne, I asked her whether Mike might feel like perhaps she threatened his status. Yep. When people feel respected and important, their status is secure. They’ll feel more engaged at work. If their status is threatened, they may lash out because they feel embarrassed or diminished. So what can you do? You can appeal to their need for status. And I’m telling you, this works. Okay, so that’s the first one. S is for status, Part of your job is dealing with these difficult people…” and the next one, C, is certainty. The example I always give with certainty is COVID. Do you remember how uncertain we all felt? Like, how dangerous is this really? And how long is this gonna last? And on and on. And of course, our anxiety and our stress levels skyrocketed. We were feeling uncertain, and many of us lashed out. The best leaders in organizations are the ones who provide certainty if someone’s being difficult because they feel things are uncertain. What you can do is make them feel certain, provide them with predictability, and tell them what the plan

    12 min

  7. 19 JAN

    New Year, New You… REALLY?!? Personal Brand Training (ep.204)

    New year, new you. What does that actually mean? Dr. Andrea Wojnicki makes it clear: it’s not about reinventing yourself or becoming someone you’re not. It’s about rediscovering your strengths, elevating your best self, and defining a professional identity that helps you achieve your career goals in 2026 and beyond. In this episode, Andrea shares a powerful personal brand training session that walks you through three critical questions designed to reveal what your authentic professional brand should be. You’ll explore what you’re most proud of from 2025, your biggest career accomplishment from the last decade, and what you truly want to accomplish moving forward. Andrea also shares three definitions of personal branding that will inspire and guide you, plus her proven Present-Past-Future self-introduction framework that helps you present yourself with confidence and impact in any professional setting. The episode also includes a live Q&A where Andrea tackles tough questions about ageism in the workplace, how to introduce yourself in sales calls, navigating social media versus in-person communication, and more. If you’re ready to present your true best self and not the version your boss thinks you should be, this episode is for you. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube MENTIONED IN THIS EPISODE Archetypes Quiz – http://talkabouttalk.com/archetypesquiz Ageism Episode – https://www.talkabouttalk.com/ageism-160/ TRANSCRIPTION Andrea Wojnicki: Happy New Year, and welcome to the Talk About Talk podcast. Let’s do this.  Let’s Talk About Talk. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach ambitious professionals to communicate with confidence and credibility so they can achieve their career goals in 2026 and beyond. New Year, New You: Clarifying Your Professional Identity Earlier this year, I hosted a live training event called New Year, New You personal brand training. In this session, we covered all sorts of definitions and activities and exercises, and three questions that I ask myself and that I encourage you to ask yourself to help you develop your ideal, positive personal brand in 2026 and beyond. Are you ready? Here we go. I wanna start by saying truly how much I was thinking about this as I was getting ready, how much I think about respect that you’ve taken time out of. I know no matter what you do, you have a busy schedule, you have lots to do, and this time of year. It’s like it gets all bottled up and then boom, first week of January, you’re back at it and you’re taking an hour of your time to spend with me. I feel honored. I feel privileged about that, but I also, I already have a lot of respect for you, whether I know you or not, for taking this time to invest in yourself. So I promise you, in the next hour, I’m gonna share with you some things where my intent is to provide you with some real impact in how to help you develop your. Ideal personal brand, or what we’re calling in this context here are professional identity. Okay? What This Session Will (and Won’t) Do for You So it’s a new year and a new you and I was, I was also thinking about this a lot. New Year, new you. I do not mean reinventing you and turning you into something that you are not already. I’m talking maybe about rediscovering something about you that you haven’t been thinking about in the way that you maybe should. I am talking about. Really elevating your best self, okay? So that you are as happy. And as successful as you can possibly be. So we’re not talking about your needs, the things that your boss is telling you that you need to work on. We’re actually thinking about the opposite. We’re thinking about your strengths and your skills and your expertise and how to share those things with the world, and actually for how you can think about those things more yourself. I am not gonna waste your time. We’ve got a lot to get through here. I am very ambitious, I’m gonna say that in terms of what we’re gonna generally and in this hour in terms of what we’re gonna get through. So