The Authentic Business

Maggie Sterling

Tired of marketing advice that feels gross? Same. Maggie and Ryan Sterling break down how to grow your online business by showing up as yourself no manipulation or bro-marketing required. Just real strategies for personal branding, content creation, and building an audience that actually connects with who you are. For online entrepreneurs who want growth without the grind.

Episodes

  1. 15 Apr

    02 - Standing Out In A Saturated Market

    _*]:min-w-0 gap-3"> Everyone says their market is saturated. Maggie Sterling thinks that's the wrong thing to focus on entirely. In this episode, Maggie and Ryan dig into what actually makes someone stand out online — and why obsessing over your competition might be the thing quietly killing your content. _*]:min-w-0 gap-3"> Maggie has never once built a content strategy around what her competitors are doing — and she's grown audiences across multiple niches, platforms, and accounts from scratch. This episode breaks down why that works, how to find your actual differentiator, and what most people get wrong when they try to copy what's working.

  2. 15 Apr

    01 - 4 Lessons From Building a 6-Figure Personal Brand

    Maggie and Ryan Sterling kick off The Authentic Business with the story behind the brand — nine years of building, burning down, and rebuilding online businesses across multiple niches, platforms, and audiences. This isn't a polished origin story. It's an honest look at what it actually takes to grow a personal brand that lasts, and the four lessons Maggie wishes someone had told her from the start. Maggie shares how she went from posting food on Instagram in 2017 to building a 700-member coaching membership, walking away from it at the height of its success, and growing a brand new YouTube channel to 42,000 subscribers in six months. Ryan and Maggie break down the four biggest lessons from that journey — and why most of what you've been taught about growing online is making you hate the whole thing.

  • 2 Episodes

About

Tired of marketing advice that feels gross? Same. Maggie and Ryan Sterling break down how to grow your online business by showing up as yourself no manipulation or bro-marketing required. Just real strategies for personal branding, content creation, and building an audience that actually connects with who you are. For online entrepreneurs who want growth without the grind.

Information

  • Creator
    Maggie Sterling
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © 2026
  • Show Website
    The Authentic Business