I’m not gonna waste my time. I’ve been to some of these events where people spend 15 minutes introducing themselves. I am not gonna do that. I’m gonna say, many of you already know me on LinkedIn. If you don’t, you can check me out on LinkedIn. Um, I’m Andrea Wa there, but probably what might be more helpful is if you go to the talkabouttalk.com website, and you can learn all about me there, including the podcast. I have a biweekly podcast on Apple, on Spotify. We have a YouTube channel now where all the episodes are there and all of the. Past live trainings that we’ve done like this one are there. So you can, there’s lots of resources. And one resource in particular that I wanna draw your attention to is my biweekly email newsletter. So every two weeks, if you sign up, you get an email from me, and it’s an update with me. And my objective with this email is basically to provide you with free communication skills coaching. So I coach ambitious executives, I’m guessing like yourself, who have establish some level of technical expertise, and you’re looking to step it up in terms of your career and maybe in terms of your life. And you’ve identified communication skills rightly as one of the things that can really help you get there. So in that newsletter, which I hope you’ll sign up for, you can get free coaching from me there and keep updated on everything that’s going on in the talk about talk world. Okay. What I want you to do now in the next 55 minutes, we’re gonna think of this as a, not just a training session, but a real-time coaching session where you’re gonna make some traction and make some progress in terms of not just thinking about, but actually writing down what your ideal brand is. So if you have a piece of paper and a pen or a notebook or something like that, please get those out. And if you don’t. You can write it in your phone. Some people like to write notes in their phone. Write it on another device. You can also rewatch this video later on YouTube, and it’ll also be posted on LinkedIn. Okay? So get your paper and pen ready. I’m gonna take you through four things. For those of you who know me. You’ll be like, what? It’s not three. I know. I told you I was really ambitious. It’s a new year. Four things. The first thing I’m gonna do is I’m gonna ask you three. Really important questions, and I want you to write your answers down, so that’s why you need a piece of paper and a pen. Okay, so first thing is three questions. The second thing is going to be three definitions of personal branding, but that’s also gonna help you inspire and define your brand. Okay? Then I’m going to share with you a three-point self-introduction framework, and I know from the folks in the audience for a few of you, this is gonna be a refresher. You’ve seen it before, but we’re gonna be looking at it through a new lens. Then I’m gonna share with you three reasons why this work is so important and how you can do it. And then we’re gonna get into a q and a. So in the Q & A, for those of you who know me, you know that I love an open q and a where I have no idea what you’re gonna ask me. So I always make time for that at the end, if you have questions, you can save them for when we do the live q and a, or you can put them in the chat. So I’m gonna be looking for people who are raising their hands first, and then we’ll go into the chat for, um.  Three Questions That Define Your Personal Brand Okay, so let’s get into this. I don’t have slides for this part. I will when we get into the definitions and everything, but we’re gonna start now by me asking you, and I’ve asked myself these questions, by the way, three really important questions that can inform what your personal brand should be, and it might surprise you what these questions are. It might not. But regardless, I think these are questions that we don’t ask ourselves often enough, and if you really double down on the answers for these, you’ll be doing yourself a big favor. Okay? The first question is this. What are you most proud of that you accomplished? That’s a very general term, right? Accomplished. 25. So before you answer that, I just wanna say we in this session, in this one-hour session, are focusing on your professional identity. And many of us, I hope, have personal accomplishments that they’re really proud of. So, for our context here, let’s keep it in the context of your career. It could be a skill that you learned. It could be a leadership skill. It could like, it could be a soft skill or a hard skill, right? And the soft skills often are related to ourselves personally as well. Like you could say, I really worked on my listening, or I really worked on not using filler words. And this is professional and personal, but I want, if you said like, I’m really proud of, you know, having my oldest child graduate and go off to college, that’s an amazing accomplishment, and you should definitely be celebrating that. But that’s not what we’re talking about here. We’re talking about personal or professional accomplishments.  So again, it could be a skill, it could be an award that you won, something that you got a big check mark on. It could be something that ma

    58 min

  8. 5 JAN

    Personal Branding for WOMEN Leaders (ep.203)

    Your work doesn’t speak for itself. If you’re a woman leader who works hard but feels invisible when promotions are discussed, this episode is for you. Dr. Andrea Wojnicki delivers a powerful training on personal branding specifically designed for women. You will learn the three ways that branding is different for women, why “my work speaks for itself” is holding you back, and exactly what to do about it. This isn’t about becoming a social media influencer. This is about taking strategic control of your professional identity so the right people know your value, your expertise, and what you bring to the table. Andrea shares the PUR framework (Positive, Unique, Relevant), real stories from women who transformed their careers by focusing on what makes them unique, and practical communication strategies you can use immediately. If you’re ready to stop being overlooked and start being recognized for the leader you are, this episode will show you how. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube MENTIONED IN THIS EPISODE Glass Walls: Six Barriers Holding Women Back at Work by Dr. Amy Diehl: https://amzn.to/4jeuQlI Competent Jerks and Lovable Fools research paper: https://hbr.org/2005/06/competent-jerks-lovable-fools-and-the-formation-of-social-networks Seth Godin Episode: https://podcasts.apple.com/au/podcast/making-a-ruckus-with-seth-godin-ep-171/id1447267503?i=1000669800604 TRANSCRIPTION Andrea Wojnicki: Being yourself on purpose. I have this in capital letters because that’s what we’re doing here right now. We are unapologetically in a disciplined and strategic way, thinking about what we’re communicating about ourselves, and then communicating it in this strategic way. Well, hello there. I am really excited about this episode. Personal Branding for Women Leaders: Being Yourself on Purpose You’re about to hear or watch a recording if you’re on YouTube of a one-hour live training that I did recently called Personal Branding for Women Leaders. If you’re a long-time listener to the Talk About Talk podcast, you’ll notice that this one is just a little bit different. If this is your first time listening to the Talk About Talk podcast, then I have to say this is an outstanding place to start, and I should probably start by introducing myself. Let’s do this. Let’s talk about talk. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk where I coach ambitious professionals and executives like you to communicate with confidence and clarity so you can achieve your career goals. If you check out the TalkAboutTalk.com website, you’ll find information there about all the services we provide, including private coaching, masterclasses, corporate workshops, and on-demand courses. There are also lots of free resources that you can download there, and my free communication skills-focused email newsletter, you can check it all out at TalkAboutTalk.com. Let’s get into the episode. As I said, this one is a little bit different from what we usually do. First of all, this episode is a recording of a live training session that I led a while ago. If you can watch this episode on YouTube, then you’ll be able to not only hear me, but you’ll also see my slides, and I’m sure you’ll get a lot out of this, regardless, even if you’re just listening. The second way that this episode is different is that the topic is targeted to females. To women leaders. You’re about to learn three ways to define your personal brand, three ways. It is different for women, and three ways that you can start to build your own personal brand immediately. You’ll also hear the Q&A at the end, and this is my favorite part of these live sessions. You’re gonna hear some very insightful questions from a few audience members, including a question from an entrepreneur who I had no idea was in the audience and whose products I’ve used for decades, which was actually really cool. Alright. Here we go. If you are here, I’m gonna guess that you are either curious or maybe you’re beyond curious and you’re ready to start establishing your strong personal brand, or your professional identity, as I call it. And you probably also know, as I certainly do, that it is a little bit different for women. I’m gonna say that it is a little bit different for women. I’m gonna say it’s, we have some unique challenges. Some of these challenges are imposed on us from society and culture, and some of them are things that we do to ourselves. So we’re gonna talk about those things explicitly. But the fact that you’re here, I think we are a fantastic tribe. I’m gonna say that if you’re here, probably like me, you’re not giving up. You’re not. I’m gonna just let it happen. You’re gonna make it happen. So kudos to you. We are gonna cover lots in the next hour. If you follow me on LinkedIn, or if you listen to the podcast, or you subscribe to the newsletter, you’re gonna know one thing about me, which is I’m really big on the power of three. I’m really big on the power three. So I’m gonna take you through three ways to think about your brand, and then I’m gonna take you through three ways that branding is different for women. Then I’m gonna take you through my top three suggestions. So I was thinking, given this audience of women only, what are my top three suggestions? Given these definitions and given the ways that branding is different for women, my three suggestions for what you can do starting right now to start developing your ideal personal brand or professional identity.  So we’re gonna cover those three things, and then I’m gonna open it up to the Q&A. And as I said, you can put the questions in the chat. I’ve got Priscilla here who’s helping us out and to moderate me some of the questions. Or you can also raise your virtual hand at the end. I don’t wanna spend too much time introducing myself, but I just wanna say briefly, for those of you who I do know, it’s wonderful to see you again. And for those of you who I haven’t met, thank you and welcome.  What Personal Branding Really Means (and What It’s Not) So I wanna start by sharing with you what branding is not in my mind. One thing that I know from reading and thinking and podcasting and interviewing people and on and on about a focused on personal branding. One thing that I know for sure that’s true is that many people have different ideas about what we’re talking about here. So I have had clients who want me to help them establish their personal brand, and we set up a coaching program, and they go back to their boss, and they’re like, here’s the list of topics that Andrea’s gonna take me through that we’re gonna cover in the coaching sessions. And one of the 10 topics is personal branding. And sometimes this has happened a few times. Their manager will say, yes, yes, yes, yes. No, no personal branding. So why is that? They think that I am going to try to turn them into a social media influencer, so they quit their job or monetize their brand. And I’m here to say that is not what I’m talking about. Although if you really wanted to, you could. But I think about branding differently. I think of it as your identity or your reputation. This is basically taking the strategic principles that we know as brand managers. As I was at Kraft, a brand manager has a creative brief, a strategic brief that they share with their agency to come up with their packaging and their advertising and their promotions, and their positioning. And all of the elements of that brief are. How we can think about ourselves in terms of your values, in terms of what makes you unique relative to your competitors, if you wanna use the same vocabulary, right? All of these things we can think about strategically in terms of ourselves.  Three Powerful Ways to Define Your Personal Brand I’m gonna share with you a couple of definitions. The first one is a definition that, if you’ve done any reading on personal branding, you’ve probably come across this before. It’s Jeff Bezos, the founder and former CEO of Amazon. He famously said, your brand is what people say about you when you’re not in the room. And this quote has become synonymous with personal branding work, just about any article, as I said that you’ve ever read in the first couple of paragraphs. This is what comes up, and this is the definition that I actually use with my clients for a couple of years. So I would ask them. What are people thinking and saying about you when you’re not in the room? And now I’m actually asking you this in real time, right here and right now. What are the important stakeholders in your career? So it could be your boss and your boss’s boss are meeting to talk about succession planning, and your name comes up in conversation. What are they thinking and saying about you? That’s your brand. Now, most people will freak out. They’ll be like, oh, oh, I think they think this. I think I want to be seen as this, and there’s a bit of a disconnect. That’s okay. That’s why we’re here. We’ve got some work to do. But this is a really valuable mental exercise. What are people thinking and saying about you when you’re not in the room? And the important stakeholders, again, it could be your boss, it could be clients. If you’re an entrepreneur, it could be clients, it could

    51 min
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About

Ready to improve your communication skills? Dr. Andrea Wojnicki is a Harvard-educated executive communication coach whose research focuses on interpersonal communication and consumer psychology. Learn the communication mindsets and tactics that will help you accelerate your career trajectory. Based on her research and guest interviews, Andrea will coach you on topics including: • overcoming imposter syndrome & communicating with confidence • developing executive presence & leadership skills • using AI to help your communication • communicating with precision • personal branding • storytelling • how to Introduce yourself and more! Focusing on your COMMUNICATION SKILLS means elevating your confidence, your clarity, your credibility, and ultimately your impact. Subscribe to the Talk About Talk podcast and don’t forget to sign up for the free communication skills newsletter – it’s free communication skills coaching in your email inbox!

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